Best Ashleigh Erin Podcasts (2024)

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EP 139 | How to Prioritize Wellness as an Entrepreneur Amongst Being "Busy" with Ashleigh Hubbard 38:01

2M ago38:01

38:01

When was the last time you paused to consider how your well-being affects your work? Ashleigh Hubbard joins Lauren Loreto in a heart-to-heart about the symbiotic relationship between personal health and professional success. This chat traverses their personal evolutions: Lauren's pivot from the weightlifting circuit to the entrepreneurial fast trac…

1
EP 138 | Lights, Camera, Conversions: How to Leverage Brand Videos with Emmy Winner Mariana Henninger 40:03

2M ago40:03

40:03

Ever wondered how the emotional pull of a well-told story can transform your brand's presence? Emmy award-winning filmmaker Mariana Henninger joins us to reveal just that. Through her lens, we discover how to harness personal tales that foster trust and prompt action—crucial ingredients for any business looking to make a lasting impact. Find Lauren…

1
EP 137 | How Empathetic Leadership Can Transform Your Business with Erin Diehl 38:47

3M ago38:47

38:47

Have you ever been struck by lightning—metaphorically speaking, of course? That's the jolt of inspiration you'll feel when you hear Erin, improv virtuoso and empathetic leadership guru, recount her leap from the corporate grind to the founder of her own company, Improve It. Our chat brims with laughter and sage advice, as we talk about why empathet…

1
EP 136 | How to Integrate AI into Operations & Revolutionize Business Efficiency with Weston Ferguson 38:43

3M ago38:43

38:43

We've talked up and down about how to use AI in marketing, but what about to create more efficiencies in overall business operations? On this episode of She's Busy AF, Lauren brought on Weston Ferguson, COO of McGraw (a growth agency), to dissect the role of AI in reshaping business operations. They chat about how AI tools like ChatGPT are not only…

1
EP 135 | How to Market Your Business on a Shoestring Budget 11:36

4M ago11:36

11:36

Strapped for cash but overflowing with ambition? In this episode, I'm talking through marketing strategies that don’t require a Scrooge McDuck vault of gold to get started. This is a quick and simple guide to cost-effective growth, and in this episode of She's Busy AF, I break down how to expand your reach from zero to hero with a budget that's les…

1
EP 134 | How to Amplify Your Brand Through Thought Leadership and Strategic PR with Lexie Smith 41:29

4M ago41:29

41:29

Ever wondered how thought leadership can transform your brand's reach and reputation? Lexie Smith, the brain behind GROWTH MODE Agency, THEPRBAR, inc., and the Pitchin' and Sippin' podcast, joins me, Lauren Loreto, for an illuminating chat on this very topic. Together, we dissect the art of pairing expertise with branding to not only attract leads …

1
EP 133 | Conversion Chat: How to Increase Website Inquiries & Sales 17:17

4M ago17:17

17:17

On this episode of "She's Busy AF," we're diving into the topic of website conversions (in a totally fun and ready-to-test way). Tune in for actionable advice on boosting conversion rates for both e-commerce and service-based businesses and learn more about the importance of data in shaping business strategies. HOW TO CALCULATE YOUR WEBSITE CONVERS…

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EP 132 | How to go from Chaos to Excellence in Client Experience & Business Operations with Bella Hegarty 45:23

4M ago45:23

45:23

When you’re scaling a service-based business, client experience and operations must be many things: highly optimized, functional, streamlined, and processed. Client experience: because retention is everything. Operations: because you want nothing to fall through the cracks. On this episode of She’s Busy AF, Bella Hegarty joins Lauren to talk about …

1
EP 131 | My story: how I've navigated entrepreneurship, life around it & the evolution of Brand Good Time 30:57

5M ago30:57

30:57

As I, Lauren Loreto, mark the third anniversary of "She's Busy AF," I'm taking a moment to reflect and celebrate the defining moments and lessons from my entrepreneurial journey. From the seeds of ambition planted by my parents to the inception of my first marketing agency, I've been on quite the path that has led to the creation of Brand Good Time…

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EP 130 | How to scale your creative business via strategic relationship building with Melissa Lohrer 48:14

5M ago48:14

48:14

In this episode of She's Busy AF, Melissa Lohrer, a seasoned expert in business development, shares game-changing insights to redefine your agency's growth strategy. We delve into the delicate balance between scaling and sustainability, with Melissa offering personalized guidance honed from her extensive experience. From prioritizing client relatio…

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EP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POV 44:58

5M ago44:58

44:58

Our “SuperBowl” as marketers? The commercials for the SuperBowl. In this episode, Lauren brings on two of her team members: Mack (BGT's Marketing Manager) and Hannah (BGT's Content Manager) to go through the best and the worst of the SuperBowl ads from 2024. They're dissecting not just from a consumer POV, but a marketer's POV, and sharing what bra…

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EP 128 | How Service-Based Businesses Can Leverage Social Ads to Grow Their Audience & Client Base with Lauren Ellis 33:25

5M ago33:25

33:25

Ever wondered how service-based businesses can tap into the power of paid social advertising? Marketing expert Lauren Ellis joins us to dismantle the myth that social ads are a playground solely for product-based ventures. With a treasure trove of insights, she guides us through leveraging these strategies to catapult your reach and meticulously tr…

1
EP 127 | How to Set Your Business Up for Successful Scaling With Optimized Systems and Processes with Caitlyn Wells 28:26

6M ago28:26

28:26

In, or approaching, a scale phase in your business? In the growth mode of a business, chaos is almost welcomed. Chaos is where you figure A LOT of things out. But what about when you get to scale mode - when you're ready to take your proven product and 10x your abilities to offer it? In this episode of "She's Busy AF," host Lauren speaks with Caitl…

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Insights into Social Media, Web Design, and AI: Marketing Trends and Predictions for 2024 16:05

6M ago16:05

16:05

Want the lowdown on 2024 marketing trends? In this episode, Lauren discusses the future of marketing, applicable to all business ages, stages and sizes. We're covering: social media marketing, web design, marketing operations and overall strategy trends for 2024. Whether you're a B2B or B2C brand, it's imperative you know what's trending across the…

1
EP 125 | And the award goes to... your brand! How to leverage awards for brand visibility with Alison Meyer 33:48

6M ago33:48

33:48

If you haven’t considered awards as a part of your brand’s PR strategy - you SHOULD! In this podcast episode, host Lauren Loreto interviews Alison Meyer about utilizing awards as a PR strategy for brand visibility. Alison, with extensive experience in marketing and PR, explains the benefits of awards for brand visibility and credibility. They discu…

1
EP 124 | Should Brands Hire Internally or Outsource for Marketing? 11:16

6M ago11:16

11:16

Hire internally... or externally? That is the question! In this episode of "She's Busy AF," host Lauren Loreto explores the decision-making process behind whether a brand should hire internally for marketing efforts or outsource to external agencies. She emphasizes the importance of considering the business's growth and scaling phases, cost, expert…

1
EP 123 | An Unconventional Approach to Insurance: Expert Advice for Entrepreneurs and Small Businesses with Dr. Noor Ali 35:31

7M ago35:31

35:31

While this episode is not about marketing and pushing your business forward with marketing, if you have a team or the intention of growing one, you're going to want to listen up. In this episode of "She's Busy AF", host Lauren Loreto interviews Dr. Noor, a former medical doctor turned health insurance consultant. Dr. Noor shares her journey from pr…

1
EP 122 | BTS of Brand Good Time's Growth in 2023 + Brand-Scaling Strategies for 2024 21:52

7M ago21:52

21:52

Host, Lauren Loreto, looks forward to recording this episode ever year. In this episode, she is giving y'all a raw, transparent look at what happened for her marketing agency, Brand Good Time, in 2023 (the good and the bad!) for their growth and shedding light on their plans for 2024. If you're a B2B service provider, you'll want to tune in. SUBSCR…

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EP 121 | Boosting Visibility & Sales: The Power of Integrating Streaming Ads in Your Marketing Plan with Lara Murrant 39:14

7M ago39:14

39:14

Think “commercials” are way out of budget or just not the right fit for your brand’s visibility tactics? Maybe… think again. In this episode of "She's Busy AF", host Lauren Loreto interviews digital advertising expert Lara Murrant. They discuss the power and accessibility of streaming TV ad placement for brands of all sizes and explore how brands c…

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EP 120 | How to leverage email marketing to close more leads [Service Provider Edition] 24:18

8M ago24:18

24:18

This week, we're here to make email marketing great again. In this episode of "She's Busy AF" podcast, Lauren emphasizes the importance of email marketing for service providers. She explains how nurture sequences, a series of automated emails, can educate audiences, build trust, and increase conversion rates. Lauren also shares tactics like using l…

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EP 119 | How CPG Brands Can Stand Out & Succeed in 2024 with Monique Benoit 42:17

8M ago42:17

42:17

Calling all parties interested in learning more about the CPG industry, and how to stand the test of time in 2024: In this episode of "She's Busy AF", host Lauren Loreto interviews Monique Benoit, a seasoned professional in the consumer product space. They discuss the challenges and strategies for service-based businesses transitioning into product…

1
EP 118 | Turning a Milkshake Bar Idea into a Legendairy Success with Christina Barnett 49:53

8M ago49:53

49:53

In this podcast episode, Christina Barnett, owner of Legendairy Milkshake Bar, shares her entrepreneurial journey and the importance of social media in promoting her business – take one look at their Instagram and you’ll understand. She discusses the challenges of balancing work and personal life, emphasizing the importance of setting boundaries an…

1
EP 117 | Tales from the Trenches: Spooky Entrepreneur Horror Stories 22:03

9M ago22:03

22:03

In this podcast episode, hosts Lauren Loreto (Founder/CEO of Brand Good Time and Lakes Wallace (Client Strategy Manager at Brand Good Time) discuss various horror stories related to business experiences, submitted by listeners. The stories are WILD - and range from late invoice payments and missed potential leads, to rude prospects and problematic …

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EP 116 | Niching your agency: a discussion about following your passion (and entering the short-term rental market) with Steph Weber 41:38

9M ago41:38

41:38

Ever thought about niching a bit in your industry? Or how about… entering the short-term rental industry? If either have ever crossed your mind: this is an episode for you. In this podcast episode, Lauren interviews Steph Weber of The Weber Co to discuss their experiences and strategies in the Airbnb industry. They highlight the importance of brand…

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EP 115 | Navigating the Challenges of Parenting and Entrepreneurship: Tips from a Parenting Coach with Fran Rubio-Katz 34:22

9M ago34:22

34:22

In this podcast episode, Lauren chats with Fran who is a parenting coach specializing in working with parents of challenging children. They discuss topics such as mom guilt, Fran's background as a teacher, and how she became a parenting coach. Fran shares her journey of discovering conscious discipline and implementing it in her own life and eventu…

1
EP 114 | Ask Me Anything: Startup Edition 35:33

9M ago35:33

35:33

From contracts to proposals, visibility tactics, figuring out your ideal client and what to focus on pre-launch, Lauren is digging deep into what she's done (and what she'd do differently if starting over) and answering 11 questions she received from a founder who is starting their first business. The Importance of the Onboarding Process [00:03:16]…

1
EP 113 | Secrets to Time Management, Balancing CEO Life and Family, and How to Delegate Effectively with Haley Dagan 45:11

10M ago45:11

45:11

There is nothing about entrepreneurship that isn't mildly chaotic. Racing thoughts about your next growth move, or overthinking a client deliverable? Normal. Wondering if you're giving your friends and family enough attention? Normal. If you're a parent… plagued with “mom guilt”? Also normal. This conversation with Haley was so utterly refreshing i…

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EP 112 | How to Crush Black Friday as an Online Business Owner ft Jordyn Bailey and Cierra Robbins 27:48

10M ago27:48

27:48

In this podcast episode, Lauren chats with Cierra and Jordan, experts in Black Friday launching, who share their insights and strategies for online businesses to maximize sales and revenue during this time. They emphasize the importance of getting the offer right and being strategic with exclusive offers that add value without devaluing services. T…

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EP 111 | How to Transform Your Communication and Sales with Storytelling Ft. Kyle Gray 47:14

10M ago47:14

47:14

Welcome to... HE'S Busy AF! In this podcast episode featuring our first ever male guest, Lauren Loreto, the host of "She's Busy AF," interviews Kyle, a world-class presentation coach and story strategist. They discuss the importance of storytelling in communication and sales, with Kyle sharing his expertise in crafting impactful stories. They delve…

1
EP 110 | Tales from the Trenches: The Journey of Brand Building on Social Media ft Brooke Jackson 44:03

11M ago44:03

44:03

Get ready for an epic, friendly conversation with Brooke Jackson of Brooke Michelle Photo and host Lauren Loreto as they delve into the essence of personal branding. You'll hear about the pivotal role their friendship played in their business success, and discover how personal branding shaped their connection. Gain insights from their experiences w…

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EP 109 | Finding the Perfect Match: A Guide to Strategic Partnerships with Aurrie Hicks 45:14

11M ago45:14

45:14

What makes a good strategic partnershop? In this podcast episode, Lauren brings on Aurrie Hicks of Hopson Rae to talk all things collaboration and strategic partnerships. They share how they first connected through social media and discovered they had the same due date for their pregnancies. They talk about their backgrounds and starting their own …

1
EP 108 | How team retreats can strengthen a remote work dynamic 18:19

11M ago18:19

18:19

In this podcast episode, Lauren Loreto, host of "She's Busy AF," shares her team's recent retreat experience. The purpose of the retreat was to bring together remote team members from different locations, celebrate, plan for the future, create content, and serve local businesses. The planning process involved budgeting, goal-setting, and finding a …

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EP 107 | #TeamTakeover - Breaking Down the Best of Barbie Marketing with Lakes & Hope 18:56

11M ago18:56

18:56

Lauren took a week off of the podcast and invited two team members from Brand Good Time in to talk all things BARBIE MARKETING. In this episode, Laken Wallace and Hope Dwyer of Brand Good Time discuss the rebranding and marketing efforts of Barbie. They talk about the release of the Barbie movie and various brand partnerships that have contributed …

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EP 106 | How to simplify your marketing strategy for better sales & product visibility 14:57

12M ago14:57

14:57

In this episode of the "She's Busy AF" podcast, Lauren reflects on the journey of her podcast and discusses the complexities of marketing for small businesses. She emphasizes the importance of simplifying marketing and focuses on the three key elements of a successful marketing plan: having a product, a differentiator, and the means and messaging t…

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EP 105 | Mastering the art of conversion copywriting: insights from Kori Whitby 33:51

12M ago33:51

33:51

In this episode, Lauren interviews Kori Whitby, a conversion copywriter and messaging strategist. They discuss Kori's entrepreneurial journey and her work in the field of copywriting. Kori shares how she discovered her passion for copywriting and her thoughts on the different categories of copywriters. They also delve into the balance between creat…

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EP 104 | Tech talk: tools we use and recommend for service-based businesses 17:40

12M ago17:40

17:40

In this podcast episode, Lauren discusses the various tech tools and software her company uses for communication, sales, marketing, and client services. She emphasizes the importance of investing in technology to improve efficiency and mentions specific tools like Loom, Whereby, Slack, Monday.com, HoneyBook, and Calendly. Lauren also talks about th…

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EP 103 | What to do when you hit a sales slump 12:23

1y ago12:23

12:23

This podcast is all about effective ways to overcome business slumps. Drawing from her own experiences, Lauren offers practical strategies to guide you through difficult times. Follow us on Instagram: @brandgoodtime @shesbusyaf Check out our services: www.brandgoodtime.com Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto Topics dis…

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EP 102 | Adding new services - the bold path to success... or overwhelm? 19:46

1y ago19:46

19:46

In this podcast episode, host Lauren Loreto of the "She's Busy AF" podcast discusses the challenges and considerations of adding new services to her business. She emphasizes the importance of perfecting their existing services before expanding and highlights the concept of friction in services and client relationships. Lauren shares specific challe…

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EP 101 | Balancing Impact and Ethics in (and out of) Nonprofit Marketing with Abby Littlefield 40:03

1y ago40:03

40:03

This episode of "She's Busy AF" with Abby Littlefield, Executive Director of Kindred Exchange is all about making an impact. In this podcast, Abby shares the most valuable lesson she's learned from her work: the importance of balancing impact and ethics. She explains how Kindred Exchange is making a difference through its three pillars of conversat…

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EP 100 | When AI goes wrong, practical website tips, and taking ownership with Bailey Thibodeaux 51:57

1y ago51:57

51:57

Are you a business owner looking to grow your team and improve your website? In this episode of "She's Busy AF," Lauren and Bailey discuss the importance of team management, website design, and taking responsibility for mistakes in business. Bailey shares her experience in expanding her team and the benefits of delegating tasks, while Lauren emphas…

1
EP 99 | Bold Strategies for Business Growth: Podcasting, LinkedIn, and AI 20:00

1y ago20:00

20:00

In this podcast episode, Lauren Loreto, the host of "She's Busy AF," discusses the latest trends in marketing and business. She talks about the impact of the economy on businesses and delves into three trends in the business and marketing space, including the rise of podcasting, the importance of LinkedIn as a marketing tool for B2B businesses, and…

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EP 98 | 4 Critical Numbers to Track in Your Business with Liz Strong 46:52

1y ago46:52

46:52

In this episode of "She's Busy AF," host Lauren Loreto interviews web designer turned OBM, Liz Strong. They discuss the importance of leadership and tracking four critical numbers in business: lead stats, time stats, profitability, and service percentage. Liz shares her expertise in using data to make informed decisions and streamline processes to …

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EP 97 | How to Build a Business that Runs Without You with Alyson Caffrey 44:53

1y ago44:53

44:53

In this episode of "She's Busy AF", host Lauren Loreto interviews Alyson Caffrey, founder of the Operations Agency, the co-creator of the Operations Simplified™ Framework, and the author of The Sabbatical Method: Create a business that can function without you. They discuss the importance of work-life harmony for business owners and the mindset shi…

1
EP 96 | Taylor Swift, the Marketing 'Mastermind': 5 Things Brands Can Learn from her Career 32:09

1y ago32:09

32:09

Get ready to shake it off with this episode of "She's Busy AF" where our host, Lauren Loreto, spills the tea on Taylor Swift's marketing genius. From her humble beginnings to her chart-topping albums and sold-out tours, Taylor's journey is a masterclass in authenticity, adaptability, emotional connection, and data-driven decision-making. Lauren als…

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EP 95 | Empowering Clients and Team Members: Insights from a Client Strategy Manager ft. Lakes Wallace 39:51

1y ago39:51

39:51

The podcast episode features Lauren Loreto, the host of "She's Busy AF," and Lakes Wallace, a team member of and the client strategy manager at Brand Good Time. They discuss their personal and professional lives, their roles at Brand Good Time, and how they almost didn't pick each other for the job. They also talk about Lakes' background in non-pro…

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EP 94 | How to leverage your personal brand to attract new clients 16:10

1y ago16:10

16:10

In this podcast episode, Lauren discusses the importance of personal branding for businesses and provides three key considerations for building your personal brand: authenticity, creating a plan, and networking. She provides tips on how to show up authentically on social media, how to align your social media plan with your values and goals, and how…

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EP 93 | 7 tips to an engaged and converting email list 18:18

1y ago18:18

18:18

In this episode, we're diving into the world of email marketing and sharing 7 essential tips for creating an engaged and converting email list. Whether you're a small business owner, an entrepreneur, or a marketer, having a strong email list can be a game-changer for your business. Whether you're just starting out with email marketing or looking to…

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EP 92 | 5 realistic, efficient ways to grow your email list 12:41

1+ y ago12:41

12:41

Looking to expand your email list and boost your business? In this episode, we're sharing 5 realistic and efficient ways to grow your email list, from optimizing your website and leveraging social media to hosting webinars and using paid advertising. With these strategies, you'll be able to reach a wider audience, connect with potential customers, …

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EP 91 | Trend Talk for Marketers: The Future of Web, TikTok, ChatGPT 14:06

1+ y ago14:06

14:06

In this episode, we're talking all about the future of web development, TikTok, and ChatGPT. We'll be diving into the latest trends and advancements in these areas, from the rise of progressive web apps to the impact of TikTok on social media. And of course, we'll explore how ChatGPT, an AI-powered language model, is changing the game for human-mac…

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EP 90 | How to use ChatGPT as a marketing tool 17:42

1+ y ago17:42

17:42

AI copy tools like ChatGPT are taking the world by storm. But, I have to argue that I don't think they're perfect, and I don't think they'll ever fully replace HUMANS in the way of creative marketing. They do, however, create massive efficiencies in marketing processes. I believe this: ChatGPT can 100% transform how efficient you are in marketing, …

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Ashleigh Erin Podcasts

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