Best UK Marketing Podcasts (2024)

1
Farewell to Sue Unerman 32:49

1M ago32:49

32:49

Join us in bidding farewell to Sue Unerman as she leaves EssenceMediacom for exciting new opportunities. Sue's tenure at EM has been marked by innovation and passion. Tune in as we celebrate her journey, her love for New Orleans, and her undying admiration for Bob Dylan. Thanks Sue, for the inspiration and memories!…

1
Verity Campion, VP, Client Partner BT Group at EMX 17:08

2M ago17:08

17:08

This week on Connected, Sue and Sacha sit down with VP Client Partner BT Group, Verity Campion. Verity is a media professional with over 20 years experience both in-house and agency side. Thriving in fast paced environments, Verity has worked across a large and diverse portfolio of accounts including BT Group, P&G, Associated British Foods, Ubisoft…

1
Karen Blackett, Former WPP UK President 17:41

3M ago17:41

17:41

This week on Connected, Sue and Sacha sit down with Former WPP UK President Karen Blackett. After 29 years at WPP, including long successful stints at Mediacom, Karen is leaving the company to pursue other external interests and opportunities. We discuss her career achievements, top 5 favourite moments at WPP and her love for chunky jewellery.…

1
David Wilding - Chief Strategy Officer at EMX 19:49

3M ago19:49

19:49

This week on Connected, Sue and Sacha sit down with David Wilding. David aims to help create new ways to deliver data and insight-driven communications. As CSO, he intends to lead the company’s long-term strategy and innovation, and, drawing from his experience working with leading global brands, he will help EMX’s clients deliver integrated soluti…

1
This Much I Learned: Asos’s top marketer on transforming a brand 38:16

3M ago38:16

38:16

Asos’s executive vice-president of customer, Dan Elton, on the challenges he is facing in turning the fashion retailer into a more brand-led organisation – and why marketers shouldn’t take measurement tools as gospel.By Marketing Week

1
Jessica Lenehan, Managing Director of Client Leadership at EMX 13:36

4M ago13:36

13:36

This week on Connected, Sue and Sacha are joined by Managing Director of Client Experience for EssenceMediacom X, Jessica Lenehan. Jess has been at Essence since 2017 where she started as a client lead on Google. She has recently taken on the role of Managing Director which can be described as fundamental to the success and development of client re…

1
This Much I Learned: TK Maxx’s top marketer on 30 years of selling an idea 45:52

4M ago45:52

45:52

Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.By Marketing Week

1
Leonardo Reyes Acosta, SVP Head of Analytics at EMX 19:04

5M ago19:04

19:04

This week on Connected, Sue and Sacha sit down with Leonardo Reyes Acosta who is SVP Head of Analytics here at EssencemediacomX. Leo is a talented and highly motivated data scientist, researcher and GIS enthusiast, with experience in the private sector and in academy. Passionate about his profession, he is keenly interested in understanding what mo…

1
This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship 44:04

5M ago44:04

44:04

In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership.By Marketing Week

1
Clare Chapman, CEO at EssenceMediacomX 15:56

7M ago15:56

15:56

Happy New Year!This week on the Connected Podcast, Sue & Sacha down with CEO of EssenceMediacomX Clare Chapman. Clare is responsible for growing the business through exceptional client service and delivery, combining creativity and data-driven excellence. Clare returned to EssenceMediacomX in November 2023 after two years as CEO for Carat UK, havin…

1
This Much I Learned: Boots’ CMO Pete Markey on marketing leadership 30:24

8M ago30:24

30:24

In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.By Marketing Week

1
This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing 40:47

8M ago40:47

40:47

In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing’s influence in businesses, and the mistakes that have helped shape her career.By Marketing Week

1
Anna Berry, COO at EssenceMediacomX 21:06

9M ago21:06

21:06

This week on Connected, Sue sits down Chief Operating Officer of EssenceMediacomX Anna Berry. Anna has played an instrumental role in managing a raft of big-name clients. Prior to Essence, Anna spent 19 years at Mediacom as a Business Partner working across Sky, Direct Line Group and many more. Anna works with client services and specialist teams w…

1
Nick Palmer, Global Head of Creative Transformation at EssenceMediacom 20:30

9M ago20:30

20:30

This week on Connected, Sue and Sacha sit down with EM Global Head of Creative Transformation Nick Palmer. Nick led Global product development and creative innovation at Creative Systems, before assuming his current role as Global Head of Creative Transformation. Nick is primarily responsible for creating content centric strategies for internationa…

1
Jill Kelly, US CEO at EssenceMediacom 21:52

10M ago21:52

21:52

This week on Connected, Sue and Sacha sit down with US CEO of EssenceMediacom, Jill Kelly. Jill previously served as GroupM’s Global CMO, during these three and a half years Jill led the revitalization of the GroupM brand and its reputation globally, demonstrating the power of brand purpose in driving business growth. The culmination of this work w…

1
Phil Hall, CEO at Ocean Outdoor 18:59

11M ago18:59

18:59

This week on the EssenceMediacom Connected Podcast, Sue and Sacha sit down with Ocean Outdoor CEO Phil Hall. Phil joined Ocean as joint UK managing director in July 2019, after spending 18 years at Mediacom. Phil now aims to continue delivering innovation for advertisers in an unmissable, mass, brand-safe environment resulting in the most exciting …

1
RFM175 – Building get out clauses into your contracts 24:29

11M ago24:29

24:29

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Most common reasons why projects go wrong: Scope Creep Misaligned Expectations Misaligned Budget Inaccurate or insufficient discovery Even long term retainers have a life span The importance of thinking how to get our of something, before you get into it... Th…

1
This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands 40:20

11M ago40:20

40:20

In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.By Marketing Week

1
RFM174 – How Agencies Should Measure Their Performance with Marcel Petitpas 46:40

11M ago46:40

46:40

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Key metrics to track Targets to aim for & industry benchmarks Exactly what formulas to use to calculate them Example metrics: Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending) Utilization Rates Average Billable Rates Labor Efficiency Ratio…

1
RFM173 - My 5 minute SEO Assessment for ANY client website 18:02

11M ago18:02

18:02

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! My 5 minute SEO Assessment of any client website! Disclaimer: this isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money …

1
RFM172 – If I had to start my Digital Agency again, what would I do? 22:40

12M ago22:40

22:40

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! #1 – look inwards – "What do YOU want?" What type of lifestyle do you want? What interests you? How much money do you want to make? Do you want to be in a location? Do you want staff? How will it serve you? #2 – where can I make a difference? What is your skil…

1
RFM171 – Completing a Business Development Task Every Single Day 15:32

12M ago15:32

15:32

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why did I start this? Leaving previous employer No Leads Contractual Obligations How do I do it? It's in my to do list I have some habits that happen regularly I have one-offs that happen when they need to A lead is never ignored or left to stagnate Some days …

1
RFM170 – My tried and tested SEO Project Proposal Template 12:44

1y ago12:44

12:44

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Process: Pre-Discovery Session Lead comes in Brief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step 1 Page Agreement / Checkout for Discovery Session Post Discovery Session: SEO Health Audit Current Rankin…

1
RFM169 – My tried and tested Website Project Proposal Template (and Process) 20:12

1y ago20:12

20:12

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Process: Pre-Discovery Session Lead comes in Brief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step 1 Page Agreement / Checkout for Discovery Session Post Discovery Session: Project Specification Document …

1
RFM168 – Why you should treat your agency as your own client 17:44

1y ago17:44

17:44

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The Importance of Internal Focus Treating Your Agency as Your Own Client: A Strategic Approach: Self-Assessment and Goal Setting Implementing Internal Marketing Strategies The Option of Outsourcing: When to Make Your Agency Someone Else's Client Balancing Inte…

1
RFM157 – Finding Clients: Be Easy but Firm with who you work with 21:54

1y ago21:54

21:54

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! As an agency, we need to take responsibility for the quality of leads we have coming through our doors. Having defined products and services is key to aligning yourself with the right clients Having a clear marketing process that guides clients is key to not w…

1
This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom 53:50

1y ago53:50

53:50

In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to how marketing and strategy can intersect and work together.By Marketing Week

1
RFM166 – Service: The Heartbeat of A Successful Digital Agency 22:21

1y ago22:21

22:21

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! There are multiple levels of service that an agency can work on... Clients Staff and their dependants The owner The wider world A business is only really a sustainable force when it can serve all four (OK, if you're content at being a solo-agency, then maybe n…

1
RFM165 – Don't underestimate the value of local clients 17:06

1y ago17:06

17:06

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The Importance of Local Clients: 1. Understanding the Market: Local clients operate in a market you’re inherently familiar with. As a part of the same community, you can understand their target audience better, as you share the same environment, culture, and t…

1
RFM164 – Using Google Bard AI to turbo charge SEO Processes 16:30

1y ago16:30

16:30

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why Google Bard is better than ChatGPT for certain tasks: How ChatGPT and Bard are different: ChatGPT Database until Sept 2021 Uses a volume of written text to understand and produce new output. Bard Trained by a specific data set for conversations Main goal i…

1
RFM163 – Clients are bigger than Contracts 28:26

1y ago28:26

28:26

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Agencies as a Commodity vs Marketing Partner The perception of an agency as a commodity service can have several negative impacts on its growth. Here are the key issues: 1. Price Competition: When a service is viewed as a commodity, the price often becomes the…

1
Liam Dawson, Managing Partner at EssenceMediacom 16:39

1y ago16:39

16:39

This week on Connected, Sue and Sacha sit down with Managing Partner Liam Dawson. Liam has 17 years’ experience in the industry with 15 of those spent working here at essencemediacom. Liam worked at News UK for a few years within the commercial sales team, working with agencies to help grow client relationships before eventually coming back to Medi…

1
This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career 32:05

1y ago32:05

32:05

In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI opportunity.By Marketing Week

1
RFM162 – Selling through presenting the opportunity 16:51

1y ago16:51

16:51

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Sales that drive growth aren't incidental – they come about through a persistent drive to build a business. (Get the 50 business development ideas you can use every day). Savvy business owners know that all business is an investment. Their profit is a direct m…

1
Marketing Week Meets The CX50: Chris Carter, Specsavers 43:01

1y ago43:01

43:01

Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand.By Marketing Week

1
RFM161 – Which AI Tools Agencies can use to provide UGC services for their clients 12:35

1y ago12:35

12:35

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Part 2 of a mini-series about User Generated Content – go back and check out episode 160 about what UGC is, how to create a UGC strategy and how agencies can help clients with UGC as a service. The benefits of these tools are where the efficiencies lie for age…

1
RFM160 - How UGC helps SEO 15:07

1y ago15:07

15:07

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! What is User Generated Content (UGC) Simply put, UGC is any content that is published online that is generated by your audience. Some of this may be autonomous, but businesses can also have a UGC strategy to help stimulate this content production. It is good p…

1
Rob Meldrum, Head of Creative Futures, EssenceMediacomX 22:52

1y ago22:52

22:52

This week on Connected, Sue and Sacha sit down with EMX Head of Creative Futures, Rob Meldrum. Previously worked as SVP Head of experience EMEA at Essence last year before taking his current role. Rob has great in-depth knowledge of the digital ecosystem, not only is he full of experience, skills, and knowledge, Rob is great at finding practical so…

1
RFM159 – Unveiling the Unseen: The Essential Communication Bridge Between Agencies and Clients 20:59

1y ago20:59

20:59

Prefer to watch this show? Subscribe to the YouTube Channel! Setting the context – the agency where I found my feet Working with Client Services Working on BIG clients Our agency was NOT a commodity The problem – we see it all the time through SEOHive. Clients identify with what they can see and understand easily – that's why content retainers sell…

1
Lindsey Jordan - Head of Creative Strategy & Creative Futures at EssenceMediacom 13:45

1y ago13:45

13:45

Lindsey Jordan is Head of Creative Strategy & Creative Futures here at EssenceMediacom having just started the role in January this year. Lindsey started working for MediaCom in 2005 as a planner/buyer at MediaCom Scotland, then moved to London as a Planner in 2007. Went on to become Strategy Director in 2013 working across a range of brands and ca…

1
RFM158 – Establishing effective routines to help with productivity and work/life balance 24:02

1y ago24:02

24:02

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The challenge: We're all exceptionally busy – and if doesn't matter if we're an agency of 1 or 100, we all need to make sure that items of work aren't forgotten, deadlines are hit, our company is marketed, the booked an payroll are done, invoices are sent and …

1
RFM157 – 5 Things You Can Do Today to Improve Your Customer Experience and Retain More Clients 21:20

1+ y ago21:20

21:20

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Understanding Customer Experience in a Digital Agency Context: Explanation of customer experience (CX) and why it's important in the digital agency business. This includes marketing to new clients, servicing clients professionally and retaining / maintaining a…

1
RFM156 – Introducing SEOHive's New Local SEO Plan 20:42

1y ago20:42

20:42

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why Local SEO: 46% of all searches on Google include local intent 24.4% of all clicks go to the first result of local business searches “Near me” mobile searches grew increased by 136% in 2022 56% of businesses haven't yet claimed their Google Business Profile…

1
RFM155 – What is Scope Creep and How Digital Agencies Can Avoid It 22:01

1+ y ago22:01

22:01

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Part 1: Understanding Scope Creep Definition of scope creep Scope creep in digital agency work refers to the phenomenon where a project's scope of work expands beyond the originally agreed-upon goals, tasks, and deliverables, without a corresponding increase i…

1
Marketing Week Meets The CX50: Tamara Strauss, Premier Inn 45:13

1+ y ago45:13

45:13

The hotel brand's global customer director tells Marketing Week how commercial, technology and operational teams align to ensure the customer is at the heart of every decision.By Marketing Week

1
This Much I Learned: The DNA of Guinness and why that matters in 2023 43:51

1+ y ago43:51

43:51

Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah, discuss how the brand's past informs the present.By Marketing Week

1
RFM154 – What to do with a Lead when you receive one 21:15

1+ y ago21:15

21:15

Main talking points include: This is part 2 of a two-part show. Check out Part 1 of this podcast – Generating Leads through the 1/9 Rule In this episode, I share a comprehensive process that digital agency owners can follow when they receive a lead or enquiry. Tune in to learn how to convert more leads into clients by following these steps: Initial…

1
Barbara Blanzat Henao, EMEA Chief Analytics Officer at EssenceMediacomX 16:59

1+ y ago16:59

16:59

This week on the essencemediacom Connected Podcast, Sue and Sacha sit down with EMEA Chief Analytics Officer Barbara Blanzat Henao. Barbara has expertise within data management, analytics, strategy, and brand marketing. Huge passion for data understanding, capability, and business growth, whilst taking pride in building and retaining top analytics …

1
RFM153 – Generating Leads through the 1/9 Rule 10:50

1+ y ago10:50

10:50

Main talking points include: Reasons Digital Agencies complain about leads: They "don't have any" They "don't know where to find them" The "don't have the time" ... All excuses... What I've actually found is that all the digital agencies I've coached have easy access to leads, they just don't (really) know what to do when they've got one... so they…

1
RFM152 - How we're using AI in Our Digital Agency 24:10

1+ y ago24:10

24:10

As with everything you need to apply the 80:20 rule – AI can get you 80% of the way there, but you still need to do the other 20% (thanks Bob Gentle for the inspiration here). Internally Marketing Social media Meeting summaries Externally / with clients Keyword clustering Content ideas & briefs Content Structures Social Media Ideas / Posts Content …

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