#37 The evolution of community engagement with Ashley Alvarado

Demystifying Media at the University of Oregon

About Our Guest:
Among Ashley's efforts to develop strategies and opportunities to engage new and existing audiences across platforms is the engagement-driven, community-centered live storytelling series Unheard LA, leading human-centered design projects, and Feeding the Conversation, an ongoing series of engagement-sourcing gatherings that bring together members of the community with KPCC journalists around specific themes or coverage areas.

She also serves as board president of Journalism That Matters, sits on the steering committee of Gather, is a mentor for Membership Puzzle Project’s Join the Beat cohort, and works as a curator for American Press Institute’s BetterNews.org.

Find Ashley Alvarado online:
Twitter
LinkedIn
Southern California Public Radio
LAist

Show Notes:
00:03: Summary of Ashley's work
01:12: What is engaged journalism?
02:21: More about Unheard LA and Feeding the Conversation
05:36: Putting on journalism engagement events and the benefit to KPCC
08:34: Developing and maintaining relationships with readers and listeners
12:03: The financial benefit of engaged journalism
14:27: How Feeding the Conversation builds KPCC's audience
16:25: How Ashley entered this line of work
21:32: How can journalism students build a career in engagement journalism?
23:33: Why Ashley's service commitment to journalism organizations is important to her
26:34: What other industries or influences shape Ashley's work
29:46: Big projects of the moment
33:01: Wrap-up

Hear more from Ashley Alvarado:
Video Interview

Read the transcript from this episode.

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