Episode 15 - Features, Advantages, Benefit

Social Media Marketing Happy Hour Podcast

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5y ago 21:26

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If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting.

We talked about:

Don’t only include the features Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit) Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through this process

Where to Find Us:

The Happy Hour Hangouts Resources

Dawn’s 10 Secrets to Get More Clients with Email Marketing

386 episodes