show episodes
 
Artwork

1
The Unstoppable Marketer®

Trevor Crump & Mark Goldhardt

Unsubscribe
Unsubscribe
Monthly+
 
Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.
  continue reading
 
Artwork

1
Sales Pipeline Radio

Matt Heinz, Heinz Marketing

Unsubscribe
Unsubscribe
Monthly
 
We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
  continue reading
 
Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
  continue reading
 
We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each o ...
  continue reading
 
The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline.
  continue reading
 
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
  continue reading
 
Artwork
 
This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
  continue reading
 
Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI. In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content. Learn m ...
  continue reading
 
Fuel Your Growth with the Aspiration Marketing Podcast Marketing and Sales isn't just about reaching goals—it's about fueling growth and inspiring action. That's the heart of the Aspiration Marketing Podcast. We cover the full spectrum of marketing strategies that drive success, from inbound essentials like blogging and content marketing to the power of SEO, email campaigns, conversion rate optimization, and web design. Need to boost sales or fine-tune your PPC? We've got you covered. Expect ...
  continue reading
 
Artwork

1
Experience Action

Jeannie Walters, CCXP

Unsubscribe
Unsubscribe
Weekly
 
How do we do this customer experience thing anyway? Join award-winning customer experience (CX) expert Jeannie Walters as she answers real questions from overwhelmed leaders! Let's turn ideas into ACTION! From company culture to employee experience (EX) to customer service, Jeannie wants to help you demystify the process for enriching the customer experience. With over 20 years investigating the best and worst in CX, this international keynote speaker has heard it all... and now she's here t ...
  continue reading
 
Rise and Grind is a marketing blog and podcast created by the team over at Brand Hause. Brand Hause is a modern creative agency based out of Toronto, Canada dedicated to growing companies through marketing. Backed by a team of highly skilled marketing professionals located throughout North America, this blog and podcast is a way for the team to share relevant trends and innovations from our perspective while also sharing marketing topics and productivity hacks that they are most passionate a ...
  continue reading
 
Artwork
 
Welcome to Mission Control presented by RocketCart. Mission Control is for the passionate, in-the-weeds C-suite entrepreneur looking to supercharge their growth and strategy. Join hosts Dave and Alex as they sit down with top marketing and business professionals to provide brands with actionable tactics to scale their business and navigate their growth to the upper echelons of eCommerce domination.
  continue reading
 
Customer service, done right, can be your company’s single, biggest, competitive advantage. Join Customer Service Authority and best-selling author, John DiJulius, as he interviews leaders who are revolutionizing their industries. Hear their successes, and sometimes failures, that built best practices for exceeding expectations and gaining market share. Plus learn how these practices can be applied to your B2B or B2C business. Each episode provides CEOs, CXOs, COOs, CMOs, CHROs and other cus ...
  continue reading
 
Welcome to "Relentless Goal Achievers," the podcast that fuels your inner fire and propels you toward purposeful living. Every week, we invite you to join us on a journey that celebrates the extraordinary power of having a goal—one that transcends mere aspirations and becomes the cornerstone of your existence. Join us as we embark on a journey into the heart of goal setting, exploring the psychology, science, and real-life stories behind its transformative power. But this podcast isn't just ...
  continue reading
 
Artwork
 
The Spark! with Shereen podcast show amplifies the voices of the Middle East startup ecosystem. Join Shereen Abdulla as she interviews government officials, entrepreneurs, and investors and about technology and innovation trends. This show was recorded in 2020 and 2021. The information provided is current as of the time of recording each episode. Shereen Abdulla produces business and finance content out of Spark! Studios in Dubai.
  continue reading
 
Artwork

1
Marketing: Art & Science

greg@techstronggroup.com

Unsubscribe
Unsubscribe
Weekly
 
Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies. Join Lisa as sh ...
  continue reading
 
B2B & B2C eCommerce insights, tips, success stories and fails. Where you can learn from OUR experience and become an eCommerce expert. In this podcast Andrew Rogencamp shares his wealth of B2B & B2C business experience to take you on an eCommerce adventure. Each month, you’ll hear from industry experts and meet people just like you – looking to take their business to new heights online. We’d love to hear from you! Connect with Andrew Rogencamp on LinkedIn, or email andrew.rogencamp@commercev ...
  continue reading
 
Artwork

1
Two Geeks and A Marketing Podcast

Roger Edwards and Pascal Fintoni

Unsubscribe
Unsubscribe
Monthly
 
Welcome to Two Geeks and A Marketing Podcast We are your hosts, the two geeks, Roger Edwards and Pascal Fintoni, here to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other vid ...
  continue reading
 
Market With Me Quikly is a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. Presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.
  continue reading
 
Artwork

1
The NTM Growth Marketing Podcast

Andrew Gottlieb, CEO/Founder of No Typical Moments

Unsubscribe
Unsubscribe
Monthly+
 
Welcome to The NTM Growth Marketing Podcast where each week we bring to you a discussion on the latest trends in digital marketing and how you can actually implement these strategies into your organization. Whether it’s Facebook advertising, email marketing or launch strategies, we’re here to bring you actionable insights so your company can continue to advance the human-centered economy with your mission-driven company. We’re going to have executives, authors and experts share content rich ...
  continue reading
 
B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful. Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field. Whether you're crafting your inaugural influencer marketing initiative or ...
  continue reading
 
The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Mur ...
  continue reading
 
The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and sales ...
  continue reading
 
Artwork

1
Pricing College Podcast

Joanna Wells and Aidan Campbell

Unsubscribe
Unsubscribe
Monthly
 
Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
  continue reading
 
The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them. ©2017, Forrester Research, Inc. and/or its subsidiaries. All rights reserved.
  continue reading
 
As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
  continue reading
 
Artwork
 
Mohammed Bin Tarjim is an accomplished communication and marketing expert, known for his prowess as a multipreneur. With two decades of experience, he has honed his skills in strategic marketing, business development, media, social media, and event management. Mohammed's impressive portfolio includes collaborations with various private, government, semi-government, and nonprofit organizations. Throughout his career, he has consistently achieved outstanding results, demonstrating his ability ...
  continue reading
 
Artwork

1
Polyglot Software Development

Krish Palaniappan and Varun Palaniappan

Unsubscribe
Unsubscribe
Weekly
 
We’ve been doing Software Development and Architecture work for a while at Snowpal, and currently have several B2B and B2C products in production. In this podcast, we’ll share our experiences on a regular basis to help you & your teams build great software. The topics covered in this podcast will include Product Management, Project Management, Architecture, Development, Deployment, Security, Release Management, Sales, Marketing, Advertising, and just about everything else an ambitious, fast ...
  continue reading
 
Here’s how to startup. Even when the world goes topsy-turvy. From one home office to another, Zendesk leaders chat with founders, CEOs, and makers on their startup journey. There’s rule-flipping, new dogma and recycling failure into growth. Plus, why customer experience is at the heart of success, as told by people who know unpredictability inside out. (That seems pretty helpful right now.)
  continue reading
 
For entrepreneurs and business owners who want to grow their business with effective marketing plans and tools. If you wish to know more or get in touch, visit us at https://stepstogrowth.com/ If you want to assess your business against the key processes of marketing, to find where you are strong & what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template 1-on-1 Marketing Coaching an ...
  continue reading
 
Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.
  continue reading
 
Welcome to Business Growth On Purpose hosted by Jose Palomino, CEO of Value Prop Interactive. Every week, you'll hear insights from leading B2B growth experts and veteran business owners from around the world. You'll also hear Jose's own insights gained from a few decades of B2B sales and marketing experience. The result is THE show for B2B Owners who are hungry for growth, stuck on a revenue plateau, or just want better ways to deal with the everyday challenges of revenue growth. If you nee ...
  continue reading
 
The Power of Digital Policy is a podcast that teaches you and your organization how to balance the risks and opportunities that come with operating websites, social media, mobile applications, voice assistants, AI and other channels. Through a monthly focus on individual topics, such as accessibility, cookies, copyrights, social media faux pas, data breaches, and data privacy, you will learn how to develop guardrails to maximize digital opportunity and minimize risk. Whether you work for a s ...
  continue reading
 
Artwork

1
Bits and Bytes by Byteworks

Matthew P. Scott and Joey Wenzler

Unsubscribe
Unsubscribe
Monthly
 
A Broad array of topics in the technology space Informative, relevant, and engaging. Without the self-serving narrative. We aim to share industry best practices, drive awareness, and discuss what thought leaders share. Companies or manufacturers often only focus on their area of interest, which is short-sighted, limiting, and siloed. Our diversity and partner network offers substantial, informative value. Similar challenges and growth aspirations exist in the b2b and b2c space. This podcast ...
  continue reading
 
Artwork

1
MAKING IT TO MARKET - WITH DAHLIA KELADA

Making it to Market - Dahlia Kelada

Unsubscribe
Unsubscribe
Monthly
 
On the "Making it to Market" podcast, we discuss everything about brand inception and product/service creation through to commercialization. Industry experts and business owners are invited to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology.
  continue reading
 
Welcome to Innovation with Mark Peter Davis, a podcast dedicated to innovation, truth, and education. Through fireside chats with entrepreneurs, industry leading executives, and creative minded business folk, I'll highlight the society altering transformations that are happening all around us while providing crucial entrepreneurial advice. Pickup tips from founders who sold their company for hundreds of millions of dollars. Discover how everyday materials and goods are being reinvented by sc ...
  continue reading
 
Artwork

1
B2B From A2Z Podcast

Antonio T Smith Jr

Unsubscribe
Unsubscribe
Monthly+
 
Welcome to the B2B From A2Z Podcast. Here, you will find real tips, real data, real facts, and real training. This podcast is not meant to be the #1 Podcast in the world, it is meant to give your #1 Resource for putting money into your pocket and prestige into your company. Let’s start adding value to your life in 5, 4, 3, 2, 1…
  continue reading
 
Loading …
show series
 
Ben Ryan is the Marketing Manager at Transact Campus, which simplifies campus payments and commerce for higher education institutions, offering products ranging from mobile ordering to NFC wallets. Focused on marketing directly to students, faculty, and parents, Ben brings a fresh perspective to B2B and B2B marketing with a solid grasp of both worl…
  continue reading
 
In this episode of the Aspiration Marketing Podcast, I delve into the critical process of finding your podcast niche, whether you're a B2B or B2C brand. With the podcasting landscape saturated with diverse content, standing out requires a strategic approach. We'll explore how identifying a clear niche can attract a dedicated audience, strengthen yo…
  continue reading
 
In this episode of Do This, Not That, host Jay Schwedelson discusses current marketing trends, innovative promotional campaigns, and provides tips for leveraging Halloween in marketing strategies. He also touches on NASA's influencer program and shares some celebrity gossip. ================================================================= Best Mom…
  continue reading
 
In this episode, Bianca Galan, a product marketer at AdTheorent, joins Louise Liu to share her experience of launching products internationally. Bianca discusses the keys to the team's successful product launches and the specific challenges they had to overcome. For more information, please check out Bianca's article "Proven Best Practices to Turbo…
  continue reading
 
If you have been following our show for some time, you know we love to have experts and owners share their ideas earned through working with B2B owners. One of the topics we love to cover is branding. Our expert today is Kim Rozdeba. Kim is an author, blogger, and branding guru who has guided some of the Fortune 500's oldest and most iconic brands …
  continue reading
 
Takeaways: - Enjoyment fuels achievement, not just hard work. - Testing business hypotheses quickly is crucial for success. - Fear should not hold you back from making decisions. - Prioritize moments over milestones for a fulfilling life. - Decision-making is a skill that can be improved. - You can achieve more with the skills you already have. - C…
  continue reading
 
In this episode, ⁠Christoph Steinlehner⁠ discusses the challenges faced by product managers, including endless discussion cycles and the importance of visual communication. He emphasizes the need for effective meetings, collaboration between product managers and developers, and the role of prototyping and user feedback in product development. Chris…
  continue reading
 
Art & Science, CMO Advisor Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the MarTech stack is influencing the UiPath brand.…
  continue reading
 
OSI Digital VP of Marketing Karen Dosanjh joins CMO Advisor and host Lisa Martin on this episode of "Marketing: Art & Science." Karen, who was recently honored as one of BC Business magazine's "Women of the Year" in the entrepreneurial leader category, shares how MarTech, communications, and relationships helped her transform OSI Consulting into OS…
  continue reading
 
In this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates. ===============================…
  continue reading
 
In this episode, host Jay Schwedelson interviews Teddy Cheek, a marketing leader at The Escape Game, about effective SEO strategies and practices. They dive into common SEO pitfalls, the importance of optimizing website performance, and insights from a recent Google algorithm leak. Teddy also shares his journey from being a musician to leading mark…
  continue reading
 
This week's show is entitled, "How Data and Storytelling Impacts All of Sales, Brand and Marketing" and my guest is Mark Nardone, CMO at PAN. Tune in to Learn: How storytelling differentiates brands, builds trust, and creates emotional connections with customers in B2B Why companies are reinvesting in storytelling to foster deeper engagement and gr…
  continue reading
 
Inga Finneke is the Marketing Director at Codal, which specializes in cutting-edge, data-driven strategies and solutions for enterprise brands and technology providers. With over a decade of experience in event management, branding, product marketing, and PR, Inga has a track record of designing strategic marketing programs and spearheading initiat…
  continue reading
 
Every business owner's dream is a culture where every member of the team is continuously improving. But that is never an accident. It's a culture. Our guest today is Paul Vragel, Founder of 4aBetterBusiness. His specialty is helping organizations implement processes where all members of the team are always seeking improvement and he helps create a …
  continue reading
 
Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam! So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop long-term customer relationships? Business consultant and author Ed Forteau helps service providers, en…
  continue reading
 
In this episode, ⁠Krish Palaniappan⁠ interviews ⁠Andrew Brooks⁠, co-founder of ⁠contextual.io⁠, an AI orchestration platform. The episode includes a live demonstration of the platform, showcasing its features, user interface, and capabilities for integrating AI solutions into business processes. They discuss the functionalities and features of Cont…
  continue reading
 
Welcome to the latest episode of Sit Down Startup! Today, host Adam O'Donnell sits down with Tigran Sloyan, an MIT alumnus and the co-founder and CEO of CodeSignal, to discuss his remarkable journey to the forefront of innovation. Uncover the invaluable insights Tigran gained about resilience, adaptability, and the necessity of continuous product e…
  continue reading
 
In this episode, Peace Attah, a Product Marketing Manager at Rayda, joins Louise Liu to share her best practices for navigating the first 90 days as a product marketer. Peace discusses how to build strong relationships, gain a deep understanding of your product, and create a plan that balances quick wins with long-term growth. For more a complete s…
  continue reading
 
In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in his "Ask Us Anything" segment. He offers insights on email marketing challenges and shares his personal approach to staying in touch with friends. ================================================================= Best Moments: (01:15) In-N-Out Burger …
  continue reading
 
In this conversation, ⁠Daniel Mawdsley⁠, founder of ⁠Skill Society⁠, discusses the innovative approach his company is taking to revolutionize the hiring process through AI-driven assessments. He emphasizes the importance of identifying real problems in the market, understanding product-market fit, and the significance of creating a minimum viable p…
  continue reading
 
In this episode, we're talking about one of my favourite subjects; innovation. And who better to talk about it with than Mauro Porcini, who's the Chief Design Officer at PepsiCo, who is also the author of “The Human Side of Innovation”. We talk about what it takes to make innovation that succeeds, and importantly, what characteristics of people can…
  continue reading
 
💡 Mariana Cogan, CMO at Hexagon Manufacturing Intelligence, dives deep into her philosophy of achieving marketing success by thinking like an investment banker. She discusses strategic alignment with sales, maximizing the quality of leads, and her human-to-human (H2H) marketing approach. She also highlights innovative tools to boost sales efficienc…
  continue reading
 
David: When we talk about learning from failure, it doesn’t just have to be our failures. We can learn from the failures of others. Jay: Oh yeah. David: We can learn from the failures of our friends, our family, our parents, our children. We can learn from any type of failure that we meet along the way. And when we do that, when we learn from other…
  continue reading
 
What if your customer data could be the key to transforming your business? Join Jeannie Walters as we explore ways to turn overwhelming data into actionable insights. This episode starts with examining your approach to customer data, setting clear objectives like improving customer retention to make your data analysis meaningful and targeted. We ta…
  continue reading
 
In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies. ========================================= Best Moments: (00:34) Introduction of guest Natalie Marcotullio and her role at Novatic (01:30) Overview of Novatic's h…
  continue reading
 
In this episode of What's Up This Week from the Do This, Not That podcast, host Jay Schwedelson discusses current trends and news in marketing, business, and pop culture. ================================================================= Best Moments: (00:28) Rise in digital ad costs due to the upcoming presidential election (02:02) Increased weeken…
  continue reading
 
Come for the accent, stay for the insight! Today's guest comes to us from Australia: Oscar Roche of TWI Institute. In today's episode, we will discuss a different way of thinking about getting projects done in organizations. The dialogue will stretch your thinking and challenge your assumptions about the best ways to really get things done. Oscar b…
  continue reading
 
Is fear or hope the ultimate tool in marketing? We reflect on our own experience of dropping a podcast episode, spotlighting the crucial lesson of recognizing and steering clear of sunk cost bias. Then, we shift gears to the rollercoaster world of reality TV. Our conversation turns to Hulu's "Secret Life of Mormon Wives," a show that smartly piggyb…
  continue reading
 
In this engaging conversation, ⁠Krish Palaniappan⁠ and ⁠Ivan Gekht⁠ delve into the concept of business agility and its significance in the modern world. They explore the differences between business agility and agile software development, the importance of mindset, and the challenges of implementing agile practices in teams. Ivan shares insights on…
  continue reading
 
“At the end of the day, it’s about making that employee experience as great as we can.” -Thom Robbins Thom Robbins is the Director of Marketing for PeopleReign, a SaaS platform that automates IT and HR employee service and reduces call volume by 65%. Thom is a Sales and Marketing guru. He has been working with many startups over the past 10 years, …
  continue reading
 
💡 Stephanie Bunnell, SVP of Marketing at Aki Technologies, shares valuable insights into the innovative world of unexpected growth strategies, revealing the intricate connections between business practices, brand perception, and overall company success. Her expertise illuminates how a brand is significantly influenced by the perceptions and voices …
  continue reading
 
In this episode of the Aspiration Marketing Podcast, we explore the transformative power of AI in content creation. From speeding up the writing process to overcoming writer's block, AI tools can significantly enhance your efficiency and creativity. Discover how AI can help you generate personalized content at scale, improve quality, and optimize f…
  continue reading
 
It was Jeff Bezos who first said “your margin is my opportunity”, and the Andy Jassy regime continues that strategy as Amazon continuously adjusts vendor terms to maximize profitability and win the price war. Amazon consultancy Consulterce and our friends at Stratably recently teamed up on a survey of brands about their Amazon relationship. Martin …
  continue reading
 
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies, algorithm changes, and travel habits. They share insights on adapting to platform updates and finding trends in the digital marketing landscape. ================================================================= Best Moments: (00:31) Discussi…
  continue reading
 
💡 Rhiannon Staples, CMO of GWI, highlights the critical need to align the executive team around the Ideal Customer Profile (ICP). She emphasizes the value of using data to define the ICP and ensuring that this alignment spreads across all business functions. She also discusses how marketers play a key role in improving the customer journey and crea…
  continue reading
 
Dive into the fascinating world of artificial intelligence with the latest episode of the Aspiration Marketing Podcast, titled "What is Behind HubSpot AI?" Join me as I peel back the curtain on how HubSpot leverages AI to supercharge marketing efforts. Discover the magic of AI-powered personalization, smart segmentation, and dynamic content creatio…
  continue reading
 
Ever wondered why your meticulously crafted email campaigns sometimes fall flat? In this episode of the Aspiration Marketing Podcast, I delve into the crucial role that email send times play in determining open rates. Discover why timing matters, the best days and hours to send emails, and how industry benchmarks can guide your strategy. Learn abou…
  continue reading
 
Join me on the Aspiration Marketing Podcast as we dive into the world of lo-fi content in influencer marketing. In this episode, What is Lo-Fi Content and How Does it Work in Influencer Marketing?, we explore why consumers crave authenticity over polished perfection. I'll discuss how lo-fi content—unpolished, minimally edited videos and photos—capt…
  continue reading
 
In this episode, Kristina talks with international attorney Joe Dehner to explore the evolving landscape of data privacy and cybersecurity. With over 50 years of experience in global law, Joe shares his insights on how businesses can navigate complex legal frameworks, the importance of building privacy-centric infrastructures, and how organizations…
  continue reading
 
In this episode of the Aspiration Marketing Podcast, I dive into the crucial first step of running a SWOT analysis: capturing your brand's strengths. Discover how identifying your unique strengths can give you a competitive edge, boost customer loyalty, and enhance employee engagement. I'll guide you through practical methods like brainstorming ses…
  continue reading
 
In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging concept of AI trigger words in email marketing and their potential impact on email prioritization in inboxes. He also touches on upcoming TV shows and promotes the Guru Conference. ================================================================= Best Moments: (00:40)…
  continue reading
 
In this episode, host Jay Schwedelson interviews Dave Gerhardt, founder of exitfive, about how to build thriving online communities and manage the balance between entrepreneurship and personal life. ================================================================= Best Moments: (00:40) A look into Dave’s professional journey, from Drift to Privy, a…
  continue reading
 
In this episode of the Aspiration Marketing Podcast, I delve into the transformative power of podcasts for lead generation. With traditional advertising losing its edge, podcasts offer a unique opportunity to connect with a massive, engaged audience. I'll explore how podcasts can help you build trust, establish authority, and convert listeners into…
  continue reading
 
In this episode of the Aspiration Marketing Podcast, I dive into the world of sales battle cards and how they can transform your sales strategy. Ever felt unprepared during a sales call? Sales battle cards are your secret weapon, offering quick access to essential product knowledge, competitor insights, and objection-handling strategies. Learn how …
  continue reading
 
We kick off a new season by sitting down with Patrick Butler, the CEO of BizDefender. Patrick, a seasoned founder with deep technical expertise, discusses his latest venture, BizDefender, a company co-founded with Interplay. BizDefender addresses the growing epidemic of fraud targeting small and medium-sized businesses. The conversation delves into…
  continue reading
 
Welcome to a special episode of Business Growth on Purpose from when Jose was a guest on the Conversational Selling Podcast. Business owners often struggle to connect their strategy, marketing, and sales efforts. Jose is an expert in understanding how opportunities convert into revenue, diagnosing, and removing obstacles preventing the flow of oppo…
  continue reading
 
In this episode, Krish and ⁠Varun⁠ discuss the new features of iOS 18, focusing on customization options for the home screen and lock screen, enhancements to the torch app, a revamped control center, improvements in the photos app, and new functionalities in the calculator and notes apps. They provide insights into how these features enhance user e…
  continue reading
 
This week's show is entitled, "Sales Strategies that Unleash the Power of AI" and my guest is Jeb Blount, CEO of Sales Gravy, Inc and the co-author of a new, best-selling book: "The AI Edge" Tune in to: Discover how AI is revolutionizing B2B marketing and sales. Learn why AI-generated emails could harm your brand. Find out how to leverage AI for sm…
  continue reading
 
Loading …

Quick Reference Guide