Best Music Makin Cents Podcast Podcasts (2024)

1
Why Topic Pages = 0 Growth 39:03

7h ago39:03

39:03

Are you promoting your music on YouTube the wrong way? Many artists unknowingly use their topic pages to promote their music, missing out on a powerful tool that could seriously amplify their reach. In this episode, Harkos breaks down why topic pages are holding you back and how switching to an official artist channel can elevate your music career.…

1
How To NOT Pitch For Spotify Playlists In 2025 31:44

2d ago31:44

31:44

Are you sinking time and money into Spotify playlist campaigns hoping for fan growth? It might be time to rethink that strategy. This episode of Music Makin Cents Podcast pulls back the curtain on the popular but often ineffective playlisting trend, showing independent artists why this approach rarely leads to lasting fan engagement. Discover why p…

1
How to Sell Your Music Without Actually Selling 41:14

9d ago41:14

41:14

Tired of feeling like a pushy salesperson while trying to get your music out there? Ever wonder how you can live the musician lifestyle without compromising your authenticity or creativity? In this episode of the Music Makin Cents Podcast, Harkos reveals the secrets to selling your music without actually selling it. It's not about high-pressure tac…

1
Why Pre-Promotion is Dead 52:59

23d ago52:59

52:59

Are you still wasting time on pre-promotion? It’s time to stop chasing outdated strategies that simply don’t work anymore. In today’s on-demand society, fans want your music now, not weeks or months from today. Harkos dives deep into why pre-promotion is dead, how it’s killing your chances of success, and what you should be doing instead. Forget pr…

1
Stop Getting in Your Own Way with Content Creation 56:44

28d ago56:44

56:44

Feeling stuck in your music career? Are the words "marketing" and "content creation" making you cringe? You’re not alone. In this episode of the Music Makin Cents Podcast, host Harkos breaks down why so many independent artists, bands, and musicians struggle with one of the most essential parts of their success—content creation. Spoiler alert: it's…

1
Crafting Your Unique Brand as an Independent Artist - Ep. 59 54:46

1M ago54:46

54:46

Are you struggling to build a fan base that genuinely connects with you and your music? In this episode of Music Makin' Cents Podcast, Harkos gets real about what it takes to stand out in the saturated music industry. Spoiler: it’s all about your brand! If you're thinking branding is just a buzzword, you’re wrong—Harkos breaks down the "3 Pillars" …

1
Episode 58: What REAL Success in Music Looks Like 42:29

2M ago42:29

42:29

In this episode of the Music Making Sense Podcast, Harkos lays down the truth about what it really means to succeed as an indie artist. It’s not about high follower counts or chasing empty streams, but about building genuine connections with fans and creating sustainable growth. He introduces the Apex Music System, a game-changing approach that foc…

1
The Only Way For REAL Success As An Independent Musician 25:00

2M ago25:00

25:00

There’s only one way to make it as an independent artist, and that’s by treating your music like a business. The trifecta of success? Social media, streaming platforms, and sales. Get practical tips on how to market your music, build a real fanbase, and create a sustainable income. From leveraging streaming to engaging your audience and creating in…

1
Being Different is Your Superpower – Build a Loyal Fan Base by Embracing Your Unique Vibe 16:15

2M ago16:15

16:15

In a world full of sameness, being different is the best way to stand out! By embracing your individuality and creating communities online, you can connect with like-minded fans who truly vibe with your music. Forget trying to appeal to everyone – focus on showcasing your oddball side and watch as a loyal fan base grows around your uniqueness. With…

1
Episode 57: Does Your Location Define Your Success? 1:04:47

2M ago1:04:47

1:04:47

Think you need to pack up and move to a big city to make it in the music industry? Harkos and KP are here to tell you to pump the brakes. In this episode, they break down how online promotion, a killer EPK, and a strong fan base can make waves, no matter where you are. Learn why professionalism, consistency, and being about your business are the ke…

1
Why Streaming Trumps Album Sales in Today’s Music World 21:32

2M ago21:32

21:32

In today's music industry, selling physical albums is outdated—everyone's listening on their phones! Stop wasting time on USB thumb drives and focus on digital sales where the real money is. Think abstractly about how your fans consume music and tap into the financial potential of streaming. It’s not just about getting heard; it’s about getting pai…

1
Episode 56: Are Industry Plants Watering Down The Music Industry? 1:16:29

2M ago1:16:29

1:16:29

In a world flooded with noise, standing out as an independent artist demands more than just talent—it's about consistent content creation, authentic branding, and leveraging online platforms to your advantage. Embracing your unique identity and promoting real value can set you apart from the crowd. Whether you're navigating the digital landscape al…

1
Live Show Success: It's Not Where You're At, It's How You Act! 25:22

3M ago25:22

25:22

Struggling to find opportunities to perform in your area? Moving to a new city won’t magically boost your music career. It’s all about grinding in your local scene and building a loyal fan base first. Don't just hope for success—bring your A-game to every live performance, even in a small town. Engage with your audience, bring merch, and make those…

1
Episode 55: Breakdancing Is Intellectual Property, Protect It! 1:24:11

3M ago1:24:11

1:24:11

In this episode, we talk about: breakdancing's inclusion in the Olympics, the critical need for dancers to protect their intellectual property through copyright and trademarking, the power of visual identity and authenticity in the dance industry, the impact of the internet on global culture, competition, and self-expression, Plus much more! For al…

1
Don't Compete With Other Artists, Compete With Yourself 19:17

3M ago19:17

19:17

Competition in music is healthy, but in reality, the only person you should compete with is yourself. Instead of wasting energy worrying about what other artists are doing, focus on engaging with your fans and creating music that resonates with them. Building a deeper connection through communication and content is what truly matters. Learn from ot…

1
Episode 54: The Downside of Trend and News Hijacking 1:23:07

3M ago1:23:07

1:23:07

In this episode, we talk about: Trend jacking and news jacking in the music industry, staying consistent, avoiding the temptation to follow trends, copyrighting and registering music before releasing it, streaming platforms as a promotional tool, leveraging current events and trends in music marketing, capitalizing on social causes and political ev…

1
The Hard Road Of The Musician Life 19:36

3M ago19:36

19:36

Being an independent artist is challenging, but nothing good ever comes easy. To change your life for the better, you have to do something difficult. Many people join the military to improve their situation, taking on the risks and sacrifices involved. As an independent artist, you have to take the hard road and invest time and effort into learning…

1
Episode 53: How To Sell Your Music To Fans 1:21:23

3M ago1:21:23

1:21:23

In this episode, we talk about: merchandise and memorabilia as revenue streams, strategic planning and preparation before releasing music, crafting a robust marketing plan and setting up a strong back-end infrastructure to maximize revenue, how to build brand awareness and sell an unforgettable experience, engage with your audience through entertai…

1
Stop Wasting Time on Spotify Editorial Playlists—Here's How to Reach Millions! 19:47

3M ago19:47

19:47

Are you tired of spending time and energy trying to get on Spotify's editorial playlists, only to find out they're filled with bots? It's time to rethink your strategy and focus on what really works. The best way to reach a massive audience is through targeted paid advertising, not outdated playlist pitching. Use your smartphone to create engaging,…

1
Episode 52: Is The Music Business Closed for Independent Artists? 1:36:32

3M ago1:36:32

1:36:32

In this episode, we break down a video by @wordplaytjay called 'Why the Music Business is Closed for Independent Artists.' In the video we go over: virality and how it can lead to success in the music industry, being prepared to capitalize on virality by having their music available on streaming platforms and having a strong marketing strategy in p…

1
Spotify Is No Longer The Main Place To Promote 18:39

4M ago18:39

18:39

Apple Music and Youtube Music Pay Almost 3 Times What Spotify Does. Apple Music pays one penny per stream and has 92 million paid subscribers. It is growing rapidly and is expected to continue growing, especially with the increasing number of people using Apple products. Streaming revenue is an important source of income for artists, and Apple Musi…

1
Episode 51: The Non-Stop Battle Between Old And New HipHop 1:15:23

4M ago1:15:23

1:15:23

In this episode, we talk about: The concept of creating an 'adult hip hop' category to bridge the generational divide in rap music. How this could benefit both older and younger artists by allowing them to cater to their respective audiences, and the ongoing debate between traditional and modern HipHop styles. The challenges older artists face in s…

1
How To Get From Streams To Sales 20:00

4M ago20:00

20:00

Capturing and holding audience attention as an artist is the most important thing. If people don't know who you are then they can't support you. Having a website is crucial for building a fan base and monetizing your art, and getting people to your site from streaming platforms is so simple, most overlook it. Learn how simple it can be to take peop…

1
Episode 50: From Viral Hits to Consistent Success: Mastering the Music Industry's Marketing Game 1:24:55

4M ago1:24:55

1:24:55

In this episode, we talk about: How to learn the importance of consistent releases, targeted content creation, and savvy marketing strategies. The benefits of diversifying your streaming presence beyond Spotify to platforms like YouTube Music and TikTok. Practical tips for DIY music videos and artwork with free tools like CapCut and Canva. How to b…

1
The Record Label Trap: Why Independence is Your Key to Music Success 19:36

4M ago19:36

19:36

Many artists dream of getting signed to a record label, but the harsh reality is: signing doesn't guarantee success and can lead to being shelved in a bad contract. Building a strong personal brand as an independent artist and mastering the business side of music are essential for long-term success. Social media's power in growing your career is un…

1
Episode 49: Music Business Success: The Money Is In The Data 1:27:54

4M ago1:27:54

1:27:54

In this episode, we talk about: The importance of data in the music industry, the need to focus on both traditional and internet numbers, the significance of data in making money, including streaming numbers, ticket sales, merch, and social media followings. We also discuss the importance of proper communication with fans and segmenting audiences t…

1
Engage, Entertain, and Build Your Fan Base 13:31

4M ago13:31

13:31

Understanding and directly communicating with your fans is essential for musicians aiming to turn their passion into a career. By leveraging email direct communication, artists can effectively engage with fans, gather insights, and create a loyal following. Remember, your primary role is to entertain and connect, not just to sell. Building a strong…

1
Episode 48: The Misconception of Budgets, Is It All A Scam? 1:06:30

4M ago1:06:30

1:06:30

In this must-listen episode, we talk about: the importance of crafting a strong brand and image as an independent artist. Why investing time, effort, and money is crucial to your success. How large budgets don't ensure success in music marketing and why your image, culture, and talent are key in attracting fans. Adjust your perspective, make wise i…

1
Stop Being A Fake Musician 14:28

4M ago14:28

14:28

In a constantly changing music industry, the difference between a scam artist and a true musical artist is crucial to success. Stay far away from the deceptive tactics like playlist campaigns, stream teams, bot farms, and engagement teams used by scam artists. See the power of playing by the rules and embracing organic marketing to achieve lasting …

1
Episode 47: Are You A Scam Artist Or A Musical Artist? 1:18:29

5M ago1:18:29

1:18:29

In this must-listen episode, we dive deep into the world of #MusicMarketing and expose the inauthenticity of stream teams, bot farms, and engagement teams. Learn why genuine fan engagement trumps manufactured success and how artists can leverage podcasts and personal branding to build real connections. Discover the importance of understanding the b…

1
Episode 46: Transform Your Music Marketing: From Streaming to Direct Connection 1:36:29

5M ago1:36:29

1:36:29

In this episode, we are joined again by S. Capone, an artist manager. We discuss: Mastering your brand and knowing your target audience. Why treating streaming platforms like Spotify, Apple Music, and YouTube as marketing tools rather than sales platforms is crucial. The art of direct-to-consumer strategies to build genuine connections with your fa…

1
Jab, Jab, Jab Right Hook Is Not A New Concept 17:11

5M ago17:11

17:11

There's no secret to converting strangers into loyal super fans, just proven strategies! The power of giving before asking, building a tight-knit community, and the fan journey from followers to super fans is real. Direct communication through email newsletters can deepen connections, while leveraging social media and streaming platforms for organi…

1
Episode 45: Breaking Barriers: The Transcendent Power of Music Creation and Authentic Artistry 1:37:18

5M ago1:37:18

1:37:18

On this episode of the podcast, we talk about: "Rockism" and its impact on music, even on HipHop. We reveal the crucial role of songwriters and the use of backing tracks in the creative process. Also, how highly creative individuals tap into a universal dimension beyond space and time. The importance of authenticity and experimentation in artistry,…

1
Music Marketing Is Just Like Going To The Gym. Here's why..... 12:06

5M ago12:06

12:06

Have you ever noticed the parallels between music marketing and hitting the gym? Just like in the gym, where some nail their exercises while others struggle, the same applies to marketing your music. Avoid the common pitfall of randomly spamming links like aimless reps – instead, focus on targeted outreach and engagement. Learn how to cultivate a g…

1
Episode 44: Success Tips From A Music Manager: Crucial Business Strategies for Artists 1:18:55

5M ago1:18:55

1:18:55

In this episode, we are joined by Mike Cole aka S. Capone, an artist manager. We discuss the challenges faced by aspiring artists and the importance of understanding technical business elements. How controversy can impact your career and why registering your music with Performance Rights Organizations (PROs) is crucial. How to use technology for ef…

1
Freddie Gibbs Is Absolutely Wrong About The Music Industry 7:53

6M ago7:53

7:53

Unlock the full potential of your music career by treating it as a legitimate business! I believe registering your music with Performing Rights Organizations (PROs) is a must to ensure you're not leaving money on the table. It's important to establish an LLC for your music to safeguard your personal assets against potential lawsuits. There are seve…

1
Episode 43: Record Label CEO Reveals The Importance of Protecting Your Brand as an Artist 1:14:03

6M ago1:14:03

1:14:03

In this episode of the Music Making Cents Podcast, we are joined by Poe The Passion, the CEO of Big Buff Records, to discuss the challenges faced by independent artists, the importance of brand protection, and the impact of artists' words. We touch on the importance of registering with ASCAP or BMI and also the importance of patience, visual identi…

1
Stand For Something, or Fall From Relevance 12:29

6M ago12:29

12:29

Building a solid brand is crucial for musicians to gain loyal fans and grow their fan base. It is important to stand for something and be intentional with your brand. A strong brand resonates with your music and is reflected in your content on social media. Building a deep connection with your audience is key, and word of mouth is a powerful referr…

1
Episode 42: Why Visuals Matter: Capturing Attention Beyond the Music 1:08:25

6M ago1:08:25

1:08:25

On this episode of the podcast, we talk about: the importance of creating entertaining and engaging content that aligns with an artist's brand, the need for artists to go where their audience is and provide value through visual content, debunk the notion that music should speak for itself and highlight the role of visuals in capturing attention and…

1
Don't Be A TikTok Star, Be A Musician On TikTok! 11:42

6M ago11:42

11:42

TikTok isn't just about those trendy dances anymore. It's the #1 place for music discovery, even over Youtube. The stigma is outdated, the reality is that social media is a place for authentic engagement with your audience. Harness the power of TikTok to showcase your craft while captivating your audience like never before. #TikTokGold #authenticen…

1
Episode 41: Providing Value and Engaging Fans 1:13:13

6M ago1:13:13

1:13:13

Harkos and KP delve into the realities of streaming platforms for musicians, emphasizing their role as marketing tools rather than direct sales platforms. They counter the notion of artists being exploited by streaming rates, stressing the need for artists to prioritize delivering value to their audience. The discussion extends to the importance of…

1
Spotify Is NOT A Sales Platform!! 21:15

6M ago21:15

21:15

Are you still stuck in the mindset that streaming platforms like Spotify are sales avenues? Time to wake up and smell the opportunity! In this eye-opening breakdown, Harkos debunks the myths and reveals Spotify's true power: It's your secret weapon for music marketing domination. From dissecting royalties to unlocking the real value of exposure, we…

1
Episode 40: Beef - The Unintended Inspiration, With Cody Hundoe, Artist Spotlight 1:13:03

6M ago1:13:03

1:13:03

In this episode, we sit down with Cody Hundoe and talk about the evolution of the Big 3 beef into a full-fledged industry beef, unpacking its impact on the music scene, Cody's music inspirations, how aspiring artists can effectively market themselves in today's competitive landscape, strategies for maintaining consistency in content creation, and t…

1
The Power of REAL Communication 14:56

7M ago14:56

14:56

Communication is the ultimate key to unlocking success in the music game. But not just shooting off generic messages; it's all about connecting on a deeper level, engaging with your audience, and building those real, genuine relationships. If you're serious about leveling up your music career, you have to master the art of communication. Turn those…

1
Episode 39: The Number 1 Way To Gain Fans Online 1:01:56

7M ago1:01:56

1:01:56

On this episode of the podcast, we talk about: How to talk to fans, communicating thru video, expressive the mood and vibe of your music in video, email marketing, sharing what you stand for with your fans, and more! For all Links MMC Pod click here https://podlink.to/MMCPod Horrible Designs Link - https://invi.tt/L3DA TNHotSauceCO - https://tnhots…

1
Unlocking Fan Engagement: The Power of Direct Communication 17:51

7M ago17:51

17:51

Dive into the art of cultivating genuine connections with your fans beyond just social media posts. Discover why direct communication through email is the key to reaching your audience effectively. Learn how to nurture your fan base, increase engagement, and elevate your brand as an artist. Don't miss out on this invaluable insight into building lo…

1
Episode 38: Don't Let Beef Define You With SeAth, Artist Spotlight 1:10:18

7M ago1:10:18

1:10:18

On this episode of the podcast, we talk about: The Big 3 controversy, different ways to handle beef, a journey thru music, enjoying music for the raw emotion, passion and intent of the lyrics of the music, the songwriting process, engaging with fans, and more! Follow SeAth on all platforms: https://www.facebook.com/SeathBowman https://open.spotify.…

1
Episode 37: The Music VS The Message - The Big 3 1:18:56

7M ago1:18:56

1:18:56

On This Episode, we unravel the intricate layers of the music industry. Discover the hidden costs behind DistroKid and navigate the legal landscape of Tunecore. Who do you think will maintain dominance of the "Big 3" in Hip-Hop. Differentiate between the distinct sounds of J.Cole, Kendrick Lamar, and Drake, and uncover strategies for carving your n…

1
Unleash Your Brand Story: Elevate Your Music Marketing Game! 17:56

7M ago17:56

17:56

In a world flooded with content, your story is your most powerful tool. As an artist, your narrative isn't just about words—it's about legacy. From the morality tales of our childhood to the rise of legends like Tupac and Biggie, it's the story that captivates us. In today's digital landscape, with over 100,000 songs uploaded daily on Spotify alone…

1
Episode 36: Master Seasonal Music: Sync, Niche, Payola Exposed! 1:05:42

7M ago1:05:42

1:05:42

On this episode of the podcast, we break down the secrets behind crafting killer seasonal vibes, nailing those sync licenses, and tapping into niche communities like never before. Plus, we'll talk strategy on ditching those DIY distribution headaches and keeping it real when it comes to breaking into the industry. And more! For all Links MMC Pod, G…

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