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Marketing Live - Trademarks and Licensing: Why it matters beyond Athletics

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Manage episode 245180746 series 2361471
Content provided by PlatformQ Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PlatformQ Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Do you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&L strategy for their overarching brand. In this episode learn how these functions can:

  • Help universities deliver on their mission
  • Lift the academic brand, including its sub-components (e.g., schools and departments)
  • Become a powerful communication vehicle with far-reaching and bottom-line impact
  continue reading

300 episodes

Artwork
iconShare
 
Manage episode 245180746 series 2361471
Content provided by PlatformQ Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PlatformQ Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Do you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&L strategy for their overarching brand. In this episode learn how these functions can:

  • Help universities deliver on their mission
  • Lift the academic brand, including its sub-components (e.g., schools and departments)
  • Become a powerful communication vehicle with far-reaching and bottom-line impact
  continue reading

300 episodes

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