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Master An Allbound Strategy w/ PatientPop
Manage episode 243980849 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Creating a powerful demand gen engine isn’t just about mastering the art of inbound. And you certainly can’t just rely on outbound. PatientPop is a great example of a company that mastered the art of allbound—a combination of both approaches—to improve sales and marketing alignment and maximize their revenue results. During this session, you’ll hear from both sales and marketing about how they mastered this approach by having tough conversations and taking a hard look at their existing processes.
165 episodes
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Manage episode 243980849 series 2544477
Content provided by Demand Gen Report. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Demand Gen Report or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Creating a powerful demand gen engine isn’t just about mastering the art of inbound. And you certainly can’t just rely on outbound. PatientPop is a great example of a company that mastered the art of allbound—a combination of both approaches—to improve sales and marketing alignment and maximize their revenue results. During this session, you’ll hear from both sales and marketing about how they mastered this approach by having tough conversations and taking a hard look at their existing processes.
165 episodes
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Similar to B2B Marketing Exchange
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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