Approaching the Pros is a college football podcast that is looking at college players and the paths they are on as they are approaching the pros. We will look into the fantasy implications that can have for fantasy football regardless of if your format is dynasty, devy, or C2C
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Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, brandi ...
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Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
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Behind every beautiful visualization, there is a human bringing their unique experiences into the final piece. Pollinate is a monthly podcast where we dive deep with people on the trials and triumphs that led them to where they are today, lauding the projects and practices that turn our heads towards patterns and stories uniquely told through maps, data visualization, and design.
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1
Eliminate the Rocks From Your Customer Journey - Sean Albertson
37:24
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In this week’s episode of the SIMPLE brand podcast, I talk with Sean Albertson. Sean is an internationally recognized thought leader, speaker, and transformational coach with 20+ years of leading customer experience initiatives for companies ranging from startups to the Fortune 200. And Sean is the author of the award-winning book - 4ROCKS: Reduce …
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1
Adapt and Innovate Through Permanent Reinvention - Aidan McCullen
36:28
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In this week’s episode of the SIMPLE brand podcast, I talk with Aidan McCullen. Aidan is a change consultant and executive coach who helps organizational teams improve how they engage and innovate. He’s the host of The Innovation Show podcast. And Aidan’s the bestselling author of Undisruptable: A Mindset of Permanent Reinvention for Individuals, O…
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1
Turn Customers Into Raving Fans With a Customer Experience Engine - Scott Wozniak
55:00
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In this week’s episode of the SIMPLE brand podcast, I talk with Scott Wozniak. Scott is the founder and CEO of Swoz Consulting where he helps startups, family enterprises, and Fortune 500 companies create raving fans of customers and employees. And Scott’s the bestselling author of Make Your Brand Legendary: Create Raving Fans With the Customer Exp…
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1
Rethinking Retention to Create Loyal Employees - Erica Keswin
39:23
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In this week’s episode of the SIMPLE brand podcast, I talk with Erica Keswin. Erica is an international keynote speaker, a bestselling author, and a workplace strategist who partners with some of the most well-known companies in the world. She's one of Marshall Goldsmith's Top 100 Coaches. And Erica’s the Wall Street Journal best-selling author of …
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1
Principles for Effective and Simple Communication - Ben Guttmann
40:44
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In this week’s episode of the SIMPLE brand podcast, I talk with Ben Guttmann. Ben’s a marketing and communications expert who’s on a mission to train leaders in effective connection through simplified messaging. Ben’s the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear …
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1
A Customer-Centric Culture Starts with Customer-Focused Leadership - Blake Morgan
38:43
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In this week’s episode of the SIMPLE brand podcast, I talk with Blake Morgan. Blake is known as the “Queen of CX.” She is a customer experience futurist and one of the top keynote speakers in the world. She’s the host of The Modern Customer Podcast and the author of three books, including her latest, The 8 Laws of Customer-Focused Leadership: New R…
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1
Finding the best C2C RBs out of High School
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Andrew Woodruff (@_devyscout) breaks down his high school running back model and why we might want to consider the potential uses it shows by analyzing each recruit's service ratings, high school stats, and fantasy implications Music in Intro/Outro: Banger by Alexander Nakarada (CreatorChords) | https://creatorchords.com Music promoted by https://w…
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Breaking down YR1 Zero Method for College Freshmen RBs! Banger by Alexander Nakarada (CreatorChords) | https://creatorchords.com Music promoted by https://www.free-stock-music.com Creative Commons / Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/By Andrew Woodruff
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1
How to Create a Ridiculously Easy Customer Experience - David Avrin
38:05
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In this week’s episode of the SIMPLE brand podcast, I talk with David Avrin. David is one of the most popular Customer Experience speakers and consultants in the world. In fact, over the past 25 years, David has shared his lessons on competitive advantage with leaders and teams from thousands of organizations in 26 countries around the world! And D…
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1
Retain Your Employees and Build a World-Class Culture - John DiJulius
56:57
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In this week’s episode of the SIMPLE brand podcast, I talk with John DiJulius. John is the founder and Chief Revolution Officer of The DiJulius Group, a customer experience consulting firm that helps clients build customer care strategies that lead to happy customers, employees, and shareholders. John has spent decades becoming the authority on bui…
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1
How to Find and Retain Your Most Valuable Customers - Ali Cudby
39:14
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In this week’s episode of the SIMPLE brand podcast, I talk with Ali Cudby. Ali is the CEO of Alignmint Growth Strategies. With over 15 years advising startups and global companies, Ali’s specialty is transforming customer experience, increasing customer lifetime value, and building customer loyalty. Ali is also the author of the bestselling book, K…
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1
How to Communicate with Clarity With Steve Woodruff
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In this week’s episode of the SIMPLE brand podcast, I talk with Steve Woodruff. Known as the "King of Clarity," Steve's passion is helping companies and individuals communicate clearly and effectively. Steve is the author of two books, including his latest, The Point: How to Win with Clarity-Fueled Communications. Steve and I discuss how the use of…
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1
Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster
46:36
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Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.By George B. Thomas
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1
A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]
31:39
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Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how theyBy George B. Thomas
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1
Understanding Your B2B Digital Doppelg�nger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast]
39:22
39:22
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Explore the intriguing concept of using AI to create your very own Digital Doppelg�nger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.By George B. Thomas
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1
Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]
30:52
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Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and moBy George B. Thomas
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1
CTV Precision and the Power of ABM to Reach the Right B2B Audience: Vin Turk on Marketing Smarts [Podcast]
34:54
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It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap yourBy George B. Thomas
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1
Chris Wallace - Frontline Employees: Your Key to Customer Insight
36:08
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In this week’s episode of the SIMPLE brand podcast, I talk with Chris Wallace. Chris is the co-founder and president of InnerView Group - a brand consultancy that helps organizations improve alignment between their frontline teams and their go-to-market strategies. Chris and I chat about how to create a more collaborative relationship with your fro…
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1
Navigating the Power of B2B Communication by Getting to the Point: Steve Woodruff on Marketing Smarts [Podcast]
32:35
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You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on theBy George B. Thomas
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1
Unraveling SEO Secrets for B2B Marketers: Kyle Roof on Marketing Smarts [Podcast]
29:52
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If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start.By George B. Thomas
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1
Derrick Daye - Building a Brand That Lasts
36:31
36:31
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In this week’s episode of the SIMPLE brand podcast, I talk with Derrick Daye. Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence. He’s the founder of Branding S…
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1
The Power of Second Chances in B2B Marketing: Kellie Walenciak on Marketing Smarts [Podcast]
39:29
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Join host George B. Thomas and guest Kellie Walenciak for a compelling conversation about finding meaning in the work you do, championing the underdog, and the role marketers can play in aligning their company's external branding with internal iBy George B. Thomas
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1
Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]
26:02
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Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attribBy George B. Thomas
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In this week’s episode of the SIMPLE brand podcast, I talk with Karin Hurt, author of Courageous Cultures: How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates. Karin is the founder of Let’s Grow Leaders, a training firm focused on helping human-centered leaders find clarity in uncertainty, drive innovation, and achieve b…
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1
Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast]
27:05
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Join George B. Thomas and podcast guest Matt Heinz for a nuanced discussion on the alignment of business objectives, the nature of Sales enablement, an integrated approach to data management, and more, featuring a score of practical tips and tricks fBy George B. Thomas
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1
Maximizing Your Reach--Key Concerns in Promoting and Amplifying Your Content: James Tennant on Marketing Smarts [Podcast]
35:10
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Promoting your content can't be an afterthought. It has to be baked into your content from the beginning. Join host George B. Thomas and guest James Tennant as they discuss all things content promotion, from audience research and department commBy George B. Thomas
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1
Sylvie di Giusto - Discover Your Fair Advantage
47:16
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In this week’s episode of the SIMPLE brand podcast, I talk with Sylvie di Giusto, author of Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Life, and Business. Sylvie’s an international keynote speaker and expert in emotional intelligence, personal image, and leadership. And she’s the bestselling auth…
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1
Decoding Effective Communication and Understanding Impactful Connection: Jason Harris on Marketing Smarts [Podcast]
33:54
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In this episode of Marketing Smarts, host George B. Thomas and guest Jason Harris explore the elements that form the foundation of successful communication strategies. They discuss connection in terms of outcomes, ownership, consistency, Jason'sBy George B. Thomas
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1
Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding: Joey Coleman on Marketing Smarts [Podcast]
41:10
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Host George B. Thomas and guest Joey Coleman discuss employee engagement, including the elements that drive a motivated and productive workforce, ensuring your business thrives. Learn about hurdles you might encounter and how to overcome them, ensuriBy George B. Thomas
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1
How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World: Kristen Habacht on Marketing Smarts [Podcast]
33:14
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Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more.By George B. Thomas
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1
Nancie McDonnell Ruder - The Art and Science of Marketing Leadership
41:46
41:46
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In this week’s episode of the SIMPLE brand podcast, I talk with Nancie McDonnell Ruder, author of How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True. Nancie’s an executive coach, a leadership advisor, a marketing consultant and the founder of Noetic Consultants where they help companies build their internal marketin…
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1
How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast]
25:42
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Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintaininBy George B. Thomas
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1
LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know: AJ Wilcox on Marketing Smarts [Podcast]
34:31
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Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads iBy George B. Thomas
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1
Henna Pryor - Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe
43:12
43:12
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In this week’s episode of the SIMPLE brand podcast, I talk with Henna Pryor, author of Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You. Henna’s a workplace performance expert, a global keynote speaker, and a two-time TEDx speaker. She's been featured in Forbes, Real Simple, Fast Company, and more. An…
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1
Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]
34:43
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Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a taBy George B. Thomas
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1
Empowering Sales Success--The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast]
26:01
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The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.By George B. Thomas
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1
Phil Mershon - Unforgettable: The Art and Science of Creating Memorable Experiences
47:26
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In this week’s episode of the SIMPLE brand podcast, I talk with Phil Mershon, author of Unforgettable: The Art and Science of Creating Memorable Experiences. Phil’s the Director of Experience for Social Media Examiner where he's been designing and delivering amazing event experiences like Social Media Marketing World and the Social Media Success Su…
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1
Revolutionizing B2B Brand Monitoring With AI-Powered Insights: Meghan Bazaman on Marketing Smarts [Podcast]
24:33
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Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant asBy George B. Thomas
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1
Unleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast]
46:22
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Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google.By George B. Thomas
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1
Tiffani Bova - The Experience Mindset: Changing the Way You Think About Growth
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In this week’s episode of the SIMPLE brand podcast, I talk with Tiffani Bova, author of the Wall Street Journal bestseller - The Experience Mindset: Changing the Way You Think About Growth. Tiffani’s an international keynote speaker and the former global customer growth and innovation evangelist at Salesforce. She’s been named twice as one of the t…
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1
A 'Brand Differentiation Through Experience Innovation' Conversation: Allen Adamson on Marketing Smarts [Podcast]
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As the world continues to evolve, it's crucial for businesses to keep up. In episode 559 of the Marketing Smarts podcast, George B. Thomas and Allen Adamson discuss the importance of adapting to changing times.By George B. Thomas
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1
Dave Norton - Ensure Your Customer's Time is Well Spent
33:29
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In this week’s episode of the SIMPLE brand podcast, I talk with Dave Norton. Dave’s the Founder and Principal of Stone Mantel, an insights consultancy focused on helping companies create meaningful experiences for their customers. And he co-hosts the Experience Strategy Podcast where he explores how organizations create deep and meaningful relation…
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1
Generative AI-Powered Conversations and the Conversation Automation Index: David Greenberg on Marketing Smarts [Podcast]
27:33
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Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation abouBy George B. Thomas
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1
David Burkus - Best Team Ever: The Surprising Science of High-Performing Teams
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In this week’s episode of the SIMPLE brand podcast, I talk with David Burkus. David’s written six award-winning books. He’s delivered three TEDx talks that have been viewed over two million times. He’s been featured by the Wall Street Journal, Harvard Business Review, USA Today, Fast Company, and more. And he’s consistently ranked as one of the top…
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1
The Shift From Digital Transformation to Digital Evolution: Jill Roberson on Marketing Smarts [Podcast]
28:26
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Host George B. Thomas and guest Jill Roberson delve into the differences between digital evolution and digital transformation, including why companies should get used to being uncomfortable and mark their digital journey with evolutionary milestonesBy George B. Thomas
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1
Evelyn Starr - Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling
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In this week’s episode of the SIMPLE brand podcast, I talk with Evelyn Starr. Evelyn is an author, brand expert, and marketing consultant with over 25 years of marketing strategy and research experience. She’s worked with a number of well-known brands including Hasbro, Gillette, and Dunkin. She specializes in working with “brands in adolescence,” b…
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1
How to Become the Go-to Expert in Your Niche: Adrian Moreno on Marketing Smarts [Podcast]
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Join host George B. Thomas and guest Adrian Moreno as they delve into journeys of personal and professional growth, highlighting how connecting with industry influencers can affect your life and career. They also emphasize the importance of authenticBy George B. Thomas
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In this week’s episode of the SIMPLE brand podcast, I talk with Allen Adamson. Allen’s the co-founder and managing partner of Metaforce, a consultancy that takes a disruptive, multidisciplinary approach to help brands grow. He's also an adjunct professor at the Berkeley Center for Entrepreneurship at NYU Stern School of Business. And Allen’s the au…
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1
How Marketers Can Navigate a World Minus Cookies: Jodi Daniels on Marketing Smarts [Podcast]
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Host George B. Thomas and guest Jodi Daniels explore the fundamentals of internet cookies, their impact on the daily lives of marketers, and the reasons marketers may need to transition to a cookieless world.By George B. Thomas
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1
Howard Tiersky - Winning Digital Customers: The Antidote to Irrelevance
49:00
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In this week’s episode of the SIMPLE brand podcast, I talk with Howard Tiersky. Howard is the CEO and Founder of FROM, a digital transformation agency that helps some of the world's largest brands navigate digital transformation and re-invent their customer journeys to earn the love of today's ‘digital customers’. He’s named one of the Top 10 Digit…
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