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#Tech #Business #David Barnard #Jacob Eiting #Subscription #Apple #Android #Entrepreneur #Swift #Marketing #Programming #Apps #Store #SaaS #Mobile #IOS #Development #RevenueCat #Stripes

1:00:36

Do you have fond childhood memories of summer camp? For a chance at $250,000, campers must compete in a series of summer camp-themed challenges to prove that they are unbeatable, unhateable, and unbreakable. Host Chris Burns is joined by the multi-talented comedian Dana Moon to recap the first five episodes of season one of Battle Camp . Plus, Quori-Tyler (aka QT) joins the podcast to dish on the camp gossip, team dynamics, and the Watson to her Sherlock Holmes. Leave us a voice message at www.speakpipe.com/WeHaveTheReceipts Text us at (929) 487-3621 DM Chris @FatCarrieBradshaw on Instagram Follow We Have The Receipts wherever you listen, so you never miss an episode. Listen to more from Netflix Podcasts.…

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Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

127 episodes

Sub Club by RevenueCat

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updated 10 days ago

Series home•Feed

127 episodes

#Tech #Business #David Barnard #Jacob Eiting #Subscription #Apple #Android #Entrepreneur #Swift #Marketing #Programming #Apps #Store #SaaS #Mobile #IOS #Development #RevenueCat #Stripes

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1
Boost Conversion and Retention with Jobs to Be Done — Daphne Tideman, Growth Advisor 1:07:00

10 days ago1:07:00

1:07:00

On the podcast, I talk with Daphne about why skipping user interviews is costing you growth, how to bring your product’s ‘aha moment’ forward into your marketing, and why your assumptions about why people use your app might be wrong. Top Takeaways: 🎯 Your app is a means to an end Users don’t care about how many features you have — they care about achieving something in their lives. Apps that focus on the user’s goal, rather than their own functionality, become essential. Instead of selling the tool, sell the transformation: what life looks like after the user succeeds. 🧠 Talking to users beats guessing Surveys are useful, but user interviews and review mining are goldmines for finding the “why” behind behavior. Understanding what users were doing before your app, how they discovered you, and what outcome they hoped for leads to sharper messaging, better onboarding, and stronger products. 💡 Emotions drive retention Functional goals matter, but emotional and social motivations are often what bring people back. Whether it’s the satisfaction of consistency, the joy of social encouragement, or the comfort of belonging to a community, understanding these deeper drivers can differentiate apps and supercharge retention. 🚧 Activation is about showing early progress The faster users feel they’re moving toward success, the more likely they are to stick around. That first “win” doesn’t have to be a full result — even completing onboarding, customizing a plan, or getting a small early insight can be enough to hook users into a habit loop. 📈 Monetization follows real value Users are willing to pay more when they perceive clear, life-improving value. Understanding the different jobs users are hiring your app to do can unlock smarter pricing, better feature tiers, and easier upsells. The closer you align pricing with meaningful outcomes, the more sustainable your growth. About Daphe Tideman: 📈 Freelance growth advisor and consultant helping subscription app businesses navigate various growth challenges. 💼 Daphne helps startups improve their activation, retention, and monetization strategies with the jobs-to-be-done framework. 💡 “So many apps are constantly talking about, ‘we have this feature, that feature…’ — but that's not why people use your app.” 👋 Website Resources: Improve your Conversions by Finding Message-Market Fit (Webinar) Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [0:48] Job done: How the jobs-to-be-done framework should frame your product development. [3:04] Survey says: Why the most valuable feedback about your app comes from your most engaged users. [7:06] Emotional impact: Why appealing to users’ emotional and social needs is a better driver of conversions and retention than describing app features. [11:07] Good communication: How the jobs-to-be-done framework can (and should) influence your app messaging strategy. [16:16] Personal touch: Developing user personas, creating individualized onboarding experiences, and testing ad copy in Meta. [35:56] Removing blockers: Why the up-front cost and time commitment of user interviews can save you money in the long term. [43:25] Active users: How understanding your users’ jobs to be done can influence your activation, re-activation, and retention strategies. [54:55] Show me the money: Identifying the jobs-to-be-done of high-paying users can help you improve user LTV and develop appropriate pricing packages.…

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The Subscription Growth Formula: Churn Math, Retention Wins, and Smart Product Bets — Dan Layfield, Subscription Index 53:37

26 days ago53:37

53:37

On the podcast, I talk with Dan about estimating the ROI of product changes before building them, calculating your subscription app's growth ceiling, and why you shouldn’t make assumptions about what is and isn’t working in other apps. Top Takeaways: 💸 ROI-first thinking helps teams prioritize what actually moves the needle Every project has a cost - whether or not you calculate it. Estimating the ROI of a sprint, even with rough assumptions, can reveal when you’re investing $50K of dev time into a feature with minimal upside. It’s not about forecasting with precision, it’s about using basic math to avoid chasing ideas that won’t pay off. ⚾ Big swings take more than one try Launching a major feature is rarely a one-and-done success. The biggest wins often come after multiple iterations - refining the UX, testing variations, learning from early data. Too many teams ship once and move on. But if there are signs of life, sticking with it for a few rounds is often where the real gains are made. ⏳ Churn math reveals the ceiling on your growth If you’re adding 500 users per month and churn is 10%, your max subscriber base is 5,000. It’s simple math, but easy to overlook when topline numbers are growing. Looking at cohorts and long-term retention curves helps you spot when you’re approaching that ceiling - and whether you’re building a durable business or just replacing churned users. 🧵 Small UX improvements can beat big features Rewriting confusing checkout error messages took just two days and lifted revenue by 1%. Polishing key flows like onboarding or paywall views often delivers a better return than shipping something new. If every user hits a flow, making it smoother can have an outsized impact on conversion and retention. 🚀 The fastest team wins, not the most secretive Worried someone will copy your idea? Don’t be. The teams that win are the ones who move faster, not the ones who keep ideas hidden. Speed matters more than secrecy. Whether you’re validating a viral feature with TikTok mockups or running a rough A/B test, moving quickly lets you learn, adjust, and stay ahead. About Dan Layfield: ✍️ Founder of Subscription Index , a blog that breaks down the strategy, math, and real-world lessons behind successful subscription products. 🧠 Dan helps startups grow revenue by optimizing retention, reducing churn, and making smarter product bets rooted in ROI. 💡 “Your company will not be profitable ever if the output of your sprints doesn’t exceed the cost of your sprints.” 👋 LinkedIn Resources: The Hidden Math of Churn: Why You Can’t Scale Past $1M — Subscription Index blog post Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [1:03] Over/unde r — The importance of estimating the ROI of your product development efforts in advance. [6:39] Making a splash: The pros and cons of building features in order to get attention on social media or in the press. [12:49] Sweat the small stuff: Why fixing “small” issues with your user experience can lead to big payoffs. [19:41] Hitting a ceiling: How to calculate your company’s maximum subscriber base based on your monthly new users and churn rate. [24:03] The long game: Accounting for long-term users (“locals”) versus short-term users (“tourists”) in your growth ceiling estimates. [32:11] Good use: How the degree of product-market fit for your app affects your churn rate. [37:40] User activation: Mitigating churn by providing a great onboarding experience and giving users early wins. [39:21] Money talks: Why auditing your pricing tiers and payment processing systems can significantly bolster your bottom line.…

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Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola 56:41

6 weeks ago56:41

56:41

On the podcast, I talk with Ajay about the fresh opportunities AI is creating for app developers, how they built a cost-effective TikTok growth engine, and why being forced to monetize helped improve their product decisions. Top Takeaways: 🤖 New tech, new apps – AI isn’t just making apps smarter. It’s enabling new categories entirely. Apps built around real-time interaction, emotional context, and personalized content wouldn’t have been possible just a year ago. That means product-market fit can emerge in spaces that didn’t even exist before. 🎨 Design spreads – Great visuals are for distribution, not just decoration. Memorable characters, animations, or interfaces can make your app instantly recognizable in screenshots, social videos, or App Store listings. Strong creative amplifies word-of-mouth. 💸 Monetization pushes clarity – Charging early forces your product to stand up on its own. When you’re paying for AI infrastructure, you can’t wait to figure out value. Monetizing quickly reveals which users are getting enough utility to stick around and where the gaps are in your experience. 📈 TikTok still works – For the right product, UGC beats polish. Test fast, post often, and watch what takes off. Lo-fi creator content can outperform paid campaigns, especially if your app is visual and easy to explain. One viral post can change your growth curve overnight. 🧠 Voice AI is tough to fake – Real conversation needs more than an API call. Delivering a fast, natural back-and-forth requires layered systems: memory lookup, tone control, real-time rendering, and low-latency streaming. It’s a technical challenge and a competitive moat. About Ajay Mehta: 👽 Co-Founder of Portola, the creators of Tolan —an AI companion app that offers personalized, engaging, and fun experiences. 📈 Ajay is passionate about AI’s potential to revolutionize consumer apps, focusing on building emotionally resonant, interactive experiences. 💡 “Something that AI really allows you to do is make a consumer experience that just feels like there is totally something on the other side that knows you, understands you.” 👋 LinkedIn and Twitter Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [1:10] Origin story: How Ajay and the Portola team developed the AI alien buddy app, Tolan . [7:38] Cash flow: Why the Tolan team secured venture funding instead of bootstrapping. [11:36] I, Robot: How AI is changing the app landscape and why AI companion apps are especially promising. [16:36] Cost/Benefit: The costs associated with running an AI app forced Tolan to monetize early (but that wasn’t a bad thing). [21:17] Onboarding excellence: How Tolan’s onboarding experience fosters deep personalization and long-term retention. [28:08] Going viral: Why an effective TikTok marketing strategy can dramatically lower your cost per acquisition. [39:34] A league of their own: Why competition is relatively low (for now) for AI companion apps. [47:39] Race to the top: Raising venture capital and using the upfront cash infusion to iterate and beat out the competition (à la Duolingo ). [51:18] Tolan 2 (The Sequel): AI engines have the potential to be spun off into multiple app businesses.…

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The 2025 State of Subscription Apps Report 49:11

8 weeks ago49:11

49:11

On the podcast we discuss how AI is changing both what apps do and how they’re built, the relationship between price and retention, and why React Native apps monetize better than native. Check out RevenueCat’s State of Subscription Apps 2025 report here: https://revenuecat.com/report Top Takeaways: 📊 AI apps: Higher revenue per user, but differentiation is key AI-powered apps don’t convert users at a higher rate, but they earn more per subscriber. People are willing to pay for AI-enhanced features, but success depends on offering real value - simply wrapping a chatbot isn’t enough. The best-performing AI apps focus on unique, high-value use cases. 💰 Hybrid monetization is gaining momentum More apps are mixing revenue models—offering subscriptions, consumables, and lifetime purchases to appeal to different types of buyers. AI-powered apps, in particular, are finding success with credit-based systems that let heavy users pay more without forcing everyone onto a subscription. ⚡ Most subscription churn happens in the first month—act fast A huge percentage of cancellations happen right after the first charge. Users need to feel the value of your app immediately, or they’ll turn off auto-renew. Strong onboarding, personalized engagement, and proactive retention strategies make all the difference. ⏳ 80% of trial starts happen on day one - don’t bury your paywall Users decide quickly. The vast majority of free trials begin the first time someone opens the app, and if they don’t start one then, they likely never will. A clear, compelling paywall in onboarding is essential to maximizing conversions. 📉 Lower prices mean higher retention Apps with lower subscription prices retain users at significantly higher rates. High-ticket subscriptions can work if the value is obvious, but in many cases, a lower price makes the renewal decision much easier. If churn is a problem, pricing strategy should be one of the first things to review. About Jacob Eiting: 👨‍💻 Founder & CEO of RevenueCat , the platform powering in-app subscriptions for thousands of apps. 🎯 Jacob helps app developers navigate pricing, retention, and monetization strategies to build sustainable businesses. 💡 “If your differentiation is community, if your differentiation is distribution, like you have some unique angle, you’re serving a niche, and you want to be on both platforms, React is probably a really good place to start today.” 👋 LinkedIn Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [1:10] The power of AI: AI apps don’t convert users at a higher rate, but they do generate more revenue per user. [12:28] Battle of the app stores: The App Store generates more money than the Play Store because there are more iOS users (not because Android users pay less). [18:20] Hybrid vs native: A wider range of development frameworks is lowering the barrier to entry for app developers. [24:12] Downward slide: Retention rates are declining year over year (but that’s to be expected). [26:51] Failure to launch?: One out of every 20 apps makes more than $9,000/month one year after launching. [34:37] Diversifying revenue: More apps are experimenting with hybrid monetization strategies, combining monthly subscriptions with consumables and lifetime subscriptions. [39:53] Press start: 80% of free trials start the day users first open the app. [42:13] End of the line: Cancellations of annual subscriptions happen most commonly in the first and last month. [45:12] The price isn’t right: Lower-priced apps retain users better than higher-priced apps. [54:20] Last touch: Active renewal rates are highest for annual subscriptions and lowest for weekly subscriptions.…

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How to Build More Successful Paywalls — Sylvain Gauchet 15:33

8 weeks ago15:33

15:33

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: top strategies for paywall optimization, how storytelling during onboarding impacts conversions, and why framing the user journey leading to the paywall is more critical than the paywall itself. Top Takeaways: 🔐 Your paywall is only as good as the story leading up to it A well-placed paywall won’t convert if users aren’t primed to see value. Guide users with a clear onboarding flow that tells a story , setting expectations and building excitement before they reach the paywall. Strong hooks, a compelling introduction, and a high-value moment just before the paywall can significantly increase conversions. 💰Use loss aversion to reinforce premium value Encourage users to engage with premium features before showing the paywall. By having them set up key features or preferences first, you create a sense of ownership - so when they hit the paywall, rejecting the offer feels like losing access to something they’ve already invested in. This approach taps into sunk cost fallacy to boost conversions. 📱Test multi-screen paywalls for better engagement Instead of cramming all your selling points into a single paywall, break them up into multiple screens. Showing benefits, pricing, and feature comparisons step by step can increase trial opt-ins - Mimo saw a 60% lift using this method. This also blurs the line between onboarding and monetization, giving users more time to absorb the value of upgrading. About Sylvain Gauchet: 🌐 Director of Revenue Strategy, US at Babbel, specializing in mobile growth, app marketing, and revenue optimization for a leading language learning platform. 🛠️ Sylvain brings deep expertise in crafting data-driven growth strategies, leveraging mobile marketing, app store optimization, and curated insights to drive customer acquisition and retention. He is also the creator of GrowthGems.co, a newsletter for growth practitioners. 💡 "It's not just about optimizing the paywall—it's about the entire journey leading up to it. The story you tell through onboarding and the context you create before the paywall are what truly drive conversions. Without that, even the best-designed paywall won't perform as well as it could." 👋 Connect with Sylvain on LinkedIn ! Resources: Growth Gems App Growth Annual Conference Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer 17:33

9 weeks ago17:33

17:33

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: The state of major acquisition channels in 2025, how improved measurement is boosting confidence in ad spend, and why Reddit might be your next top-performing user acquisition channel. Top Takeaways: 📡 Signal recovery is improving ad efficiency iOS signal loss made UA harder, but advanced self-attributing networks (SRNs) on TikTok, Meta, and Snapchat are restoring key data points. Apple Search Ads now supports view-through attribution, helping capture conversions that might have been missed. 🌐 Web-to-app funnels create new acquisition opportunities More apps are using landing pages and web subscriptions to capture high-intent users before directing them to the app. Meta and Google Ads support these flows, allowing apps to bypass platform fees and test more flexible pricing strategies. 🔍Reddit and alternative channels are gaining traction Reddit is investing in app install campaigns, making it an overlooked but promising UA channel - especially for niche communities. AppsFlyer data shows growing spend across multiple platforms, as confidence in attribution continues to improve. About Shane Ly: 📱 Solutions Architect at AppsFlyer, specializing in mobile attribution and user acquisition strategies for subscription apps. 📈 Shane helps companies make sense of their ad spend, optimize attribution across channels like Meta, Google, TikTok, and Reddit, and turn better data into smarter marketing decisions. 💡 "Having a good pipeline for how to notify that a subscription was actually done back into this measurement partner—reason for that is we need to effectively know where did that user come from and did they actually convert or did they actually subscribe?" 👋 Connect with Shane on LinkedIn! Resources: AppsFlyer website Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle 20:44

9 weeks ago20:44

20:44

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: maximizing success with web subscriptions, how payment flexibility creates better user experiences, and why making cancellations difficult can do more harm than good. Top Takeaways: 💳Web subscriptions aren’t just a cost-saving play - they’re a growth opportunity Many apps start exploring web payments to avoid platform fees, but the real advantage is flexibility . The web allows for custom billing models, deeper pricing experiments, and new user acquisition channels , especially for high-intent verticals like health, fitness, and education. 🛠️Optimize the entire funnel - not just the paywall Successful web-first apps think beyond conversion. They experiment heavily with onboarding flows, checkout experiences, and post-purchase retention tactics like cancellation flows and downgrade options to reduce churn and maximize lifetime value. 🏆Leverage win-backs and flexible pricing to keep users engaged With more control over pricing and communication , web subscriptions open up retention opportunities that aren’t possible in the app stores. Offering discounted renewals, pausing options, or money-back guarantees can significantly improve customer satisfaction and long-term retention. About Lucas Lovell: 📑 VP of Product at Paddle, focused on optimizing web-based billing and payment solutions for subscription apps. 📈 Lucas has deep expertise in monetization strategy, retention tooling, and payment flexibility, helping mobile app companies maximize revenue and customer lifetime value beyond the app stores. 💡 "The web is giving you opportunity and flexibility and tooling to do things that you are unable to do in the App Store, and that's the unlock that people are realizing when they come to the web. They're coming for the fees and staying for the flexibility." 👋 Connect with Lucas on LinkedIn! Resources: Paddle website Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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How to Unlock Revenue Growth on Google Play — Tammy Taw, Google 16:20

9 weeks ago16:20

16:20

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: diversifying revenue beyond subscriptions, what Google Play’s data reveals about buyer behavior, and why lower price points can actually increase total revenue. 📈Expand beyond subscriptions to capture new buyers Many users in emerging markets prefer one-time purchases over subscriptions, especially in categories like social, dating, and entertainment. Introducing consumable IAPs (e.g., class packs in fitness apps or AI-generated content credits) can increase buyer volume without cannibalizing existing subscriptions. 🌍Use localized pricing and alternative payment methods Pricing that works in the U.S. or Europe may be too high in emerging markets, where prices are 40% lower on average. Google Play data shows that adapting to local purchasing power - with regional pricing, installment payments, and alternative payment methods - can boost conversions and overall revenue. ⚡Optimize purchase flows to reduce friction and increase LTV Too many pricing options can overwhelm users and delay decisions. Instead, introduce the right offer at the right moment based on user behavior signals. Google Play’s benchmarking tools and Play Console analytics help developers fine-tune pricing, offers, and subscription models for higher conversions and long-term retention. About Tammy Taw: 📱 Product & Business Growth Consultant on the Google Play team, specializing in helping app developers optimize monetization and diversify revenue streams. 📊 Tammy specializes in analyzing buyer behavior and guiding app developers in optimizing subscriptions, in-app purchases, and hybrid models for sustainable growth. 💡 "No one solution fits all users—you need revenue diversification strategies. Once you’ve saturated your subscription model, it’s time to explore consumables and one-time purchases to reach new buyer segments." 👋 Connect with Tammy on LinkedIn! Resources: Google Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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How to Succeed on iOS vs. Android — Matt Rouif, Photoroom 15:23

9 weeks ago15:23

15:23

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: why some apps see 30 times higher revenue on iOS versus Android, the challenges of running a business on multiple platforms, and why you should consider offering a free Android device to employees. 📱 Android expands global reach, but iOS drives early traction iOS dominates in U.S. and premium markets, making it the best platform for an initial launch. Android, however, is essential for expanding globally, especially in emerging markets where adoption is higher. Apps that target international scale should prioritize localization and pricing strategies for Android users. 💸 User behavior and revenue potential vary by platform Monetization differs significantly - photo apps see up to 30x higher revenue per user on iOS due to Apple's stronger photography brand and higher user spending. However, on Android, business-oriented users spend more when an app directly impacts their income, making B2B and productivity apps strong contenders for success. 💡 Android's lower fees and customization offer strategic advantages Google Play charges 15% on all subscriptions, compared to Apple’s 30% initially (dropping to 15% after the first year). This means Android revenue can have higher margins despite lower ARPU. Additionally, Android offers more flexibility in tracking, design, and experimentation - giving developers greater control over app performance and user experience. About Matt Rouif: 📸 Co-Founder and CEO of Photoroom, leading innovation in AI-powered photo editing and automation for businesses and creators. 📊 Matt specializes in scaling mobile apps across iOS and Android, optimizing monetization strategies, and overcoming platform-specific challenges to drive sustainable subscription growth. 💡 "As a business owner, it doesn’t matter. There’s no filter on if you’re an iOS or Android person. There's actually no bias. And so that's why at the end of the day everyone is working." 👋 Connect with Matt on LinkedIn! Resources: Photoroom website Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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How to Use Segmentation to Maximize LTV — Greg Stewart, Ladder 17:47

9 weeks ago17:47

17:47

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: why optimizing for user success drives more revenue than conversion hacks, how to maximize the impact of annual plans, and why relying too heavily on discounts is a trap. Top Takeaways 🏋️‍♂️Segment early to acquire the right users Long-term retention starts before users even download your app. Ladder segments potential users through quiz-based onboarding, tailoring messaging and acquisition strategies to fitness personas. Speaking to the right audience from the start leads to higher engagement and better retention. ✅Optimize trial experience for activation, not just conversion Instead of pushing for immediate sign-ups, Ladder removes credit card barriers and focuses on getting users to complete their first workouts. Those who finish at least two workouts in the trial are far more likely to convert and remain subscribers long-term. 📊Match pricing offers to user engagement Not all trial users should see the same offer. Ladder segments post-trial users based on their workout completion history. Engaged users are encouraged to commit to annual plans, while inactive users see monthly offers with first-month discounts to lower the barrier to entry. About Greg Stewart 🏋️‍♂️ CEO of Ladder, leading one of the fastest-growing fitness apps by focusing on retention-driven growth and user success. 📊 Greg specializes in building sustainable subscription models, prioritizing long-term engagement over quick conversion hacks, and maximizing the impact of annual plans. 💡 "Everything that we build, every feature that we contemplate inside the app is all aimed at incremental workout completions. It's all aimed at keeping you around the app, keeping you motivated to continue on and stay consistent with your plan." 👋 Connect with Greg on LinkedIn! Resources - Ladder website Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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How to Re-Engage Churned Users — Caroline Walthall, Quizlet 17:32

9 weeks ago17:32

17:32

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: the power of cancellation surveys, how social proof can re-engage churned users, and why making it easier to cancel might actually boost retention. Top Takeaways: 📦Deliver personalized value through lifecycle marketing Reconnect with churned users by personalizing content and recommendations based on their past interactions. Use dynamic segmentation to tailor messages that highlight relevant new features or content. Making users feel understood increases the likelihood of re-engagement. 💵Use targeted discounts wisely Offer personalized discounts to price-sensitive users, but do so strategically to avoid hurting long-term revenue. Consider tiered discounts based on subscription history or engagement level. Avoid blanket discounts to prevent users from gaming the system. 🤔Provide flexible subscription options Increase retention by offering flexible plans , such as shorter durations or the ability to pause subscriptions during off-seasons. This builds trust and reduces churn from users who only need the app occasionally. Flexibility makes users feel more in control and more likely to return. About Caroline Walthall: 📈 Director of Product & Lifecycle Marketing at Quizlet, driving user retention, re-engagement, and subscription growth. 🔄 Caroline focuses on understanding churn behavior, leveraging social proof, and designing win-back strategies that keep users engaged. 💡 "You need to sort of win back and give them reasons to believe that you are invested and that you have enough ways to help them that maybe they haven’t tapped into before." 👋 Connect with Caroline on LinkedIn! Resources: Quizlet Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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How to Increase Monetization with Targeted Upsells — Brandon Gador, onX Maps 16:12

9 weeks ago16:12

16:12

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: how onX Maps tailors freemium and trial strategies to different user needs, the role of user education in driving upgrades, and why experimenting with features and tiers is essential for subscription growth. Top Takeaways: 🔎Educate users about paid features Don’t assume users know they’re on the free tier or understand the value behind premium features. Clearly communicate the benefits of upgrading through in-app education and feature highlights. Show users what they’re missing to increase the perceived value of paid tiers. 🔥Target the right users at the right moment Effective upsells require thoughtful timing and targeting. Segment users by behavior and trigger upsells when they’re most likely to convert, such as after interacting with a related feature. Contextual nudges feel more natural and less intrusive, increasing the likelihood of conversion. 🚀Maintain a seamless user experience Upsells are most effective when integrated naturally into the user journey. Avoid disruptive pop-ups - place upgrade prompts where they align with user actions. Maintain continuity in messaging to make the transition from free to paid feel logical and valuable. About Brandon Gador: 🏕️ Growth Lead at onX Maps , driving subscription success across multiple apps for outdoor enthusiasts. 📈 Brandon specializes in aligning monetization strategies with user needs, refining freemium and trial models, and creating seamless upgrade experiences through education and experimentation. 💡 "Monetization only works when your product solves real problems. It's about showing users the value they’re missing and guiding them toward it thoughtfully." 👋 Connect with Brandon on LinkedIn ! Resources: onX Maps Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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How to Time Reactivation Campaigns for Maximum Impact — Jackson Shuttleworth, Duolingo 15:53

10 weeks ago15:53

15:53

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: Keeping users engaged through habit-forming experiences, Duolingo’s approach to reactivating churned users, and why building daily habits is the foundation for long-term retention success. Top Takeaways: 🏎️ Act fast - most users don’t come back after a week The best time to re-engage a churned user is within the first three to four days . Duolingo found that users who stay away for longer become significantly harder to bring back. They send daily reminders for up to seven days , stopping when effectiveness drops. 📅 Use behavioral signals to personalize timing Instead of relying on fixed schedules, time win-back messages based on past engagement patterns . Duolingo schedules reminders 23.5 hours after a user last engaged , ensuring notifications land at a moment when the user is most likely to take action. 👥 Use social connections for long-term reactivation For users who have been inactive for weeks or months, social reactivation beats app-driven outreach . Duolingo prompts active users to bring back their friends, which consistently outperforms standard win-back campaigns - even leaderboard competitors drive higher reactivation rates than app reminders. About Jackson Shuttleworth: 🌟 Head of Retention at Duolingo, focused on keeping users engaged and driving daily habit formation through innovative features and thoughtful strategies. 📈 Jackson brings expertise in user reactivation, data-driven experiments, and crafting experiences that foster long-term loyalty and growth. 💡 "The easiest way to retain a user is to never let them churn. It’s all about building habits and delivering value consistently." 👋 Connect with Jackson on LinkedIn! Resources: Duolingo’s Website Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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How to Turn Gamification Into a Retention Powerhouse — Anton Derlyatka, Sweatcoin 51:09

10 weeks ago51:09

51:09

On the podcast, I talk with Anton about building sustainable viral growth loops at scale, how to effectively gamify user incentives, and why emotional connections drive more value than economic ones. Top Takeaways: 🚀 Building sustainable virality through strategic growth loops Sweatcoin’s explosive growth didn’t happen by chance. Anton detailed how they engineered a viral engine through a combination of influencer-driven groundswell , controlled user-to-user invites, and strategic use of organic boosts. By balancing short viral spikes with long-term retention strategies, Sweatcoin has maintained stability and continued scaling without relying on traditional paid acquisition. 🎮 Gamification redefined: Turning steps into currency Unlike traditional gamification tactics, Sweatcoin reframes users’ steps into a virtual currency, creating a balance they feel emotionally invested in. This subtle but powerful shift motivates users to keep walking—not just for rewards but to maintain and grow their “wealth.” It’s less about streaks and badges, and more about building perceived value . ❤️ Emotional connections outweigh economic incentives Anton shared a fascinating insight: Sweatcoin users valued their own coins up to 50 times more than they’d pay for someone else’s. This shows the power of emotional connection and personal investment. By helping users see value in their own activity, Sweatcoin taps into a deeper motivational layer than just financial incentives. 🔄 Retention through positive habits, not guilt Sweatcoin’s success is partly due to its focus on positive reinforcement rather than guilt-based nudges. By emphasizing natural daily habits and offering fun, valuable incentives, Sweatcoin maintains high retention without making users feel pressured or judged. This approach resonates with a broader audience, including the 70% of people who struggle with intrinsic motivation for fitness. 📈 From freemium to subscription—scaling with intent Instead of starting with hard paywalls, Sweatcoin built a value-packed free tier that users love. This created a loyal, engaged user base before introducing premium features like ad-free experiences and advanced fitness tools. By establishing this solid foundation, Sweatcoin avoids the pitfalls of high customer acquisition costs and effectively bridges the gap from free to paid without alienating users. About Anton Derlyatka: 👟 Co-founder & CEO of Sweatcoin , the app that turns movement into currency—used by 180M+ people worldwide. 🎯 Anton built one of the most viral fitness apps by rethinking incentives, gamification, and how people form habits. 💡 “We’re not born to be active—we’re born to be lazy. The challenge is building an experience that makes movement rewarding.” 👋 LinkedIn Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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How to Maximize Revenue with Regional Pricing — Dmitry Gurski, Flo 15:56

10 weeks ago15:56

15:56

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: why the Big Mac Index falls short for app pricing, how Flo Health’s regional pricing strategy drives profitable user acquisition in emerging markets, and the importance of aligning pricing with long-term user retention for sustainable growth. Top Takeaways: 💭 Know your audience - not just the economy Don’t rely on basic indexes like the Big Mac Index. Instead, understand your audience in each region. For example, iOS users in emerging markets are typically wealthier than Android users, so pricing should reflect each platform’s unique audience. 💸 Test prices with a focus on revenue, not conversion Measure pricing success by average revenue per user (ARPU) , not just conversion rates. Lower prices can boost retention and unlock profitable user acquisition by winning more auctions through better conversion signals. 🌎 Adapt to cultural norms and changing habits Price sensitivity varies by culture and is influenced by local norms. Streaming giants like Spotify and Netflix are paving the way for digital subscriptions globally. Monitor cultural shifts and adapt pricing strategies accordingly. About Dmitry Gurski: 🌍 CEO and Co-Founder of Flo Health , Dmitry Gurski leads the world’s largest health app, with 73 million monthly active users globally and a mission-driven approach to health and wellness. 📊 Dmitry is an expert in regional pricing strategies, leveraging extensive experimentation to optimize average revenue per user (ARPU) while maintaining accessibility. Under his leadership, Flow has achieved remarkable revenue growth by tailoring subscription models to meet diverse market dynamics worldwide. 💡 "When people can’t pay, it’s almost sinful to block access. Flow’s mission is to empower women globally, whether through paid or gifted subscriptions. Pricing isn’t about conversions—it’s about maximizing long-term value while staying true to our purpose." 👋 Connect with Dmitry on LinkedIn! Resources: Flo Health Careers at Flo Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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How to Optimize Trial-to-Paid Conversions — Rachel Chukura, The Weather Company 18:10

10 weeks ago18:10

18:10

This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. On the podcast: balancing freemium and premium experiences, how The Weather Company uses AI to predict subscriber behavior, and why focusing on user value rather than monetization is the key to subscription success. Top Takeaways 🎯Target high-value users with personalized experiences Identify your most valuable cohorts through deep segmentation and user research . Tailor paywalls and premium features to resonate with each segment’s needs, maximizing conversion rates without alienating casual users. 🌍Leverage contextual triggers and data-driven targeting Use contextual signals (like weather data) and AI propensity models to reach users at the right moment. This makes paywall prompts more relevant and effective, driving higher conversions while maintaining a positive user experience. ⌨️Test, learn, and iterate continuously Adopt a rigorous approach to A/B testing with clear hypotheses and well-defined KPIs. Be patient and run experiments long enough to account for external variables. Regularly refine AI models and adapt strategies based on evolving user behaviors and market conditions. About Rachel Chukura: 🌦️ Head of Consumer Product at The Weather Company, specializing in driving subscription growth and balancing freemium and paid user experiences. 📊 Rachel has a deep expertise in leveraging data analytics, user research, and AI propensity models to optimize conversion strategies while maintaining a seamless and valuable customer experience. 💡 "We don’t lead with monetization—it’s an outcome of creating a truly useful and performant experience for our users. It’s all about meeting them where they are and delivering value when it matters most." 👋 Connect with Rachel on LinkedIn! Resources: The Weather Company website Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ…

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The Right (and Wrong) Way to Grow with Google App Campaigns — Ashley Black, Candid Consulting 1:03:01

12 weeks ago1:03:01

1:03:01

On the podcast I talk with Ashley about what makes Google App Campaigns so effective for growth, proven optimization strategies, and why lower CPMs can sometimes be a warning sign rather than a win. Top Takeaways: 📈 Google App Campaigns: Big reach, but fewer levers to pull Google’s ad platform delivers massive scale - search, YouTube, the Play Store - but hands much of the control to machine learning. That tradeoff can work in your favor, but only if you guide the system with structured testing, smart bidding, and strong creative input . 🎯 Lower CPMs aren’t always a reason to celebrate Lower ad costs might look good on paper, but they often mean your ads are running in lower-quality placements . Understanding where Google is serving your ads - whether in search, display, or YouTube - helps you avoid cheap but ineffective traffic. 🚀 Scaling requires patience, not just budget Google’s algorithm doesn’t respond well to drastic changes. Scaling too fast can throw off performance, leading to unstable results. The best approach? Increase budgets by 20% every few days to give the system time to adjust. 🔍 Creative testing looks different on Google - play the game accordingly Unlike Meta, Google doesn’t allow direct A/B testing for creatives. That doesn’t mean you can’t optimize. The best way to guide the algorithm? Set up multiple ad groups with distinct creative themes , then monitor what Google prioritizes. 💡 Google Ads on iOS: A challenge, but still worth it Google’s iOS campaigns rely heavily on search and YouTube, but ATT and SKAdNetwork make tracking conversions trickier. Google fills in gaps with modeled conversions , but advertisers need to understand the discrepancies between Google’s reports and their MMPs. About Ashley Black 👨‍💻 Founder of Candid Consulting , an agency specializing in helping apps run effective marketing campaigns for Android and iOS. 🎶 Ashley spent years at Google leading app ad strategy, helping developers scale through machine learning, user acquisition, and optimization. 💡 “If you have an app and you’re starting to think about how you actually pay to get users to download that app, you’re probably going to start looking at Google.” 👋 LinkedIn…

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Level Up Your App Marketing: Measurement, Brand-Building, and Taking Risks — Sherina Khalidi, Deezer 47:57

14 weeks ago47:57

47:57

On the podcast I talk with Sherina about why performance marketing eventually hits a ceiling, how to think about measure brand marketing, and why sometimes ignoring A/B test results leads to better outcomes. Top Takeaways: 📈 Freemium can’t feel cheap Deezer once took a hardline approach to converting free users – limiting features to push them toward paid plans. The result? Users didn’t upgrade; they just left. The best freemium models strike a balance: give users real value, build habit and trust, then make the premium experience feel like a natural next step. 💡 Bundles and partnerships – growth without the ad spend Instead of relying solely on ads, Deezer fuels growth through partnerships. Deals with telcos, hardware companies, and retailers like Sonos and Mercado Libre help put the app in front of millions of potential users. Bundling subscriptions with other services doesn’t just expand reach – it makes premium features feel like a built-in perk rather than an extra cost. 🎯 Performance marketing won’t scale on its own Performance marketing can be an incredible growth engine – until it isn’t. As Deezer scaled, Sherina Khalidi saw firsthand how it eventually hits a ceiling. Brand marketing plays a crucial role in breaking through, keeping Deezer top of mind so performance campaigns can work more efficiently. Without that balance, acquisition costs rise, and growth stalls. 🚀 Measuring brand marketing when the usual tools fall short Traditional attribution models struggle to capture the impact of brand marketing. At Deezer, Sherina and her team use a mix of media mix modeling, incrementality testing, and brand lift studies to fill in the gaps. Even when direct tracking isn’t possible, data-backed decisions still are. 🔍 Why ignoring A/B test results sometimes leads to better outcomes A/B tests can be powerful, but they don’t always tell the full story. When Deezer tested new homepage designs, the data suggested sticking with an old, cluttered version – but Sherina’s team knew it wasn’t the right long-term choice. By trusting their instincts and focusing on user experience, they saw better results over time. Sometimes, the best decisions aren’t the ones that win the test. About Sherina 👨‍💻 VP of Performance Marketing at Deezer , a popular music and audio streaming platform. 🎶 Sherina has spent nearly a decade at Deezer, driving sustainable growth through freemium, performance marketing, and strategic partnerships. 💡 “Freemium only works if it’s actually free. Take away too much, and users won’t upgrade—they’ll just leave. The best freemium models build habit and trust before making the upsell.” 👋 LinkedIn Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [1:10] Capitalizing on the opportunity: How Deezer took advantage of a cultural shift to become one of the pioneers of monthly subscriptions in the music industry. [3:37] Changing their tune: Why the Deezer team pivoted from trying to frustrate users into paying for a subscription to leveraging strategic advertising partnerships. [10:23] A David and Goliath story: How Deezer competes with large audio streaming brands like Amazon Music, YouTube Music, Apple Music, and Spotify. [16:12] Playing the long game: Brand marketing may not provide immediate returns in revenue, but a solid brand image and positive user sentiment make performance marketing more effective. [24:47] Measurement re-mix: How media mix modeling and incrementality testing can help you understand the effects of your marketing efforts better than basic tracking and attribution. [34:16] Calculated risks: To succeed with performance marketing, you have to be willing to innovate, test, and learn from failure. [38:32] Gut instinct: Data can help you understand what is and isn’t working, but it can also be misleading — sometimes you just have to trust your instincts. [40:36] Knowing your audience: How user-centricity can help you make better marketing decisions.…

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Bootstrapping a Subscription App to 5M MAU and 2X+ Revenue Growth — Bruno Virlet, Genius Scan 1:03:09

16 weeks ago1:03:09

1:03:09

On the podcast we talk with Bruno about putting customers ahead of metrics, why there’s still massive opportunity to build successful apps today, and how a server crash turned into an accidentally successful A/B test. Top Takeaways: 📈 The app ecosystem still holds massive opportunities Developers often assume the app market is saturated, but it continues to evolve with new possibilities. Technologies like AI, AR, and better hardware create untapped opportunities for developers who are willing to innovate. Even in mature categories, developers can find success by solving specific user problems and offering unique value. Genius Scan’s long journey from a dorm-room project to a 5M MAU business shows that with the right focus, developers can still thrive in the app economy. 💡 Putting customers ahead of metrics builds better businesses Focusing on user needs over short-term KPIs creates stronger, longer-lasting businesses. Genius Scan avoids manipulative monetization tactics, instead building trust through transparent pricing and responsive support. By prioritizing the customer experience, the team has cultivated loyalty and word-of-mouth growth, proving that a people-first approach can lead to sustainable success. 🎯 Simplified pricing boosts revenue without hurting adoption Bold pricing experiments can yield surprising results. When Genius Scan consolidated its subscription offerings by removing the lower-priced tier, the number of daily purchases remained the same, but revenue tripled as users gravitated toward the higher-tier option. This proves that users value premium offerings when they deliver meaningful value. Streamlining pricing not only simplifies decisions for customers but also creates opportunities for businesses to maximize revenue while maintaining adoption. 🚀 Small changes can drive big results in app performance An accidental server crash led Genius Scan to discover that simpler banner text converted twice as well as their original messaging. By intentionally testing the change, they uncovered a small tweak with outsized results. This underscores the power of continuous experimentation—businesses can uncover growth opportunities by testing everything from messaging to UX design. 🔍 Bootstrapped success proves apps can thrive without funding Indie developers can compete with tech giants by delivering specialized features that go beyond the basics offered by platform-native tools. Genius Scan, with its advanced scanning and export functionality, demonstrates how bootstrapped businesses can thrive by solving real problems for specific audiences. Building a sustainable business doesn’t always require outside funding—it requires focus, persistence, and delivering meaningful value to users. About Bruno Virlet 🚀 Co-founder of Genius Scan , one of the earliest and best scanning apps for smartphones, bringing advanced document scanning to millions of users worldwide. 📄 Bruno Virlet started Genius Scan with his roommate as a fun side project during their time at the University of Illinois, turning a simple idea into a 15-year journey of bootstrapped success. 💡 “We didn’t want to be entrepreneurs—we just wanted to build something useful. It was about creating an app we’d want to use ourselves. That’s still the ethos driving us today.” 🔧 Through continuous experimentation (even accidental A/B tests!), Bruno has grown Genius Scan to 5 million monthly active users—all while staying true to a customer-first approach. 👋 LinkedIn Resources: The Grizzly Labs Genius Scan Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [00:00] The Genius Scan journey begins: How a side project in a university dorm room grew into one of the most successful scanning apps with 5 million monthly active users. [02:09] Pivoting early: The original idea was scanning paintings in museums, but technical and market constraints led to a shift toward document scanning. [05:38] A stroke of luck: How a canceled trip and a refund led Bruno to buy a MacBook and develop the first version of Genius Scan in just six weeks. [07:26] App Store beginnings: Launching Genius Scan as a free app in 2010 and watching it skyrocket in the rankings before experimenting with monetization. [13:45] Competing with tech giants: How Genius Scan stays relevant and competitive despite Apple and Google introducing native scanning features. [19:50] Customer-first philosophy: Why Genius Scan focuses on user experience and avoids dark patterns, keeping features accessible without sacrificing long-term user trust. [26:43] Experimenting with subscriptions: The shift from one-time purchases to subscription models, and how removing a lower-tier option increased revenue without affecting conversion. [43:56] The accidental A/B test: A server issue revealed how minor changes in paywall text and presentation doubled conversions. [50:05] Learning from feedback: How staying close to users through direct support drives product improvements and reinforces customer loyalty. [57:45] Building a company for the long term: Bruno reflects on balancing growth, profitability, and personal priorities, emphasizing the value of independence and sustainable success.…

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Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs 1:11:05

18 weeks ago1:11:05

1:11:05

On the podcast we talk with Nathan about the strategic opportunity of web2app, how and when to use web2app, and why one app found success using webinars in their web2app funnel. Top Takeaways: 🔑 Web-to-app opens up opportunities for small apps Smaller apps can use web-to-app strategies to improve cash flow, gain better attribution data, and test acquisition campaigns with smaller budgets. It’s an effective way to experiment with paid growth without relying solely on app store mechanics. 🎯 Gain full control over the user journey Web-to-app lets developers craft highly personalized and seamless user journeys. Build onboarding flows, quizzes, and paywalls tailored to your users, free from app store restrictions. 🌎 Reach untapped audiences with web-first content Web-to-app opens the door to users who don’t convert directly through app ads. Channels like blogs, gated content, or webinars are excellent for capturing lower-intent users and nurturing them into app subscribers over time. 💸 Increase revenue with smarter sales tactics Web-to-app enables upsells, cross-sells, and product bundling that aren’t always feasible in-app. This strategy is particularly effective for higher ticket subscriptions or apps looking to diversify revenue streams. 📣 Leverage unique channels to drive growth Web-to-app expands the range of channels you can use effectively, from influencer campaigns with trackable links to affiliate partnerships, YouTube ads, and beyond. Each channel provides new ways to engage users at different stages of the funnel. About Nathan Hudson 👨‍💻 Founder & CEO of Perceptycs , a growth consultancy specializing in web-to-app strategies that drive user acquisition, retention, and revenue for mobile apps. 👥 Nathan Hudson is passionate about helping apps reach their full growth potential by leveraging personalized user journeys, strategic web funnels, and creative acquisition channels tailored to their unique goals. 💡 “A huge advantage of web-to-app is how much control you have. You’re not locked into the app store’s rules—you can fully tailor the experience, from onboarding questions to paywalls, in ways that resonate with your users” 👋 LinkedIn Resoureces: Perceptycs Website Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [3:01] What does web-to-app mean? : Nathan Hudson explains the concept as converting traffic on the web or starting on the web before directing users to the app. [5:28] Web-to-app strategies for different use cases : Nathan highlights common approaches such as quizzes, blog posts, and webinars to drive user engagement and app downloads. [6:31] Defining web-to-app : Jacob Eiting describes it as using the web as part of either an acquisition or retention funnel. [8:50] The benefits of cash flow : Nathan explains how web-to-app helps early-stage apps avoid waiting for long payment cycles by leveraging web purchases. [10:50] Comparing conversion rates : Nathan shares that web often achieves higher conversion rates than app stores, particularly for higher-ticket subscription products. [14:28] The role of attribution : Nathan discusses the advantage of better attribution tools on the web compared to app-only campaigns. [20:23] Controlling user journeys : Nathan highlights how web-to-app allows brands to tailor onboarding experiences based on ad campaigns and user behavior. [30:01] Reaching new audiences : Nathan explains how web-to-app campaigns can attract low-intent users and nurture them through lead magnets and webinars. [37:07] Expanding to older audiences : Nathan discusses how web funnels allow brands to engage with desktop users and older demographics who may avoid app-only experiences. [52:46] Personalization for success : Nathan emphasizes the importance of tailoring user experiences on web-to-app journeys to reflect user needs and context effectively.…

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Using Subscription App Benchmarks to Make Better Growth Decisions — Phil Carter, Elemental Growth 57:35

20 weeks ago57:35

57:35

On the podcast we talk with Phil about how to effectively use benchmarks to aid decision making, the limitations of benchmarks, and why even the best companies aren’t top quartile in every single metric. Top Takeaways: 📏 Benchmarks are a starting point, not a roadmap Treat benchmarks as directional indicators to uncover growth opportunities and prioritize actions, but don’t chase them blindly. They work best as tools for identifying areas to explore rather than metrics to perfect. 🏆 Focus on strengths over chasing perfection It’s unrealistic to aim for excellence in every area. The most successful companies lean into their strengths, improve key weaknesses, and focus resources where they will make the biggest impact. ⚔️ Beware of misleading benchmarks Not all benchmarks are helpful. Poorly sourced, overly generic, or irrelevant data can lead to wasted effort or misguided decisions. Use benchmarks that are specific to your category, geography, or growth stage. 🔍 Metrics only matter with context Numbers on their own don’t tell the full story. A high churn rate might be fine if you acquire users cost-effectively and retain high-value customers. Metrics need to be interpreted with a deep understanding of your product and target audience. 💡 Data is powerful, but intuition seals the deal Data highlights where to focus, but the most effective decisions come from pairing metrics with experience, intuition, and a clear understanding of your customers. This balance of analysis and instinct drives smarter, more impactful strategies. About Phil Carter 👨‍💻 Growth Advisor at Elemental Growth , a consultancy dedicated to scaling consumer subscription companies through actionable benchmarks and strategic insights 👥 Phil Carter is committed on empowering consumer subscription companies to achieve sustainable growth by leveraging benchmarks, refining growth strategies, and identifying key opportunities for value creation, delivery, and capture. 💡 “Where people get in trouble with benchmarks is they try to make them the end-all. be-all right. They try to do more with them than they really should be.” 👋 LinkedIn Resources: Elemental Growth Website Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights: [1:37] The Subscription Value Loop : Phil introduces his framework for driving sustainable growth through value creation, delivery, and capture, and how it applies to subscription businesses. [5:52] Benchmarks as tools : Phil explains how benchmarks are a directional tool to guide decision-making and identify growth opportunities rather than an end-all, be-all. [13:07] Judging good ideas: The team discusses how great execution relies on judgment and filtering good ideas to focus on what moves the business forward. [20:53] Using the Subscription Value Loop: Phil shares how the framework acts as a diagnostic tool for spotting bottlenecks in client businesses and setting growth priorities. [24:47] The impact of pricing and free value: Phil describes a fitness app’s challenge with over-delivering value for free, resulting in low subscription conversion rates and pricing adjustments. [30:26] The power of subscription retention insights: Phil explains how understanding differences in retention between annual and monthly subscribers can shape pricing and product strategy. [36:32] Interpreting benchmarks through context: The hosts discuss how benchmarks differ based on the business model, user acquisition strategy, and market dynamics. [42:46] Paid vs. organic growth strategies: Phil underscores the risks of being overly dependent on paid ads and the value of diversifying acquisition through organic channels. [47:18] Value capture and monetization: Phil explores strategies for optimizing conversion rates, pricing, and paywalls to increase revenue capture from free users. [55:45] What’s next for the Subscription Value Loop Calculator: Phil shares plans for enhancing the tool with better data, new filters, and expanded benchmarks in future versions.…

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Why Most Apps Hit a Revenue Ceiling (and How to Plan for It) — Patrick Falzon, The App Shop 1:13:13

22 weeks ago1:13:13

1:13:13

On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric. Top Takeaways: 🎯 Finding the right market fit – Not all apps have billion-dollar potential, and chasing massive markets often means competing with big players. Instead, focus on markets where your app has room to stand out. By positioning yourself in a "Goldilocks zone"—big enough to scale but niche enough to avoid overcrowding—you’ll lay the groundwork for sustainable growth. 📈 Portfolios over all-in strategies – Instead of putting all your effort into scaling one app, building a portfolio of smaller, successful apps can diversify risk and drive steady revenue. Portfolios give you the flexibility to test new ideas and spread your earnings across multiple use cases, avoiding the pitfalls of over-concentrating on one product. 🔍 When to expand features or create a new app – Apps with focused, singular value propositions tend to attract and retain users better than those overloaded with features. Before adding more functionality, ask: Does this align with the app’s core mission? If not, consider launching a complementary app to avoid cluttering your existing product. 🧪 Price testing without regrets – Effective price testing requires patience and precision. Run small tests, and use early retention patterns—such as trial-to-paid or monthly renewal rates—to model the impact on long-term subscribers. Always prepare for possible retention dips by planning worst-case scenarios to protect your bottom line. ✍🏻 Set up for a strategic exit – If acquisition is your goal, build your app to be buyer-ready. Private equity and strategic acquirers look for apps with clean operations, predictable revenue, and scalable systems. Crafting a clear differentiation and avoiding operational mess increases your chances of attracting high-value offers and makes the process smoother. About Patrick Falzon 👨‍💼 Co-founder of The App Shop, Patrick helps app developers build sustainable portfolios, optimize monetization, and prepare for strategic exits. 📈 With extensive experience in app monetization and growth strategies, Patrick is focused on creating streamlined user experiences while identifying opportunities for sustainable scaling and market differentiation. 💡 “A big market is great only if you can take a substantial or specific share of that market. If it’s so competitive that you can’t garner any market share, it’s not actually valuable to you." 👋 Patrick on LinkedIn Resources The App Shop website Follow Us: • David Barnard: https://twitter.com/drbarnard • Jacob Eiting: https://twitter.com/jeiting • RevenueCat: https://twitter.com/RevenueCat • Sub Club: https://twitter.com/SubClubHQ Episode Highlights [1:41] The story begins: Patrick’s career evolution — from investing in to operating at Mosaic Group. [7:59] A stand-out app: Why RoboKiller, an app for blocking spam calls and texts, stood out in Mosaic’s portfolio. [9:07] Evaluating market size: Mosaic’s framework for assessing an app’s revenue potential balances market depth with competition and user demand. [14:20] Tough markets to crack: Mosaic avoided saturated app categories (like VPNs and personal finance), due to high acquisition costs and competitive pressure. [19:36] Depth vs. breadth: How Mosaic decided whether to enhance existing apps or create new ones. [25:52] Portfolio strategies: Building a diverse portfolio of smaller apps, instead of scaling a single app, can reduce risk and increase sustainable revenue. [32:14] LTV pitfalls: Patrick stresses the importance of capping LTV projections and focusing on shorter payback periods to make realistic growth decisions. [39:20] Exit strategy: Aligning operational processes, profitability, and a clean setup improves the chances of a successful app exit. [49:12] Retain to sustain: Why user retention metrics are key to building durable, long-term revenue. [1:01:05] Good press: How Mosaic leveraged proprietary data to secure media coverage, boosting RoboKiller’s organic growth and user trust.…

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How V1 Sports Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports 1:00:49

24 weeks ago1:00:49

1:00:49

On the podcast: the power of user segmentation, executing bold strategic shifts, and why imaginary customer conversations are sometimes better than real ones. Key Takeaways: 💡 Simplification drives growth - Alex shares how transitioning from a freemium to a free trial model simplified V1 Sports' monetization strategy, aligning better with their users and discovering new revenue opportunities. 🤔 Rethink assumptions to uncover opportunities - Alex emphasizes the importance of questioning outdated business assumptions, using user feedback and internal discussions to refine strategies and reignite growth. 📊 User segmentation unveils hidden value - By identifying key user needs, like connecting golfers with coaches, V1 Sports leveraged segmentation to create tailored offerings that boosted engagement and revenue. ⏳ Bold decisions can pay off - Switching longstanding free features to paid access generated friction but ultimately led to a 90% revenue growth, proving that sometimes taking risks is necessary to drive business viability. 🌐 Focus on ideal users for long-term success - Alex highlights the importance of catering to highly engaged users who find value in the product, ensuring sustainable growth while reducing churn from less committed users. About Alex Prasad 👨‍💻 CEO of V1 Sports , a leading provider of video golf swing analysis software and seamless video lesson solutions for golfers and instructors. 👥 Alex Prasad is committed to driving growth through bold strategic shifts, user segmentation, and simplifying complex monetization models to serve better the needs of both consumers and professionals in the golf industry. 💡 "You can’t please everybody—much harder when those people are already in the tent and some may perceive it as you kicking them out because you’re changing the rules of the game." 👋 LinkedIn Resources - Alex V1 Sports Website Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights [2:10] Adapting for success: How V1 Sports, a 30-year-old technology company, became a leader in video golf swing analysis by adapting to market changes. [5:48] Trials and tribulations: Why V1 Sports switched from freemium to free trials, and the challenges it created. [10:32] Keep it simple: How simplifying monetization can lead to new revenue opportunities. [17:15] Bold bets and backlash: Asking long-time users to pay for previously free features and navigating the resulting backlash. [24:30] Segmentation wins: How V1 Sports identified key user needs, like finding a coach, to create tailored solutions and increase engagement. [30:22] Innovation meets tradition: The challenges of preserving legacy app features while modernizing your product to meet new user demands. [36:48] Critical feedback: The dreaded one-star review can be an opportunity to improve and grow your business. [43:10] Talking it out: How Alex uses hypothetical user dialogues to guide product and customer strategy decisions. [57:20] Know your audience: Alex emphasizes the importance of catering to ideal customers and avoiding the trap of chasing uncommitted users.…

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How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders 56:18

26 weeks ago56:18

56:18

On the podcast: what’s currently working for apps on TikTok, how to create viral content, why you should try working with influencers who don’t have many followers. Key Takeaways: 🔍 Getting noticed: How TikTok’s algorithm amplifies reach - TikTok’s “For You Page” prioritizes engaging content over follower count, so apps can go viral without a big audience. 📈 E-commerce strategies that work for apps on TikTok - E-commerce brands have mastered quick, punchy content on TikTok, and app marketers can adopt similar tactics. Short tutorials, “top 5” lists, and problem-solution demos grab attention fast and build trust. 🚀 Adding viral-ready app features for growth loops - Viral-ready features, like progress trackers or custom shareable visuals, give users a reason to promote the app. Highlighting milestones, achievements, or unique app insights adds a built-in social layer that drives organic growth. 📝 Think like a TikTok producer, not a consumer - Scroll with intention. Save top content by category to keep your ideas fresh and aligned with TikTok trends. 🧪 Testing app ideas and features on TikTok - Test app ideas and features on TikTok with waitlists and concept marketing to validate user interest before building. About Joseph Choi 👨‍💼 Founder of the Viral App Founders Community, with a background in e-commerce marketing and a keen focus on helping app developers go viral, especially through innovative approaches on TikTok. 📈 Joseph has a deep understanding of viral marketing and influencer strategies, emphasizing the value of working with “micro-influencers” or creators with smaller followings who often drive authentic engagement. 💡 "On TikTok, it’s not about having a huge follower count; it’s about connecting with users through genuine, engaging content. Even a new account can achieve millions of views with the right approach." 👋 Follow Joseph on X → https://x.com/JosephKChoi 🗣️ Register for the upcoming webinar with Joseph . Subscribe to the podcast → https://www.subclub.co Follow Us: • David Barnard: https://x.com/drbarnard • Jacob Eiting: https://x.com/jeiting • RevenueCat: https:/x.com/RevenueCat • Sub Club: https://x.com/SubClubHQ Episode Highlights [5:12] Leverage with TikTok: Joseph explains why TikTok’s unique “For You” page allows even new accounts to reach massive audiences without needing followers. [11:35] Influencer shift: Why working with micro-influencers, or creators with smaller followings, can lead to higher engagement and more authentic content for apps. [18:43] TikTok Shop revolution: Joseph dives into how TikTok Shop’s affiliate model has changed the game for e-commerce, allowing products to reach audiences quickly with creator-driven content. [24:58] Crafting a viral hook: Apps that create emotional, relatable hooks gain traction, especially when leveraging TikTok’s algorithm to amplify visually appealing content. [32:12] Power of authenticity: How TikTok users value authenticity over polished content and what that means for brands looking to grow on the platform. [39:47] AI and content quality: Joseph discusses the intersection of TikTok’s AI and quality content, stressing that no algorithm trick beats a strong story and engaging format. [45:09] Effective CTAs on TikTok: Best practices for call-to-actions on TikTok, focusing on subtle prompts over traditional “link in bio” strategies. [53:20] Content inspiration: Joseph’s method of tracking viral content trends and adapting successful formats to keep app marketing fresh and engaging.…

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Building Trust with Users to Drive Revenue and Retention – Ryan Beck, Pray.com 53:52

28 weeks ago53:52

53:52

On the podcast: the risk of ad creative concentration, how to reach older, high-value demographics, and why the ultimate KPI is revenue. Key Takeaways: 🛠️ A unified roadmap eliminates silos - Operating with one shared roadmap ensures alignment across product, marketing, and engineering, promoting collaboration and agility. 💡 Monetization might require more than just subscriptions - Post-IDFA, blending subscriptions with ads and one-time purchases maximizes revenue and reaches non-subscribers. 📺 TV and radio ads still build trust - Older audiences trust TV more than digital ads. A diversified media mix and real-time tracking can make these channels highly effective. 📊 Creative testing prevents costly surprises - Diversifying creative assets across platforms reduces risk and ensures consistent ad performance, even when policies change. 🎯 Empathy boosts customer loyalty in niche markets - High-touch, personal responses to customer feedback—especially in sensitive sectors—can build trust and long-term loyalty. About Ryan Beck 👨‍💻 Co-founder and CTO at Pray.com — an app with a mission to grow faith, cultivate community, and leave a legacy of helping others through faith-based content and community-building features. 👥 Ryan Beck is driven by innovation in technology for the faith space, successfully navigating the complexities of building digital platforms that resonate with older, high-value demographics while maintaining exceptional retention rates. 💡 "We saw a space that was underserved, where technology could bridge the gap between faith organizations and their communities, making faith more accessible in the digital age.” 👋 LinkedIn Resources Pray.com Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Subscribe to the podcast → https://www.subclub.co Follow Us: • David Barnard: https://twitter.com/drbarnard • Jacob Eiting: https://twitter.com/jeiting • RevenueCat: https://twitter.com/RevenueCat • Sub Club: https://twitter.com/SubClubHQ Episode Highlights: [00:57] Digitizing faith: Pray.com’s mission to modernize faith organizations with digital platforms. [02:49] Better together: The challenges and benefits of building a platform for diverse faiths with shared goals. [04:47] Generation gap: Addressing tech adoption and user retention challenges with older demographics. [06:47] Traditional values: How Pray.com used TV and radio ads to reach older, high-value users. [09:16] Say your prayers: The devotional content that strengthened Pray.com’s user engagement and retention. [11:52] Keeping the faith: Introducing subscription models without losing the trust of a faith-driven community. [19:59] Lessons in diversification: The risks of relying too heavily on a single ad creative. [31:08] Faith meets tech: Blending technology with spirituality to create accessible digital content for all. [41:26] Data-driven decisions: How the Pray.com team optimized their TV and digital ad strategies for maximum impact.…

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How to Reduce Churn & Boost Growth with Fast, Empathetic Customer Support — Eli Winderbaum, Captions 48:48

30 weeks ago48:48

48:48

On the podcast: effectively scaling support for an app, why the time to first response is so important, and why you should treat support more like a concierge experience. Key Takeaways: 💡 Personalized customer support is a competitive advantage - Eli emphasizes that providing fast, personal responses to customers sets brands apart from competitors. Even in a world of increasing automation, building a concierge-like experience can boost customer loyalty. 🤖 AI and human support can work in harmony - Eli explains how Captions blends AI-driven automation with human agents, allowing the support team to focus on more complex customer needs while AI handles repetitive tasks, creating a seamless experience. ⏳ Speed matters: Time to first response is key - Captions prides itself on a 58-second average response time, which Eli believes is critical to keeping customers satisfied and preventing churn. Quick responses signal that the company is engaged and ready to help. 📊 Building customers for life through proactive support - Eli shares Captions’ philosophy of nurturing “customers for life” by going beyond just resolving issues. Sharing customer success stories with the team helps build a culture focused on long-term user satisfaction. 🌐 Scaling with localization and 24/7 support - Captions serves users globally by providing 24/7 support and localized services, ensuring that customers in every market receive timely, effective assistance regardless of their language or region. About Eli Winderbaum: 👨‍💻 Head of Customer Experience at Captions , an AI-powered video creation and editing app designed to help users tell better stories through seamless video content. 👥 Eli is passionate about scaling customer support with a focus on personal, concierge-level experiences that build long-term customer loyalty, rather than simply deflecting inquiries with automation. 💡 "Even if we don't resolve their issue right away, providing a fast, empathetic response builds trust and shows our users that we're here to support them—turning a quick interaction into a lasting connection." 👋 LinkedIn Resources: Captions website Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat SubClub - @SubClubHQ Episode Highlights [3:18] Don’t just deflect: Why support isn’t just about reducing tickets—it’s about creating a concierge-like experience. [8:26] Support as a moat: Great customer support can be your competitive edge, especially when users are comparing similar apps. [12:15] Hiring right: How curiosity and embracing change are key traits for building a top-tier support team. [16:44] The AI edge: Blending AI and human agents to enhance, not replace, the customer experience. [21:22] Scaling globally: How Captions offers 24/7 support across different time zones and languages. [27:50] Community roots: The role that platforms like Discord can play in early-stage customer feedback and feature development. [34:10] Docs and AI: Keeping documentation up to date is crucial for effective AI-powered support. [41:35] Turn feedback into features : Captions' approach to quickly implementing user feedback to create loyal customers.…

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The Subscription App Industry Rebound — Eric Crowley, GP Bullhound 1:00:39

32 weeks ago1:00:39

1:00:39

On the podcast: the rebound of consumer subscription valuations and investor interest, how to generate Net Revenue Retention in consumer, and why you should pinpoint where your app sits on Maslow’s Hierarchy of Needs. Key Takeaways: 📈 The subscription app industry is rebounding in 2024 - After setbacks in 2022 and 2023, surviving companies are now leaner, more focused, and showing strong profitability and retention. This resurgence is reflected in both private transactions and public valuations, signaling positive momentum. 💡 Net Revenue Retention (NRR) is achievable in consumer apps - Top-performing apps boost NRR by stabilizing churn and driving revenue growth through price increases, family plans, and premium features. The key is delivering ongoing value to loyal users while maintaining strong retention. 🎯 Maslow's Hierarchy of Subscription Needs offers a roadmap for retention - Successful apps align with user passions by addressing needs like safety (e.g., Life360) or self-actualization (e.g., Calm). Integrating features like leaderboards and community functions deepens user engagement and fosters long-term loyalty. 🛡 Platform threats like Apple's "Sherlocking" can be overcome with specialization - Apps that go deep in their verticals (e.g., Flo or AllTrails) offer premium, differentiated experiences that platform-native features can’t replicate. Innovation and specialization are key to thriving despite competition from OS-level features. 🚀 Flo’s success shows the power of retention and long-term engagement - Flo’s $200M raise and $1B+ valuation were driven by its freemium model and strong user retention across life stages. By building long-term relationships with users, Flo has positioned itself as a leader in the female health space. About Eric Crowley 👨‍💻 Technology investment banker and partner at GP Bullhound . 💵 Eric is passionate about providing advice and capital to consumer subscription software (CSS) businesses. 👋 LinkedIn Resources: GP Bullhound website 2024 Consumer Subscription Software (CSS) Report — GP Bullhound Follow us on X: David Barnard - @drbarnard Jacob Eiting - @jeiting RevenueCat - @RevenueCat Sub Club - @SubClubHQ Episode Highlights [4:32] The Rule of 40: A good rule of thumb for correlating your business’s trading value with your growth rate and profitability. [9:10] Rising tide: Successful app businesses like Flo are part of a recent wave of mergers and acquisitions in the CSS industry. [15:39] Land and expand: How consumer subscription services are improving net revenue retention (NRR) with their existing users. [23:15] Sherlocked: The threat of Apple and Google releasing new platform features that compete with niche subscription apps. [31:52] Law and order: How app business owners and investors are thinking about new regulations like the Digital Markets Act (DMA) .…

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The Advantages of Working On an App You Care About — Christian Selig, Apollo 1:02:22

34 weeks ago1:02:22

1:02:22

On the podcast: The benefits of building something you personally care about, how to balance user feedback with product intuition, and why process, frameworks, and outside advice are often worth ignoring. Key Takeaways: 🚀 You don’t need complex processes to build a successful product Building something meaningful doesn’t always require elaborate processes or formal business structures. With passion, a clear vision, and consistent execution, developers can create successful products without overcomplicating the journey. 🔄 A strong feedback loop with your community can drive product evolution Engaging with an active user community creates a continuous feedback loop that helps developers iterate faster and build more relevant features. Listening to real users and balancing their input with your vision can transform a product into something that truly resonates. 📈 Pricing strategies require experimentation, not perfection Initial pricing doesn’t need to be perfect. By experimenting with different price points over time, you can find a balance that works for your users. Significant price increases might not impact demand as much as you’d expect, giving you room to adjust and optimize without overthinking the starting point. 💡 Reactive development can lead to faster, more informed decisions Acting quickly in response to persistent customer requests can help validate new features and insights faster. Instead of over-analyzing, shipping updates rapidly provides real-world feedback that guides better decision-making. 💸 Plan for risks when relying on third-party dependencies Building heavily on a third-party API can expose you to unexpected changes in pricing or policies, potentially leading to unsustainable costs. Always evaluate the long-term stability and alignment of external platforms with your business goals to safeguard against disruption. About Christian Selig 👨‍💻 Indie iOS developer and creator of the Apollo for Reddit app. 📱In addition to Apollo, Christian is also the creator of Juno , Pixel Pals , and a burgeoning YouTube channel . 👋 LinkedIn Follow us on X: David Barnard Jacob Eiting RevenueCat Sub Club Episode Highlights [3:33] Origin story: Christian’s time at Apple and path to indie development. [4:58] Positive feedback loop: How collecting user input from Reddit users helped shape Apollo . [8:23] Go your own way: There’s no one-size-fits-all formula for creating a successful app. [15:25] Passion project: Truly caring about what you’re building is one of the most important factors for success. [26:48] Just say no: How to decline feature requests without alienating your users. [30:10] Choose your own adventure: Understanding the venture-backed model versus indie development. [36:30] End of the line: How and why Christian made the decision to shut down Apollo. [47:40] Vision for the future: Christian’s post-Apollo projects: Juno , Pixel Pals , and YouTube .…

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Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization 1:00:19

36 weeks ago1:00:19

1:00:19

On the podcast: The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for. Key Takeaways: 📊 Optimizing brand keyword bids can protect traffic and reduce costs Running ads on brand keywords helps protect your traffic from competitors. By experimenting with lower bids, you can often maintain visibility while reducing costs, ensuring that you capture valuable traffic efficiently. 💸 Long-term ROAS is key for subscription app growth Subscription apps should focus on the lifetime value (LTV) of users rather than just immediate ROAS. A campaign that breaks even over 365 days, rather than in the first week, can still be highly profitable if it contributes to stacking valuable subscriber cohorts that generate long-term revenue. 🔄 Broad match keywords can uncover valuable, unexpected search terms Using broad match in Apple Search Ads can help discover new, high-intent keywords that might not have been initially considered. Regularly reviewing search term reports allows you to identify and capitalize on these hidden opportunities, expanding your app’s reach effectively. 🌍 Emerging markets offer untapped Apple Search Ads potential As Apple expands its App Store presence in new regions, testing campaigns in countries like Brazil can lead to unexpected gains. Often, these markets have less competition and lower CPAs, making them fertile ground for scaling your app’s user base efficiently. 🛠️ Custom product pages can enhance campaign performance by targeting specific user segments Leveraging custom product pages in Apple Search Ads allows you to tailor the App Store experience to specific keywords or user segments. This strategy can improve conversion rates by aligning the app's messaging and visuals with the search intent, making it especially useful during seasonal promotions or for targeting niche audiences. About Guest 👨‍💻 Data engineer and founder of Search Ads Optimization . 📢 Dilip helps app developers and marketers optimize their Apple Search Ads campaigns and increase their ROI using data-driven insights and automation. 👋 LinkedIn Follow us on X: David Barnard Jacob Eiting RevenueCat Sub Club Episode Highlights [5:35] Everybody’s changing: Trends for Apple Search Ads in 2024. [11:09] Running (brand) defense: Experimenting with lower bids to save money while maintaining the level of impressions you want. [19:16] Widening the search: How to leverage exact match and broad match keywords in Apple Search Ads. [29:46] ‘ Tis the season: How different times of year and holidays can affect CPA and ROI for Apple Search Ads campaigns. [35:05] Playing the long game: Why subscription app developers should think about long-term — not short-term — return on ad spend (ROAS). [48:16] Tipping the scales: How to scale Apple Search Ads. [55:11] Custom-fit: How to implement custom product pages in your Apple Search Ads strategy.…

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Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant 1:06:30

38 weeks ago1:06:30