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E28 - Story telling to drive sales with Katy Jones

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Manage episode 227850784 series 2317319
Content provided by Vince Beese. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vince Beese or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Our guest on this episode is Katy Jones. Katy is the CMO at FoodLogiQ. Katy and I dive into a number of topics around sales and marketing including; the role of marketing in a B2B world, the importance of alignment between sales & marketing and Account Based Marketing ABM. After the break we get into the importance of content to help with sales development. Near the end of the episode Katy reveals her work and personal super powers, you’ll have to listen to learn what it is! But before we get into the conversation. Hey Best Sellers the T-REX summit 2019 is quickly approaching. Save your seat for the Southeast’s premier sales and marketing conference. It’s a day and a half of great content and awesome networking. No commercials, no paid-content and no boring panels. And this year we are featuring a puppy petting zone. Who doesn’t love cute little puppies. To join us check out at therevenueexchange.com. I hope to see your there.
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71 episodes

Artwork
iconShare
 
Manage episode 227850784 series 2317319
Content provided by Vince Beese. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vince Beese or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Our guest on this episode is Katy Jones. Katy is the CMO at FoodLogiQ. Katy and I dive into a number of topics around sales and marketing including; the role of marketing in a B2B world, the importance of alignment between sales & marketing and Account Based Marketing ABM. After the break we get into the importance of content to help with sales development. Near the end of the episode Katy reveals her work and personal super powers, you’ll have to listen to learn what it is! But before we get into the conversation. Hey Best Sellers the T-REX summit 2019 is quickly approaching. Save your seat for the Southeast’s premier sales and marketing conference. It’s a day and a half of great content and awesome networking. No commercials, no paid-content and no boring panels. And this year we are featuring a puppy petting zone. Who doesn’t love cute little puppies. To join us check out at therevenueexchange.com. I hope to see your there.
  continue reading

71 episodes

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