Why Topic Pages = 0 Growth

Music Makin Cents Podcast

#Music #Business #Podcasting Education #Marketing #Music Makin Cents

28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

about a year ago 39:03

MP3•Episode home

Harkos, the host of Music Makin Cents podcast, dives deep into the benefits of official artist channels, including the ability to interact with fans, control branding, and harness YouTube's recommendation engine. By sharing his journey from running a podcast to creating the Apex Music System, Harkos explains how artists can sidestep outdated strategies and embrace a system built for real growth.

Previous Episodes Mentioned:

Crafting Your Unique Brand as an Independent Artist - https://youtu.be/hXxjOR99D2U

Resources

Connect with Harkos

:Website: www.musicmakincentspod.com

Submit your music for WTF Wednesday music reviews at www.musicmakincentspod.com

Need hands-free marketing? Visit www.apexmusicsystem.com

In this episode, you will learn:

The major differences between topic pages and official artist channels on YouTube, and why the latter is crucial for growth.
How YouTube’s algorithm works, and how you can tap into it by uploading short and long-form videos.
Why building a brand through personalized banners, profile pictures, and interactive features is essential for attracting and retaining fans.
The importance of short-form video content in today’s social media landscape and how it can capture new listeners.
An introduction to the Apex Music System—a holistic approach for DIY musicians to find, connect with, and nurture real fans.

Key Moments:

00:00 - Why are artists using topic channels in the first place?
01:29 - What is a topic page, and how does it limit your growth?
02:25 - Why won’t a topic page activate YouTube’s algorithm?
09:53 - How can a community tab help you engage with fans?
15:42 - Why is short-form video key to activating YouTube’s algorithm?
25:34 - What’s the significance of brand identity on your artist page?
31:30 - What can official artist channels do that topic pages can’t?
34:27 - How does the Apex Music System build sustainable fan bases?

109 episodes

Why Topic Pages = 0 Growth

Music Makin Cents Podcast

published about a year ago

MP3•Episode home

Previous Episodes Mentioned:

Crafting Your Unique Brand as an Independent Artist - https://youtu.be/hXxjOR99D2U

Resources

Connect with Harkos

:Website: www.musicmakincentspod.com

Submit your music for WTF Wednesday music reviews at www.musicmakincentspod.com

Need hands-free marketing? Visit www.apexmusicsystem.com

In this episode, you will learn:

The major differences between topic pages and official artist channels on YouTube, and why the latter is crucial for growth.
How YouTube’s algorithm works, and how you can tap into it by uploading short and long-form videos.
Why building a brand through personalized banners, profile pictures, and interactive features is essential for attracting and retaining fans.
The importance of short-form video content in today’s social media landscape and how it can capture new listeners.
An introduction to the Apex Music System—a holistic approach for DIY musicians to find, connect with, and nurture real fans.

Key Moments:

00:00 - Why are artists using topic channels in the first place?
01:29 - What is a topic page, and how does it limit your growth?
02:25 - Why won’t a topic page activate YouTube’s algorithm?
09:53 - How can a community tab help you engage with fans?
15:42 - Why is short-form video key to activating YouTube’s algorithm?
25:34 - What’s the significance of brand identity on your artist page?
31:30 - What can official artist channels do that topic pages can’t?
34:27 - How does the Apex Music System build sustainable fan bases?

109 episodes

#Music #Business #Podcasting Education #Marketing #Music Makin Cents

Tất cả các tập

1
DistroKid Charges You More Than You Think – Here’s a Smarter Alternative 31:39

10 hours ago31:39

31:39

🚨 "DistroKid Is Overcharging You—Here’s Why LANDR Is a Better Deal!" 🚨 If you're an independent artist using DistroKid in 2025, you might be paying way more than you need to. With additional fees for services like Content ID, Dolby Atmos, and more, the costs can quickly add up. But there’s a better option—LANDR Distribution Pro offers these same premium services for a flat annual fee, saving you hundreds of dollars. 🎵💰 👉 ⁠https://glnk.io/5wllp/music-makin-cents⁠ Use the link below for 20% OFF ANY LANDR plan, whether you just want music distribution or the Studio Pro package, which includes mastering tools, samples, and educational resources. In this episode of the Music Makin Cents Podcast, Harkos breaks down the hidden costs of DistroKid and explains why LANDR is a smarter choice for independent artists who want to distribute their music without breaking the bank. 🔹 The True Cost of Using DistroKid While DistroKid’s base plan starts at $22.99/year, extra services can significantly increase your yearly expenses: ✅ Content ID (YouTube + TikTok) – $4.95/song/year ✅ Dolby Atmos (High-Quality Audio) – $27/song ✅ Store Maximizer – $7.95/year ✅ Discovery Pack (Shazam & Others) – $0.99/song/year If you release 12 songs a year, these add-ons could cost: $60/year for Content ID $360/year for Dolby Atmos Total: $540+/year by Year 3 These costs increase every year as fees are charged annually per song—which means the more you release, the more you pay. 🔹 Why LANDR Distribution Pro Is the Better Choice For $45/year, LANDR Distribution Pro includes all the essential features DistroKid charges extra for—without the recurring fees: ✅ Unlimited Music Releases with 100% Royalties ✅ Content ID (YouTube + TikTok) – Included ✅ Dolby Atmos (High-Quality Audio) – Included ✅ Store Maximizer & Discovery Pack – Included ✅ Leave a Legacy – Keep your music online if you stop paying By switching to LANDR, you could save hundreds of dollars annually while still having access to advanced features and faster customer support—with responses in 2 business days. 🎤 Artists Are Already Making the Switch Many independent artists working with Harkos have already moved their music to LANDR using the easy import tool—transferring from DistroKid is fast and simple. 👉 Use the link below for 20% OFF ANY LANDR plan, whether you just want music distribution or the Studio Pro package, which includes mastering tools, samples, and educational resources. ⁠https://glnk.io/5wllp/music-makin-cents⁠ 📞 Need Help Growing Your Music Career? Book a FREE 1-on-1 consultation with Harkos at ⁠musicmakincentspod.com/freecall⁠ where you’ll get: ✅ A Custom Marketing Strategy to grow your fanbase ✅ A Content Creation Calendar for consistent promotion ✅ 4 ChatGPT Scripts to generate SEO-rich titles & descriptions Start focusing your budget on promoting your music instead of paying unnecessary fees.…

1
3 Fatal Mistakes That Are Killing Your Music Career (Fix These NOW!) 45:27

5 weeks ago45:27

45:27

Independent artists, STOP wasting your time on strategies that are holding you back! Most musicians struggle to grow because they focus on the WRONG things—and it’s keeping them broke, frustrated, and invisible. In this episode of the Music Makin Cents Podcast, Harkos exposes the 3 biggest mistakes killing your career and shows you how to actually build an engaged fanbase in 2025. 🔹 Why perfectionism is ruining your progress 🔹 The biggest trap artists fall into when trying to grow 🔹 Why outdated marketing strategies DON’T work anymore 🔹 The RIGHT way to promote your music (without getting scammed) 🔹 How to build a REAL audience and turn them into super fans Too many great artists give up too soon because they don’t see results. Don’t be one of them! Watch this episode and learn how to stop struggling and start growing today! 💡 Need a REAL strategy for your music career? 🔗 Book a FREE call with Harkos: ⁠MusicMakinCentsPod.com/freecall⁠ 🎬 Watch next: ⁠https://youtu.be/s8QtYd7rh8w⁠ 🔔 Subscribe & turn on notifications so you don’t miss future episodes on music marketing, branding, and independent artist success.…

1
From Strangers to Superfans: How to Build a Strong Music Fan Base Online 41:35

5 weeks ago41:35

41:35

STOP Chasing Viral Fame! Independent artists are being LIED TO about what it takes to succeed in the music industry. In this episode of the Music Makin Cents Podcast, host Harkos exposes why going viral on TikTok or Instagram does NOT guarantee a fanbase—or a paycheck. If you’re serious about building a real music career, you need to hear this. Previous Episodes Mentioned: -Why Most Music Marketing Advice is Garbage (And What Actually Works) - https://youtu.be/kyx-AknFgPU - Why Pre-Promotion is Dead - https://youtu.be/-0Jy3W9byrg What You’ll Learn: Why viral clips DON’T build lasting success for independent artists. How short-form videos should ACTUALLY be used to grow your fanbase. The real money breakdown—why Instagram & TikTok pay next to nothing. YouTube vs. Spotify vs. TikTok—where you should ACTUALLY promote your music. The #1 strategy for turning strangers into loyal superfans. Key Takeaways: 1️⃣ Going viral doesn’t mean success—building a fanbase does. 2️⃣ Stop wasting time chasing trends and start creating real engagement. 3️⃣ YouTube is the #1 platform for music promotion & monetization. 4️⃣ Use Google & YouTube Ads to drive REAL growth & revenue. 5️⃣ Want a free strategy session? Scroll down and book a call with Harkos NOW! To cut clips, I recommend using a software called Opus. It’s easy to use and helps you get clips faster. Use my link and they’ll give you a discount. https://www.opus.pro/?via=18aa66 Work With Harkos: Want real growth? Book a FREE 1-on-1 call and get a custom strategy: https://www.musicmakincentspod.com/freecall Get the Music Business System Course to build a fanbase that actually PAYS YOU: https://www.musicmakincentspod.com/fangrowt Subscribe for weekly episodes and drop your questions below—Harkos responds to EVERY comment! Key Moments: 0:22 – "The biggest lie about ‘going viral’ in music marketing" 1:40 – "Why viral clips don’t equal real fan growth" 2:59 – "The shocking truth about how much TikTok & Instagram REALLY pay artists" 4:45 – "The best platform for real music promotion in 2025" 7:12 – "How to turn short-form videos into long-term fans" 10:08 – "The strategy I use with every artist I work with" 15:43 – "Why YouTube & Google Ads are the most effective marketing tools" 21:04 – "How to book a FREE 1-on-1 strategy call with Harkos"…

1
From Strangers to Superfans: How to Building a Strong Music Fan Base Online 41:35

5 weeks ago41:35

41:35

STOP Chasing Viral Fame! Independent artists are being LIED TO about what it takes to succeed in the music industry. In this episode of the Music Makin Cents Podcast, host Harkos exposes why going viral on TikTok or Instagram does NOT guarantee a fanbase—or a paycheck. If you’re serious about building a real music career, you need to hear this. What You’ll Learn: Why viral clips DON’T build lasting success for independent artists. How short-form videos should ACTUALLY be used to grow your fanbase. The real money breakdown—why Instagram & TikTok pay next to nothing. YouTube vs. Spotify vs. TikTok—where you should ACTUALLY promote your music. The #1 strategy for turning strangers into loyal superfans. Key Takeaways: 1️⃣ Going viral doesn’t mean success—building a fanbase does. 2️⃣ Stop wasting time chasing trends and start creating real engagement. 3️⃣ YouTube is the #1 platform for music promotion & monetization. 4️⃣ Use Google & YouTube Ads to drive REAL growth & revenue. 5️⃣ Want a free strategy session? Scroll down and book a call with Harkos NOW! Work With Harkos: Want real growth? Book a FREE 1-on-1 call and get a custom strategy: https://www.musicmakincentspod.com/freecall Get the Music Business System Course to build a fanbase that actually PAYS YOU: https://www.musicmakincentspod.com/fangrowt Subscribe for weekly episodes and drop your questions below—Harkos responds to EVERY comment! Key Moments: 0:22 – "The biggest lie about ‘going viral’ in music marketing" 1:40 – "Why viral clips don’t equal real fan growth" 2:59 – "The shocking truth about how much TikTok & Instagram REALLY pay artists" 4:45 – "The best platform for real music promotion in 2025" 7:12 – "How to turn short-form videos into long-term fans" 10:08 – "The strategy I use with every artist I work with" 15:43 – "Why YouTube & Google Ads are the most effective marketing tools" 21:04 – "How to book a FREE 1-on-1 strategy call with Harkos"…

1
The Truth About Music Promotion They Don't Want You to Know 42:44

7 weeks ago42:44

42:44

🚨 STOP Wasting Money on Spotify Promotion! 🚨 In this episode of the Music Makin Cents Podcast, host Harkos exposes the biggest lies independent artists believe about Spotify and why it's sabotaging your music career. If you're serious about growing real fans and making money from your music, you NEED to hear this. 💡 What You’ll Learn: Why Spotify is NOT the best platform for artists (and what to focus on instead). How YouTube pays 3x more per stream than Spotify (and is safer from fake streams). The playlist scam tricking indie artists into wasting money. Why running ads on YouTube + Google ads is the BEST music promotion strategy. The #1 mistake independent artists make that keeps them from growing. 🌟 Key Takeaways: 1️⃣ Stop chasing empty Spotify streams—they don’t build real fans! 2️⃣ Use YouTube & YouTube Music to maximize earnings and visibility. 3️⃣ Create entertaining, engaging videos (not static images) to grow your audience. 4️⃣ Run smart ad campaigns on Google & YouTube for REAL results. 5️⃣ Want a free strategy session? Scroll down and book a call with Harkos NOW! 📣 Work With Harkos: 💰 Want real growth? Book a FREE 1-on-1 call with Harkos and get a custom strategy: musicmakincentspod.com/freecall 🎓 Take the Music Business System Course to build a fanbase that actually PAYS YOU: musicmakincentspod.com/fangrowth ✅ Subscribe for weekly episodes and drop your questions below—Harkos responds to EVERY comment!…

1
How To Get 1000 Fans In 30 Days 40:13

8 weeks ago40:13

40:13

Tired of falling for “get 1,000 fans in 30 days” schemes that leave you disappointed? In this episode of the Music Makin Cents Podcast, host Harkos exposes the myths behind quick-fix fan-building strategies and shows you the REAL path to building a loyal fan base. This is the guide for independent artists who want sustainable success without sacrificing integrity. What You’ll Learn: The fan vs. follower distinction and why most "experts" don’t get it. Why short-term gimmicks like trend-jacking and hashtag spam won’t grow real fans. The truth about the fan journey: From strangers to superfans. How to use entertaining, engaging content and ads to multiply your reach. The secret to building your music business system for lasting success. Key Takeaways: How to grow 1,000 real fans in 3-6 months using the 10% Rule. Proven content strategies to attract strangers and convert them into superfans. Step-by-step: Setting up a music business system that costs less than $25/year. Work With Harkos Want personalized help? Book a FREE call to discuss your strategy and get a tailored plan for success. Prefer DIY? Check out the Music Business System Course and learn how to grow your fan base step by step. Ready to stop wasting time on fake strategies and start building real connections? Click below for free resources and exclusive insights. Links: FREE Strategy Call: https://fight4freedomprodu.wixsite.com/mmcpod/free-call Music Business System Course: https://apexmusicsystem.systeme.io/all-in-onembs Subscribe for weekly episodes and leave your questions in the comments—Harkos responds to every comment!…

1
Stop Wasting Money on Music Videos! The $700 Mistake That’s Killing Independent Artists 32:49

9 weeks ago32:49

32:49

Are you hustling backwards as an independent artist? In this episode of the Music Makin Cents Podcast, hosted by Harkos, he uncovers why spending $700+ on music video production without a solid marketing plan is sabotaging your career. Learn how to flip the script and grow your fan base while saving money! What You’ll Discover: Why blowing your budget on “industry-quality” music videos doesn’t guarantee success. The simple formula: Keep production costs low and redirect funds into strategic advertising campaigns. Game-changing DIY tips to create quality videos for less than $300. How to use YouTube, Google, and social media ads to exponentially grow your audience. Why video content is the currency of the modern music industry and how to maximize its potential. Proven Strategies for Independent Artists: Leveraging low-budget video production for massive ROI. Building an authentic fan base with lifestyle-focused content. Monetizing your music through streaming, merchandise, and insider programs. Avoiding common traps like spammy DMs and overpriced productions. Work With Harkos: Full Marketing Strategy + Ads: Get expert help managing ads and creating a growth plan for just $100/month (plus your ad budget). DIY Coaching: Learn to run your own campaigns in 2-3 sessions for $300. Stop wasting money and start seeing results! Book a FREE call with Harkos to discuss your strategy: harkos@musicmakincentspod.com Don’t forget to subscribe for weekly tips on growing your music career. Questions? Drop them below—Harkos replies to every comment!…

1
How To Stop Being A Local Artist | Independent Artist Survival Guide 46:00

10 weeks ago46:00

46:00

This episode exposes the harsh truth behind the "support local music" mindset and why it’s holding you back as an artist in 2025. If you're an indie musician searching for actionable strategies to grow your fan base and take your career global, you're in the right place. 💡 What You'll Learn: Why guilting people into supporting local music is a dead-end tactic. The secret to growing a genuine fan base through real connections and killer content. How to leverage social media, AI, and music business systems to thrive in the modern industry. The difference between being a musical artist and a scam artist—and how to avoid the pitfalls. Proven steps to monetize your music and live the artist lifestyle without breaking the bank. 🌐 Key Takeaways for 2025: The power of video content and why "shorts" are the future. Why platforms like YouTube Music and Apple Music are your best allies. How to build a complete music business system for less than $25/year. Don’t just survive—thrive! Stop relying on outdated strategies and start creating the life you’ve always dreamed of as a musician. 🎸 Ready to level up? Watch now and take the first step towards building your music empire! 🛠 Resources Mentioned: All-In-One Music Business System Course: Learn how to set up your own business system for as low as $25/year! Click here: Get A Music Business System Live Music & Marketing Reviews: Join us every Wednesday at 10 PM ET on YouTube. Subscribe for more music marketing wisdom, and leave your questions below—Harkos always replies (no fire emojis here)! 👇…

1
3 Proven Steps to Break Through as an Independent Artist 55:05

14 weeks ago55:05

55:05

Are you sabotaging your music career with fake features, fake streams, or fake social media followers? In this episode of the Music Makin Cents Podcast , Harkos exposes the biggest mistakes holding indie artists back and shares a proven three-step strategy to build real success in the music industry. Discover why fake strategies not only fail to create growth but can also destroy your credibility, making it impossible to gain genuine fans. Harkos explains how to stop faking it and start building a loyal fan base through consistent, engaging content, strategic ads, and a fully functioning music business system that works for you. Episode on Fake Features: https://youtu.be/ClCrpb22-kI Free Merch Store Tutorial: https://apexmusicsystem.systeme.io/c1fbd4df In this episode, you’ll learn: Why fake features, streams, and followers harm your career. How to create entertaining and engaging content that builds your brand. The power of using strategic ads to grow your reach and gain real fans. Why a music business system is critical for turning listeners into superfans. A step-by-step guide to setting up your music business system for as little as $25 a year. Key Moments: 00:01 - What are the biggest mistakes indie artists make in their music careers? 06:30 - Why are fake features more harmful than helpful? 11:45 - How do fake streams damage your credibility on Spotify? 17:20 - What are "stream teams," and why should you avoid them? 24:00 - How does fake engagement hurt your social media growth? 28:35 - What’s the three-step formula for building real success in the music industry? 36:15 - How can you create a music business system for just $25 a year? 45:10 - Why does consistency matter more than perfection in content creation? Start Building Real Success Today! Don’t let fake strategies ruin your music career. Learn how to set up your own music business system with the All-in-One Music Business System Course ! Watch a free preview on how to build your merch store at ⁠Apex Music System⁠ —no credit card or email required. https://apexmusicsystem.systeme.io/c1fbd4df #MusicMarketing #IndieArtistSuccess #GrowYourFanbase #StopFakeStreams #MusicBusinessSystem #ApexMusicSystem #IndependentArtists #DIYMusician #RealMusicFans #EngagingContent #SpotifyStreams #SocialMediaForMusicians #FakeFollowers #ArtistGrowth #MusicPromoTips #ContentCreation #IndieArtistLife #MusicBranding #BuildingSuperfans #MusicBusinessTips #StopFakingIt #CreateConsistentContent #RealStreams #RealFans #StrategicAds #IndependentMusicCareer #MusicMarketingStrategies #FanEngagement #MusicMakinCentsPodcast…

1
Why Fake Features Are Killing Your Music Career 46:38

15 weeks ago46:38

46:38

Think buying a feature from a big-name artist is the shortcut to success? Think again. In this episode of the Music Makin Cents Podcast , Harkos pulls back the curtain on the shady world of fake features, exposing why these “opportunities” are nothing but scams hurting indie artists. From fake music videos to recycled beats sold to thousands of unsuspecting artists, Harkos explains how these tactics damage your credibility, alienate fans, and waste your resources. Instead of faking it till you make it, he lays out three proven steps to grow a real audience, build lasting connections, and attract genuine collaborations. In this episode, you’ll learn: Why fake features fail to deliver the growth or cosign you’re hoping for. How to recognize and avoid scams from producers and big-name artists. The three essential steps to building a real audience: engaging content, targeted ads, and a music business system. Why a music business system (not just a website) is critical for turning followers into superfans. How to create a low-cost, fully functional system to sell your music, merch, and more. Key Moments: 00:01 - Why are fake features becoming so common in the indie music scene? 02:25 - What makes a real feature different from a fake one? 06:50 - How do big-name artists and producers profit from this scam? 12:15 - Why are real music videos a sign of legitimacy? 18:30 - What should artists focus on instead of fake features? 21:10 - How can consistent, engaging content help you grow a genuine fanbase? 27:40 - Why is a music business system essential for indie success? Stop Faking It, Start Building Real Success! Avoid the traps of fake strategies and take control of your music career. Head to Apex Music System to learn more about the All-in-One Music Business System Course . Watch a free preview module on setting up your merch store—no email or credit card required! Get started today and unlock the tools to build a fanbase, sell your music, and grow your career—all for as little as $25 a year. #IndieArtistSuccess #MusicMarketing #GrowYourFanbase #RealFeatures #MusicBusinessSystem #IndieMusicTips #FakeFeatures #StopScams #EngageYourFans #DIYMusician #ArtistMarketing #MusicPromotion #BuildYourBrand #StreamingTips #ApexMusicSystem #MusicMakingCentsPodcast #IndieArtistLife #MusicMarketingPlan #Superfans #RealArtistGrowth #EmailMarketingForMusicians #ContentCreationTips #MusicMerch #FanEngagement #NoFakeFeatures #ArtistCredibility #MusicianSuccess Listen now and stop wasting time on shortcuts that only set you back—build real success with the Music Makin Cents Podcast !…

1
Why You Shouldn't Post Your Year Wrapped To Socials 40:31

16 weeks ago40:31

40:31

What’s your streaming wrap-up post really doing for your career? In this episode, Harkos dives into the trend of artists sharing their yearly streaming numbers and why it’s a marketing misstep in today’s digital age. He breaks down the psychology behind social proof, explains why streaming platforms and social media are promotional—not sales—tools, and delivers a roadmap for building a true fanbase. Spoiler: It all starts with ditching vanity metrics and focusing on direct email communication, authentic branding, and a solid website strategy. From understanding algorithms to crafting an affordable website for just $25 a year, Harkos unpacks how independent artists can stop spinning their wheels and start making real connections that lead to sales, superfans, and sustainable income. Whether you’re just starting out or looking to take control of your career, this episode is packed with actionable advice to help you succeed as a DIY artist. Watch a Free Module From The Course: https://apexmusicsystem.systeme.io/c1fbd4df Resources Connect with Harkos: Website: ⁠www.musicmakincentspod.com⁠ Submit music for WTF Wednesday reviews: ⁠www.musicmakincentspod.com⁠ Affordable website course: ⁠www.apexmusicsystem.com⁠ In this episode, you’ll learn: Why posting your streaming numbers won’t attract new fans—and what to do instead. The importance of email communication and how to turn casual listeners into superfans. How to create a website for just $25/year and leverage it for direct sales and fan engagement. Why algorithms reward authentic content and how to use them to your advantage. A practical guide to using ads and micro-content for organic growth and algorithm activation. Key Questions / Moments: 00:00 – Why is sharing your year-end streaming numbers a mistake? 01:09 – What does “social proof” mean, and why doesn’t it work anymore? 03:08 – Why is social media for strangers and email for fans? 05:13 – How do social media algorithms actually work? 09:15 – What’s the difference between marketing and sales platforms? 13:48 – What’s the ultimate goal of a strong artist marketing strategy? 20:04 – Why do bots, stream teams, and fake playlists backfire? 27:11 – How can giving away free downloads boost your email list? 33:12 – How can you set up a fully functioning website for $25/year? #IndieArtistTips #MusicMarketing #FanBuilding #StreamingTips #MusicBusiness101 #DIYMusician #IndependentArtist #EmailMarketingForArtists #SocialMediaStrategy #MusicPromotion2024 #SpotifyTips #AppleMusicPromotion #AffordableWebsites #BuildYourFanbase #RealFansRealIncome #MusicAlgorithms #StopFakeStreams #MusicBranding #SocialProofMyth #FanEngagement #IndieMusicPromotion #ArtistSuccess #StreamingStrategy #MakeMoneyWithMusic #MusicEntrepreneurship #MusicMarketingStrategies #SuperFans #WebsiteForArtists #EmailMarketingTips #FanJourney #StopPostingNumbers #RealConnections #MusicLifeHacks #MusicianAdvice #GrowYourMusic #DigitalMusicMarketing #RealArtistGrowth #StreamingRoyalties #AuthenticMusicPromotion #CreativeMarketingForMusicians #HowToDIYMusic…

1
Debunking the Industry Myths: Holiday Music Releases for Indie Artists 50:25

17 weeks ago50:25

50:25

Ever heard industry experts say, “Don’t release music during November and December”? On this episode of the Music Makin Cents Podcast , Harkos is here to debunk that 90% nonsense and show you why the holiday season is actually the perfect time for indie artists to make their mark. People are always consuming music—whether they’re shopping, cooking, or traveling—so why not be the artist they discover during these moments? Harkos dives into the strategy behind being a 10%-er, someone who stands out in the music industry by innovating and breaking the mold. With three powerful tactics—creating engaging content, running strategic ads, and mastering email communication—you’ll learn how to turn distracted holiday shoppers into dedicated superfans. Whether you’re just starting out or looking to maximize your efforts, this episode is packed with actionable insights. Previous Episodes Mentioned: https://youtu.be/H6Q8FDwgtcI Resources: Connect with Harkos: Website: ⁠www.musicmakincentspod.com⁠ Free TikTok Style Music Videos Course: ⁠www.apexmusicsystem.com⁠ Join the Apex Music System: ⁠www.apexmusicsystem.com⁠ In this episode, you will learn: Why November and December are prime opportunities for music releases. How to use the "10% rule" to innovate and stand out as an indie artist. The importance of non-salesy, engaging content on social media to attract new fans. How to run ads that actually work (and don’t waste your budget). Why email communication builds deeper connections than social media. A detailed breakdown of the fan journey and how to move strangers into superfans. Key Moments: 00:01 - Why does the industry discourage holiday music releases? 02:30 - How do you become a 10%-er in the music business? 05:50 - What kind of content should artists create to stand out? 11:45 - Why is engaging with comments crucial for building your fanbase? 18:00 - How do strategic ads amplify your reach? 24:10 - What is email direct communication, and how can it grow your fanbase? 33:30 - How can polls and engagement deepen fan loyalty? 40:00 - Why holiday distractions are actually opportunities for indie artists. #MusicMarketing #IndieArtists #GrowYourFanbase #HolidayMusicStrategy #IndependentMusician #FanEngagement #ApexMusicSystem #EmailMarketingForMusicians #SocialMediaTips #ContentStrategy #MusicIndustryTips #IndieMusicMarketing #MusicPromotion #Superfans #BrandBuilding #TikTokStyleVideos #IndependentArtistSuccess #BlackFridayForArtists #MarketingForMusicians #MusicMarketingPlan #StreamingStrategy #ArtistDevelopment #YouTubeForArtists #BuildYourBrand #EngageYourFans #ContentCreationForArtists #MusicBusinessTips #DigitalMarketingForMusicians #HolidayMusicReleases #FanLoyalty #ArtistBranding #IndieArtistGrowth #EmailCommunication #SocialMediaEngagement…

1
Planning Your Black Friday Music Marketing Strategy 44:47

18 weeks ago44:47

44:47

Are Black Friday sales really worth it for indie artists? In this episode of the Music Makin Cents Podcast , Harkos tackles the popular holiday sales season, revealing why typical sales tactics might not be right for musicians. While other marketers suggest running discounts to boost sales, Harkos shares a smarter approach—one that doesn’t rely on fans buying music directly, but instead helps build a loyal fan base primed for future engagement. Harkos breaks down his three-step holiday strategy for independent artists, focusing on effective ways to draw in new listeners, convert them to loyal fans, and maximize holiday sales without getting lost in the seasonal noise. Discover how to engage potential fans on social media, utilize email lists for true connection, and strategically plan sales that resonate with your most dedicated listeners. Previous Episodes Mentioned: https://youtu.be/M6hrPtVI_PY Resources: Connect with Harkos: www.apexmusicsystem.com In this episode, you will learn: Why traditional Black Friday sales might not be effective for musicians and how to build holiday sales around true fans. How social media engagement can bring in new listeners and lead them to your inner circle. The importance of email marketing to foster a deeper connection and increase sales potential. Ways to turn casual listeners into superfans who support your music long-term. A unique three-step holiday sales strategy that includes free music downloads and merchandise deals for loyal fans. Key Moments: 00:01 - Why don’t Black Friday sales work for selling music? 01:10 - How can indie artists stand out during holiday sales? 05:25 - What’s the role of email marketing for musicians? 10:16 - How do you convert strangers into superfans through content? 15:32 - Why is giving away free downloads valuable for fan engagement? 21:50 - What should you avoid when promoting on social media? 25:15 - How can email strategy improve your holiday sales? 31:00 - When should you introduce exclusive holiday merchandise? #IndieArtistMarketing #MusicMarketing #IndependentMusician #FanEngagement #HolidaySales #BlackFridayForArtists #MusicPromotion #BuildYourBrand #ApexMusicSystem #GrowYourFanbase #EmailMarketingForMusicians #HolidayMerchandise #ConvertListenersToFans #StreamingStrategy #YouTubeForMusicians #MarketingTips #SpotifyPromotion #ArtistMerchandise #MusicBranding #FanGrowth #EngagementStrategy #DIYMusician #ArtistMarketingTips #SocialMediaForMusicians #MarketingForIndieArtists #MusicBusiness #IncreaseMusicSales #DigitalMarketing #EmailStrategy #BuildingLoyalFans #MusicIndustryInsights #SmartHolidaySales #MaximizeMusicSales #BoostYourBrand #FanConnection #HolidaySalesTips #MusicPromotionTips #MusicMarketingPlan #GrowAsAMusician…

1
3 Ways Indie Labels Let Artists Down—Avoid These Traps 1:04:36

19 weeks ago1:04:36

1:04:36

Are you an indie artist thinking about joining a label? Or maybe you’re already on one and questioning if it’s the right fit. This episode of the Music Makin Cents Podcast dives deep into the complexities of indie labels and why so many fail their artists. Harkos explores how labels can either uplift or limit your career, emphasizing the importance of control, budgeting, and authenticity in artist-label relationships. In this episode, Harkos uncovers three major pitfalls indie labels fall into: self-promotion over artist support, poor budgeting strategies, and the fear of artists outshining the label. He walks you through the critical steps to identify if a label has your best interests at heart or if it’s part of the “90%” that’s holding artists back. Whether you’re aiming for indie success or hoping to eventually break into a major label, this episode provides essential guidance for both artists and label heads. Previous Episodes Mentioned: ⁠Crafting Your Unique Brand as an Independent Artist⁠ Resources: Connect with Harkos: In this episode, you will learn: Why 90% of indie labels fail their artists by prioritizing self-promotion over genuine support. How poor budgeting choices can waste resources, leaving artists without a proper promotional strategy. The importance of artist branding and why control over your image is key to reaching fans. Practical tips on building brand solidarity across social media for artists. The value of budgeting smartly to allocate funds between creation and promotion effectively. How to avoid labels that have a fear of losing artists to bigger platforms and focus on growth. Key Moments: 00:00 - Why do indie labels often fail their artists? 03:12 - What’s the importance of maintaining creative control? 05:41 - How does label self-promotion affect an artist’s growth? 10:14 - Why should promotion happen on the artist’s platform? 15:46 - How does budgeting impact an artist’s reach? 20:25 - Why is an album release party a waste of resources? 30:15 - What should a label’s role be in an artist’s career growth? #MusicIndustryTips #IndieLabel #ArtistMarketing #IndependentArtist #MusicPromotion #BrandingForMusicians #LabelManagement #DIYMusicCareer #ApexMusicSystem #MusicMakinCentsPodcast #MusicMarketing #SpotifyPromotion #AlbumReleaseTips #YouTubeMusicPromotion #SocialMediaForArtists #ContentStrategy #MusicBusiness101 #MusicAdvice #GrowingYourFanbase #BuildingYourBrand #IndieMusicSuccess #BudgetingForMusicians #ArtistFirst #RealFanEngagement #BoostYourMusic #MusicMarketingStrategy #MusicDistribution #ArtistBranding #LabelVsArtist #StreamingTips #MakingItInMusic #IndieMusicGrowth #CreativeControl #IndieArtistLife #MusicBusinessSuccess #IndependentMusicMarketing #SmartMusicBudgeting #MusicIndustryInsights #NextLevelMusic #MusicianGoals #DIYMusician #MusicNetwork #IndieArtistsUnite #RealSuccessInMusic…

1
Why Topic Pages = 0 Growth 39:03

20 weeks ago39:03