Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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The Ever-Evolving Customer Journey
Archived series ("Inactive feed" status)
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This feed was archived on June 26, 2023 20:08 (
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Manage episode 227645466 series 2362069
Content provided by 3Q Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 3Q Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Oversimplifying the customer journey can have serious impacts on your ability to provide buyers with the information they need to make an informed purchase. Today on the 3Q Digital Download podcast, host Joe Kerschbaum dives into navigating a customer journey as complex as the human experience. Joe is joined by Amanda Farley, Partner at SS Digital and Co-Founder of a tattoo and art studio, who recently led a session at SMX West called, “People Do Not Live in a Silo and Neither Should Your Strategy”. Together, they cover:
- What the customer journey is
- How to define your customers’ journey
- Why traditional views of the customer journey are ill-conceived
- Why marketers so frequently misunderstand who their actual customers are
- What “high funnel tunnel vision” means and why you should avoid it
- Creating a multi-tiered approach
- And much more!
Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!
Intro/Outro Music Credit: Jazzy French via Bensound.com
40 episodes
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Archived series ("Inactive feed" status)
When?
This feed was archived on June 26, 2023 20:08 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 227645466 series 2362069
Content provided by 3Q Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 3Q Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Oversimplifying the customer journey can have serious impacts on your ability to provide buyers with the information they need to make an informed purchase. Today on the 3Q Digital Download podcast, host Joe Kerschbaum dives into navigating a customer journey as complex as the human experience. Joe is joined by Amanda Farley, Partner at SS Digital and Co-Founder of a tattoo and art studio, who recently led a session at SMX West called, “People Do Not Live in a Silo and Neither Should Your Strategy”. Together, they cover:
- What the customer journey is
- How to define your customers’ journey
- Why traditional views of the customer journey are ill-conceived
- Why marketers so frequently misunderstand who their actual customers are
- What “high funnel tunnel vision” means and why you should avoid it
- Creating a multi-tiered approach
- And much more!
Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!
Intro/Outro Music Credit: Jazzy French via Bensound.com
40 episodes
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Similar to 3Q Digital Download
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
Evan Davis hosts the business conversation show with people at the top giving insight into what matters.
…
continue reading
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