From living in different countries, career shifts, adventure sports, relationships, agile parenting, vegetarianism, listeners will get an insight and tips for navigating life’s journey with a unique home grown solution, the Maverick formula. Today more than ever before, the Maverick formula gives everyone something practical to be ‘Life ready’ and ‘Life content’ just like the Ordinary Maverick. Join me, your host, Ajey Bhardwaj, an ordinary Maverick, who faces the same challenges and wants t ...
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Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.
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Ashish Sinha, in conversation with thought leaders from business and product space. Expect candid conversations and notes from him on startups, life and everything in-between. This season is done in partnership with BigIdeas app, a microlearning platform that enables you to get big ideas from world's best non-fiction books, podcasts and videos - across a variety of topics. Get it here https://bigideas.onelink.me/oCN2/get
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A podcast dedicated to expose the inner workings of ambitious tech companies in the emerging world. Latest episodes hosted by Kevin Aluwi, CEO and Founder of Gojek.
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The art of preparedness and will writing!
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Preparation is half the battle won. But how much does one prepare? and can one always be prepared? Too much preparation will take the fun out of life. In fact, we’ll end up preparing so much that we may forget to just live! But don't you think it's important to prepare for death? Well, that's not as morbid as it sounds, you know. Preparing for the …
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Senior Director of Business Development at Mintegral: Shobeir Shobeiri - How Mobile Game Ads Can Skyrocket Your Brand's Growth
26:35
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In this episode of How I Grew This, Shobeir Shobeiri, Senior Director of Business Development at Mintegral, joins host Amanda Vandiver and Adam Landis to discuss the evolution of mobile advertising and what brand advertising means in the context of mobile.By Adam Landis, Shobeir Shobeiri, Amanda Vandiver
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Director of Client and Product Growth at Simplii Financial: Alexa Serrano - Operational Efficiency Insights in Digital Banking You Can’t Ignore
28:45
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In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins host Amanda Vandiver to discuss the challenges of managing generational dynamics in the workplace, with a focus on Alexa's experience as a millennial manager in the digital banking industry. They also share the importance of continuo…
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Welcome to one more edition of 2by2 - wherein I attempt to demystify big questions using the power of 2by2. Today, the big qn is whether your AI tool is a feature or a product. There are 2 broad parameters to look at when answering this - customer benefit (i.e. value as perceived by your customers) AND integration / implementation effort. Do listen…
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Numismatics, what does this word mean? Some of you might have heard it and I am pretty sure that almost all of us have practiced this at some point in our lives. Do you know what is the emerging word of the year for 2021? Join me on this podcast as I discuss more on coins, two sides of a coin, emerging word of the year and the duality of it all wit…
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Bootstrap or raise funding? A framework for your startup
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Founders are often confused whether to bootstrap or raise funding? First of all, there is no right or wrong answers here. "What'ever floats your boat" is a generic advice, but there has to be a better framework for founders to make a well-informed decision. At scale (say $100mn+ revenue or Series D onwards_, startups are all about 2 things Control …
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The ixigo story by Aloke Bajpai: #Cockroach startups do win !
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The ixigo story by Aloke : On being a cockroach to surviving and thriving! This episode brings you insights from the keynote delivered by Aloke Bajpai at UnPluggd conf, India's largest startup conference. Aloke shares the early days of ixigo and how the company survived economic downturn to VC rejections..and everything else!…
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“It is not the strongest of the species that survives, nor the most intelligent, it is the one that is most adaptable to change.” Charles Darwin. What are the skills for adaptability? And will these play a role in us creating a new norm post the pandemic…will the new norm now…become the norm !!. The pandemic almost pushed us all into learning how t…
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From sunup to sundown, we are working and thinking about numbers. Numbers surround us. But what do numbers mean for relationships. Heard about Dunbar’s numbers and theory and the interesting intersections on the role in our lives? Join me on this podcast as to learn more about numbers and why they matter. Would love to get your feedback !…
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Life experiences that one hopes never repeats but yet it leaves an indelible imprint in your mind? Unlocking the power of the human spirit can be the most life changing experience. Kindness is reciprocal. You give it and you receive it, no questions asked and with no expectations of any return. Would love to get your feedback !…
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[Greatest Hits] VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security
31:18
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In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology.In her r…
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[Greatest Hits] Former Group CTO @ Gojek: Ajey Gore - Simplifying Through Prioritization
36:24
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Ajey Gore is on a mission to grow through simplification. As a serial entrepreneur who’s led technology teams for companies like ThoughtWorks, Hopper, and most recently as the CTO of Gojek, he takes a thoughtful approach to bringing balance both in work and in life.As a teenager he printed business cards but, after accidentally blowing up his broth…
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Names are defining. We know and understand people, things, animate, inanimate through names. A name brings a visual to mind, an immediate understanding of what and who the person or object is and some history and background. But names can be confusing. For example, what does pudding mean to you? Join me on this podcast as I share some fun memories …
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[Greatest Hits] CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture
26:48
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In this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater…
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[Greatest Hits] Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally
25:07
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In this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet.Daniel Krauss has vast experience in IT, having w…
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[Greatest Hits] Founder and CEO of Tubi: Farhad Massoudi - Disrupting the Streaming Industry
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In this episode of How I Grew This, Farhad Massoudi, Founder and CEO of Tubi, joins Mada Seghete. They cover the success journey of Tubi, a free streaming service disrupting the industry, and its growth hack strategies involving content, viewership, and advertising. Farhad shares his journey as an entrepreneur and his approach to leveraging the pow…
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[Greatest Hits] Chief Growth Officer of Babylist: Lee Anne Grant - Navigating the Growth Curve
24:34
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In this episode of How I Grew This, Lee Anne Grant, Chief Growth Officer of Babylist, joins Mada Seghete to discuss the growth and marketing strategy of Babylist, the leading digital destination for growing families. Lee Anne also shares insights on the website's founding, growth, and marketing channels, including their focus on search, social, and…
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Connections...such a powerful word. We, humans are powered through connections. Think about it, our entire life, our very meaning is in connections. From the time we come into this world we are connected. Research has shown that the more connected we are, the more we thrive. On todays podcast we have a special guest Avantika. Avantika belongs to th…
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[Greatest Hits] Founder and CEO of Picsart: Hovhannes Avoyan - Empowering Creativity in the Age of AI
28:41
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In this episode of How I Grew This, Hovhannes Avoyan, Founder and CEO of Picsart, joins Mada Seghete to share how his daughter's negative experience led to the creation of Picsart, the platform's growth and unique features, as well as how to use AI to drive more growth for their app or companies.Hovhannes is a seasoned entrepreneur and investor, ha…
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[Greatest Hits] Chief Product Officer at Wish: Mauricio Monico - Innovation and Differentiation in Tech Product Management
30:51
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In this episode of How I Grew This, Mauricio Monico, Chief Product Officer at Wish, joins Mada Seghete to delve into Mauricio's career journey, the growth and challenges of Wish, and the role of a product manager in the tech industry.Mauricio is a product leader and entrepreneur with over twenty years in the tech industry. Mauricio's professional j…
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[Greatest Hits] Experience Transformation Leader at Citizens Bank: Deepak Nair - Leading a Winning Digital Transformation Strategy in the Banking Sector
28:56
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In this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital transformation and innovation strategies and deliver a best-in-class digital experience to customers.Deepak is the Experience Transformation Leader at Citizens Bank and is responsible for managing enterprise transformation journeys that produce…
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[Greatest Hits] CEO and Co-founder of Shares: Benjamin Chemla - Revolutionizing Social Investing
22:34
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In this episode of How I Grew This, Benjamin Chemla, CEO and Co-founder of Shares, joins Mada Seghete to share practical insights for anyone interested in entrepreneurship, trading, and the startup ecosystem. They dive into the success story of the Shares platform, the differences between the startup ecosystem in Europe and the US, and the importan…
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Trending streaks, Bed rotting, cozy cardio
12:12
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We live in a digital, social media, connected world in which we’ve encountered the statement, something or someone is trending. Join me on this podcast to hear more about trends like bed rotting, cozy cardio, silent walking and the pros and cons including practicing mindfulness as a core component of the Maverick formula. Would love to get your fee…
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[Greatest Hits] Head of Product at Cambly: Omar Seyal - Leveraging Retention and Expanding Distribution Channels for Exponential Product Growth
29:43
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In this episode of How I Grew This, Omar Seyal, Head of Product at Cambly, joins Mada Seghete to dive into the realm of product growth, customer retention, SEO, user behavior, and personal growth in the tech industry.Cambly is an English learning marketplace where students can select tens of thousands of tutors to learn and practice English. Before…
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[Greatest Hits] Co-CEO and Co-Founder of FabFitFun: Daniel Broukhim - Innovative Marketing and Content Creation for Enhanced Consumer Services
29:52
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In this episode of How I Grew This, Mada Seghete is joined by Daniel Broukhim, Co-CEO and Co-Founder of FabFitFun. They explore the evolution of FabFitFun, including the company's approach to customer acquisition, influencer marketing, the importance of content creation, and the balance between mobile and web experiences.Daniel is a highly skilled …
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Shane Parrish: Outcome vs. Ego, Mental Models, Parenting, Decision-making skills
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Welcome to BigIdeas - a show where I bring to you, big ideas from some of the world’s best thinkers across a diverse set of topics ranging from AI to mental health, science to philosophy. Today, my guest is Shane Parrish. Shane Parrish is widely known for creating Farnam Street, a blog, podcast and learning community. He is also the author of sever…
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Glad to announce the launch of new season of the podcast - in which I bring to you big ideas from world's best thinkers, doers across a range of topics - AI to mental health, science to philosophy! If you have guest or topic suggestions - do let me know.
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[Greatest Hits] CEO of ZEDGE: Jonathan Reich - Personalizing Your Phone Through Featured Digital Content
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In this episode of How I Grew This, Jonathan Reich joins Mada Seghete to discuss how ZEDGE builds innovative marketplaces and games around digital content, the company's growth strategy, and what it takes to set up a winning mindset for your team. With over twenty years of experience in sales, marketing, business development, and financial and comm…
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[Greatest Hits] Senior Product Manager at Expedia Group: Mickey Noworyta - Powering Up Product Growth Through Data and Technology
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In this episode of How I Grew This, Mickey Noworyta joins Mada Seghete to share his approach to driving product growth, testing new product features, and the difference between attribution and incrementality.Mickey is the Senior Product Manager at Expedia Group, where he and his team focus on exploring performance marketing ideas. While Mickey is a…
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Do you spend a considerable part of your morning, your day on doing what is termed as ‘Doomscrolling’? So what is Doomscrolling ? Join me on this podcast as I share more on this topic and also ways as a maverick to overcome the same. Would love to get your feedback !By Ajey
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[Greatest Hits] Growth Marketing Team Lead at Zalando: Mariana Kuiken - How to Leverage Disruptive Marketing Trends
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In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance marketing and disruptive marketing trends to grow their businesses.Mariana is currently the Growth Marketing Lead at Zalando, where she works on developing new marketing opportunities through machine learning advertisements, user-…
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[Greatest Hits] Vice President of Marketing and Digital Products at Ultimate Fighting Championship: Kristen Banks - Connecting, Acquiring, and Growing Audiences: Lessons for Fan-Centric Entertainment Brands ...
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In this episode of How I Grew This, Mada Seghete is joined by Kristen Banks, Vice President of Marketing and Digital Products at Ultimate Fighting Championship. They dive into the exciting world of fan-centric entertainment brands and explore the various marketing strategies involved in building a loyal fanbase. Kristen offers valuable insights int…
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Indicators and trends, interesting and intriguing, right? Well, what about who or what is determining these trends…even more interesting. Join me on this podcast as I speak about bellwethers and trends sharing some of my personal favorites and a recommendation for the new year. Would love to get your feedback !…
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[Greatest Hits] Director of Product, Mobile App for TechStyle Fashion Group: Heather Lind - Driving Business Innovation and Performance Through Mobile App Growth Initiatives
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In this episode of How I Grew This, Heather Lind joins Mada Seghete to discuss what it takes to become a great product manager and leader, how a mobile app impacts business growth, and how to measure the success of your app and features.Heather is currently the Director of Product, Mobile App at TechStyle Fashion Group, leading the product team for…
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[Greatest Hits] Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and Management
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In this episode of How I Grew This, Lisa Yokoyama, Senior Vice President and Head of Product for Amex Digital Labs at American Express: Lisa Yokoyama - Mastering the Arts of Product Leadership and Management at American Express, joins Mada Seghete to discuss her career growth and experience at American Express, Lisa's work in the nonprofit space wi…
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Illusions are fascinating and intriguing. Some are deliberately set up and some happen naturally. Illusions can help keeping dreams alive. They are timeless and history has seen it’s share too. Misericords are one such example from the 14th and 15th centuries. Join me on this podcast as I share some of our experiences with illusions and more about …
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[Greatest Hits] Chief Medical Officer at Ovia Health: Leslie Saltzman - Driving Growth in the Healthcare Industry
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In this episode of How I Grew This, Leslie Saltzman joins Mada Seghete to discuss digital and data-driven strategies to drive business development and patient experience in the healthcare industry.Leslie is the Chief Medical Officer at Ovia Health and a physician leader with expertise in devising and implementing data-driven strategies to improve c…
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[Greatest Hits] VP of Customer Experience at Resy: Eddie Christian - The 100% Commitment Approach to Building a Thriving Customer Success Career
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This episode of How I Grew This is handcrafted by our friends over at: fame.soBy Eddie Christian, Mada Seghete
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VP of Marketing and Communications at Ledger: Ariel Wengroff - When Marketing Meets Blockchain and Digital Security
31:18
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In this episode of How I Grew This, Ariel Wengroff, VP of Marketing and Communications at Ledger, joins Mada Seghete to share thoughts on the intersection of blockchain, security, and marketing. They share how Ledger revolutionizes the digital asset security landscape, strategies for digital success, and the future of blockchain technology.In her r…
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[Greatest Hits] Product Lead at ZipRecruiter: Akio Bandle - Mobile Product Management Foundations
29:24
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In this episode of How I Grew This, Akio Bandle joins Mada Seghete to discuss ZipRecruiter's growth journey, the company's experience with user acquisition for mobile apps, transitioning to remote work and getting into product management.Akio is currently the Product Lead at ZipRecruiter. Before joining the company, he worked in various organizatio…
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CEO, Chairman, and Co-Founder of TodayTix Group: Brian Fenty - Mixing E-commerce and Culture
26:48
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In this episode of How I Grew This, Brian Fenty, CEO, Chairman, and Co-Founder of TodayTix Group, joins Mada Seghete to explore how the company disrupted the ticket-buying experience with their mobile-first platform. Brian also shares the importance of listening to their audience, constantly innovating, and his personal journey and love for theater…
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Ever had an experience of losing a night? I did and it was a never to be forgotten one. It led me to learn and be more aware. Life is a blend of experiences, memories and journeys. Join me on this podcast as I share some of my learnings and glimpses from a whiskey tour from a recent holiday. Would love to get your feedback !…
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Co-Founder and Chief Organizational Plumber of FlixBus: Daniel Krauss - How FlixBus Is Driving Sustainable Transportation While Expanding Internationally
25:07
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In this episode of How I Grew This, Daniel Krauss, Founder and Chief Organizational Plumber of Flix, joins Mada Seghete to unveil the world's leading ground transportation platform growth strategy, future expansion plans, and commitment to sustainability by expanding a battery-powered electric fleet.Daniel Krauss has vast experience in IT, having w…
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[Greatest Hits] Miguel Navarro - How to Build a Conversational AI for the Human Experience
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Artificial Intelligence has become a game-changer for businesses and has opened new growth perspectives and possibilities. Today, customer success equals business success, so companies try leveraging AI features to deliver the best-in-class customer experience – for this, they need conversational AI.In this episode of How I Grew This, Miguel Navarr…
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[Greatest Hits] VP of Growth at Acorns: Anthony Scarpaci - Testing, Measurement, and Incrementality: The Pillars of Marketing Growth
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In this episode of How I Grew This, Anthony Scarpaci joins Mada Seghete to discuss the differences between attribution and incrementality when measuring marketing performance, "business significance" versus statistical significance, and the importance of testing in the growth context.Anthony is the VP of Growth at Acorns. He has been in growth and …
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Rejuvenation Reinvigoration – food for the soul!
8:56
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The very definition of health includes physical, mental, emotional and spiritual but often the focus is on the physical and the other elements are relegated to the background. We often get into a rut, a monotony of sorts, and that affects our mental health and well being. Join me on this podcast as I share an interesting tidbit about the sea slug (…
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[Greatest Hits] Head Of Marketing @ MediBuddy: Ashish Bajaj- Balancing Growth & Values
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Ashish Bajaj is the Head of Marketing at MediBuddy, which joined forces with DocsApp in 2020 to become India’s largest digital healthcare platform. Previously, he held roles as the Head of Media and Brand Alliance at Ola and as a Channel Marketing Manager with Microsoft.In this episode, Ashish fondly shares warm anecdotes from his current and past …
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[Greatest Hits] CMO @ Deliveroo: Inés Ures - Taking an Unconventional Path to CMO
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Inés Ures, CMO at Deliveroo, shares her views on growth when it comes to product and retention and how marketing strategies have changed in a post-COVID world. More on Inés’ story, including her unconventional path to becoming a CMO, how Deliveroo pivoted their marketing plans to support restaurants and frontline workers, and the increasingly preva…
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There is something very fascinating about fishes and that extends to fish tanks. Have you heard of aquascaping and virtual aquariums? What can we learn from fishes and how can it be applied in our lives? Join me on this podcast as i share more on the same ! Would love to get your feedback !
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[Greatest Hits] VP of Growth at Shopify: Morgan Brown - Shopify’s Greatest Secrets to Growth
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Morgan Brown is the VP of Growth at Shopify and the author of the book “Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success”. Prior to Shopify, Morgan led the product team at Facebook and was the Chief Operating Officer for Inman News - the leading news source for real estate and technology.Given the size of the Shopify bra…
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