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#95: Christine Specht, CEO of Cousins Subs

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Manage episode 247438460 series 2338656
Content provided by Justin Gordon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Gordon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Christine Specht grew up with Cousins Subs — the sub sandwich chain her dad, Bill Specht, founded with his cousin two years before she was born. She has held the roles of Human Resources Manager, Chief Operating Officer, President and CEO, and she now serves as the company’s CEO.

As President and CEO, she successfully brought new life to a legacy brand by leading a series of system changes, including: a largescale rebranding strategy to establish consistency and unify the brand in look and feel across all locations, implementation of grills in all restaurants and inclusion of Cousins Subs’ Midwest heritage throughout its menu with signature local products including subs served with all Wisconsin cheeses.

Specht strengthened Cousins Subs’ unit-level economics, created a strong core of franchise partners and positioned the organization for growth in the Midwest. In 2018, she was honored as one of the Milwaukee Business Journal’s Women of Influence and recognized in FastCasual magazine’s “Women in the Lead” series.

Sign up for THE WEEKLY GRIND, my weekly newsletter with tips, tools, and strategies for growing your business:

http://www.justgogrind.com/newsletter/

JUST GO GRIND Show Notes with links to everything mentioned in this episode:

http://www.justgogrind.com/podcast/

JUST GO GRIND on Instagram:

https://www.instagram.com/justgogrind/

  continue reading

403 episodes

Artwork
iconShare
 
Manage episode 247438460 series 2338656
Content provided by Justin Gordon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Gordon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Christine Specht grew up with Cousins Subs — the sub sandwich chain her dad, Bill Specht, founded with his cousin two years before she was born. She has held the roles of Human Resources Manager, Chief Operating Officer, President and CEO, and she now serves as the company’s CEO.

As President and CEO, she successfully brought new life to a legacy brand by leading a series of system changes, including: a largescale rebranding strategy to establish consistency and unify the brand in look and feel across all locations, implementation of grills in all restaurants and inclusion of Cousins Subs’ Midwest heritage throughout its menu with signature local products including subs served with all Wisconsin cheeses.

Specht strengthened Cousins Subs’ unit-level economics, created a strong core of franchise partners and positioned the organization for growth in the Midwest. In 2018, she was honored as one of the Milwaukee Business Journal’s Women of Influence and recognized in FastCasual magazine’s “Women in the Lead” series.

Sign up for THE WEEKLY GRIND, my weekly newsletter with tips, tools, and strategies for growing your business:

http://www.justgogrind.com/newsletter/

JUST GO GRIND Show Notes with links to everything mentioned in this episode:

http://www.justgogrind.com/podcast/

JUST GO GRIND on Instagram:

https://www.instagram.com/justgogrind/

  continue reading

403 episodes

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