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Fran Griffin - How to actually measure the impact of digital PR coverage
Manage episode 244539813 series 2501718
Content provided by Kelvin Newman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelvin Newman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Links, links, links - we all know they're important. But in Digital PR, top tier coverage isn't always guaranteed to include one. Fran will discuss when and why to value a client name mention on a tier one website, despite no links - and how to explain this to SEO-focused clients. The talk will equip listeners with the knowledge of how to properly measure campaigns and all coverage, and how to strike the right balance between a tangible link and "excellent to have" exposure.
100 episodes
Share
Manage episode 244539813 series 2501718
Content provided by Kelvin Newman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelvin Newman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Links, links, links - we all know they're important. But in Digital PR, top tier coverage isn't always guaranteed to include one. Fran will discuss when and why to value a client name mention on a tier one website, despite no links - and how to explain this to SEO-focused clients. The talk will equip listeners with the knowledge of how to properly measure campaigns and all coverage, and how to strike the right balance between a tangible link and "excellent to have" exposure.
100 episodes
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Similar to brightonSEO's podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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continue reading
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continue reading
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continue reading
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continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
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