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BTS of Online Business without the BS is the podcast for the entrepreneur who wants real tips and strategies to grow a sustainable online business while also getting into the REALITY of being an entrepreneur and juggling everyday life. If you have passion, drive, and a big vision but you also don't fully buy into the 'you can be overnight success and this shit is #easy', you'll love it here! We're cutting out the BS, and getting real on the path to building successful, sustainable businesses!
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Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.
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Ever wish you had a marketing expert with over two decades of marketing experience whispering proven marketing strategies in your ear? That’s exactly what you’ll get when you tune into Local Biz Buzz: Profitable Main Street Marketing, the go-to resource for building and growing a profitable local business, with your host, Donna Gunter. Her secret power? Breaking down big marketing ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less st ...
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Join us as we dive deeper into the latest trends, insights, and stories from the world of influencer marketing and the creator economy. Our podcast brings you exclusive interviews with industry leaders, in-depth analysis of key topics, and a behind-the-scenes look at the stories that matter most to our community.
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1
Friday 10 min Tip - Email Automation and Tracking your Leads!
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Quick tip all about using email tags to track what each subscriber has opted in for, manage leads more efficiently, and trigger automated email sequences! Grab my Email Automation 101 Guide here: https://www.taraleson.com/email-automation-101-guide?utm_source=bts-podcast&utm_medium=podcast&utm_term=episode-26&utm_content=&utm_campaign=2024-services…
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1
How to Build an 8 Figure Brand In 37 Mins (Part 1)
37:46
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In Episode 40, the big 4.0 baby. Alex & Brian build 3 brands live on the Podcast. The first brand is Tulster.com which Alex and Brian give insights into ad theme pages, website improvements, content ideas and more. Next up is As Above Tattoo, Brian breaks down how they should be using geotagging and optimizing for certain locations, content ideas a…
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1
Repurpose Your Content Across Multiple Platforms in Minutes - Make your Content Work Harder for You!
24:50
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This episode is for you if find yourself spending TONS of time creating and posting content across platforms and feeling like it takes MULTIPLE hours of your day! As online business owners, marketing our businesses online is part of the 'job' but it doesn't have to take up every hour and feel like it's one of the only things you do. I'm going to gi…
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Influence Weekly #48 - Trad Wives Drama, Influencers Redefine Travel, & Hot Jobs in Creator Economy
3:33
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Welcome to Influence Weekly, the podcast where we delve into the heart of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're unpacking the ongoing controversy surrounding 'trad wives' and the backlash faced by TikTok star Nara Smith. We'll also explore how influencers are revolutionizing the travel industry, in…
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1
#6: Fast Track Social Media Success in Just 15 Minutes!
12:24
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In Episode 6 of Local Biz Buzz, marketing consultant Donna Gunter reveals how business owners can transform 15-minute breaks into powerful social media marketing sessions. Drawing from over 25 years of experience, Donna provides actionable strategies, including leveraging Google Analytics, engaging with influencers, brainstorming content, and optim…
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In episode 39, Alex and Brian explore the intricacies of job applications and brand strategies to compete with industry giants. Brian starts with techniques for making your resume stand out in a crowded job market and insights on what hiring managers are really looking for. Alex then analyzes how Mozi Wash is positioning itself against Tide, strate…
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1
Influence Weekly #47 - Rise of Influencer Chefs, Fan Power Reshapes Pop Culture, & Cameo's Legal Drama
4:46
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Welcome to Influence Weekly, the podcast where we dissect the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're turning up the heat with the rise of influencer chefs—exploring how these culinary stars are changing the way we cook and eat. We'll also dive into a new YouTube report revealing jus…
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1
Learn To Create More Shareable Content In 47 Minutes
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Instagram’s CEO said: the algorithm’s top priority is shares. So if you want your content to get the spotlight it deserves, making it share-worthy is more crucial than ever. And it's not just Insta—most social platforms are using shares to judge if your content's worth a wider audience. In episode 38, Brian breaks down frameworks, content angles, a…
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1
Home Organization that Works for your Neurodivergent Brain with Alyssa Duke
44:27
44:27
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You will LOVE this episode if you're a neurodivergent friend that is into hearing about new and innovative solutions to work with YOUR unique brain. It's ok - we are different, and we OWN it. Alyssa and I are talking about not only her home organization tips that are going to finally make so much sense (instead of everything you've heard you 'shoul…
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Influence Weekly #46 - Micro-Influencer Fees Surge, TikTok's Euro E-commerce Gambit, & De-Influencing Wave
6:45
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Welcome to Influence Weekly, where we explore the ever-evolving landscape of influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we’re delving into the rising costs of partnering with micro-influencers, as industry rates see significant annual increases. We'll also uncover the details of TikTok’s aggressive push into …
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1
#5 9 Homepage Conversion Hacks You Need to Know
9:54
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In this episode of Local Biz Buzz, marketing expert Donna Gunter shares nine simple but powerful changes you can make to your website's homepage to increase conversions and drive more sales. From making your contact information easily accessible to highlighting your unique selling proposition and incorporating high-quality visuals, Donna covers act…
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1
#4 Perfect Customer Story Strategy to Boost Sales (10 Min/Day)
7:14
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In this episode of Local Biz Buzz, marketing expert Donna Gunter discusses the significant impact of customer reviews and user-generated content (UGC) on local businesses. Drawing from her 25 years of consulting experience, she outlines five effective strategies: cultivating community engagement, showcasing customer testimonials, running contests, …
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1
Wimbledon Gains 1M New Followers in 14 Days with this Strategy
52:10
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In Episode 37, Alex & Brian dive headfirst into the wild world of content. Brian unveils 3 top content retention strategies while breaking down Kanpai’s YT Short content playbook. Meanwhile, Alex breaks down Wimbledon’s insane content machine. How they created 1,000 pieces of content in just 14 days with segments and pillars, and how your brand cou…
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How much can you automate your business? Is it REALLY possible to automate everything and not work? Today we're going to talk about what this really looks like. I know how to set up a lot of systems and automations, I've worked on a TON of different platforms, and well, you could say I might know a thing or two about automating your business... Thi…
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Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour
7:25
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Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user attention with their new 60-minute content strategies. We'll also investigate why daily usage on TikTok has…
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1
Influence Weekly #44 - Gen Z Revamps NATO, Young Parents Targeted, & Away's Star-Studded Launch
9:10
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Welcome to Influence Weekly, im your host Mia, filling in for Kailani this week. In today's episode, we have some truly captivating stories lined up for you. We'll explore how NATO is turning to social media influencers to engage younger generations at their Washington summit. Then, we'll delve into how children's brands are targeting millennial an…
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1
This Running Brand Is Disrupting Nike & Adidas?! Bandit Running "Unsponsored" + Run Club Marketing
44:28
44:28
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Episode 36 is another banger. Alex dives into Bandit Running's disruptive marketing tactic that made them the most talked about brand at the Olympic trials and how your brand can learn from it. Brian dives into Run Club's and breaks down the top 3 most successful run clubs and how brands can learn from their virality. As always, appreciate you all …
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1
Finding Success in Embracing Your Authentic Self with Jen Boyle
44:41
44:41
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If you relate to getting caught up in comparing yourself online (who doesn't...), feeling the pressures around 'showing up' a certain way on social media, and building your business one way only to find out it's not at all what you want - you'll love this real, honest episode. Today on the podcast, Jen Boyle and I are chatting about her experience …
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1
How This Brand’s Content Playbook Drives 450K Monthly Site Visits
53:57
53:57
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In episode 35, Brian breaks down clothing brand Derschutze's viral "skit" content strategy. Alex dives into building your content playbook from A-Z, including 30-day sprint testing strategies, and creating content as a one-person team. This episode is another banger, jam-packed with content ideas, strategies, and some friendly banter. Whether you'r…
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1
The $100K Mastermind... Is it your ticket to quantum leap??
21:41
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Today we're going to dive into the $100K Mastermind. Sounds like fiction but I promise you, it's not. I'm going to give you my real, raw, honest thoughts about this investment that's more than a downpayment on a house.... Is it the ticket to quantum leap into your millionaire dreams? Well... listen in to find out. And then I'd love to hear your tho…
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1
Influence Weekly #43 - Unlocking Influencer Magic, Smosh's 2024 Secrets, & Panel's Deal Revolution
5:32
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Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're unpacking new research that reveals emotion as the key driver behind brand memory and influencer marketing success. We’ll also hear from Smosh CEO Alessandra Catanese on how this iconic comedy brand …
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1
Making Funnels Make Sense: 3 SIMPLE funnels for leads and sales
20:00
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Do you think "funnel" and immediately want to shut down? That's most people I talk too. But after this episode, not any more. I'm going to break down funnels and make them so SUPER simple to understand even your grandma could do it! There are three types I'm going to be talking about: email builder, group builder, and the BIGGIE - sales funnel. Do …
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1
Develop Your Brand Content Playbook in 48 Mins
48:19
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In episode 34, Alex and Brian take a deep dive into the essentials of brand content strategy. Alex breaks down key components like audience personas vs customer personas, content types based off the content funnel, and building out a content team. Brian breaks down “healthytips“ content strategy and his juicy insights. This session is packed with e…
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Influence Weekly #42 - Lenovo's ASMR Blitz, Vegas Slots Meet Influencers, & Decade-Long Creator Job Hub
7:52
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Welcome to Influence Weekly, the podcast where we delve into the latest in influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're exploring how Lenovo leveraged over 50 ASMR creators to organically showcase their tablets, adding a whisper of innovation to their marketing strategy. We'll also discuss a notable slot …
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1
#3: The ONE SEO Strategy You Must Implement – And It’s Not What You Think
6:28
6:28
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In this episode of Local Biz Buzz, marketing consultant Donna Gunter shares four essential tips for improving local search engine optimization (SEO) to help businesses attract more customers and boost profits. The episode covers the importance of Google Business Profile, garnering online reviews, engaging with local media, and optimizing website ti…
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1
35 Mins to Develop Your Founder Brand Content Playbook
35:06
35:06
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In episode 33, Alex and Brian dig into creating a founder brand playbook. Alex talks about which media channels work best at different stages—like top-of-funnel, middle-of-funnel, and bottom-of-funnel content. Brian gets into brainstorming founder brand content ideas, keeping the media funnel strategy in mind. It's a packed session all about strate…
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1
Mastering Resilience in Business and Life with Monique Gomez
27:45
27:45
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Today I'm chatting with Monique Gomez, a certified trauma and resilience life coach, about the key to transforming inherited beliefs and building resilience. Discover her unique "theirs versus ours" approach, which helps individuals differentiate their personal beliefs and behaviors from those inherited from influential figures. Monique explains ho…
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Influence Weekly #41 - Meta's Matchmaker Tool, Dadfluencers in Skincare, & MrBeast's Beverage Battle
4:29
4:29
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Welcome to Influence Weekly, the podcast where we dive deep into the trends shaping influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring Meta's new 'Creator Insights' feature—could it really make finding the perfect influencer partnership easier? We'll also look at how Cetaphil is breaking new ground by…
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1
Capturing YOU in your brand design with Laura Glass
31:13
31:13
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Creating your brand is so much more than just colors and a logo. It's about capturing your authentic personality and figuring out how to bring that out and reflect it in everything that represents your business. Laura and I talk about how she is able to do this with clients, what her process looks like, and where you can start to really capture you…
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1
How This Gum Brand Did $1M with 3 TikTok's
59:17
59:17
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In episode 32, Alex and Brian dive deep into the world of content strategy. Starting with a quick breakdown of Poorboy coffee and a comparison of summer moon coffee. Then breaking down the ON partnership with Zendaya and Brian dissects the success of Underbrush Gum's $1M campaign through 3 pivotal videos at. This episode is jam-packed with content …
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1
#2 Face-to-Face Magic: How Community Events Build Customer Loyalty
6:46
6:46
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In this episode of Local Biz Buzz, Donna Gunter, a seasoned marketing consultant with over 25 years of experience, discusses the immense value of participating in local community events for small business owners. Highlighting the power of face-to-face interactions and authentic connections, Donna explains how aligning your business with community e…
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1
Influence Weekly #40 - TikTok vs. Amazon, Uncharted's Big Wins, & Voodoo's €500M Gen Z Grab
4:42
4:42
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Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're zooming in on TikTok's ambitious push to outshine Amazon and Google in the online shopping arena with their new image search feature. We'll also reveal how Gatorade and Coffee Meets Bagel are achievi…
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1
Live your best summer life AND keep your business momentum going
14:09
14:09
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Totally like - have your cake and eat it too! You might be team sales are slow in the summer or they are no different than any other time, and both CAN be true, depending on how you want to look at it and what you want to do in terms of selling through the summer! It doesn't have to be all or nothing and it definitely doesn't need to be a case of g…
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#1 How Email Newsletters Drive Local Business Sales Like Never Before with Donna Gunter
8:56
8:56
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In this episode, Donna Gunter talks about the power of email newsletters for local businesses. As a marketing consultant with over 25 years of experience, Donna shares her expertise on how an email newsletter can transform your business and become your secret lead-generation weapon. Donna Gunter is the editor-in-chief of Website Traffic Pro Monthly…
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1
Growth comes from pushing through the uncomfortable and navigating the 'sticky seasons' with Laura Sinclair
31:21
31:21
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Laura Sinclair joins me on the podcast today and we have a great conversation about growing and pushing through the 'sticky seasons', and getting uncomfortable in business. She shares her journey of entrepreneurship from where she started to where she is today and it's a great look at true business growth, not the fantasies that we often see market…
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Influence Weekly #39 - Influencers and Travel, The Danger of Pay-Per-Engage, & Amazon's New Creator Kits
4:42
4:42
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Welcome to Influence Weekly, the podcast where we dive into the latest trends in influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring how Plannin is revolutionizing travel recommendations with influencers earning lifetime commissions, uncovering the risks of payment models based on engagement, and break…
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1
Breaking Down Liquid IV's Product Launch Framework
52:05
52:05
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In Episode 31, Alex and Brian dive into product launch strategies. They dissect two brands who totally nailed their product launches (Puresport, Liquid IV) and reveal the strategic decisions that led to their substantial successes. Alex also explores the tactic of brands creating multiple Instagram accounts and and gives a play-by-play on Immi rame…
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1
Reimagining content - What do YOU want to say??
29:34
29:34
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What if your content didn't look like it always does during a launch? Today I'm talking about a different perspective on launch content that I'm hoping will help you take the pressure off of having to fit into the 'shoulds' and made up 'rules' online. I also give a few tips in terms of how much you should 😅 (haha not actually 'should', 'should' for…
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1
Systems and Automations for launching with less stress!
23:38
23:38
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This is third part of the launch mini series - all about systems and automations so you can save time and launch with less stress! Once you have these in place, it's like a one and done. You do it once and they are in place until you change the offer or freebie. It saves a TON of time and stress during your launch when you have this set up! People …
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1
Creating your IRRESISTIBLE lead magnet - VALUABLE leads vs subscribers...
20:34
20:34
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This is part 2 of the Launch mini series! Today is all about creating your IRRESISTIBLE lead magnet! How do you get valuable leads on your list vs building your list with subscribers? What should YOUR lead magnet look like/be? When you should you be promoting it? I'm going over all this and more in this episode! There are 3 specific things I want y…
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1
How Dupe.com Gained 32 Million Views in 60 Days
53:08
53:08
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In episode 30, Alex and Brian pull up seats to drop serious knowledge bombs about content marketing and strategy. Alex spills the tea on his fresh pitch process that netted him a cool 30K followers in less than a month, introduces the "double hook" strategy, and emphasizes the crucial role of pacing and delivery in crafting killer content. Brian, o…
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Ever wish you had a marketing expert with over two decades of marketing experience whispering proven marketing strategies in your ear? That’s exactly what you’ll get when you tune into Local Biz Buzz: Profitable Main Street Marketing, the go-to resource for building and growing a profitable local business, with your host, Donna Gunter. Her secret p…
…
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1
Launch Mini Series - Part One: Is your goal realistic??
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This is part one of a mini series I'm doing on launching! I'll be talking about how you can set up your launch for $5K in recurring revenue (or whatever goal YOU choose) First up - looking at your goal. Is it actually realistic? Are you just choosing a number because it sounds good or playing by the 'I heard someone else make x in their launch and …
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1
Influence Weekly #38 -Sony's $140M Suit, Empowering Creators, & Instagram's Meme Magic
9:15
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Welcome to Influence Weekly, your go-to podcast for the latest and most engaging news in the world of social media and influencer culture. I'm your host Kailani and today, we’ll be diving into some significant news stories impacting the industry. From Sony Music's hefty lawsuit against Marriott International to Chris Alexander’s innovative new agen…
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Influence Weekly #37 - LinkedIn's Unexpected Ally, TikTok's 1-Hour Videos, & Influencer Showdown
5:48
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Welcome to Influence Weekly, your go-to podcast for the latest and most engaging news in the world of social media and influencer culture. I'm your host Kailani, and today, we'll dive into some exciting updates from LinkedIn, TikTok, and an intriguing new trend reshaping influencer dynamics on social media. Whether you're a creator, a brand, or sim…
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1
Skinny fat to fit AF and building 2 fitness businesses helping other women do the same!
26:05
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Tiffany Wallace is my guest today and she shares her story of building both her in person and online businesses. Her journey to developing her program and the passion behind it comes from her experience of taking fitness and especially dieting/food to the extreme after losing her mom. Today, she works with women who want to ditch the skinny fat bod…
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In this episode, we're breaking down how Strave became the #1 social app for athletes. And their strategy to gain 150M+ users and generate $300M in revenue. Then Brian breaks down how to build an agency. And what makes a successful agency. Why? he's built two successful agencies and his newest agency is quickly becoming one of the top TikTok shop a…
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1
Actually, it's not YOU...The problem with the "building an online business is easy" marketing
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It's so not you. The amount of marketing that is bombarding everyone saying that building a business should only take a couple hours a day (maybe it's minutes now... I don't know.. things change fast and this shit is wild...) and you should be making millions in a matter of days... Is ridiculous. That happens for no one. So we're going to chat abou…
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Influence Weekly #36 - $250B Creator Goldmine, Secret Influencer Trips, & TikTok vs. USA
5:27
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Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. Explore news, trends, hear stories, and get behind-the-scenes with industry leaders. I'm Kailani, and in today's episode, we'll delve into a new Deloitte report revealing the vast, untapped potential within the $250 billion creator economy. W…
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1
48 Min To Develop The Best Content Strategy
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Developing a content strategy is incredibly difficult. But it's the core of any growth engine. It impacts your emails, SMS, ads, landing pages, copy, ugc - literally everything if you do it right. So, in the next 48 minutes you'll learn: • The real impact of storytelling and practical advice • A framework to break down any content strategy • Tools …
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