It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by Matt Lyles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Lyles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Howard Tiersky - Winning Digital Customers: The Antidote to Irrelevance
Manage episode 371675192 series 2736749
Content provided by Matt Lyles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Lyles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this week’s episode of the SIMPLE brand podcast, I talk with Howard Tiersky.
Howard is the CEO and Founder of FROM, a digital transformation agency that helps some of the world's largest brands navigate digital transformation and re-invent their customer journeys to earn the love of today's ‘digital customers’.
He’s named one of the Top 10 Digital Transformation Influencers by IDG Magazine, and one of the Top 100 Customer Success Strategists by Success Coaching.
And Howard’s the author of the Wall Street Journal bestseller - Winning Digital Customers: The Antidote to Irrelevance.
Howard and I discuss why the most valuable companies are known for providing a seamless, digital customer experience. And we discuss his five-step roadmap to help your brand do the same.
Here’s what we discuss:
- What drives irrelevance in brands today
- Every interaction a customer has with you forms their perception of the entire experience
- How to earn and keep customer love by helping them feel loved
- What causes 84% of digital transformations to fail
- How to get your peer leaders to buy into digital transformation
- Howard’s five-step roadmap for transforming your customer experience
- How focusing on quick wins helps fuel momentum in digital transformation
- How to calculate, prioritize and know which quick wins to build in your customer experience
RESOURCES FROM THIS EPISODE:
139 episodes
Share
Manage episode 371675192 series 2736749
Content provided by Matt Lyles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Lyles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this week’s episode of the SIMPLE brand podcast, I talk with Howard Tiersky.
Howard is the CEO and Founder of FROM, a digital transformation agency that helps some of the world's largest brands navigate digital transformation and re-invent their customer journeys to earn the love of today's ‘digital customers’.
He’s named one of the Top 10 Digital Transformation Influencers by IDG Magazine, and one of the Top 100 Customer Success Strategists by Success Coaching.
And Howard’s the author of the Wall Street Journal bestseller - Winning Digital Customers: The Antidote to Irrelevance.
Howard and I discuss why the most valuable companies are known for providing a seamless, digital customer experience. And we discuss his five-step roadmap to help your brand do the same.
Here’s what we discuss:
- What drives irrelevance in brands today
- Every interaction a customer has with you forms their perception of the entire experience
- How to earn and keep customer love by helping them feel loved
- What causes 84% of digital transformations to fail
- How to get your peer leaders to buy into digital transformation
- Howard’s five-step roadmap for transforming your customer experience
- How focusing on quick wins helps fuel momentum in digital transformation
- How to calculate, prioritize and know which quick wins to build in your customer experience
RESOURCES FROM THIS EPISODE:
139 episodes
All episodes
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Similar to SIMPLE brand With Matt Lyles
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
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continue reading
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