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Building the marketing machine with Act-On’s David Greenberg
Manage episode 264338394 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
David Greenberg is the SVP of Marketing at Act-On Software. David shares more about his background and how he wound up helping companies like Act-On grow successfully through marketing. Here are some of the highlights of what you can expect in this episode:
- What marketing can do to optimize your sales funnel
- Why you need qualitative data from your customer to make improvements in sales, marketing and product
- How to manage a co-hort of users to get regular feedback about your product
- What you need to do to build a marketing machine that works for your company
- How customers want to make purchasing decisions today
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Manage episode 264338394 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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- What marketing can do to optimize your sales funnel
- Why you need qualitative data from your customer to make improvements in sales, marketing and product
- How to manage a co-hort of users to get regular feedback about your product
- What you need to do to build a marketing machine that works for your company
- How customers want to make purchasing decisions today
Resources
Reaching out to David
28 episodes
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Similar to Customer Conversations
Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
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…
continue reading
Three nerds discussing tech, Apple, programming, and loosely related matters.
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continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Marc Fennell and a team of people far smarter than him (his words, not ours) take a fun deep dive into how technology is reshaping our lives.
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continue reading
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continue reading
1
Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
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