Best App Store Optimization Podcasts (2024)

1
The Subscription App Industry Rebound — Eric Crowley, GP Bullhound 1:00:39

7d ago1:00:39

1:00:39

On the podcast: Our guest today is Eric Crowley, a tech investment banker with GP Bullhound where he provides transaction advice and capital to top companies in the Consumer Subscription Software space. In this episode, we talk with Eric about the rebound of consumer subscription valuations and investor interest, how to generate Net Revenue Retenti…

1
The Advantages of Working On an App You Care About — Christian Selig, Apollo 1:02:22

21d ago1:02:22

1:02:22

On the podcast: The benefits of building something you personally care about, how to balance user feedback with product intuition, and why process, frameworks, and outside advice are often worth ignoring. Key Takeaways: 🚀 You don’t need complex processes to build a successful product Building something meaningful doesn’t always require elaborate pr…

1
Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization 1:00:19

1M ago1:00:19

1:00:19

On the podcast: The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for. Key Takeaways: 📊 Optimizing brand keyword bids can protect traffic and reduce costs Running ads on brand keywords helps protect your traffic from competitors. By experimenting with lower bi…

1
Embedded YouTube Video Case Study 38:11

2M ago38:11

38:11

Today on Video Marketing Madness, Steve shares a case study on how embedding Youtube videos on a client website took it from Google page 2, to page 1. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movoBy Video Marketing Madness

1
Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant 1:06:30

2M ago1:06:30

1:06:30

On the podcast: How to find success with web2app, the value (and challenges) of “owning the transaction”, and why avoiding app store fees isn’t a great reason to experiment with web2app, but might work out anyway. Key Takeaways: 💰 There’s much more to web2app than avoiding app store fees - In fact, looking at app store fees alone disregards the ben…

1
How to Green Screen 40:16

2M ago40:16

40:16

Today on Video Marketing Madness – How to Green Screen. Ray is an expert, so listen up! Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movoBy Video Marketing Madness

1
Marketing an Award-Winning Language Learning App through Offline Channels — Steven Meyers, Babbel 26:14

2M ago26:14

26:14

On the podcast: Implementing effective offline marketing campaigns for acquiring, engaging, and retaining paid subscribers in the app space. Key Takeaways: 📢 Look beyond digital channels for app growth. Consider offline advertising channels such as radio, linear TV, and podcasts to reach untapped demographics. These channels can help you target non…

1
The Latest Happenings You Tube & Google 45:12

3M ago45:12

45:12

Today on Video Marketing Madness – The Latest Happenings YouTube & Google. Ray and Steve talk about the news you can use. The big story is the Google Maps scam. Hold onto this article if you or one of your clients get hit. It outlines how to fix your GBP https://searchengineland.com/google-maps-pin-scam-threat-444109 Also, Ray talked about how he’s…

1
Building an Effective Data Product Strategy — Taylor Wells, News Corp 1:04:55

3M ago1:04:55

1:04:55

On the podcast: How to make better decisions with data, the many pitfalls of collecting and interpreting data, and why the best executive dashboard is probably a hand-written weekly email. Key Takeaways: 📝Balance data collection with business goals. Collecting all possible data can drown teams in noise and lead to compliance risks. Focus on collect…

1
Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo 48:51

3M ago48:51

48:51

On the podcast: How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen. Key Takeaways: 💪Bravery to pivot leads to long-term success. Early popularity can be deceiving. Without strong retention, it's time to pivot. Build features users love t…

1
From Corporate Web Developer to Full-Time Indie Hacker — Sebastian Röhl, HabitKit 51:03

4M ago51:03

51:03

On the podcast: Quitting a job to build your own apps, returning to that job after failing to gain traction, and the inflection point that allowed our guest to finally quit for good. Key Takeaways: 💡If your first side project doesn’t take off, try again — Reviving a lackluster launch can be tempting, but it might indicate a lack of demand. Instead,…

1
Making Videos with AI 46:32

4M ago46:32

46:32

Today on Video Marketing Madness – Making Videos with AI. Ray and Steve walk through all the tools available. ChatGPT will write video titles and scripts VidVoicer is good with AI voices Sora and lumalabs.ai have AI video generator VidChapters uses AI t create YouTube chapters Opus Clips and Rocket Clips creates Shorts For long videos, Steve has Te…

1
WWDC 2024: What Subscription Apps Need to Know — David Barnard, Jacob Eiting, & Charlie Chapman, RevenueCat 57:35

4M ago57:35

57:35

On the podcast: Another Apple WWDC conference is in the books, and as usual, we’re excited to dig into everything Apple announced — and what it means for iOS developers and RevenueCat users. This year’s announcements covered everything from small quality-of-life enhancements in App Store Connect to the deprecation of some of Apple’s oldest in-app p…

1
How Google Maps Can Benefit Your Business 2:41

4M ago2:41

2:41

Welcome back to the podcast! Today, we're exploring an amazing tool that can significantly boost your business—Google Maps. Let’s dive into how it can benefit you and help your business grow. First, Find Your Business, The most impactful benefit of Google Maps for businesses is that it makes it super easy for potential customers to find you. All th…

1
Why Duolingo’s Engagement Strategy Won’t Work For Every App — Asya Paloni, Welltory 50:49

4M ago50:49

50:49

On the podcast: What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app. Key Takeaways: 🏆 To win over a mass market, you need to discover your app’s trigger. Apps serving niche audiences often have a well-defined job-to-be-done. Apps aiming for b…

1
Tips to Find High-Quality Reseller Programs 3:29

5M ago3:29

3:29

Welcome to today’s podcast, where we dive into the world of SEO reseller programs. If you’re a business owner or marketer, you know how crucial SEO is for your online presence. But handling SEO on your own can be time-consuming and less effective. So, what’s the solution? Outsourcing! Let's explore how to find the best SEO reseller programs. Unders…

1
Insider Tips for Building Better, More Profitable Android Apps — Sarah Karam, Google 52:27

5M ago52:27

52:27

On the podcast: How developers can launch and optimize their app listings on the Google Play Store. A conversation from Google I/O 2024 with Sarah Karam, director of Apps Partnerships at Google. Key Takeaways: There are now more ways to optimize revenue with Google Play Commerce, such as installment subscriptions and automatically adjusted local pr…

1
YouTube: When to Upload for Max Reach 35:42

5M ago35:42

35:42

Today on Video Marketing Madness – YouTube tells us when to upload video to reach the biggest audience. YouTube issues guidance on when to post content for maximum reach https://searchengineland.com/youtube-issues-guidance-on-when-to-post-content-for-maximum-reach-438774 How To Write ChatGPT Prompts To Get The Best Results https://www.searchenginej…

1
What are Competitive Analysis Tools for SEO? 1:31

5M ago1:31

1:31

SEO or Search Engine Optimization has become the buzzword of the town. This word has gained prominence more in the era of digital marketing. On the one hand, digital marketing has brought the entire marketplace on the virtual platform reducing the physical boundaries manifold. On the other hand, such virtual space has increased the competition many…

1
Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft 21:28

5M ago21:28

21:28

On the podcast: How the Microsoft 365 team optimizes their apps for the app stores and the top paywall optimization tips for enterprise apps and start-ups. Part 2 of our conversation with Ramit Arora. Key Takeaways: 💼 Use jobs-to-be-done to inform your app store optimization (ASO) keywords strategy. Optimize for keywords that align with what your p…

1
Operating Like a Start-up inside the World’s Biggest Company — Ramit Arora, Microsoft 30:32

5M ago30:32

30:32

On the podcast: Microsoft 365 app monetization and optimization, and how Microsoft is building successful apps–recorded live in Vegas at the Mobile Apps Unlocked (MAU) conference. Key Takeaways: 📱 The App Store advantage: Microsoft's data reinforces that the App Store, despite the fees attached, offers significant advantages. The seamless experienc…

1
YouTube AI Notification Requirements 26:32

6M ago26:32

26:32

Today on Video Marketing Madness – YouTube AI Notification Requirements. Ray talks about the new information request from YouTube when uploading videos. Here’s what YouTube asks when uploading a video and this comes from the YouTube back office: “Do any of the following describe your content? Makes a real person appear to say or do something they d…

1
Learning and Profiting from Black Swan Events — Val Agostino, Monarch Money 45:57

6M ago45:57

45:57

On the podcast:The importance of passion for the product you’re working on, how to differentiate in a crowded market, and why achieving the ‘viable’ in Minimum Viable Product is harder than ever. Key Takeaways: 📉 Ad-based revenue models too often lead to a degraded user experience. For ad-supported products, the real customer is the advertiser, not…

1
Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant 1:01:42

6M ago1:01:42

1:01:42

On the podcast: The past, present, and future of Meta ads, tactics to scale subscription apps on Meta, and why you should probably exclude younger audiences in your targeting. Key Takeaways: ⍰ Why Meta Ads? Its vast reach and precision targeting make Meta the best platform for discovery. Ads seamlessly integrate with organic content, providing a na…

1
Crazy Google and YouTube Updates! 21:40

7M ago21:40

21:40

Today on Video Marketing Madness, we have Crazy Google and YouTube Updates! You won’t believe what’s going on!!! Google just released an algorithm update that many say is the biggest one since Panda in 2010. Websites are getting deindexed, and something seems to be going on with YouTube. Long story short, Google seems to be targeting AI and has a n…

1
Lessons from a Lackluster Launch — David Barnard, Weather Up 1:02:23

7M ago1:02:23

1:02:23

On the podcast: The many failures of his recent app launch, the surprising results of his first-ever A/B test, and the many reasons why you shouldn’t plan a big app launch. Top Takeaways: 🔄 Continuous evolution over big bangs: For subscription apps, frequent updates create enduring value, outpacing the impact of sparse, major launches. This steady …

1
Best Online Reputation Management Tools 3:37

7M ago3:37

3:37

In today's digital landscape, managing your online reputation is paramount to the success of your business. With numerous platforms and channels where customers can discuss and review your brand, staying on top of your reputation is essential. Thankfully, there are several online reputation management tools available to help you monitor, analyze, a…

1
New Jersey Car Accident Lawyer Ihab Ibrahim - Financial Ramifications of Suffering Severe Injuries in a Car Accident 7:13

7M ago7:13

7:13

Attorney Ihab Ibrahim, a seasoned legal practitioner from the Ihab Ibrahim Law Firm, has today released a comprehensive exploration into the financial consequences faced by individuals who suffer severe injuries because of car accidents. With an analytical approach, the report delivers insights into the multitude of financial burdens that can arise…

1
The Future of Subscription Apps (Why We’re So Excited For 2024) 42:53

7M ago42:53

42:53

On the podcast: RevenueCat’s 2024 State of Subscription Apps report, the state of the app industry more broadly, and why a slight drop in renewals in 2023 isn’t as bad as it may seem. Key insights: 📈 Optimize conversion rates: With a 1.7% average conversion rate from downloads to paying subscribers, there's a wide gap indicating room for improvemen…

1
Content Optimization Tips 2:30

7M ago2:30

2:30

Welcome to our podcast episode on Content Optimization Tips for 2024! In today's digital landscape, content optimization is more crucial than ever for improving site exposure and attracting customers. As businesses strive to rank better and gain a competitive edge, implementing a robust content optimization strategy is essential. In this episode, w…

1
How to Run Tik Tok Ads 58:40

8M ago58:40

58:40

Today on Video Marketing Madness – How to Run Tik Tok Ads Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Here’s a good how to article on running Tik Tok Ads https://sproutsocial.com/insights/tiktok-ads/By Video Marketing Madness

1
Building a Content Marketing Flywheel — Fares Ksebati, MySwimPro 53:31

8M ago53:31

53:31

On the podcast: How to build a content marketing flywheel, the importance of content that’s inherently valuable, and why you shouldn’t give up on content marketing even if your early attempts only get a few views. 🛠️ Validate your app idea with minimal resources. Use a simple mock-up and some way to drive paid or organic traffic to gauge interest b…

1
Navigating the World of Top PPC Reporting Tools 2:46

8M ago2:46

2:46

Welcome to our podcast, where we unravel the top PPC reporting tools that you need to budget for in 2024. Whether you're a seasoned digital marketer or just starting, these tools are designed to make your PPC campaigns more efficient and effective. Let's dive into the world of data-driven insights and optimization! First up, we have Google Data Stu…

1
How to Use YouTube Podcast Feature 43:36

8M ago43:36

43:36

Today on Video Marketing Madness – How to Use YouTube Podcast Feature – We’ll walk you through that and other new stuff. Adding a podcast to your Youtube channel – In the YouTube Studio, click on “Create” upper right, click on “New Podcast”, then click on “Submit RSS Feed” and and then follow the prompts. Updates: Google tests Nearby Events and Dea…

1
Top 5 Best App Store Optimization Tools 2:58

9M ago2:58

2:58

Welcome to another episode! Today, we're delving into the world of App Store Optimization (ASO) and uncovering the top App Store Optimization Tools that can revolutionize the way you optimize your app's performance and enhance its discoverability. Whether you're a seasoned app developer or just stepping into the app market, these tools are here to …

1
Apple’s Response to the EU’s DMA: What Developers Need to Know 1:07:36

9M ago1:07:36

1:07:36

On 25th January, Apple published its guidance on how it would comply with the EU’s Digital Markets Act (DMA). The response, in keeping with Apple’s response to other demands for reforms, effectively disincentivizes most apps from taking advantage of the changes. The changes are complex and confusing, and the answer to whether apps should make chang…

1
Essential Web Development Tools for Every Developer 4:40

9M ago4:40

4:40

Welcome, tech enthusiasts, to another episode, Today, we're diving into the world of web development, uncovering the must-know tools that every developer should have in their arsenal. From code editors to testing frameworks, we've got it all covered. So, grab your headphones, and let's explore the essential web development tools together. Our first…

1
How to Succeed with Freemium and Hybrid Monetization — Paul Ganev, Surfline 43:19

9M ago43:19

43:19

On the podcast: The strategic pitfalls in modeling Total Addressable Market, how freemium should work, and why Surfline’s current success was actually 38 years in the making. Key Takeaways: 🎯SAM not TAM — The total addressable market (TAM) provides an overview of the market's potential size, but it's too general for strategic purposes. The servicea…

1
Updates and Ray’s new GPT Store App for Optimizing Videos 41:58

9M ago41:58

41:58

Today on Video Marketing Madness – Updates and Ray’s new GPT Store App for Optimizing Videos Here are links to the updates: Google Ads support is at an ‘all-time low’ – we asked Google why – https://searchengineland.com/google-ads-reps-customer-service-advertisers-low-436434 Google Ads lays off hundreds of staff amid support crisis – https://search…

1
Unveiling the Future of SEO: ChatGPT's Impact on Strategies 3:09

9M ago3:09

3:09

Welcome to another episode, Today, we're diving into the dynamic world of SEO and exploring how ChatGPT is revolutionizing strategies for online visibility. Stay tuned as we unravel the role of ChatGPT in shaping the future of SEO. In our first segment, we'll explore how ChatGPT simplifies keyword research and analysis. Imagine effortlessly uncover…

1
Lessons from 121 A/B Tests - Kenneth Schlenker, Opal 47:16

9M ago47:16

47:16

On the podcast: Scaling to $5M in ARR on paid ads, positive and negative results from 121 A/B tests, and why they still haven’t built an Android app. 💡 The Power of a Single Metric: Concentrating on just one key metric can be remarkably effective. In the early stages, it's common to take on too much. By zeroing in on a solitary metric, it becomes s…

1
Navigating the Best Ecommerce Platforms for SEO 3:11

9M ago3:11

3:11

Welcome to our podcast episode where we explore the dynamic world of the best eCommerce platforms for SEO, dissecting their SEO capabilities. Whether you're kickstarting your online business or contemplating a platform switch, this podcast is your guide to making an informed decision. First, Let's kick off with Shopify, hailed as one of the best e-…

1
Top Rated UK Reputation Management Consultant Steve O'Brien (SEO Chap) Interviewed by PR Expert Qamar Zaman 51:09

9M ago51:09

51:09

Top Rated UK SEO Chap Steve O'Brien Interviewed by PR Expert Qamar Zaman on Brand Stories Show In a recent episode of the Brand Stories Show, Qamar Zaman, a prominent SEO and PR expert from Grand Cayman, hosted an engaging conversation with Steve O'Brien, a leading SEO Consultant and the founder of SEO Chap in the UK. The insightful discussion offe…

1
Best Conversion Rate Optimization Tools Guide 3:31

9M ago3:31

3:31

Welcome, folks! Today, we're diving into the world of conversion rate optimization tools guide, but here's the twist – the best tools are free. Yes, you heard that right! Let's explore these gems that can supercharge your website without costing a dime. First up, HelloBar. This plugin is like having a virtual assistant for your website. It adds pop…

1
How to Pitch Your App to the Press – Matthew Panzarino, Formerly TechCrunch 56:21

10M ago56:21

56:21

On the podcast: How to pitch your app to the press, the importance of focusing on differentiation, and why customizing your pitch to an individual writer is so much more effective. Top Takeaways: PR for user acquisition (UA) is best suited for acquiring very specific users. If you’re looking for big numbers then there are better channels to use. Bu…

1
Unleashing Potential: Navigating Success with Social Media Advertising Services 2:15

10M ago2:15

2:15

Welcome, everyone, to another episode of "Digital Trends Unveiled!" Today, we're diving into a topic that's changing the game for businesses online – "Social Media Advertising Services." We'll break down what it is, why it matters, and how it can boost your brand. Let's get started! First, we will discuss what it is. This is a form of marketing ref…

1
More YouTube News You Can Use. Will YouTube ban AI voices? 45:39

10M ago45:39

45:39

Today on Video Marketing Madness – More YouTube News You Can Use. Will YouTube ban AI voices? Listen in!There is a new AI technology from YouTube that makes videos. Ray has yet to get his hands on it. What’s more, there’s a rumor YouTube will ban AI voices. We doubt that will happen, but if you use AI voices, be sure to vary them.Google makes it ea…

1
Power Up Your Business: Unveiling the Untold Benefits of PPC Advertising Services 2:38

10M ago2:38

2:38

Welcome to another episode of Digital Marketing Insights! Today, we're diving into the exciting world of PPC Advertising Services and uncovering the incredible benefits they bring to businesses. Stay tuned for a simplified breakdown of how PPC can elevate your online presence. First Benefit. Imagine the power of PPC delivering an instant traffic bo…

1
The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth 1:28:04

10M ago1:28:04

1:28:04

On the podcast: Phil's Subscription Value Loop framework, what it means to create robust value for customers, and why A/B testing shouldn't be your first step in price optimization. Top Takeaways: 📈Quantitative growth models can help inform your growth strategy. These models are built around key user actions and growth loops incorporating variables…

1
YouTube Updates 1:01:16

10M ago1:01:16

1:01:16

Today on Video Marketing Madness – YouTube Updates. Ray and Steve go through everything that is new with YouTubeThe biggie is that YouTube might require you to check a box indicating whether a video is AI-generated. We don’t know what will be considered AI-generated. There is a new filter in Analytics - New Views and Returning Viewers.YouTube is de…

Podcasts Worth a Listen

App Store Optimization Podcasts

Podcasts Worth a Listen

Quick Reference Guide