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Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt

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Manage episode 265334686 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Caleb Elston is the Co-Founder and CEO of Delighted. Charles Studt is Head of Marketing at Delighted. Together they make a rockstar team of experts passionate about making your product better through customer feedback. Here are just a few of the topics we’ll discuss in this episode:

  • The awesome story of how Delighted started
  • Why you should dog food your own product (dogfooding)
  • How to build a B2B product with a B2C mindset (and the pros & cons of this strategy)
  • Why you need more than NPS data
  • The importance of qualitative data to drive your product forward
  • How to increase the mindshare of your team by getting to the customer
  • Why Delighted funnels customer data back into their Slack account

Resources

Reaching out to the Delighted team

Bonus Tip - “A ton of value lies with your customer success team” - Caleb Elston

  continue reading

28 episodes

Artwork
iconShare
 
Manage episode 265334686 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Caleb Elston is the Co-Founder and CEO of Delighted. Charles Studt is Head of Marketing at Delighted. Together they make a rockstar team of experts passionate about making your product better through customer feedback. Here are just a few of the topics we’ll discuss in this episode:

  • The awesome story of how Delighted started
  • Why you should dog food your own product (dogfooding)
  • How to build a B2B product with a B2C mindset (and the pros & cons of this strategy)
  • Why you need more than NPS data
  • The importance of qualitative data to drive your product forward
  • How to increase the mindshare of your team by getting to the customer
  • Why Delighted funnels customer data back into their Slack account

Resources

Reaching out to the Delighted team

Bonus Tip - “A ton of value lies with your customer success team” - Caleb Elston

  continue reading

28 episodes

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