Voice of the customer to copy that converts with Nikki Elbaz

Customer Conversations

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4y ago 32:48

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Nikki Elbaz is a persuasive copywriter and email specialist at CopyHackers who’s written revenue generating content for brands including Shopify Plus, Doodle and Resident Home. She’s an expert in using research to understand why customers buy (and writing emails that make them do just that) and has shared her research knowledge for Product Led Institute, Bossitude Academy and CXL. Here are just a few of the topics we’ll discuss on this episode of Customer Conversations.

How to be a persuasive copywriter
What it means to be data driven in copy
How to get Voice of the Customer (VoC) data
Getting emotional data from customers
How to know if you VoC data is representative of your customer base
Different strategies to leverage to get customers to speak with you

Resources

Connecting with Nikki

NikkiElbaz.com

28 episodes

#Tech #Sean Boyce And Stuart Balcombe #Sean Boyce #Stuart Balcombe