Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology. Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.
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What does it mean to be a White person in the US today? Any mention of race sets off an immediate reaction across the political spectrum. If you mention race: you’re racist. If you don’t mention race: you’re racist. You’re contemplating not even listening to this podcast now that you know it's about race. You don’t need to think about being White, right? Racism doesn’t exist, that book club you had in 2020 for two months taught you everything you needed to know, or your best friend is Diné, ...
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Sean Boyce and Stuart Balcombe interview the world's leading marketing, growth and product experts to learn more about how they make products customers love.
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What does it mean to continue this work after season one is completed? Jenny shares some thoughts, feelings, and actions around our individual, collective and interrelated work. ========== Welcome to our podcast. We’re so glad you’re here refocusing on Whiteness without supremacy or shame. Listen. Like. Follow. Instagram: @the.spillway | Facebook: …
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What has season one taught us about what it means to be a White person in the US today without supremacy or shame? After 9 weeks, 28 hours of recording, and 12 hours of published material Jenny and Loran identify the key findings of season one. In the conclusion of our first attempt at a community assessment of White people and Whiteness, Loran and…
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White LGBTQIA+ People & Trystan Reese
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What does it mean to be White and LGBTQIA+? Here we sit down with Trystan Reese (seriously, just Google him) to talk about what it means to hold the identities of White and LGBTQIA+ in the US today. Some questions include: What does it mean to be a person who is both White and Queer? A person who is White and trans? Is there a difference between a …
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As this is the conclusion of the focus group, out of respect to the participants and the overall process, please make sure to listen to part one before downloading this episode What does it mean for White men to define their unfiltered experience, living in the US in the '20s? Loran and Jenny host a focus group with four White men who share their e…
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What does it mean for White men to define their unfiltered experience, living in the US in the '20s? Loran and Jenny host a focus group with four White men who share their experiences of race and racism in the US today. When was the last time you heard a White man talk about what it means to be a White man without supremacy or shame? Are any stereo…
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Human Things: Holding Space after Buffalo
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How should White people respond/act/feel/think after another White nationalist massacre? In this special episode Jenny and Loran hold space for each other and other White people in a way that honors the paradox of being White in the US. We’ll reconvene with our regularly scheduled focus group next week. ========== In the episode Loran references th…
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Beyond White Supremacy: Healing White Men as Tools for Violence Prevention and Harm Reduction with Ben Jealous, Pablo Cerdera, Loran Grishow-Schade, & Fred Jealous
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Why is healing White men critical within racial equity work? What can prevention and harm reduction look like in US culture? Loran sits down with Ben Jealous (President, People for the American Way and former President and CEO of the National Association for the Advancement of Colored People [NAACP]), Pablo Cerdera (Founding Associate Director, Res…
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Chute Block: Perpetration-Induced Traumatic Stress
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What is Perpetration-Induced Traumatic Stress (PITS)? Moral Injury? How are White people negatively impacted by racism, too? In these shorter episodes, called “chute blocks,” Loran and Jenny explore the ideas and concepts which inform the work of The Spillway. Mentioned in this episode: The Spillway Community Guidelines 1. Engage sequentially. The …
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The Whites of the Round Table: Lynn Burnett, Jared Karol, & Jill Nagle
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1:10:30
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What does it mean to work to be White while working to end White supremacy and shame cultures? Loran and Jenny sit down with Lynn Burnett (Founder, CrossCulturalSolidarity.com and The White AntiRacist Ancestry Project), Jared Karol (Founder, JaredKarol.com and author “A White Guy Confronting Racism”), and Jill Nagle (Founder, Evolutionary Workplace…
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A Better F***ing Party than White Supremacy & Evangeline Weiss
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Alternative title: Cancel Culture and White Women & Evangeline Weiss What does it mean to be a White woman in the US today without supremacy or shame? What does it mean to hold cancel culture as White supremacist and shame culture? Loran and Jenny sit down with Evangeline Weiss, founder of Beyond Conflict & co-founder of We Are Finding Freedom to t…
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What is interGenerational trauma and how is it impacting White people? In these shorter episodes, called "chute blocks," Loran and Jenny explore the ideas and concepts which inform the work of The Spillway. What to expect in the episode: InterGenerational Trauma fundamentals Implications for our work in the present-day How working with our interGen…
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White Academia & Amy Hillier, MSW, PhD
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What does it mean to teach and talk about race and racism in our education systems? What does it mean to be White in academia? Here we sit down with Dr. Amy Hillier, MSW, Associate Professor at The School of Social Policy and Practice at the University of Pennsylvania with the following outline: What is CRT look like in your classrooms? What are we…
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What does it mean to be a White man in the US today without supremacy or shame? Loran and Jenny sit down with Fred Jealous, founder of Breakthrough Men's Community, to talk about the intersection of gender and race as it applies to White men. Questions include: What are we missing when we raise boys in the US? What’s so harmful about men being masc…
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What does it mean to be a White person in the US today? If you mention or see race, you're racist. If you don't mention or see race, you're racist. A few months ago, I (Loran) started an organization, The Spillway, around supporting White people to work through Perpetrator Induced Traumatic Stress (PITS) and interGenerational trauma. I offer the se…
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Welcome to The Spillway. If this is your first time here, we ask that you please start with this episode. We don't want to throw you into the deep end. Join Loran as we go over the foundation of The Spillway and the best tips and tricks as to how to approach this series. Ultimately, this is a work that is more like a book than a conventional podcas…
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Understanding the Demand Side with The Re-Wired Group’s Bob Moesta
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Bob is the President and CEO of the Rewired Group, a pioneer of Jobs to Be Done, the author of the Jobs to be Done Handbook and his latest work Demand Side Sales. On this week's episode of Customer Conversations, Stuart and Bob cover Defining and applying the demand side Where to start with identifying the “struggling moment” The limitations of cor…
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Building an Ecommerce Presence for a Major Brand with Maytex’s Michael Callahan
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28:59
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Michael Callahan is Vice President of eCommerce and Transformation for Maytex and Zenith Home Corp. Michael started his career in large CPG companies and has worked on national brands like Mr. Coffee, CrockPot and T-fall. Over the past 15 years, Michael has been transforming organizations to think Consumer and Digital First. He believes that the ke…
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Going Beyond Your Early Adopters with UpKeep’s Jeff Ignacio
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Jeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, and high growth ventures such as Vizier (viz-ier) and PatientPop. In this episode of the Customer Conversat…
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Shaping strategy with Basecamp’s Ryan Singer
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Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations: The role and goals of customer research in the shaping process The workflow breakdown of the ‘jobs to be done’ framework Using research in your p…
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Customer support from cost center to profit driver with Gorgias’s Lucas Walker
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Lucas currently leads product marketing and strategic partnerships at Gorgias and has previously founded successful companies including Venngage and Treats Happen. Here are a few of the topics we’ll discuss on this episode of Customer Conversations: Actionable steps towards improving your customer support Generating profit from customer support Red…
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Bootstrapped to booming with Tuple’s Ben Orenstein
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Ben is the CEO and co-founder of Tuple (the best pair programming app for remote teams). He is also the host of one of my favorite podcasts the Art of Product, a former Thoughtbotter and the creator of several educational products for Rails developers. Here are only a few of the topics we’ll discuss on this episode of Customer Conversations. An upd…
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Voice of the customer to copy that converts with Nikki Elbaz
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32:48
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Nikki Elbaz is a persuasive copywriter and email specialist at CopyHackers who’s written revenue generating content for brands including Shopify Plus, Doodle and Resident Home. She’s an expert in using research to understand why customers buy (and writing emails that make them do just that) and has shared her research knowledge for Product Led Inst…
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Positioning for growth using customer insights with Customer Intelligence Institute’s Lorin McCann
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Lorin is the Founder of the Customer Intelligence Institute. She has worked with dozens of high-growth companies including best-in-class startups, emerging market leaders, and unicorn companies to contribute to successful exits and record quarters. Here are only a few of the topics we’ll discuss in this episode of Customer Conversations with Lorin.…
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Leveraging AI and Automation for Growth with IMVU’s Lomit Patel
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Lomit is the VP of Growth at IMVU. He is also the best selling author of the Lean Startup series book, Lean AI as well as a public speaker and startup advisor. Lomit has a ton of experience getting companies to and through the rocketship growth phase. Here are just a few of the topics we discussed in this episode: Monetization strategies for your h…
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Understanding your customer with Wonderment’s Jessica Meher
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Jessica is the Co-Founder and CEO of Wonderment. Wonderment helps e-commerce merchants grow and scale their businesses. She has tremendous experience in marketing and startups. Her career expertise has included working at HubSpot, InVision and Techstars. Here are just a few of the topics we discussed in this episode: How Wonderment came to be User …
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Data driven decision making with Uber Eat’s Chip Koziara
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27:28
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Chip is the Manager of Strategy and Planning at Uber Eats. He has tremendous experience in pricing and partnership strategy. Here are just a few of the topics we discussed in this episode: Being data driven with your team When do you know when you have enough data and are ready to make a decision Using search data to augment your inventory of custo…
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Customer led growth with Elevate’s Claire Suellentrop
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Claire is the Co-Founder of Elevate & Forget the Funnel. She has tremendous experience in SaaS marketing and growth. Here are just a few of the topics we discussed in this episode: What customer-led growth means and how to nail it The difference between customer-led and product-led The importance of creating the experience the customer needs How to…
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Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt
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Caleb Elston is the Co-Founder and CEO of Delighted. Charles Studt is Head of Marketing at Delighted. Together they make a rockstar team of experts passionate about making your product better through customer feedback. Here are just a few of the topics we’ll discuss in this episode: The awesome story of how Delighted started Why you should dog food…
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The power of customer research with the author of The Mom Test Rob FItzpatrick
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Rob Fitzpatrick is a serial entrepreneur and author of the classic customer research book, The Mom Test. Rob talks to us about the importance of customer research as it applies to your business through the various stages of growth. Here are just a few of the topics we’ll discuss in this episode: The incredibly cool story of how The Mom Test came to…
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Rapidly iterating to engaging content with VideGro’s Jenko Kent
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29:58
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Jenko Kent is the founder and creative director at VideGro and has spent almost a decade directing and creating engaging video content that drives serious ROI for DTC brands. In this episode, Jenko shares: Why rapid iteration beats perfect planning for creating content. The process VideGrow uses go drive outsized returns for brands. The types of vi…
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Building the marketing machine with Act-On’s David Greenberg
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David Greenberg is the SVP of Marketing at Act-On Software. David shares more about his background and how he wound up helping companies like Act-On grow successfully through marketing. Here are some of the highlights of what you can expect in this episode: What marketing can do to optimize your sales funnel Why you need qualitative data from your …
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Using customer insights to level up your content strategy with Adrienne Barnes
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32:56
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In this episode we’re joined by Adrienne Barnes. Adrienne is a B2B SaaS Content Marketer and strategist who’s advised and written for top B2B SaaS companies including Stripe, Drift, and Demio. She is also the founder of Best Buyer Personas. We discussed: Why it’s important to know the relationship your customers have with your company? How to apply…
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Why sales is all about creating customer value with Louis Nicholls
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31:35
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In this episode we’re joined by Louis Nicholls. Louis is the founder of Sales for Founders, SparkLoop and several successfully exited companies. He’s also the author of the Social Proof Handbook. We discussed: - The importance of understanding your customers goals - Creating shared success plans for customers - Why sales calls are the fastest way t…
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The power of personalization with Scout’s Jordan Crawford
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32:16
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Show Highlights Personalization is all about who you are targeting Everything starts with identifying and solving the customer pain points “Once you can target, the world changes for you” Nailing down an effective process to enable you to move into new segments Learn more about the future of personalization Resources Send with Scout Blog Reaching o…
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Building better products with intentional experiments with FYI’s Hiten Shah
34:58
34:58
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Hiten is a prolific SaaS founder of companies including Kissmetrics and Crazy Egg and is now working on FYI. He also runs Product Habits to help other founders develop the habits they need for success. In this episode, Hiten shares: His framework for identifying product ideas worth pursuing, How to identify what your customer really want. What Hite…
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Value delivery systems with UserOnboard’s Samuel Hulick
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48:43
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Samuel Hulick is best known for running useronboard.com, producing pithy teardowns, and writing “The Elements of User Onboarding. We talked to user onboarding and UX expert Samuel Hulick about: The importance of understanding customers desired outcomes beyond your product. What it means to think of products as value delivery systems. How to get sta…
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Why marketing is all about relationships with DemandMaven’s Asia Matos
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Asia Matos is the Founder of DemandMaven. In this episode, Asia lays out the truth in marketing for early-stage SaaS companies and startups to put your product on a rocketship. Learn more about the importance of customer research, extracting valuable insights from your data, finding problem patterns for your niche and more. Connecting with Asia Fol…
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Building internal tools with Chief’s Corey Zettler
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Corey Zettler is the Director of Product Management at Chief. In this episode, Corey shares with us the difference of approach to building internal versus external tools. Learn more from Corey about measuring the performance of an experiential product, the importance of collecting qualitative data, sharing customer insights regularly with your enti…
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Preparing for the Enterprise with Troops Jonathan Bartlett
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38:40
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Jonathan Bartlett is the Chief Product Officer at Troops. Jonathan shares what you need to do now to prepare to sell your SaaS product to the enterprise. Other topics we discuss in this episode include managing your product like a business, comparing and contrasting a bottom up versus a top down approach to building your product, how product manage…
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Product Ideation with Trainual’s Chris Ronzio
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21:25
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Chris Ronzio is Founder and CEO of Trainual. In this episode, Chris shares with us the creative methods the Trainual team uses to continuously improve their product. Learn from their product ideation process, a host of valuable product tools and more. Resources Tools - Canny, Delighted, Intercom Podcasts - SaaStr Books - Impossible to Inevitable Ge…
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Customers before metrics with Churnbuster’s Kristen LaFrance
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We talked to Churnbuster’s Head of Growth Community about and host of the Playing for Keeps podcast Kristen LaFrance about: What SaaS companies from the world of DTC Ecommerce. What retention based acquisition means and the impact making customers successful has on the business bottom line. How deeply understanding customers leads enables companies…
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Staying close to the customer at scale with Drift’s Maggie Crowley
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24:07
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We talked to Drift’s Director of Product Management and host of the Build podcast Maggie Crowley about: 1) Why "Shipped is not done" and how that influences goals and measurement at Drift. 2) "Staying close to the customer" and the processes Maggie and the Drift team put in place to ensure that happens as you scale. Resources The Build podcast Conn…
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Welcome to the Customer Conversations podcast brought to you by the team at LearnWhy. My name is Sean Boyce and I’m a B2B SaaS product strategist that loves learning about how to solve customer problems through software. And I’m Stuart Balcombe a product and growth nerd focused on helping companies discover the customer insights that drive their gr…
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Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2
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This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led … Read MoreBy Radio – Jobs-to-be-Done
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Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1
50:11
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This is the first part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. At Autobooks we’re working hard to discover and build solutions for the struggles that small business owners face as they … Read MoreBy Radio – Jobs-to-be-Done
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Adding Jobs-to-be-Done to a Persona-Based Product Development Process
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In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project … Read MoreBy Radio – Jobs-to-be-Done
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Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio
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This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to … Read MoreBy Radio – Jobs-to-be-Done
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Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment
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When do people realize value from your product? It’s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us … Read MoreBy Radio – Jobs-to-be-Done
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Jobs-to-be-Done Radio: Examining Price and Value with JTBD
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On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how … Read MoreBy Radio – Jobs-to-be-Done
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Ash Maurya on Jobs-to-be-Done and Running Lean
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On this episode of Jobs-to-be-Done Radio we’re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated … Read MoreBy Radio – Jobs-to-be-Done
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