How Salesforce Breaks B2B Social Stigmas with Influencers

Social Pros Podcast

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7d ago 47:40

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The B2B space is not something you usually associate with the world of influencer marketing. And yet, Salesforce is leading the way in B2B influencer collaborations. How? We find out in this episode of Social Pros with Mikaely Quaranta, Senior Manager of Social Media, and Ashlyn Remillard, Director of Global Social, Influencer & Content Strategy.

Full Episode Details

Mikaely Quaranta and Ashlyn Remillard lead the employee advocacy program, global social strategies, influencer marketing, and community management sides of Salesforce’s marketing department. With a lot of plates to balance, we hear in this episode how they approach all of these segments and how a B2B brand like Salesforce can win on social media.

Our conversation covers the duo's innovative approaches to social channels, their experience in community management, social listening, analytics, and influencer partnerships. We hear how they measure success and ROI, and their approach to managing different creators and business partners.

Ashlyn and Mikaely also swap stories of their favorite campaigns they’ve worked on, where they turn for inspiration, and their tips for social media success.

In This Episode:

2:26 - Mikaely and Ashlyn explain their roles at Salesforce
4:35 - Why Salesforce invests in influencer marketing
7:09 - How Mikaely and Ashlyn manage messaging across different tiers
12:12 - How Salesforce defines micro influencers
15:06 - How Salesforce measures success both externally and internally
19:45 - Surprising experiences of managing influencer marketing
23:21 - How Mikaely and Ashlyn give space for new ideas
26:18 - How Mikaely and Ashlyn manage creators and business partners
29:23 - Where they go for inspiration
33:55 - Mikaely and Ashlyn share their favorite campaigns and social channels
38:44 - The best places to connect with Mikaely and Ashlyn and Salesforce
41:52 - Top tips for aspiring social pros

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