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Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.
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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
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The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline.
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Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
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Welcome to Two Geeks and A Marketing Podcast We are your hosts, the two geeks, Roger Edwards and Pascal Fintoni, here to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other vid ...
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Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each o ...
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI. In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content. Learn m ...
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How do we do this customer experience thing anyway? Join award-winning customer experience (CX) expert Jeannie Walters as she answers real questions from overwhelmed leaders! Let's turn ideas into ACTION! From company culture to employee experience (EX) to customer service, Jeannie wants to help you demystify the process for enriching the customer experience. With over 20 years investigating the best and worst in CX, this international keynote speaker has heard it all... and now she's here t ...
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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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Podcast by Halley Gray | Evolve and Succeed
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Learn the latest Business updates in the tech world.
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Welcome to Mission Control presented by RocketCart. Mission Control is for the passionate, in-the-weeds C-suite entrepreneur looking to supercharge their growth and strategy. Join hosts Dave and Alex as they sit down with top marketing and business professionals to provide brands with actionable tactics to scale their business and navigate their growth to the upper echelons of eCommerce domination.
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One idea every week to help you build stronger relationships with your customers and increase your sales.
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Customer service, done right, can be your company’s single, biggest, competitive advantage. Join Customer Service Authority and best-selling author, John DiJulius, as he interviews leaders who are revolutionizing their industries. Hear their successes, and sometimes failures, that built best practices for exceeding expectations and gaining market share. Plus learn how these practices can be applied to your B2B or B2C business. Each episode provides CEOs, CXOs, COOs, CMOs, CHROs and other cus ...
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The Spark! with Shereen podcast show amplifies the voices of the Middle East startup ecosystem. Join Shereen Abdulla as she interviews government officials, entrepreneurs, and investors and about technology and innovation trends. This show was recorded in 2020 and 2021. The information provided is current as of the time of recording each episode. Shereen Abdulla produces business and finance content out of Spark! Studios in Dubai.
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Chris Schaeffer, Certified Google Ads Specialist
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Micro models https leasing, lending, crediting C2C, B2C, B2B & H2H sites
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Startup, Product, Growth, Sales & Strategy Insights for Entrepreneurs.
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An Exactius Production. We talk to experts about how to scale companies.
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B2B & B2C eCommerce insights, tips, success stories and fails. Where you can learn from OUR experience and become an eCommerce expert. In this podcast Andrew Rogencamp shares his wealth of B2B & B2C business experience to take you on an eCommerce adventure. Each month, you’ll hear from industry experts and meet people just like you – looking to take their business to new heights online. We’d love to hear from you! Connect with Andrew Rogencamp on LinkedIn, or email andrew.rogencamp@commercev ...
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Market With Me Quikly is a podcast to inform, educate and assist B2C marketers in doing their jobs just a little bit better. Presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.
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This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
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The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Mur ...
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A Broad array of topics in the technology space Informative, relevant, and engaging. Without the self-serving narrative. We aim to share industry best practices, drive awareness, and discuss what thought leaders share. Companies or manufacturers often only focus on their area of interest, which is short-sighted, limiting, and siloed. Our diversity and partner network offers substantial, informative value. Similar challenges and growth aspirations exist in the b2b and b2c space. This podcast ...
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Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
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The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and sales ...
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The Jack Rants with Modern Bankers – your essential guide to the dynamic world of finance and banking. Explore trends, insights, and innovations with industry experts, covering digital transformation, fintech, sustainable investing, and regulatory shifts. Whether you're a seasoned professional or curious about global economics, tune in for actionable advice and captivating stories. Stay ahead in the modern financial landscape – subscribe now for valuable insights and expert perspectives.
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Learn how other SaaS founders grew their business and hit important milestones: - Fundraising - First customer - First enterprise customer - Acquisition & exit
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Welcome to "Relentless Goal Achievers," the podcast that fuels your inner fire and propels you toward purposeful living. Every week, we invite you to join us on a journey that celebrates the extraordinary power of having a goal—one that transcends mere aspirations and becomes the cornerstone of your existence. Join us as we embark on a journey into the heart of goal setting, exploring the psychology, science, and real-life stories behind its transformative power. But this podcast isn't just ...
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Conversations with industry experts, tech leaders and masters in e-commerce that reveal the secrets of their success, and the most important lessons they learned while creating an impact with their business.
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Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.
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The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them. ©2017, Forrester Research, Inc. and/or its subsidiaries. All rights reserved.
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As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
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Mohammed Bin Tarjim is an accomplished communication and marketing expert, known for his prowess as a multipreneur. With two decades of experience, he has honed his skills in strategic marketing, business development, media, social media, and event management. Mohammed's impressive portfolio includes collaborations with various private, government, semi-government, and nonprofit organizations. Throughout his career, he has consistently achieved outstanding results, demonstrating his ability ...
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Enter the realm where creativity and analytics converge, giving rise to a cutting-edge webcast, ’Marketing: Art and Science.’ This isn’t your typical business discourse; it’s an exploration of the fusion of artistry and science that defines modern marketing. Hosted by Lisa Martin, this captivating show features conversations with the industry’s top-tier CMOs and SVPs of B2B and B2C Marketing that explore customer conversion, revenue growth and innovative marketing strategies. Join Lisa as sh ...
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For entrepreneurs and business owners who want to grow their business with effective marketing plans and tools. If you wish to know more or get in touch, visit us at https://stepstogrowth.com/ If you want to assess your business against the key processes of marketing, to find where you are strong & what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template 1-on-1 Marketing Coaching an ...
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Here’s how to startup. Even when the world goes topsy-turvy. From one home office to another, Zendesk leaders chat with founders, CEOs, and makers on their startup journey. There’s rule-flipping, new dogma and recycling failure into growth. Plus, why customer experience is at the heart of success, as told by people who know unpredictability inside out. (That seems pretty helpful right now.)
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Here, thunder::tech will share with you videos of integrated marketing splendor.
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People who work in product management are on a constant learning journey. Markets are dynamic. Customer needs are transient. Technologies evolve. The ways in which we work changes. We must learn and adapt along the way. Product Voices is a forum to share practical, real-world stories about how to learn and grow in important areas in product management. Learn from the best voices in product management.
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Podcast by Matchnode Digital Marketing
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Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for break ...
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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
Mike Gelb
The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech ...
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On the "Making it to Market" podcast, we discuss everything about brand inception and product/service creation through to commercialization. Industry experts and business owners are invited to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology.
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Akash Chaudhary is a Performance-driven Google Certified Marketing Professional with a successful track record of Delivering 3.5billion INR business in the last 12 years for B2B & B2C groups. Please keep in touch to learn free of cost that I've learned from Industry Experts.
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Welcome to Innovation with Mark Peter Davis, a podcast dedicated to innovation, truth, and education. Through fireside chats with entrepreneurs, industry leading executives, and creative minded business folk, I'll highlight the society altering transformations that are happening all around us while providing crucial entrepreneurial advice. Pickup tips from founders who sold their company for hundreds of millions of dollars. Discover how everyday materials and goods are being reinvented by sc ...
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B2B influencer marketing feels like the Wild West right now. The code isn't cracked, and success strategies are elusive. However, in B2C, influencer marketing is a revenue powerhouse—repeatable, scalable, and impactful. Through this podcast, we'll dissect influencer marketing campaigns and programs, forge lasting partnerships that foster audience trust, and glean insights from top leaders and influencers in the field. Whether you're crafting your inaugural influencer marketing initiative or ...
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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top busin ...
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How Choosing the Best Food for Your Dog Can Add Years to Their Life & The Problem with The Legacy Pet Food Market with Terri Rockovich, Co-Founder & CEO of Jinx
58:55
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Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/ Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies. Thank you Jerry Staub for the intro to our guest today is Terri Rockovich, Founder & CEO of Jinx. Jinx is a dog food brand that offers premium kibble, homemad…
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Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently! Try Opteo for free for 28 days - https://o…
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SPECIAL LIMITED SERIES: ===> 😮NEW TEST ideas B2B & B2C during HOLIDAY SEASON!(➡️NOT BLACK FRIDAY DEAL Offers!) 🚽 <=== | BATHROOM Break #27 (COLLAB: The Marketing Millennials + Do This, Not That)
11:04
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss holiday marketing tactics that go beyond Black Friday and Cyber Monday. They share insights for both B2B and B2C marketers, emphasizing the importance of maintaining marketing efforts during the holiday season. ====================================================…
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The Power of AI in Pricing Optimization for B2B and B2C Markets with George Boretos
29:22
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George Boretos has over 25 years of professional experience in leadership positions in the enterprise software market, a deep understanding of AI technologies, and a successful journey as an entrepreneur launching three startups and raising $9mn in Seed & Series A funding, working with Fortune 500 and other customers worldwide. His most recent ende…
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Reimagining Storytime: Wendy's Mission to Reinvent Reading for Kids
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27:45
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What if I told you there’s a way to make reading as entertaining and interactive as video games and social media? Wendy - an innovative new app that’s transforming how kids engage with stories - is doing just that. They’re creating a platform to compete in today’s captivating, fast-paced media landscape, and on this week’s ep I chat with Lance Neuh…
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Blogcast: Mastering the Good-Better-Best Strategy: A Guide to Increasing Win Rates and Revenue
12:37
12:37
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This is an Impact Pricing Blog published on September 12, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/mastering-the-good-better-best-strategy-a-guide-to-increasing-win-rates-and-revenue/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com…
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Ep. 222: STOP WAITING! 🛑 Make 2025 YOUR Year! No Plan = Great Plan! 🏡 And I DON’T TALK TO MY NEIGHBORS! Jay’s Scoop
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In this episode of Do This, Not That, host Jay Schwedelson emphasizes the importance of taking action and getting started on your goals, rather than waiting for the perfect moment. He shares insights on how successful companies often begin with simple ideas and evolve over time, highlighting that having a detailed plan isn't always necessary to ach…
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Ep. 221 - GUEST: USA TODAY BESTSELLER! "7 Rules of Self Reliance" with Maha Abouelenein AUTHOR🚦STOP WAITING FOR PERMISSION AND TAKE CONTROL OF YOUR LIFE!💯
21:26
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In this episode of Do This, Not That, host Jay Schwedelson interviews Maha Abouelenein, author of the bestselling book "7 Rules of Self Reliance". They discuss the importance of self-reliance in personal and professional development, how to overcome self-doubt, and the value of building a strong reputation. =========================================…
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69. How Small Businesses Can Stay Ahead in Today’s Market with Technology | Tighe Greenhalgh, President of Central Components
30:42
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Small businesses are said to be the heart of our communities. They are what laid the groundwork for the kind of massive success now seen by the likes of companies such as Amazon and Walmart. Yet, today, many small businesses are waning under their shadow and continuing to struggle in order to stay relevant, growing, and successful amongst these gia…
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179: Turning Your Contact Center into a Relationship Center
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Dave Murray, VP of Consulting at The DiJulius Group, discusses three ways to turn your current contact center into a center focused on building and maintaining customer relationships. Here are the three things we need to focus on: Finding Negative Cues—Negative cues exist everywhere when it comes to customer experience, but especially in contact ce…
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[$30M Raised] Transforming Legal Tech: Spellbook Co-Founder & CEO Scott Stevenson on Achieving Product-Market Fit
24:18
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Welcome back to Sit Down Startup! In this week's episode, host Adam O'Donnell sits down with Scott Stevenson, co-founder and CEO of Spellbook, the first generative AI copilot for lawyers, to discuss his remarkable journey in the legal tech space. Uncover the invaluable insights Scott gained about resilience, the struggles of achieving product-marke…
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Ep. 220 - EASY 145% INCREASE in Performance!?!😮 Content Marketing TEST! 🍷 Wine knowledge👎 Ask Us ANYTHING
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In this episode of Do This, Not That, host Jay Schwedelson discusses upcoming trends in content marketing and answers questions from listeners in an "Ask Us Anything" segment. ================================================================= Best Moments: (01:04) Question from Ella about content marketing changes for 2025 (02:29) Concept of making …
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Standard vs. Custom HubSpot-Salesforce Integration
26:49
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Running a Salesforce-HubSpot go-to-market stack is one of the most common tech setups in businesses today. Many businesses manage it using HubSpot's native Salesforce integration. But some businesses instead choose to build their own custom integration. Why would they do that? Should your company consider custom-building your HubSpot-Salesforce int…
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Each time we’re handling objections in sales, we should get better at it. Every sales call you have, every objection you ever receive, if you’re able to document the primary questions and objections and concerns that you get, and you can properly document your best responses to that — the ones that have gotten you the best results — now you build u…
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Turning Negative Feedback Into Actionable Insights
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13:27
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What if you could turn every customer complaint into a stepping stone for innovation? In this episode, we explore the untapped potential of negative feedback to revolutionize your business. Discover how reframing customer complaints can enhance relationships and uncover opportunities for growth. We'll explore some strategies to categorize and analy…
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Episode 56: Sahil Sethi - Product Marketing Level Up
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In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to discuss the attributes and qualities that define great product marketers. Sahil also shares his thoughts on how to hone the skills of velocity and integrated marketing in practice. Listen to the full i…
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In this episode of Product Voices, we engage in an in-depth discussion about the evolving landscape of product management and the challenges it faces in what we term the "new age of product." Two exceptional guests, Tara Goldman and Mackenzie Hughes, who bring decades of experience in leading product teams and navigating the complexities of the tec…
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Building Genuine Connections in Influencer Marketing with Kwame Appiah | Ep 36
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In this episode of Stop the Scroll, host Brianna Doe interviews Kwame Appiah, head of influencer engagement and events at Later, and former contestant on the reality show Love is Blind. They discuss the realities of content creation, brand partnerships, and the importance of personal connections in influencer marketing. ============================…
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Ep. 219 - NEW DATA! 🆕 POST ELECTION - MARKETING is Back to NORMAL!⁉️What’s Up THIS WEEK ==> AND…Wicked Movie FAIL!
8:14
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In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related consumer behavior, and interesting industry news. He also shares insights on content performance and upcoming events. ================================================================= Best Moments: (01:01) Post-election m…
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Why Your Marketing Strategy Is Failing and How to Fix It With Layne Cox of Union
48:15
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In this episode, we reveal how to balance short-term wins with long-term goals, handle budget constraints, and build a winning marketing team. Plus, learn why instinct is crucial and how AI fits into your marketing toolkit. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast News…
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🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰
3:37
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In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’ll outline the three proven paths to boost long-term retention: harnessing daily habits, fostering social connections, and delivering deep content. Tune in to discover how these strategies can drive no…
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The Future of Shopping is Nearer Than You Think, with Natalija Pavic, Sr. Product Marketing Manager for Commerce Cloud at Salesforce
42:37
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Sometimes talking about the Future of Shopping, in capital letters, can be so annoying. Well, thanks for telling me someday we will be flying like the Jetsons, look it up GenZ, but what good does that do me now? That’s why it was so satisfying to talk about the near future of shopping - the cool, impactful experiences that are being created now by …
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The Infinity Effect: Value Creation from Every Level of Your Company with Mark Boundy
30:05
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Mark Boundy is a business builder, sales leader, author, coach, consultant, teacher…and Chief Clarity Officer…he has grown businesses in a variety of industries using a relentless focus on customer-perceived value. In this episode, Mark discusses the importance of aligning every employee's actions with customer value, emphasizing that every touchpo…
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SPECIAL LIMITED SERIES: ===> EASY CHATGPT Tips and Tricks for MARKETING <=== | BATHROOM Break #29 (COLLAB: The Marketing Millennials + Do This, Not That)
10:01
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss various AI tricks and hacks using ChatGPT for both professional and personal use. They share their experiences and provide practical tips on leveraging AI tools for marketing, content creation, and everyday life. ==================================================…
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Blogcast: Uncover Hidden Profits with Our Opportunity Signals Worksheet
2:55
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This is an Impact Pricing Blog published on September 5, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/uncover-hidden-profits-with-our-opportunity-signals-worksheet/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impac…
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Ep. 218- 28% INCREASE! ⬆️ What is FONF? (Fear Of Not First!) 🛍️ My HOLIDAY BUYING GUIDE! Jay’s SCOOP
10:50
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In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging trend of FONF (Fear of Not being First) in marketing and how it's replacing the traditional FOMO (Fear of Missing Out) approach. He provides actionable tips for both B2B and consumer marketers to leverage this new consumer behavior in their campaigns. ================…
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Ep. 217- GUEST: 🛳️ Norwegian Cruise Line EMAIL PERSONALIZATION and WELCOME SERIES TIPS with Damara McKoy FROM NCL!
15:43
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Damara McKoy, a key member of the digital marketing team at Norwegian Cruise Line. They discuss Norwegian's approach to email marketing, personalization, and the company's recent rebranding efforts. ================================================================= Best Moments: (02…
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John DiJulius, Chief Revolution Officer, interviews Matthew J. Weiss, a lawyer, entrepreneur, filmmaker, public speaker, and author. In 2006, Weiss heard a story about an incredible hero who would transform his life. This led him on a six-year journey to make his award-winning film Man in Red Bandana. Learn: How Matt went from lawyer to filmmaker W…
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How Do Real Photos Attract Relevant Buyers?
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Professional photos can be the deciding factor when clients choose between experts. John A. Demato, a visual storytelling expert who works with speakers, authors, and consultants, explains why authentic photos can be a real game-changing difference-maker for their business. Today, he'll share how strategic photography builds meaningful and impactfu…
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The one about AI and Trust, The P for Product and Salem’s Lot - TG121
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1:04:20
The one about AI and Trust, The P for Product and Salem’s Lot - TG121 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:48 Content Spotlights ROGER: Product is the P all marketers should strive t…
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Alloy Labs…at the Center of Banking Excellence
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In this episode of Jack Rants with Modern Bankers, Jason Henrichs, CEO of Alloy Labs Alliance and I discuss Technology, AI, Innovation, Marketing and how a consortium of 90 community banks is collaborating to create new opportunities to serve customers in a rapidly changing banking landscape. Thanks to our friends at @RelPro and @Vertical IQ for be…
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Ep. 216 - ELECTION Marketing Tactics that WORK for REGULAR CONSUMER AND BUSINESS MARKETERS?🦃How I prepare to EAT EVERYTHING on Turkey Day! (and YES to STRETCHY PANTS!) Ask Us ANYTHING
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In this episode of Do This, Not That, host Jay Schwedelson tackles both work-related and lighthearted questions in the "Ask Us Anything" segment. He shares insights on effective marketing tactics inspired by political campaigns and discusses his personal Thanksgiving preparations. ================================================================= Be…
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If you’re in a situation where you know you need to get more leads — you need to generate more and better leads — there are very specific ways of doing it. One of the things that we do with our clients is we focus on, what are the different methods of lead generation that they’re currently using? What are some of the methods they could be using, if…
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LinkedIn Sales Success Stories and Case Studies
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26:28
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Jack Hubbard and Brynne Tillman delve into the enduring role of banking in America's economy, highlighting its evolution from ledgers to cutting-edge technology. With insights from over five decades in the industry, Hubbard shares stories and strategies that help foster trust-based sales cultures. Brynne offers a detailed framework for crafting com…
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Tune in to this CX Pulse Check as we uncover the vital role of communication in driving customer experience transformation. Tamsen Webster, founder of the Message Design Institute, sits down with Jeannie Walters to reveal how communication missteps often hinder change, drawing insights from Tamsen’s latest book. Through examples across industries, …
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EP. 105 Unlocking Ad Success: How Creative Drives Conversions
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55:19
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Ever wondered why some video content hooks you instantly, while others pass by unnoticed? We’ve cracked the code on crafting engaging videos by testing different hooks, using quirky observations like our everyday habit of asking questions just for the sake of politeness. From personal updates such as embarking on a multivitamin regimen to brace for…
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Ep. 215- What’s Up THIS WEEK==> NEW DATA: IMPACT of iOS 18 for EMAIL MARKETING! + Election Hurts SMS! 🎲♟️My Scrabble Rules!
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In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related SMS marketing, and the impact of Apple's iOS 18 update on email marketing. He also shares some personal thoughts on board games and TV shows. ================================================================= Best Moments:…
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Exploring the Creator Economy with Jayde Powell | Ep 35
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In this episode of Stop the Scroll, host Brianna Doe interviews Jayde Powell, a content creator and marketer, about her experiences in influencer marketing, social media strategies, and the creator economy. They discuss the nuances between creators and influencers, pricing strategies, and the untapped potential of LinkedIn as a platform for creator…
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Unlock the Ultimate Strategy for Startup Success with Growth Marketer and GTM Advisor Michael Newman
34:06
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Supercharge your startup's strategy! Learn how to effectively set performance targets, use AI tools for initial metrics, and align your team for ultimate market success. Plus, get insights on overcoming budget constraints and staying agile in a competitive landscape. And don't forget! You can crush your marketing strategy with just a few minutes a …
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🔦What really drives conversions & performance? Spoiler: It’s not context 🎈
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In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing networks that leverage purchasing data perform better and how to prioritize these networks over context-bas…
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Become a Beloved Brand, with Andrea Leigh, Founder & CEO, Allume Group
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Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the pod…
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Value-based Pricing and Willingness To Pay, What’s the Difference? with Steven Forth
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Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode, Steven emphasizes the importance of shaping willingness to pay by understanding and communicating real value to customers. He also highlights the role of AI and context-d…
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Following these simple steps you can get your ad to rank first on Google. It is easy to make a mistake in the very complex Google Ads system and waste a lot of money trying to accomplish a high ranking ad, but if you follow my formula you will find the process to be straightforward and easy. Try Opteo for free for 28 days - https://opteo.com/psp Ch…
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This is an Impact Pricing Blog published on August 29, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/better-stories-better-pricing/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Emai…
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Ep. 214- LOSERS and WINNERS!🧪Tests We TRIED! 🥫SPAM Eating, Dead or Alive? - Jay’s SCOOP
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In this episode of Do This, Not That, host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts. ============================…
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Ep. 213- GUEST: SNOOZE in EMAIL? Send Time OPTIMIZATION not great? w/ TOP Email DELIVERABILITY Expert! 🧠 GUY HANSON VP @ Validity 🧠
24:22
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights. ================================================================= Best Moments: (01:36) Guy's journey into the email marketing industry (05:27) Dif…
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68. Why High Quality Furniture is Worth the Investment | Luis Ruesga, CEO of Zuo Modern
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According to research by Fortune Business Insights, the furniture market size in the US will reach an estimated value of 130 billion dollars by 2032. What is it about the industry that drives this kind of demand? How does a successful furniture designer and distributor like Zuo Mod weigh in on the market, or the manufacturing? How do they approach …
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In this episode of Jack Rants with Modern Bankers, bestselling author, Larry Levine and I discuss Larry's journey from start to present along his "Selling from the Heart" journey.Larry shares some practical ideas on authenticity, avoiding the empty suit syndrome and true relationship development. We also dive into his latest bestseller, “Selling in…
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Explore the dynamic intersection of B2B and B2C strategies on LinkedIn with host Jack Hubbard and guest Brynne Tillman. Delve into tactics for bankers to leverage LinkedIn for connecting with both business and consumer clients, and discover ways to create valuable referral partnerships. Learn the significance of a tailored LinkedIn profile, strateg…
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How Much Equity Should You Give Early Employees? A Guide to Structuring Your Startup’s Cap Table to Fuel Growth and Attract Investors
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26:51
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This week, Phuong and I dive into one of the most crucial yet often perplexing aspects of startup formation: cap table construction and equity distribution. If you're setting up a startup or restructuring your cap table, this conversation is a must-listen. We discuss the essentials of setting up a cap table that aligns with industry norms, aiming t…
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