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Customers aren’t just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas traditions or doing a lap of Australia, to drive business outcomes. Jules Lund heads beyond the store with Clemenger BBDO’s Gayle While and Kathmandu’s John Sette.
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Manage episode 236711694 series 2402939
Content provided by Meta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Meta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Customers aren’t just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas traditions or doing a lap of Australia, to drive business outcomes. Jules Lund heads beyond the store with Clemenger BBDO’s Gayle While and Kathmandu’s John Sette.
26 episodes
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Similar to Connected
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