A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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Customer Loyalty and Advocacy with Brierley+Partners
MP3•Episode home
Manage episode 243353188 series 2446965
Content provided by MarTech Talk and Podcast by Idea Grove. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarTech Talk and Podcast by Idea Grove or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Scott Baradell chats with Bill Swift of Brierley+Partners about the history of loyalty programs and how they are evolving today. Learn more about Brierley+Partners at www.brierley.com Learn more about Idea Grove at www.ideagrove.com The origins of Brierley+Partners 02:12 Long-standing customer relationships 04:32 Earning points vs. enhanced customer experience 06:00 How loyalty marketing has changed over the years and how Brierley+Partners has changed with it 08:20 Customer advocacy and influencer marketing 10:35 Loyalty solutions as part of the overall MarTech stack 15:46 What’s the ideal company size for Brierley+Partners' solutions? 17:43 What’s the future of loyalty marketing? What trends should we keep an eye on? 21:43 Amazon Alexa offerings 25:48
…
continue reading
5 episodes
MP3•Episode home
Manage episode 243353188 series 2446965
Content provided by MarTech Talk and Podcast by Idea Grove. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarTech Talk and Podcast by Idea Grove or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Scott Baradell chats with Bill Swift of Brierley+Partners about the history of loyalty programs and how they are evolving today. Learn more about Brierley+Partners at www.brierley.com Learn more about Idea Grove at www.ideagrove.com The origins of Brierley+Partners 02:12 Long-standing customer relationships 04:32 Earning points vs. enhanced customer experience 06:00 How loyalty marketing has changed over the years and how Brierley+Partners has changed with it 08:20 Customer advocacy and influencer marketing 10:35 Loyalty solutions as part of the overall MarTech stack 15:46 What’s the ideal company size for Brierley+Partners' solutions? 17:43 What’s the future of loyalty marketing? What trends should we keep an eye on? 21:43 Amazon Alexa offerings 25:48
…
continue reading
5 episodes
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