Best Canada Marketing Podcasts (2024)

1
The Beatlology Interviews: Springsteen Drummer (and Beatles fan) Max Weinberg 40:04

17d ago40:04

40:04

In this interview, Max talks about his favourite Beatle albums, Ringo’s profound influence on rock drummers, and what happened onstage at a Springsteen concert the night Lennon was murdered. Hosted on Acast. See acast.com/privacy for more information.

1
Nadia Niccoli (Diageo Canada) 27:42

1M ago27:42

27:42

The one where Jyll chats with Nadia from Diageo Canada. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more…

1
The Beatlology Interviews: Yellow Submarine Animator Tom Halley 45:44

1M ago45:44

45:44

Tom Halley was one of the brilliant animators on Yellow Submarine. The film is considered one of the most inventive animated films of all time. In this interview with the late animator, he tells us how he came to be involved, how they all managed to create this classic film in just 11 months. And much to our surprise, Tom tells us he was also an an…

1
Marketing The Olympics 29:42

1M ago29:42

29:42

With the Paris Olympics in motion, it is a good time to revisit this episode from our archives. From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But…

51
The Beatlology Interviews: David Sheff 35:24

2M ago35:24

35:24

David Sheff conducted the last major interview with John Lennon. Just as Double Fantasy was being released, Sheff interviewed John & Yoko for Playboy magazine. It was the famous interview where Lennon went through the Beatles catalogue song-by-song - just before he died. The backstory of that interview is fascinating. Hosted on Acast. See acast.com…

51
A Tribute to Bob Newhart 23:15

2M ago23:15

23:15

I did a lot of commercials with Bob Newhart in the late 90s. He was one-in-a-million, a joy to work with, and he will be missed. And I want to tell you a very funny story that happened as a result of those commercials. Hosted on Acast. See acast.com/privacy for more information.

51
The Beatlology Interviews: Astrid Kirchherr 26:07

2M ago26:07

26:07

Astrid Kirchherr holds a special place in the history of the Beatles. She took the famous Hamburg-era photos of the Beatles in their formative years, she inspired their “moptop” hairstyle, and she happened to fall in love with Stuart Sutcliffe, the fifth member of the Beatles. Her story is compelling, and her love of the Beatles, as friends, comes …

51
The Beatlology Interviews 1:16

2M ago1:16

1:16

Join Terry O’Reilly for a brand new Beatles series, where he interviews celebrities and collectors on their love of the Fab Four. Hosted on Acast. See acast.com/privacy for more information.

51
Ask Terry (2024) 30:22

3M ago30:22

30:22

This week, we answer listener questions. We’ll talk about how bands create theme songs for TV shows and how much they get paid. We’ll go back in time and talk about that flirtatious couple from that famous Nescafe TV campaign. And we’ll explore why condom makers now market different sizes, when it used to be one-size-fits-all. What’s goin’ on there…

51
Brand Envy 2024 28:53

3M ago28:53

28:53

This week, it’s our annual Brand Envy episode. Every year, I list four brands I’ve admired from a distance. We’ll talk about a classic board game created by a Canadian couple. An ice cream chain founded by another Canadian. An iconic lighter that was named after a zipper. And a woman who is dominating television these days. Hosted on Acast. See aca…

1
Plop, Plop, Fizz, Fizz: How Companies Double Their Profits 27:52

3M ago27:52

27:52

Every company dreams of doubling its profit. It’s almost impossible to do. Yet, some companies do it by tweaking one tiny thing. We’ll talk about an industry that put three words on their packaging that doubled their profit. A company that created a catchy jingle that doubled their revenue overnight. And a business that changed one single word in a…

1
Houston, We Have Pizza: Advertising in Outer Space 27:01

4M ago27:01

27:01

This week, we shoot for the moon. Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars. We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station. There are companies who want to employ hundreds of tiny satellites to create log…

1
Die Another Day: Reviving Old Commercials 28:46

4M ago28:46

28:46

Occasionally, an old advertising campaign is brought back from the dead. Even if it has been off the air for decades. This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time. A much-loved beer campaign that has been revived after 34 years. And a controversial commercial that was yanked off the air i…

1
Kenny Mak (Indig Design) 27:05

4M ago27:05

27:05

The one where Darian chats with Kenny from Indig Design. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting mor…

1
Stephen Kiely (dentsu Canada) 34:39

4M ago34:39

34:39

The one where Ted Lau at Ballistic Arts chats with Stephen Kiely, CEO at dentsu Canada, about: Stephen’s origin story What brands have to watch out for What agency folks have to consider when moving up in their careers Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listen…

1
Bookmarks 2024 28:02

4M ago28:02

28:02

This week it’s our annual Bookmarks episode. We read a lot of books to research Under The Influence. But there’s never enough room to include all the great stories we find. So this episode is dedicated to those great stories that didn’t fit into our regular episodes. This year, our theme is bravery. We’ll tell an amusing story about how Danny DeVit…

1
Record the Under the Influence Fun Fact 0:30

4M ago0:30

0:30

Under the Influence fans know that at the very end of each episode there’s a Fun Fact – an interesting little tidbit related to the show. Well, this year we’re asking you, our listeners, to record that Fun Fact. All you need is a phone or computer. Just visit our Fun Fact Page, follow the prompts and have fun with it. We choose two listeners every …

1
Anick Beaulieu (C2 Montreal) 32:51

4M ago32:51

32:51

The one where Darian chats with Anick Beaulieu from C2 Montreal. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on conver…

1
Alex Nazarevich (Unbounce) 30:58

4M ago30:58

30:58

The one where Daryl Louie chats with Alex Nazarevich Vice President of Growth at Unbounce, about: The importance of landing pages and what to consider when designing a world class page The evolution of martech and what to to look out for when utilizing AI assisted marketing Mentoring and mentorship Sign up for the Marketing News Canada e-newsletter…

1
Guy Kawasaki (Author) 49:33

4M ago49:33

49:33

The one where Darian chats with Guy Kawasaki, about his most recent book, Think Remarkable, and: Why Guy loves writing at Olive Garden Why AI helps make things better How to become remarkable with growth, grit, and grace Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada List…

1
The Gong Show: Ads That Could Never (Ever) Run Today 26:59

4M ago26:59

26:59

This week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today. They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears. From doctors recommending cigarettes, to 7-Up advertising to babies, to everyone singing about the joys of DDT, it’s am…

1
Cars Are The Stars: Automobile Brands in Hollywood 28:53

5M ago28:53

28:53

Almost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars. We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Transformers and Marvel. We’ll also tell a crazy story of how the most sought-after car from a Steve McQueen…

1
Ham on Wry: Sandwich Board Advertising 27:03

5M ago27:03

27:03

Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them. Storekeepers love them. They can make you smile. They can make you angry. They can attract a lot of attention. They are the pop-up ads of the physical world. Ho…

1
Pants on Fire: When Customers Lie to Marketers 27:08

5M ago27:08

27:08

Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns. So what are advertisers to do? One solution is Google. What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into t…

1
Cheeky Advertising 27:48

5M ago27:48

27:48

80% of all advertising is ignored. That’s why some advertisers employ cheeky advertising. It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone. We’ll talk about a fruit company that printed an open letter to the Pope. An airline campaign that told you to “keep it in your pants.” And a product that claims yo…

1
Billionaire Tourism 27:03

6M ago27:03

27:03

Most tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: Billionaire Tourism. The super wealthy get bored easily. That means luxury tour planners dream up extreme vacation ideas. From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine…

1
When You're This Big, They Call you Mister 27:35

6M ago27:35

27:35

There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s. They’re usually leaders in their category. Is it because those products are the best? Or – is it because those brand names give the products a sen…

1
Mary DePaoli (Royal Bank of Canada) 36:10

6M ago36:10

36:10

The one where Darian chats with Mary DePaoli, EVP & Chief Marketing Officer at the Royal Bank of Canada and 2024 Marketing, Advertising, PR and Communications Hall of Fame Inductee, about: Mary’s journey to her current position with RBC The RBC Foundation Mary’s insights on marketing trends And more! Sign up for the Marketing News Canada e-newslett…

1
Terry Interviews Arkells Lead Singer Max Kerman 38:12

6M ago38:12

38:12

Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry. Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and what marketing from other bands they admire. Hosted on …

1
Buy-O-Pics: When Brands Become Movies 28:11

6M ago28:11

28:11

As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular. “Barbie” is breaking box office records. “Air” tells the story of Nike signing Michael Jordan. “Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting great reviews. And a movie about the origins of McDonald’s – …

1
Seeing is Believing: The Power of Demonstration Commercials - Part 2 26:45

7M ago26:45

26:45

Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent. Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers. And a stunt where an ad agency put $3 million dollars between the glass of a bus shelter - unguarded, …

1
Seeing is Believing: The Power of Demonstration Commercials 26:55

7M ago26:55

26:55

This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen. Because there is nothing more powerful than a dramatic product demonstration. We’ll talk about a famous Krazy Glue commercial. And a Volvo ad where the ad writer risked his life to demonstrate a poi…

1
Putting the Awe in Audio 26:56

7M ago26:56

26:56

This week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be played over Disney’s Pocahontas movie – that tells the truth…

1
Terry talks with a Cannabis Producer 23:44

7M ago23:44

23:44

Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category. As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer. I wanted to know how a cannabis producer becomes licensed, how a craft cannabis company competes with th…

1
Helen Kontozopoulos (ODAIA) 37:13

7M ago37:13

37:13

The one where Daryl Louie from AntiSocial Media Solutions chats with Helen Kontozopoulos, Co-Founder at ODAIA Intelligence, about: her journey from marketing to AI / Tech the mindset that is critical to establish before using tools in your industry AI and how to prep for it in post secondary Sign up for the Marketing News Canada e-newsletter at www…

1
The Marketing of Taylor Swift: (Taylor's Version) 27:19

8M ago27:19

27:19

This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift. She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very …

1
Cannabis Marketing 27:06

8M ago27:06

27:06

This week, we go one toke over the line and look at the emerging world of cannabis marketing. We start with the question - just how does a plant become illegal? We’ll explore the history of cannabis. We’ll talk about which celebrities have their own brands (Hello Willie Nelson!) Which high-end retail stores are now selling expensive cannabis paraph…

1
Copycat Brands 27:18

8M ago27:18

27:18

This week, we look at copycat brands. Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world. You may like Walmart here, but there’s a Wumart in China. You may like North Face apparel, but did you know there was a South Butt brand? And, we’ll tell the story of a copycat cookie that overtook the original to be…

1
Disappearing Acts: When Popular Brands Are Discontinued 27:24

8M ago27:24

27:24

To kick off our 2024 season, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. Kleenex is leaving after nearly 100 years. Skippy Peanut Butter has skipped the country after nearly 90 years. And KFC actually held a funeral for their terrible-tasting French fries. What’s happening up here? …

1
Jessica Jensen (Indeed) 37:04

9M ago37:04

37:04

The one where Ted Lau at Ballistic Arts chats with Chief Marketing Officer (CMO) at Indeed, about: How Indeed became the world's largest employment platform B2P rather than B2B or B2C Marketing opportunities and challenges in 2024 And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Market…

1
We're back January 6th 1:21

9M ago1:21

1:21

Happy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more information.

1
Judy Lewis + Deborah Weinstein (Strategic Objectives) 45:53

9M ago45:53

45:53

The one where Darian chats with Judy Lewis and Deborah Weinstein, Co-Founders of Strategic Objectives, about: Their origin stories and journeys in Public Relations and Communications Being a woman-owned PR company at a time when the industry was dominated by men Stories from their time in PR And more! Sign up for the Marketing News Canada e-newslet…

1
Patrick Chandler (FightCamp) 47:22

9M ago47:22

47:22

The one where Ted Lau at Ballistic Arts chats with Patrick Chandler, Co-Founder and Chief Marketing Officer of FightCamp, about: How 5 Canadians (and 1 American) grew their at-home boxing fitness platform and raised $90M! What Patrick learnt most from Y Combinator How to address diminishing returns on your Cost-Per-Acquisition costs Sign up for the…

1
Lucas Béland (Goloot) 39:27

9M ago39:27

39:27

The one where Ted Lau at Ballistic Arts chats with Lucas Béland, CEO & Founder of Goloot, about: The evolution of Goloot How a 22-year-old university drop out raised $6M and achieved $1M ARR in the AdTech/MarTech space Finding an opportunity in the online advertising space to achieve fast growth Sign up for the Marketing News Canada e-newsletter at…

1
Matthew Tsang (AndHumanity) 45:41

9M ago45:41

45:41

The one where Ted Lau at Ballistic Arts chats with Matthew Tsang, Co-Founder of AndHumanity, about: How the notion DEI and Marketing really work together What brands have done wrong around DEI and what to do about it Why representation matters Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Mar…

1
Liz Geraghty (Wendy's) 29:25

9M ago29:25

29:25

The one where Daryl Louie from AntiSocial Media Solutions chats with Liz Geraghty, Chief Marketing Officer at Wendy’s, about: Wendy's authenticity in brand voice and tone Wendy's growth strategy in Canada Sassiness and fun as it connects to a challenger brand Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Speci…

1
Leticia Manzanares (Return-It) 50:39

9M ago50:39

50:39

The one where Ted Lau at Ballistic Arts chats with Leticia Manzanares, Marketing Director at Return-It, about: Return-It's recycling program and how to make memorable campaigns with not so glamorous things like recycling Her secret to career growth Newcomers, diversity and leadership Sign up for the Marketing News Canada e-newsletter at www.marketi…

1
Sounds That Sell 35:51

10M ago35:51

35:51

Every once in a while, we drop an interesting show into our feed that we think you’ll like. This week, it’s “Twenty Thousand Hertz” - a show about the world’s most recognizable and interesting sounds. The show’s title comes from the highest frequency that can be perceived within the human hearing range. In this episode, host Dallas Taylor explores …

1
Eric Morris (Google Canada) 40:48

10M ago40:48

40:48

The one where Darian chats for a second time with Eric Morris, Head of Retail at Google Canada, about: Current trends in consumer spending Advertising advice for retailers around the holidays And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. – Special Offer for Marketing News Canada Listeners Unbounce can …

1
Ask Terry (From the AOP Archives) 31:37

10M ago31:37

31:37

This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, why there are so many bad local commercials, and what d…

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