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Bottled Myth
Manage episode 227744520 series 62118
Legal moonshine—funny as that sounds—has exploded in the South. Instead of on creek banks, it's now produced in gleaming distilleries. But it's the same old stuff: strong, unaged liquor. To sell it, the story is just as important as the hooch. Family-owned distilleries mine their histories to stand out in a market crowded by hillbilly nostalgia.
Irina Zhorov reported and produced this episode.
Learn more about your ad choices. Visit megaphone.fm/adchoices
229 episodes
Manage episode 227744520 series 62118
Legal moonshine—funny as that sounds—has exploded in the South. Instead of on creek banks, it's now produced in gleaming distilleries. But it's the same old stuff: strong, unaged liquor. To sell it, the story is just as important as the hooch. Family-owned distilleries mine their histories to stand out in a market crowded by hillbilly nostalgia.
Irina Zhorov reported and produced this episode.
Learn more about your ad choices. Visit megaphone.fm/adchoices
229 episodes
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