The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2
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Manage episode 235603016 series 18853
Content provided by The Re-Wired Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Re-Wired Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led …
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continue reading
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42 episodes
MP3•Episode home
Manage episode 235603016 series 18853
Content provided by The Re-Wired Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Re-Wired Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led …
Read More
…
continue reading
Read More
42 episodes
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