1424 He Launched CRM in 2003, Bootstrapped, now $3.5m in ARR

SaaS Interviews with CEOs, Startups, Founders

Craig is the founder and CEO of SalesNexus (https://salesnexus.com/)

🕒 Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

0:40 – Why he transitioned to SaaS

1:00 – How SalesNexus has grown to scale by bootstrapping

1:15 – Why the average customer pays them $150-$200 each month

1:30 – How he launched the company back in 2003 as a side-hustle

2:30 – Why they have grown to serve 5,000 total customers today

3:00 – How they manage implementation in-house to drive customer success

3:50 – Why SalesNexus is doing $3.5M in ARR

5:20 – How they added marketing automation features to increase pricing

5:55 – Why they have scaled from $3.25M in ARR 12 months ago

6:20 – How the average customer stays with them for 5 years

7:35 – Why driving customization leads to stickiness for SalesNexus

8:20 – How they are landing new customers via online advertising

9:15 – Why they are spending $300 in CAC right now

10:20 – How their team has grown to 20 full-time employees in Houston

11:10 – Why they are cash flow positive today

11:30 – How Craig still seems room for growth today

13:50 – The Famous Five