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Understanding the Demand Side with The Re-Wired Group’s Bob Moesta
Manage episode 272629456 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Bob is the President and CEO of the Rewired Group, a pioneer of Jobs to Be Done, the author of the Jobs to be Done Handbook and his latest work Demand Side Sales. On this week's episode of Customer Conversations, Stuart and Bob cover
- Defining and applying the demand side
- Where to start with identifying the “struggling moment”
- The limitations of correlation in assessing customer behavior
- An atomistic approach to the customers buying timeline
- Trading off money, time and knowledge
- What causes the transition from passive to active looking
Resources:
- Demand Side Sales, by Bob Moesta - https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q
- The Jobs-To-Be-Done Handbook, by Bob Moesta - https://www.amazon.com/Jobs-be-Done-Handbook-techniques-application/dp/1499339232
- Shape Up, by Ryan Singer - https://basecamp.com/shapeup
- Jobs-To-Be-Done Radio - http://jobstobedone.org/topics/radio/
- The Disruptive Voice Podcast - https://www.hbs.edu/forum-for-growth-and-innovation/podcasts/disruptive-voice/Pages/default.aspx
Connecting with Bob:
- Connect with Bob on Youtube - https://www.youtube.com/user/bmoesta/videos
- Connect with Bob on LinkedIn - https://www.linkedin.com/in/bobmoesta/
28 episodes
Share
Manage episode 272629456 series 2706804
Content provided by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Bob is the President and CEO of the Rewired Group, a pioneer of Jobs to Be Done, the author of the Jobs to be Done Handbook and his latest work Demand Side Sales. On this week's episode of Customer Conversations, Stuart and Bob cover
- Defining and applying the demand side
- Where to start with identifying the “struggling moment”
- The limitations of correlation in assessing customer behavior
- An atomistic approach to the customers buying timeline
- Trading off money, time and knowledge
- What causes the transition from passive to active looking
Resources:
- Demand Side Sales, by Bob Moesta - https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q
- The Jobs-To-Be-Done Handbook, by Bob Moesta - https://www.amazon.com/Jobs-be-Done-Handbook-techniques-application/dp/1499339232
- Shape Up, by Ryan Singer - https://basecamp.com/shapeup
- Jobs-To-Be-Done Radio - http://jobstobedone.org/topics/radio/
- The Disruptive Voice Podcast - https://www.hbs.edu/forum-for-growth-and-innovation/podcasts/disruptive-voice/Pages/default.aspx
Connecting with Bob:
- Connect with Bob on Youtube - https://www.youtube.com/user/bmoesta/videos
- Connect with Bob on LinkedIn - https://www.linkedin.com/in/bobmoesta/
28 episodes
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Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
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continue reading
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Go offline with the Player FM app!
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