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Marketing Live - Trademarks and Licensing: Why it matters beyond Athletics
Manage episode 245180746 series 2361471
Do you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&L strategy for their overarching brand. In this episode learn how these functions can:
- Help universities deliver on their mission
- Lift the academic brand, including its sub-components (e.g., schools and departments)
- Become a powerful communication vehicle with far-reaching and bottom-line impact
300 episodes
Manage episode 245180746 series 2361471
Do you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&L strategy for their overarching brand. In this episode learn how these functions can:
- Help universities deliver on their mission
- Lift the academic brand, including its sub-components (e.g., schools and departments)
- Become a powerful communication vehicle with far-reaching and bottom-line impact
300 episodes
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