Xtended Realities | #003 | The State of Augmented Reality

Xtended Realities

This week's Podcast is about all things Augmented Reality. We take a look at the current state of the market, currently released & upcoming AR glasses, current content, and speculation about the future.

This is a podcast production of ICVR - a software development studio based in Los Angeles, CA that specializes in VR/AR & emerging tech.

1:14 - Current State of the AR market

https://www.cnbc.com/2019/01/15/niantic-raises-245-million.html https://news.crunchbase.com/news/last-week-in-venture-invisible-computing-super-visions-and-miles-of-fibers/

5:05 - Microsoft Hololens 2

https://www.microsoft.com/en-us/hololens/buy

9:54 - Magic Leap

13:05 - Apple AR Glasses

https://www.macrumors.com/2019/03/08/apple-ar-glasses-launch-2020-as-iphone-accessory/

16:41 - Google Glasses

https://next.reality.news/news/google-glass-engineers-patent-application-points-potential-google-ar-headset-0195799/

17:49 - Out & Upcoming Content

https://www.forbes.com/sites/nikkibaird/2019/03/25/the-four-definitive-use-cases-for-ar-and-vr-in-retail/#319a51ad69c2

https://digiday.com/marketing/snapchats-programmatic-ar-ads/

https://www.mobilemarketer.com/news/campaign-of-the-year-michael-kors-ar-ads-on-facebook/541689/

https://medium.com/@tomemrich/advertising-enters-the-next-dimension-e7672afca05a https://blog.vertebrae.com/building-a-better-path-to-purchase

27:48 - Future of the AR Market

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