Go offline with the Player FM app!
Fran Griffin - How to actually measure the impact of digital PR coverage
Manage episode 244539813 series 2501718
Links, links, links - we all know they're important. But in Digital PR, top tier coverage isn't always guaranteed to include one. Fran will discuss when and why to value a client name mention on a tier one website, despite no links - and how to explain this to SEO-focused clients. The talk will equip listeners with the knowledge of how to properly measure campaigns and all coverage, and how to strike the right balance between a tangible link and "excellent to have" exposure.
100 episodes
Manage episode 244539813 series 2501718
Links, links, links - we all know they're important. But in Digital PR, top tier coverage isn't always guaranteed to include one. Fran will discuss when and why to value a client name mention on a tier one website, despite no links - and how to explain this to SEO-focused clients. The talk will equip listeners with the knowledge of how to properly measure campaigns and all coverage, and how to strike the right balance between a tangible link and "excellent to have" exposure.
100 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.