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Shaping strategy with Basecamp’s Ryan Singer

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Manage episode 270317957 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations:

  • The role and goals of customer research in the shaping process
  • The workflow breakdown of the ‘jobs to be done’ framework
  • Using research in your pitch
  • The main goal of prototyping your product

Connect with Ryan

  continue reading

28 episodes

Artwork
iconShare
 
Manage episode 270317957 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations:

  • The role and goals of customer research in the shaping process
  • The workflow breakdown of the ‘jobs to be done’ framework
  • Using research in your pitch
  • The main goal of prototyping your product

Connect with Ryan

  continue reading

28 episodes

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