The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Michel Fortin
Manage episode 242203126 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Geniuses Of Copywriting podcast, we talk to world class copywriter Michel Fortin, one of the 'OGs' of internet marketing and creator of many big $$$ campaigns.
In this episode:
- The subtle positioning change Michel used to go from a struggling copywriter to building an agency with 22 junior copywriters
- The story behind the John Reese $1M-in-a-day sales letter that opened the door to $1M days
- Michel's proven Q.U.E.S.T. formula for writing million dollar winners time after time
Michel is one of he copywriting experts I've studied for the past 15 years and is responsible for some of the biggest breakthroughs in online marketing.
To connect with Michel go to linkedin.com/in/michelguyfortin
61 episodes
Share
Manage episode 242203126 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Geniuses Of Copywriting podcast, we talk to world class copywriter Michel Fortin, one of the 'OGs' of internet marketing and creator of many big $$$ campaigns.
In this episode:
- The subtle positioning change Michel used to go from a struggling copywriter to building an agency with 22 junior copywriters
- The story behind the John Reese $1M-in-a-day sales letter that opened the door to $1M days
- Michel's proven Q.U.E.S.T. formula for writing million dollar winners time after time
Michel is one of he copywriting experts I've studied for the past 15 years and is responsible for some of the biggest breakthroughs in online marketing.
To connect with Michel go to linkedin.com/in/michelguyfortin
61 episodes
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Similar to Geniuses Of Copywriting
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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continue reading
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