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Are you being 'too general' or 'too specific' in your videos?
Manage episode 235654791 series 2312508
Content provided by Bruce from GINGERBEARD Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bruce from GINGERBEARD Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Our ultimate aim for any video, should be to get as much use from it as possible - this means thinking about longevity.
But when we write scripts and shoot videos it's usually easy to fall into a trap of making the script really precise - usually so we help out customers. For example, we include a price or a perhaps a date. But doing so can limit the use of our video as if anything changes, it's unusable.
And when we start to look at that, we can often head too far the other way - making the video too generic or general. And if we're here - we lose the viewers attention.
It's a real fine balance between the two, and in today's episode I talk about that.
Read more here:
---------------
Join our Facebook Group: How to Shoot Video For Your Business - www.facebook.com/groups/159825497895732
Follow the videos - www.youtube.com/gingerbeardmedia
#gingerbeardmedia
48 episodes
Share
Manage episode 235654791 series 2312508
Content provided by Bruce from GINGERBEARD Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bruce from GINGERBEARD Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Our ultimate aim for any video, should be to get as much use from it as possible - this means thinking about longevity.
But when we write scripts and shoot videos it's usually easy to fall into a trap of making the script really precise - usually so we help out customers. For example, we include a price or a perhaps a date. But doing so can limit the use of our video as if anything changes, it's unusable.
And when we start to look at that, we can often head too far the other way - making the video too generic or general. And if we're here - we lose the viewers attention.
It's a real fine balance between the two, and in today's episode I talk about that.
Read more here:
---------------
Join our Facebook Group: How to Shoot Video For Your Business - www.facebook.com/groups/159825497895732
Follow the videos - www.youtube.com/gingerbeardmedia
#gingerbeardmedia
48 episodes
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Similar to How To Shoot Video For Your Business
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
Breaking news on the environment, climate change, pollution, and endangered species. Also featuring Climate Connections, a special series on climate change co-produced by NPR and National Geographic.
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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continue reading
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