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The power of customer research with the author of The Mom Test Rob FItzpatrick
Manage episode 265305476 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rob Fitzpatrick is a serial entrepreneur and author of the classic customer research book, The Mom Test. Rob talks to us about the importance of customer research as it applies to your business through the various stages of growth. Here are just a few of the topics we’ll discuss in this episode:
- The incredibly cool story of how The Mom Test came to be
- Conducting customer research through different stages of growth
- Overcoming objections to customer research
- How to make customer research a routine
- Why sales is all about having learning goals
- The importance of forming organizational habits
Resources
- The Four Steps to the Epiphany by Steve Blank
- Never Split the Difference by Chris Voss
- This is Marketing by Seth Godin
- The Mom Test by Rob Fitzpatrick
Reaching out to Rob
- Follow Rob on Twitter
- Connect with Rob on LinkedIn
- Send Rob and email at rob@robfitz.com
28 episodes
Share
Manage episode 265305476 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rob Fitzpatrick is a serial entrepreneur and author of the classic customer research book, The Mom Test. Rob talks to us about the importance of customer research as it applies to your business through the various stages of growth. Here are just a few of the topics we’ll discuss in this episode:
- The incredibly cool story of how The Mom Test came to be
- Conducting customer research through different stages of growth
- Overcoming objections to customer research
- How to make customer research a routine
- Why sales is all about having learning goals
- The importance of forming organizational habits
Resources
- The Four Steps to the Epiphany by Steve Blank
- Never Split the Difference by Chris Voss
- This is Marketing by Seth Godin
- The Mom Test by Rob Fitzpatrick
Reaching out to Rob
- Follow Rob on Twitter
- Connect with Rob on LinkedIn
- Send Rob and email at rob@robfitz.com
28 episodes
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Similar to Customer Conversations
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Three nerds discussing tech, Apple, programming, and loosely related matters.
…
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Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
…
continue reading
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…
continue reading
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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continue reading
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The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
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