Comentários de Carlos Julio, Jaime Troiano e Cecília Russo, Leny Kyrillos, Luis Rasquilha, Max Gehringer, Sandra Boccia, além de entrevistas feitas por Mílton Jung.
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#246 - Como construir uma marca de R$ 1 bilhão
MP3•Episode home
Manage episode 431648797 series 2885192
Content provided by By Infomoney & V4 Company and ROI Hunters | V4 Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by By Infomoney & V4 Company and ROI Hunters | V4 Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Imersão Cientista do Marketing: https://marketing.v4company.com/cmd
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01:09 - Intro
01:45 - Qual foi o maior ROI
06:48 - Ações de topo de funil
10:59 - Meio de Funil
15:30 - Rebranding da Localiza
22:24 - Primeiros Passos para Guiar a Audiência
26:32 - Desafios do Digital
36:10 - Como evitar a "Singularidade" dos Influenciadores
42:09 - Qual é o arquétipo da Localiza?
44:16 - Cliente Primeiro ou Cuidador?
47:14 - Diferenças entre empresas
56:24 - Título do Episódio
250 episodes
MP3•Episode home
Manage episode 431648797 series 2885192
Content provided by By Infomoney & V4 Company and ROI Hunters | V4 Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by By Infomoney & V4 Company and ROI Hunters | V4 Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Imersão Cientista do Marketing: https://marketing.v4company.com/cmd
--
01:09 - Intro
01:45 - Qual foi o maior ROI
06:48 - Ações de topo de funil
10:59 - Meio de Funil
15:30 - Rebranding da Localiza
22:24 - Primeiros Passos para Guiar a Audiência
26:32 - Desafios do Digital
36:10 - Como evitar a "Singularidade" dos Influenciadores
42:09 - Qual é o arquétipo da Localiza?
44:16 - Cliente Primeiro ou Cuidador?
47:14 - Diferenças entre empresas
56:24 - Título do Episódio
250 episodes
All episodes
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