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Ep. 006: A 4-Hour Promotional, Burrito-Themed Bus Ride With No Air Conditioning or Bathrooms –– Reining in Ideas Before They Bust

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When? This feed was archived on July 01, 2023 19:55 (10M ago). Last successful fetch was on December 01, 2022 23:52 (1+ y ago)

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Manage episode 236149742 series 2407236
Content provided by SRSLY NOW. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SRSLY NOW or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We’re guilty. In the past, sometimes, our big promotional ideas got the best of us. But, honestly, those big, creative ideas are a key reason clients come to the agency. They’re tired of endless press releases, low-performing social media contests and boring groundbreakings.

But big ideas can also lead to a big bust.

In this 19–minute episode, we chat with our guest, Isaac, who was a customer (or maybe a victim?) of one of our great promotional ideas gone bad!

It’s a tragically fun story, but it has a happy ending - and it also raises an important question:

Do you really need a big, crazy idea to achieve campaign success? Or can you do without?

  continue reading

7 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on July 01, 2023 19:55 (10M ago). Last successful fetch was on December 01, 2022 23:52 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 236149742 series 2407236
Content provided by SRSLY NOW. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SRSLY NOW or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We’re guilty. In the past, sometimes, our big promotional ideas got the best of us. But, honestly, those big, creative ideas are a key reason clients come to the agency. They’re tired of endless press releases, low-performing social media contests and boring groundbreakings.

But big ideas can also lead to a big bust.

In this 19–minute episode, we chat with our guest, Isaac, who was a customer (or maybe a victim?) of one of our great promotional ideas gone bad!

It’s a tragically fun story, but it has a happy ending - and it also raises an important question:

Do you really need a big, crazy idea to achieve campaign success? Or can you do without?

  continue reading

7 episodes

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