Best Marketing Roi Podcasts (2024)

1
#249 - Valuation: Como crescer o valor da sua empresa? 46:32

3d ago46:32

46:32

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- 00:00:00 - Intro 00:03:07 - Qual foi o maior ROI 00:08:34 - Por que algumas empresas são vendáveis? 00:11:17 - Como calcular o Valuation de uma empresa? 00:13:56 - Como vender uma empresa 00:17:40 - Leveraged Buyout 00:20:27 - Maximizar Valores à longo prazo 00:25:20 - M&A e Inv…

1
#248 - Como fazer OOH (Out of Home) - Lucio Shneider da Eletromidia 1:03:45

6d ago1:03:45

1:03:45

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- 00:00:00 - Intro 00:02:14 - Qual foi o maior ROI 00:05:52 - O que é Out of Home 00:07:31 - Frequência do Out of Home 00:14:43 - Qual o valor do investimento mínimo 00:18:22 - Como Traquear Resultados 00:23:02 - Perfis de Clientes 00:36:11 - O que as grandes empresas fazem 00:48:…

1
Dr. Matt Lucas, President & CEO, Our Daily Bread Ministries 44:10

1d ago44:10

44:10

Dr. Matt Lucas has served in Christian non-profits for 20 years. Presently, he is serving as the CEO/President of Our Daily Bread Ministries, a global Bible engagement ministry with a staff of 700 serving in 32 offices to distribute hundreds of millions print and digital resources in 58 languages in more than 150 countries. Prior to ODBM, he served…

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#247 - Conteúdo S.A. - O case de Paulo Cuenca 1:01:51

13d ago1:01:51

1:01:51

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- 00:00:00 - Intro 00:02:15 - Qual foi o maior ROI 00:05:11 - Mais ROI em Marketing de Performance 00:10:40 - Engajamento e Crescimento 00:15:27 - Out of Home 00:22:56 - Fórmula da Marca 00:25:34 - Método para construir conteúdo 00:34:35 - Como ter idéias de conteúdo 00:47:17 - Ro…

1
Thomas Ryan, CEO, Bigly Sales 42:28

7d ago42:28

42:28

Thomas Ryan, CEO and founder of Bigly Sales, is a visionary leader transforming business communications with innovative AI solutions. With a background in staffing and executive experience at Workbeast LLC, Thomas identified the need for more efficient processes and founded Bigly Sales in 2020. Under his leadership, Bigly Sales is revolutionizing t…

1
#246 - Como construir uma marca de R$ 1 bilhão 59:19

19d ago59:19

59:19

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- 01:09 - Intro 01:45 - Qual foi o maior ROI 06:48 - Ações de topo de funil 10:59 - Meio de Funil 15:30 - Rebranding da Localiza 22:24 - Primeiros Passos para Guiar a Audiência 26:32 - Desafios do Digital 36:10 - Como evitar a "Singularidade" dos Influenciadores 42:09 - Qual é o a…

1
John Rohde, Former CEO, RES Americas 40:36

14d ago40:36

40:36

John Rohde is the former CEO of RES Americas. He has more than 30 years of experience working in the energy market. He was Chief Executive Officer of the Renewable Energy Systems business in the United States and Canada, overseeing development, construction, operations & maintenance, and asset management for wind, solar, energy storage projects. Pr…

1
#245 - Inteligência artificial no Marketing Digital 58:28

27d ago58:28

58:28

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- 00:01:28 Intro 00:02:13 Qual foi o maior ROI 00:03:27 Open Source 00:10:30 Aplicações de IA para Marketing 00:12:53 Aplicações de API de IA 00:22:08 Fine-Tuning (Ajuste Fino de uma IA) 00:26:13 Exemplos de Fine-Tuning 00:27:00 Como Funciona o RAG 00:31:58 Como conseguir mais Lea…

1
Josh McCall, Chairman Emeritus, Jack Morton Worldwide 42:34

23d ago42:34

42:34

Josh McCall serves as Chairman Emeritus for the global brand experience agency, Jack Morton where he focuses on growth and consulting on key client relationships. In 2022, he stepped down as CEO and Chairman after being an integral part of the agency since 1984 and holding a variety of roles ranging from Account Executive to Chief Operating Officer…

1
#244 - Tráfego Pago S.A. - O Case de Pedro Sobral 1:02:08

1M ago1:02:08

1:02:08

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- 00:01:48 - Intro 00:02:52 - Qual foi o maior ROI 00:05:18 - Por que o nome Grupo Permaneo 00:16:57 - Qual a próxima aposta 00:21:15 - Contrate um Subido 00:27:23 - Perfis 00:29:46 - Como é o Líder Pedro Sobral 00:33:53 - Como Pedro se desenvolve atualmente 00:40:12 - Visão sobre…

1
Ken Reali, Director, Experienced CEO, Vineyard Owner 50:55

1M ago50:55

50:55

Ken Reali has gained significant and varied experience in his 33-year MedTech career. He has individually contributed and then led areas including product development, global marketing, business development, commercialization, and sales of medical devices. He has a strong background in ethics and compliance, market analysis, reimbursement strategy,…

1
#243 - Comprar empresas como estratégia de growth 52:13

1M ago52:13

52:13

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Merge & Acquisitions, ou M&A, como é mais conhecida: é uma ação que traduz a venda ou aquisição de empresas, além de investimentos estratégicos com visão em growth. Na bancada do ROI Hunters de hoje, Fernando Miranda, Guilherme Lippert e Pablo Constantino, conversam com Dionísio…

1
Kyle Rossin, CEO, MANG Gear 42:05

1M ago42:05

42:05

Since 2015, twin brothers Keith and Kyle Rossin have grown each mangrove by hand for all of MANG's Florida planting projects. As MANG keeps growing, we’re not only planting mangrove forests throughout Florida, we're also planting internationally in an effort to affect positive change in countries and coastlines affected by deforestation and polluti…

1
#242 - Como ganhar dinheiro com Marketing 1:08:56

2M ago1:08:56

1:08:56

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Quem é o cliente: quem compra ou quem usa? Neste episódio do ROI Hunters, discutimos a importância dos arquétipos no branding e as técnicas de narrativa para manter a atenção digital. Com Gilberto Augusto, fundador da SpacEdu, a maior escola de marketing para negócios do Brasil.…

1
Joshua Gould, CEO, thebigword 45:30

2M ago45:30

45:30

Joshua Gould is CEO of thebigword, one of the largest language service providers globally. With over 20 years of experience in the language, defense and contingent workforce industries, Joshua is passionate about connecting people and businesses across borders and cultures. As the Group Chief Executive Officer at thebigword, he leads a global team …

1
#241 - O banco dos Marketeiros 47:11

2M ago47:11

47:11

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Imagine uma empresa que cuide das suas transações de mídia paga e que traga possibilidades diversas para pagamentos, junto às plataformas de veiculação, como google e meta. Neste episódio, iremos abordar questões sobre produto, tecnologia e facilidades para clientes e colaborado…

1
Jeff Weinstein, CEO, Wise Sons Jewish Delicatessen 44:23

2M ago44:23

44:23

Jeff Weinstein grew up in the Detroit Metro area with a big extended family. His earliest work experience started at 13, answering phones and doing clerical work during tax season for the accounting firm where his father was a partner. He gained his first leadership experience as a founding member, chapter president and regional vice president of B…

1
#240 - O melhor remédio para sua marca 1:23:32

2M ago1:23:32

1:23:32

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Símbolo, cor e embalagem. Esses são alguns dos elementos que podem fazer toda a diferença no seu branding. Unidos a estratégias de marketing bem definidas, além de trazer ROI, permitem um bom posicionamento de marca no mercado. Nesse episódio do ROI Hunters, Dener e Guilherme Li…

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Jordi Ferre, Experienced CEO and Sponsor, CIBUSNET 42:17

2M ago42:17

42:17

Jordi Ferre is an accomplished C-suite business leader with a strong commercial and operations background in the food sector including B2C (business to consumer) as well as the value-added food ingredients and agritech sectors. He holds dual citizenship in the United States and Spain, having lived and worked in the U.S. for over two decades, as wel…

1
#239 - SEO: 1º Lugar em "Geladeira" 1:13:45

2M ago1:13:45

1:13:45

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Imagine a sua empresa ser ranqueada em primeiro lugar no google, pela palavra chave do produto que ela vende. Entenda a importância do SEO, não só no processo de aquisição de clientes e vendas, mas também no reconhecimento de marca. Conheça Nilton Alvares. Além de professor em i…

1
Gregg Florentin, CEO, TriCity Cardiology 42:09

2M ago42:09

42:09

Gregg R. Florentin is a 30-year visionary leader who has consistently driven innovation, operational excellence, and strategic collaborations in the healthcare industry. Prior to TriCity Cardiology, Florentin served as the President and CEO of Ahart Healthcare Solutions International in Dubai UAE and Houston Texas for eight years. During his tenure…

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#238 - A história que você nunca contou, tem o ROI que você nunca teve 1:00:49

3M ago1:00:49

1:00:49

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Será que a oferta errada faz a gente ter medo de vender? Saiba por que é importante a imagem do líder aparecer como influenciador e pode ser um ponto chave para gerar mais ROI. Em nossa bancada do ROI Hunters: Everton Rosa. Um fotógrafo e marketeiro renomado. Ele obteve crescime…

1
Robb Munger, Founder, Exodus Place 48:22

3M ago48:22

48:22

Robb Munger, founder of Exodus Place, champions transitional housing for homeless men. With a background in finance, where he established a leading financial company in manufactured housing, Munger’s journey took a pivotal turn when he joined the board of Guiding Light Mission. There, he propelled a struggling rescue mission into prominence and tra…

1
#237 - Por que a XP é um cavalo? 1:11:59

3M ago1:11:59

1:11:59

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Será que investir seu orçamento de marketing em branding dá ROI mesmo? Quando e como fazer isso? No episódio de hoje, você vai aprender a construir uma boa estratégia de construção de marca com quem fez isso para algumas das marcas mais conhecidas no mundo. Nosso convidado é mús…

1
Jeff Bell, past CEO, LegalShield 41:41

3M ago41:41

41:41

Jeff Bell is the past CEO of LegalShield, North America’s largest legal subscription service for households and small business. Jeff grew this business from a $650m valuation in 2014 to over $2.4b in 2022 when he retired. Presently, Jeff serves as an Operating Partner on the MidOcean Partners Private Equity Investment Team. Prior to LegalShield, Je…

1
#236 - Mídia além do Google e Meta 1:12:53

3M ago1:12:53

1:12:53

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Neste episódio do podcast ROI Hunters, tivemos a participação de Renato Dolci, Guilherme Lippert e Dener Lippert, para falar sobre diferentes mídias e estratégias de marketing que podem ser exploradas para gerar ROI. Insights sobre a experiência do nosso convidado que já prestou…

1
Re-Release: Cheryl Bachelder, Board Member, Director & Author 48:16

3M ago48:16

48:16

Cheryl Bachelder is a passionate, purpose-led business leader -- the former CEO of Popeyes® Louisiana Kitchen, Inc. Cheryl is known for her crisp strategic thinking, a franchisee-focused approach, and superior financial performance. Guided by the servant leadership thinking of Robert Greenleaf, she believes highly caring, collaborative leaders with…

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#235 - Como fazer um Planejamento Estratégico de marketing? 46:07

3M ago46:07

46:07

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Neste episódio do podcast ROI Hunters, teremos a participação de Fernando Miranda, Felipe Hatab e Max Satiro para mostrar como estruturar um planejamento estratégico de marketing. Entenda por que o marketing não é apenas comunicação ou publicidade, como muitos tendem a acreditar…

1
Kevin Akeroyd, CEO, Sovos 39:56

3M ago39:56

39:56

Kevin Akeroyd is CEO of Sovos. From a small town in Missouri to Stanford business school and 3-time CEO, Kevin Akeroyd is not the proverbial polished CEO. A man who is not afraid to go off message and proclaims, be “overt, loud and challenging” to get things done. A CEO who declares it his mission to “keep business leaders out of jail” by helping c…

1
#234 - Qual o FUTURO do Marketing Digital? 1:05:37

3M ago1:05:37

1:05:37

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- No episódio de hoje do ROI Hunters podcast, convidamos Fernando Miranda, João Pedro Motta, e Guilherme Lippert a mergulharem nos temas de vanguarda relacionados ao marketing digital, com um foco particular em estratégias de distribuição, o papel emergente da inteligência artific…

1
Herb Coglino, Founder, Aspire Growth Advisors 40:03

3M ago40:03

40:03

Herb Cogliano leads his own advisory practice, Aspire Growth Advisors, leveraging the Scaling Up Performance Platform, described in Verne Harnish's award-winning book, Mastering the Rockefeller Habits-Scaling Up. As an International Business Coach, experienced CEO Scaling Up Practitioner, and Professor of the Scaling Up Masters Business Course, he …

1
#233 - Como Conquistei a ANITTA? 1:04:28

4M ago1:04:28

1:04:28

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Como Conquistei a ANITTA? | ROI Hunters #233 O que o maior marqueteiro do capitalismo brasileiro aprendeu na Ambev? No ROI Hunters podcast de hoje, teremos a participação de Ricardo Dias, uma das maiores inspirações da mesa do ROI Hunters finalmente vem compartilhar no podcast s…

1
Re-Release: Jeremy Macdonald, CEO, Bonney 43:04

4M ago43:04

43:04

Jeremy Macdonald is the CEO of Bonney Plumbing, Electrical, Heating and Air where he and his team are on a mission to build the most trusted home services company in California. Prior to joining Bonney, Jeremy worked as an entrepreneur in South Africa’s rapidly evolving telecoms industry. Jeremy moved to the US with his family 5 years ago in search…

1
Manos Kalaitzoglou, Co-founder and CEO, Arcweave 39:03

4M ago39:03

39:03

Manos Kalaitzoglou is the co-founder and CEO of Arcweave and is a Greek founder originally from Crete, Greece. Before becoming a founder, Manos studied architecture in the National Technical University of Athens, then switched to becoming a web designer as he was always fascinated by design, tech and storytelling. He worked with various startups in…

1
#232 - Como crescer e precificar no mercado B2B? 1:18:48

4M ago1:18:48

1:18:48

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Como crescer e precificar no mercado B2B? Nosso convidado dessa semana é Carlos Busch, uma figura proeminente no mercado de negócios, ele compartilha suas experiências e insights no episódio de hoje do ROI Hunters podcast. Tendo liderado estratégias inovadoras e alcançado transf…

1
#231 - Por que Compramos a Staage? 36:28

4M ago36:28

36:28

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Neste episódio do ROI Hunters, nossos hosts conversam com Fernando Miranda, o novo CEO da Staage, uma escola inovadora de marketing. O episódio explora a trajetória do Fernando, destacando a sua experiência em marketing e a recente entrada na Staage pela V4 Company, um movimento…

1
Nick McLean, Co-Founder and Partner, Four Pillars 36:58

4M ago36:58

36:58

Nick is a Co-Founder and Partner at Four Pillars, a Private Equity firm that partners with entrepreneurs and investors to purchase and operate lower middle-market businesses ($20M to $250M in sales) with an untapped potential for growth. Four Pillars isn't your typical PE firm. We take a relationship-first approach and aren’t about financial engine…

1
Re-Release: Todd Stewart, President, Gulf Winds International 42:50

4M ago42:50

42:50

Todd Stewart is President of Gulf Winds International. He graduated from Stephen F. Austin State University with a B.S. in Marketing and immediately joined Gulf Winds International in 1996. Beginning as a fork-lift operator, he has served within or led every department within the company, leading to his current position of President. Todd is primar…

1
#230 - Por que Criar Conteúdo? 1:04:42

4M ago1:04:42

1:04:42

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Neste episódio do ROI Hunters, Matheus Lins e Ronaldo Martins compartilham suas experiências em criar conteúdo que engaja e vende. Eles mostram como a personalização e histórias autênticas são essenciais para alcançar resultados impressionantes, como no caso de uma academia que …

1
John Clancy, CEO, Planet Fitness Midwest 50:21

5M ago50:21

50:21

John Clancy is the founding and managing member of Planet Fitness Midwest. PFMW currently has 50 stores throughout the Midwest and Southern United States. PFMW has an additional 10 stores currently under construction, with the rights to build another 15 stores. In 2015, PFMW was named “Franchisee of the Year” by Planet Fitness. Mr. Clancy focuses o…

1
#229 - E-commerce na Prática com Bruno de Oliveira 1:01:22

5M ago1:01:22

1:01:22

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- No podcast ROI Hunters, Bruno Oliveira compartilha insights diretos do mundo do e-commerce, especialmente sobre suplementos. Ele fala sobre como começou cedo com anúncios online no Brasil, usando Google e Facebook quando era barato e destaca a importância de ficar de olho em nov…

1
#228 - Como Reduzimos nosso CPMQL pela METADE? 56:14

5M ago56:14

56:14

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Será que aumentar verba de mídia resolve falta de lead qualificados? Neste podcast Max Satiro o CMO da V4 Company foi convidado para apresentar como foi possivel reduzir o custo dos MQL pela metade. Saiba no detalhe o que foi feito para alcançar esse objetivo e como você pode me…

1
Gonzalo Zubieta, CEO & Founder, Emet Partners 41:31

5M ago41:31

41:31

Gonzalo Zubieta is a CEO, founder, and disruptive transformation expert with more than 15 years of experience in leadership and strategy consulting. He is the head of Emet Partners, a consulting firm that helps Fortune 100 companies redefine their value proposition, strategic design, and value chain creation. He has a Master of Public Administratio…

1
#227 - Escala de serviços profissionais 1:10:57

5M ago1:10:57

1:10:57

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Faz sentido investir em marketing para empresas de contabilidade. Neste episódio do ROI Hunters, contamos com a presença de Rogério Fammeli, fundador e CEO da plataforma de crescimento ABS Hub. Durante o podcast conhecemos na perspectiva de Rogério um pouco melhor o cenário pré …

1
Re-Release: Corey Lindley, CEO, doTERRA 43:01

5M ago43:01

43:01

For over three decades, Corey has been engaged in the global world of direct selling. He has lived and worked in Hong Kong, Japan, China, Australia and, of course, the United States, solving complex business issues. Corey has worked in senior C-level positions for two billion dollar-plus consumer product companies that market products through direc…

1
Ray Higdon, CEO, The Higdon Group 45:46

5M ago45:46

45:46

Ray Higdon is the CEO of the Higdon Group. Ray shows Network Marketers how to Grow their Team, Skills & Profits with Simple Faith Driven Strategies. Since 2017 Ray has helped sales teams generate over 300,000 new customers and recruit over 70,000 new sales reps. Ray has shared the stage with world renowned thought leaders, including Tony Robbins, R…

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#226 - O Império da Suplementação: Max Titanium, Probiótica, Dr. Peanut 1:15:45

5M ago1:15:45

1:15:45

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- No episódio de hoje do ROI Hunters podcast, falaremos sobre o mundo da suplementação com Mariane Morelli, sócia-fundadora do Grupo Supley, responsável por marcas influentes como Max Titanium, Probiótica e Dr. Peanut. Ela compartilhou a sua visão sobre o crescimento robusto do gr…

1
Tony Martignetti, Chief Inspiration Officer, Inspired Purpose Partners 38:12

6M ago38:12

38:12

Tony Martignetti is a trusted advisor, leadership coach & facilitator, best-selling author, podcast host, and speaker. He brings together over 25 years of business and leadership experience and extreme curiosity to elevate leaders and equip them with the tools to navigate through change and unlock their true potential. He has been recognized by Thi…

1
#225 - Como liderar uma empresa em rápido crescimento? 1:27:41

6M ago1:27:41

1:27:41

Imersão Cientista do Marketing: https://marketing.v4company.com/cmd -- Neste episódio, exploramos a trajetória de Marcelo Toledo no Nubank, da startup ao status de unicórnio. Este episódio é um guia prático para líderes e empreendedores que visam impulsionar o crescimento de seus negócios, adaptando-se às mudanças do mercado com eficácia. Conheça c…

1
Justin Roethlingshoefer, co-founder, Own It Coaching 44:06

6M ago44:06

44:06

Justin Roethlingshoefer centers his performance-enhancing programs on a holistically integrated approach to health and performance. His core philosophy is that performance is realized when health is optimized and we cannot separate physical, emotional, mental, and spiritual health. He is the co-founder of Own It Coaching, a multiple seven-figure co…

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