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Keith Bevans, partner and global head of consultant recruiting at Bain & Company, dives deeper into the stories of some extraordinary Bain people, from their perspectives. You can read their business bios online, but those barely scratch the surface of who they are and the important work they are doing. If you would like to comment or give feedback on this series, please email our inbox at BeyondTheBio@Bain.com.
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Customer Confidential: Untold Stories of Earned Growth

Rob Markey, Bain & Company partner and customer experience expert

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The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include C ...
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Get behind-the-scenes access to the minds shaping the world of Private Equity, hear captivating stories about transactions and investments, and learn about the innovative approaches leading investors, operators, advisors and bankers employ to drive sustainable growth and create enterprise value. https://www.howtosaas.com/pevaluecreation
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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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Geeks of the Valley connects with some of the brightest minds globally, who are leading their respective industries today. We discuss the hottest upcoming industry trends and how their work is affecting the global economy. Support this podcast: https://podcasters.spotify.com/pod/show/geeksofthevalley/support
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Trajectory

Trajectory Podcast

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Trajectory - the AFEC Podcast bridges the experiential gap between ANU students and working professionals in a structured interview format. We explore the philosophy of AFEC firms and their teams through in-depth discussion. We focus on education, influences, mentors and ideas that have shaped these organisations and individuals.
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Uncover the opportunities and challenges the retail industry is facing with the sector’s leaders and innovators with Inside Retail. Join EDITED’s Senior Director of Customer Marketing, Grace Hill, for refreshingly fun and forthright conversations at the intersection of retail and technology. In every episode, you’ll hear how leading brands utilise data to maximise results, how they’re overcoming the daily challenges retail is facing and how to always connect with customers. EDITED is the wor ...
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Shiv interviews Richard Lichtenstein, Expert Partner and Chief Private Equity Data Officer at Bain & Company. Shiv and Richard discuss how PE firms and their portfolio companies can leverage generative AI to improve investment processes and create more enterprise value. Learn how other companies are using this technology to increase efficiency, del…
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For anyone in ecom or performance marketing, this podcast is a must listen. Forget ROI and ROAS, think unit economics, says former investment banker (her last big deal was the Myer float) turned entrepreneur Carla Penn-Kahn. She was early into ecom and left Credit Suisse to launch four of her own –Kitchenware Australia, A Gift Worth Giving, Everten…
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Shiv interviews Kevin Iudicello, Partner at Realization Capital Partners, on the data-driven strategies that enable the firm to create value in a crowded market. You’ll learn about the possibilities for investors in the secondary market, how the high valuations of 2020 continue to impact options for liquidity, and how companies with slower growth c…
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Shiv interviews Sunaina Sinha, Global Head, Private Capital Advisory at Raymond James. Shiv and Sunaina discuss how PE sponsors can look at overall capital formation for their funds and portcos in order to generate the highest ROI. Learn about what alternative liquidity options are available to LPs and GPs and when it makes sense to consider a cont…
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The effectiveness “revolution” is colliding with the AI-spawned efficiency uprising and it’s leaping the early consensus AI use cases in marketing around automating personalised content and communications. So much so Mark Ritson choked on his Wellfleet oysters when Jon Lombardo and Peter Weinberg told him they were leaving top jobs at the LinkedIn-…
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Guest host Daniel Yellin talks with manager Alice Saltão da Silva and senior manager Lee Foster, both based in our Atlanta office, about transitioning into consulting. Alice went from professional dancing to earning a dual DPT/PhD and joining Bain through our ADvantage program, while Lee shifted from teaching and policy work with Teach for America …
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Marketing mix modelling (MMM) only works if brands grant their agencies access to critical business data – and many don’t in a perplexing and decades-long challenge. But equally, agencies can be guilty of slowing media pricing and audience data into their client MMM models, rounding out the two-way data conundrum. It’s ironic given all the talk of …
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Shiv interviews Dave Mangot, CEO of Mangoteque. Dave discusses how he helps PE firms navigate DevOps and technological processes in their portcos, and the approaches that help companies deliver better products and be more competitive in the marketplace. In this episode, you’ll learn how your product release schedule is critical to value creation an…
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Part Two: After last week's instalment with S4 Capital's founder and former WPP boss, Sir Martin Sorrell – in which he explained why the market cap of his next generation marketing services firm had plummeted from £5 billion to £300 million in the past three years – he's back for part two. We cover the consolidation of the $700 billion global digit…
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How does democratizing intelligence enhance productivity and drive smarter decision-making? Murli Buluswar, Citigroup’s Head of Analytics for the US Personal Bank, joins host Rob Markey to explore Citi’s strategies for democratizing intelligence. Murli emphasizes building a conversational intelligence platform that enables proactive and reactive in…
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Most attribution analysis by digital marketing and analytics teams is too narrow to base marketing investment decisions on – and it’s leading to a chronic over-investment in paid search and under-investment in digital video according to Analytic Partners. The firm conducted a major study to unravel the gaps between digital attribution reporting for…
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Shiv interviews David Acharya, Managing Partner of Acharya Capital Partners. Learn about the differences between the traditional committed fund model of PE firms and the independent sponsor model. David shares his proven process for using acquisitions to grow portcos and generate greater ROI for investors, how to vet those mergers, and an extensive…
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Part One: It's been three years since Sir Martin Sorrell was last on the Mi3 podcast - he declared then a mea culpa of sorts that he didn't - and couldn't - transform WPP, the giant marketing services holding company he founded in the 1970s, fast enough because it was listed. At the time (2021), Sir Martin’s next generation digital holding company,…
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Eric Davich is the Founder and CEO of Jammy, a mental health coaching app with music committed to enhancing the emotional well-being of young adults. Prior to Jammy, he co-founded Songza, later acquired by Google, and was an early team member of Amie Street, acquired by Amazon. During his 8.5 years at Google, he led various partnership marketing fu…
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Shiv interviews Matthew J. Safaii, Founder & Managing Partner of Arrowroot Capital. Shiv and Matthew discuss the alignment-focused strategy that helps Arrowroot separate themselves from a crowded market, including how they deliver positive outcomes for previous investors and a founder-friendly approach to acquisitions. Founders will learn how to av…
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Six weeks ago Mel Hopkins was rolled out of Seven amid a clinical round of cuts that added further fuel to the narrative that TV is in trouble as audiences bleed and revenue follows suit. But Hopkins, who as Optus CMO dumped the lion’s share of her media budget into Meta and Google, remains convinced TV is undervalued and undersold, says BVOD metri…
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Shiv interviews Edgar Baum, Founder & CEO of Avasta. Learn how sizing the market for B2B companies and PE investors is critical to properly creating sales projections. Edgar shares his thoughts on what is flawed with the TAM, SAM, and SOM approach and why you should incorporate the WAM approach as well. Plus, hear how to start thinking about your t…
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$18 trillion’s worth of B2B transactions take place annually. But “40-60 per cent of deals get stalled”, says B2B Institute founder Jann Martin Schwarz, because B2B marketers are focusing on the wrong things and the wrong people. They are missing the “hidden buyers” that don’t show up in individual-focused lead gen and those buyers – procurement, f…
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Shiv interviews Devin Mathews, Partner at ParkerGale Capital. Shiv and Devin discuss how ParkerGale invests in smaller companies that many firms would consider ‘too hard’. Learn how Devin and his team view potential challenges as value creation opportunities, and how they prioritize their resources in portfolio companies post-close. Plus, hear how …
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Shiv interviews Hillel Zidel, Managing Director of Kennet Partners. On this episode, Shiv and Hillel focus on how founders and investors can expand companies to international markets – whether that’s going into the U.S., Europe, or APAC. You’ll learn what Hillel’s strategy is for vetting companies and how they address any potential barriers such as…
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In our 3-part series “Inflection Points,” guest host Daniel Yellin discusses impactful career moments with our people. At Bain, we’re committed to a culture of learning and development, offering global training opportunities. In this episode, Daniel speaks with Diego Verastegui, an expert associate partner in innovation, and Harry Brennan, a senior…
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Episode 236: When telecom rivals offered lower rates and bigger networks, Macquarie bet big on customer loyalty—and won. David Tudehope, Macquarie Technology Group’s CEO, joins Rob Markey to discuss Macquarie’s competitive differentiator: a bold, customer-centric approach. David co-founded Macquarie to prioritize exceptional customer experience ove…
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Shiv interviews Craig Dupper, Founder of Elan Growth Partners. In this episode, Craig shares his firm’s Partner Equity investing strategy, which includes a value growth and enhancement approach. Shiv and Craig discuss the key areas founders should address to take their business to the next level and where their company might be underinvesting. Lear…
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Former PepsiCo, Kimberly-Clark, Interbrand and Westfield [now Scentre Group] marketer John Batistich transitioned to company board roles ahead of most – he’s now a non-executive director (NED) and advisor to seven boards, including the listed buy now pay later firm Zip Co, Muffin Break Bakeries and Jamaica Blue Cafes’ parent company FoodCo, Melbour…
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Shiv interviews Mark Kearney, Fractional CFO of Ascent CFO Solutions. In this episode, Shiv and Mark discuss how finance can be used as a strategic lever inside companies and should become part of their broader planning process. They discuss when companies usually bring in a fractional CFO and the patterns Mark sees as he works with these businesse…
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A deep, senior marketer study and report by Mi3, The Australian Marketing Institute (AMI), Qualtrics and Tumbleturn finds hard evidence across 105 top marketers responsible for $3bn-plus of budgets of an emergent three-speed marketing economy and upended KPIs and priorities. There are big question marks in key sectors such as retail around the effe…
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RyanCap CEO Simon Ryan says 50 per cent of clients are “shifting a lot more money into search, digital and online video” as they scramble for immediate results and short-term sales going into FY25. Stubbornly high interest rates and crunched consumers mean major brand spending is likely off the cards for the foreseeable. “Any marketer going into a …
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Shiv interviews Jason Caplain, Co-Founder and General Partner of Bull City Venture Partners. In this episode, Jason shares why his firm values founders above an idea or business, and walks listeners through a tried-and-tested approach to assessing entrepreneurs and their teams. Founders will take away Jason’s tips on raising capital and leveraging …
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There’s little contention today that the pro-consumer privacy lobby is winning the war over industry on privacy reform - they’re informed on industry techniques, loaded with compelling consumer research and aligned entirely on the need for a clampdown on the collection and use of an individual’s online data trail. Former NSW Deputy Privacy Commissi…
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Episode 235: In 2012, T-Mobile lost nearly two million customers. Its revenue fell precipitously. Its situation seemed hopeless. Then came a new CEO with an audacious plan and a penchant for F-bombs. Jon Freier, president of T-Mobile’s US Consumer Group, joins host Rob Markey to share his firsthand account of the remarkable corporate turnaround. Jo…
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Just how accurate is the user data being traded by advertisers, agencies and data firms in the $700bn global digital advertising system? The former Chief Privacy Officer of UM in the US, Arielle Garcia, is exasperated - it’s garbage she says and to prove it Garcia recently accessed her profile from an ad tech vendor and found she was in “500 differ…
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Shiv interviews Chip Baird, Managing Partner at GreyLion Capital. Shiv and Chip take a deep dive into GreyLion’s core LIFT (Leadership, Investment, Flexibility, Technology) strategy for optimizing companies to increase enterprise value. Learn how to identify critical leadership gaps and hold new hires accountable, and how a flexible approach to cap…
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Hyundai is the first brand - with some bravery - to have signed on to the 36 Months campaign to lift the minimum age for social media accounts from 13 to 16, launched by Nova Radio’s Michael ‘Wippa’ Wipfli and Rob Galluzzo, the boss of production company Finch. 36 months is the time a teen will reclaim from social media between 13 and 16 years. Gal…
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A year ago Ariel Kelman boomeranged back to Salesforce after a decade helming global marketing for the likes of Amazon Web Services and Oracle. As global President and CMO of the $200bn+ customer tech giant, he’s wasted little time shaking things up – and Kelman’s view that Salesforce had “lost our focus on sales pipeline and on marketing really be…
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Arpan Sheth is Bain’s Global Capability Leader of our digital delivery platform, Vector. Throughout his time at Bain, Arpan has combined his engineering and business expertise to help build and grow our practices in India, lead our Innovation and Design capability, and support mergers and acquisitions of digital capabilities. In this encore episode…
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A year ago programmatic sales were just 2 per cent of QMS’ business. By the year-end, says Head of Programmatic, Laura Wall, it will be double digits. She says the market is starting to move, and latest SMI data, with pDOOH up 100 per cent in Q1, underlines that trend. Kinesso’s Chief Media Activations Officer, Michael Whiteside, thinks even that r…
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Shiv interviews Anna Talerico, CEO at Corporate Finance Institute and Operating Partner at Arthur Ventures. Learn how capital-efficient companies can make better hiring decisions by focusing on what role they really need to fill. How can companies clearly define those roles and how do they go about finding the best-fit candidates? Plus, when should…
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It’s not sexy but like AI, it’s going to affect your job – and your company. Another salvo in the fast approaching privacy regime set for tabling in parliament in August was fired last week by the ACCC around how personal information is collected and used by data firms – Experian, Nielsen, Publicis-owned Epsilon and Woolworths-owned Quantium were a…
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News Corp’s first party tech build is now at point where the publisher will match spend from customers using its new platform and run it in parallel with a standard cookie-based approach to prove it delivers much bigger reach and more sales. Via a “privacy compliant” approach using its first party data and data matching via the likes of Google, Liv…
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