Best Social Media Podcasts (2024)

1
[Bonus] How Marketers Can Use Buyer Intent Data 44:00

2h ago44:00

44:00

Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. Data is being used more and more to help businesses make the best decisions, in part thanks to the greater selection of tools available to capture it. But what if you struggle to access that first-party data? An…

1
How Brands, Creators, and Communities Can Face the New Social Era 40:01

14m ago40:01

40:01

It’s time to put aside those rigid, long-term social media strategies. Social is changing, and flexibility is the new superpower. In this episode of Social Pros, Jayde Powell, Founder and Head of Creative of Em Dash, shares her tips for brands and creators to achieve success in today’s social era. Full Episode Details As a true “creatorpreneur,” Ja…

1
Embracing Humor in Your Writing: The Funny Side of Business 42:41

3h ago42:41

42:41

Want to make your marketing more relatable? Wondering how humor could help? To explore how to embrace humor in your writing, I interview Lianna Patch. Guest: Lianna Patch | Show Notes: socialmediaexaminer.com/623 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pri…

1
[Bonus] How Marketers Can Build a Culture of Data and Experimentation 36:21

1h ago36:21

36:21

Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How did this non-marketing but data-driven leader become a Chief Marketing Officer? Shafqat Islam, the CMO of Optimizely, joins this episode of Data-Driven Decisions to share how he’s leading Optimizely’s market…

1
Why Micro-Virality Is the New Social 36:08

1d ago36:08

36:08

It’s inevitable. Social media is changing. And if you’re not up to date with the trends, your strategy might be left in the dust. Since Gia Lee, the Chief Strategy Officer at NinetyEight, was last on the show, we wanted to hear about her perspective on the top trends today and how marketers can appeal to Gen Z audiences. Full Episode Details Gia Le…

1
Video Content Marketing Strategy: Balancing Quality and Quantity 45:16

2d ago45:16

45:16

Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? To explore developing a video content strategy, I interview A. Lee Judge. Guest: A. Lee Judge | Show Notes: socialmediaexaminer.com/622 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Cal…

1
Greatest Hits: 600th Episode 52:09

9d ago52:09

52:09

What do social pros today need to know about the top platforms to get ahead? We look back at one of our favorite discussions from 2023 that marked 600 episodes of Social Pros! We asked none other than former Social Pros hosts, Jay Baer and Adam Brown, plus previous guest Allison Day, Senior Manager of Social Media at Reddit, to share their insights…

1
Forget Everything You Know About Social Media: Embracing Chaos 43:43

9d ago43:43

43:43

Are you struggling to make social media work for you? Wondering how your marketing needs to change? To explore how marketers can embrace changing times, I interview Mark Schaefer. Guest: Mark Schaefer | Show Notes: socialmediaexaminer.com/621 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy N…

1
[Bonus] How Marketers Can Use Data to Become More Goal-Oriented 38:02

12d ago38:02

38:02

Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How can data help marketing and sales teams achieve their goals? A common mistake some marketers make is not being clear on those goals in the first place. This can lead to marketers and sales teams trying out l…

1
How Higher Ed Can Do Better on Social for Their Students 35:34

15d ago35:34

35:34

What do students want to see when researching potential schools? It’s a question that all higher education marketers need to ask, and the answers aren’t always obvious. But good news! Our latest research, the 2024 Higher Education Marketing Report, reveals what the data says about student preferences and the strategies of current marketers in the s…

1
Content Automation: How to Simplify Your Content Process 43:20

18d ago43:20

43:20

Wish you could automate some of your most tedious content creation tasks? Want to streamline your content production? To learn how to simplify your content creation process with automation, I interview Stephen G. Pope. Guest: Stephen G. Pope | Show Notes: socialmediaexaminer.com/620 Review our show on Apple Podcasts. See Privacy Policy at https://a…

1
[Bonus] How to Drive Impact in Your Organization with Data 41:34

28d ago41:34

41:34

Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How can organizations drive real impact with data? Many organizations already have plenty of data at their fingertips these days, but it’s not just about the data you collect. It’s how you use it. Joining this e…

1
Greatest Hits: How Better Half Is Breaking Social Molds 39:16

1M ago39:16

39:16

How do some of the top brands like Netflix, Nike, and Disney drive audience participation and fandom? We find out in this episode, where we look back at one of our favorite conversations from last year with Alyssa Bonanno, the Chief Creative Officer and Founder of next-gen creative agency Better Half. Full Episode Details Audience participation and…

1
Creating a Sustainable Instagram Strategy in Five Easy Steps 56:55

24d ago56:55

56:55

Do you need a better Instagram marketing plan? Wondering how to use Reels, Carousels, and photo posts to convert more followers? To learn how to create a sustainable Instagram strategy, I interview Lucas O'Keeffe. Guest: Lucas O'Keefe | Show Notes: socialmediaexaminer.com/619 Review our show on Apple Podcasts. See Privacy Policy at https://art19.co…

1
[Bonus] How Salesforce Builds a Culture of Data-Driven Decision-Making 40:11

1M ago40:11

40:11

Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How do you compare with your peers? It’s a question that every marketer asks, and data is the trick to removing the guesswork from that answer. But finding the right data to benchmark yourself against your peers…

1
How Salesforce Breaks B2B Social Stigmas with Influencers 47:40

1M ago47:40

47:40

The B2B space is not something you usually associate with the world of influencer marketing. And yet, Salesforce is leading the way in B2B influencer collaborations. How? We find out in this episode of Social Pros with Mikaely Quaranta, Senior Manager of Social Media, and Ashlyn Remillard, Director of Global Social, Influencer & Content Strategy. F…

1
Selling More With Instagram: A Proven Organic Strategy 45:43

1M ago45:43

45:43

Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? To learn a proven organic framework for selling more on Instagram without relying on paid ads, I interview Kar Brulhart. Guest: Kar Brulhart | Show Notes: socialmediaexaminer.com/618 Review our show on Apple Podcasts. See P…

1
[Bonus] How Data Is Helping Sekisui House Make Home the “Happiest Place in the World” 41:11

1M ago41:11

41:11

Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. Is it true that many Americans perceive their homes not just as living spaces, but as vehicles for wealth accumulation? And can this lead to a disconnect between their desires and the reality of home ownership? …

1
Why Brands Need to Look Past Vanity Metrics on Social 44:50

2M ago44:50

44:50

Are you focused on the right things on social media? Or are vanity metrics keeping you up at night? In this episode, we take a deep dive into what’s really important on social media for brands with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta. Full Episode Details Join us for an insightful chat with Kate DiLeo, CEO and Brand Architect …

1
Adopting AI for Business: Where to Begin 45:45

1M ago45:45

45:45

Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this special episode, I interview Paul Roetzer to explore how to begin adopting AI in your business. Guest: Paul Roetzer | Show Notes: socialmediaexaminer.com/a1 Review our show on Apple Podcasts. See Privac…

1
Introducing Data-Driven Decisions Lessons from Marketing Leaders That Drive Results 9:48

2M ago9:48

9:48

New podcast series alert from Convince & Convert! Full Episode Details A brand new series hosted by Zontee Hou, our Managing Director, looks at the lessons we can take from data to inform the best marketing practices and internal culture. In this trailer episode, we catch a bit of her interview with Daniel Lemin on the Social Pros podcast, where sh…

1
Proving Your Worth: How to Measure the Success of Your Social Marketing 43:18

2M ago43:18

43:18

Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? To discover how to measure the success of your social media marketing activities, I interview Emeric Ernoult. Guest: Emeric Ernoult This episode of the Social Media Marketing Podcast is produced in partnership with Agorapulse. Revie…

1
Why Creativity Is the New Productivity 43:44

2M ago43:44

43:44

As a creative, where do you stand on AI? Do you see it as a friend or foe? In this episode of Social Pros, we speak to Simon Berg, Founder of Ceros, who talks about the use of AI in the creative space and how we can find that happy place in the middle… Full Episode Details New AI tools are coming at us thick and fast. That genie has well and truly …

1
Hacking the Human Mind With Applied Behavioral Marketing 43:27

2M ago43:27

43:27

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton. Guest: Richard Shotton | Show Notes: socialmediaexaminer.com/617 Review our show on Apple Podcasts. See Privacy Policy at https://art19.c…

1
Why Brands Need to Lean into the Moment on Social 49:10

2M ago49:10

49:10

If you want to connect with your audience in the here and now, you’ve got to lean into the moment. That’s one of the key takeaways from this episode with Renee D. Edwards, Global Social & Brand Marketing Executive. Renee brings bags of experience and wisdom to this episode, having worked with huge brands like IBM, Intel, and Samsung. Full Episode D…

1
LinkedIn Written Content Strategy: From Ideas to Stories and Beyond 44:56

2M ago44:56

44:56

Are your LinkedIn posts getting the reach and engagement you need? Looking for a written post formula you can repurpose? To explore content strategy on LinkedIn using the written word, I interview Michaela Alexis. Guest: Michaela Alexis | Show Notes: socialmediaexaminer.com/616 Review our show on Apple Podcasts. See Privacy Policy at https://art19.…

1
How to Build a Future Ready Brand 38:58

2M ago38:58

38:58

Is your brand ready for the future? Being a future-ready brand is about more than just hopping onto the latest tech trends. In this episode, we hear about what marketers can do to keep their brands ahead of the game. We welcomed Mitch Duckler, Managing Partner at FullSurge & Bestselling Author of The Future-Ready Brand and The Indispensable Brand, …

1
How to Optimize Your Videos to Reach More of the Right People 46:33

2M ago46:33

46:33

Want to ensure that your videos are relevant to your target audience? Looking for tactics to retain viewers at various stages of the customer journey? To explore how to optimize your videos to reach the right people, I interview Ben Amos. Guest: Ben Amos | Show Notes: socialmediaexaminer.com/615 Review our show on Apple Podcasts. See Privacy Policy…

1
A Deep Dive into Hootsuite’s Social Media Consumer Report 43:36

3M ago43:36

43:36

Why do people follow brands on social media? What prompts them to unfollow? How close are social media followers to becoming customers? These are important questions that just about every social pro has asked themselves. We can make guesses and predictions, but what does the data say? Hootsuite’s Social Media Consumer Report is full of incredibly u…

1
Using LinkedIn to Increase Your Sales 45:35

2M ago45:35

45:35

Are you looking for strategies to find and convert your ideal prospects? Are you taking full advantage of LinkedIn? To discover proven tactics to identify your target audience, craft compelling messages, and guide prospects through your sales funnel on LinkedIn, I interview Hala Taha. Guest: Hala Taha | Show Notes: socialmediaexaminer.com/614 Revie…

1
How Bennie Johnson Amplifies Magic at the American Marketing Association 45:33

3M ago45:33

45:33

Get ready to learn about the magic of marketing! Bennie F. Johnson, CEO of the American Marketing Association, joins the Social Pros podcast to shed light on why he believes marketing is equal parts art, science, and magic. Full Episode Details The American Marketing Association is probably an organization you’re familiar with, and in this episode,…

1
Managing Ideas: A Framework for Unlocking Creativity 45:29

2M ago45:29

45:29

Do your best ideas get lost? Are you looking for a proven process to capture and act on your ideas? To discover how to create systems to help you better manage your ideas, I interview Tiago Forte. Guest: Tiago Forte | Show Notes: socialmediaexaminer.com/613 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Calif…

1
Why Better Stories Start with Better Questions 44:13

3M ago44:13

44:13

In the world of podcasting, the most important element is the story you’re trying to tell. You can have all the best equipment at hand, but it’s the story that makes it. We’re getting a little meta this week with a podcast episode about podcast episodes and storytelling with Elaine Appleton Grant, CEO of Podcast Allies and Host of the Sound Judgmen…

1
Remaining Relevant in an AI World 46:25

3M ago46:25

46:25

Is AI making it harder to differentiate your work? Wondering how to protect your intellectual property from improper use? To explore how to remain relevant in the emerging AI world, I interview Ben Angel. Guest: Ben Angel | Show Notes: socialmediaexaminer.com/612 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and…

1
How the Consumer Product Safety Commission Adds Hope to Social 42:39

3M ago42:39

42:39

Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, is a certified friend of the Social Pros podcast! We’re thrilled to have him back as a third-time guest on the show to talk about his work at CPSC and his tips for making safety content fun and engaging. Full Episode Details How do you take something like product …

1
Content That Triggers Massive Reach on Social Media 43:12

3M ago43:12

43:12

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? To explore the type of content that triggers massive reach on social media, I interview Andy Crestodina. Guest: Andy Crestodina | Show Notes: socialmediaexaminer.com/611 Review our show on Apple Podcasts. See Privacy Policy at htt…

1
Why Social Needs a Seat at the Leadership Table 31:11

3M ago31:11

31:11

This episode with Fractional VP of Social Media at Social Proof Agency, Robyn Nissim, is a masterclass in social media. Hear about her journey from in-house roles to fractional work, the importance of investing in social media, and much more. Full Episode Details This episode welcomes Robyn Nissim, who shares her journey from Head of Social at big …

51
Creating Viral Reach on YouTube Even if You’re Brand New 46:15

3M ago46:15

46:15

Need to grow substantial YouTube reach? Wondering what’s working in 2024? To explore creating viral reach on YouTube, I interview Liz Germain. Guest: Liz Germain | Show Notes: socialmediaexaminer.com/610 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-no…

1
How an Ivy League Uses a Social-First Approach to Build Community 31:38

4M ago31:38

31:38

How does an Ivy League school manage its social media with a small team? We asked Maya Wesby, Social Media Manager at Harvard Graduate School of Education, for some insider insights into her role on this week’s Social Pros. Full Episode Details With a small social media team consisting of Maya Wesby (Social Media Manager) and a student intern, a ke…

51
How to Create a No-Cost B2B Influencer Marketing Program 44:02

4M ago44:02

44:02

Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget? To explore how to create a no-cost B2B influencer marketing program, I interview Justin Levy. Guest: Justin Levy | Show Notes: socialmediaexaminer.com/609 Review our show on Apple Podcasts. See Privacy Policy at https://art…

1
Orcas, Community, and Social Culture 37:01

4M ago37:01

37:01

HeyOrca, the uniquely named social media scheduler, is one to keep an eye on for some community-driven content inspiration. Their CEO, Joe Teo joins this episode of Social Pros to share his vision behind collaborative work, building a community, and the story behind the name HeyOrca. Full Episode Details Joe Teo is the CEO, aka “Chief Executive Orc…

51
How to Use Benefits as a Competitive Advantage 37:14

4M ago37:14

37:14

Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? To explore how to use benefits and outcomes to differentiate your business, I interview Allen Weiss. Guest: Allen Weiss | Show Notes: socialmediaexaminer.com/608 Review our show on Apple Podcasts. See Privacy Policy at https://ar…

1
How Planoly Empowers Creators to Evolve on Social 31:38

4M ago31:38

31:38

Social media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To talk more about how creators can evolve on social, we welcomed Katelyn Sorensen, the CEO of Planoly. Full Episode Details Planoly is…

51
Product Marketing Strategy: How to Build Multi-Million Dollar Businesses 45:17

4M ago45:17

45:17

Wondering how to successfully launch a new product? Looking for a proven framework to model? To discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products, I interview Noah Kagan. Guest: Noah Kagan | Show Notes: socialmediaexaminer.com/607 Review our show on Apple Podcasts. See Privacy Policy at https://art…

1
Greatest Hits: How DoctorJonPaul Became a Trailblazing Creator 37:27

4M ago37:27

37:27

Are you ready to build a brand and become a creator? Then this episode of Social Pros is for you. We revisited one of our favorite episodes from 2023 with DoctorJonPaul. They are the Executive Producer of the BFF: Black, Fat, Femme Podcast, a writer, media critic, speaker, educator… and the list goes on. Hear their secrets to balancing it all while…

51
Behind the Scenes: How Social Media Examiner Does Marketing 41:43

4M ago41:43

41:43

Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? To go behind the scenes to explore how we market one of our products—the Social Media Marketing Society, I interview Ali Kelly. Guest: Ali Kelly | Show Notes: socialmediaexaminer.com/606 Review our show on Apple Podcasts. See Privacy Pol…

1
How to Be a Higher Ed Marketer with Bart Caylor 42:28

5M ago42:28

42:28

Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart joins the Social Pros podcast to share his lessons on the best marketing practices for higher ed. Full Epis…

51
Email Marketing Tactics That Work 46:23

5M ago46:23

46:23

Wondering if your email marketing needs an upgrade? Curious what works in 2024? To explore the latest email marketing best practices based on 6 billion emails sent annually, I interview Jay Schwedelson. Guest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/605 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy…

1
The State of Creators, Agencies, and Influencers with Nathan Jun Poekert 44:43

5M ago44:43

44:43

Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, joins us on the Social Pros podcast to share his take on the current landscape of influenc…

51
Lead Generation Funnel Strategy: From Idea to Execution 45:59

5M ago45:59

45:59

Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? To explore how to build lead generation funnels that convert, I interview Alisha Conlin-Hurd. Guest: Alisha Conlin-Hurd | Show Notes: socialmediaexaminer.com/604 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Ca…

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