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Lil Wayne - Im Single Instrumental Jermaine Jackson - Theres A Better Way Jaki Whitren - Go With The Flow Lola - Wax The Van Arnold Blair - Trying To Get Next To You Judy Roberts - Never Was Love GoGo Penguin - Break Throwing Snow - Pathfinder Mark Ronson - Daffodils Drew Dave - FullCircle Arawak - Accade A Cuzco Le Grande Escroc - Mister Hemingway Lionel Benjamin - Melodie Antena - Camino Del Sol (Todd Terje Mix) Ezechiel Pailhes - Furioso Lancelot Layne - Yo Tink It Sorf Paolo Baldini Dubf ...
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Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation. Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies and techniques they’ve honed in their specialist field. Marketing Freed brings you regular inspiration for marketers, whether in-house, freelance ...
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show series
 
When it comes to getting your website to the top of Google, creating content that’s relevant and helpful for the searcher’s query is critical. But with infinite options for content you could create, how can marketers prioritise content that’s going to drive leads and revenue and not just traffic? In this episode, I’m joined by freelance SEO consult…
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In this episode, SEO consultant Natalie Slater dives deep into the persistent myths and misconceptions surrounding SEO, discusses the impact of recent Google updates AI content, and shares essential tips for managing successful website migrations. In this episode, we discuss: Some myths and misconceptions about SEO How AI content has been impacted …
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Despite rumours of its demise, email marketing continues to be one of the most cost-effective ways for businesses to reach, and sell to their customers. But, like many things in marketing, there’s a huge difference between the results you can achieve with a great email strategy vs one that’s merely OK. In this episode, I’m joined by Katja Mokotar, …
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In this episode, David is joined by Angela Richmond, founder of Red Fox Research, who explores the crucial role of market research in developing new products, expanding into new markets, and refining messaging to better align with the target audience. Angela shares her extensive experience in B2B and technology sectors, discussing the nuances of bo…
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When it comes to SEO - Google’s advice is that you just need to produce great content for your users. But, at the same time, we know there are techniques for producing content that ranks well but doesn’t necessarily match what the user wants or the business’s objectives. In this episode, I’m joined by Freelance SEO consultant, Charlie Williams to d…
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Most markets are highly competitive so how can you stand out from the morass of similar businesses and get your ideal customer to choose you over someone else? The answer is to craft a differentiated position and communicate in a way that makes you memorable and causes people to take action. But it’s easier said than done, in fact even most marketi…
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In this episode, we delve into the world of marketing campaigns with Pete Coles, a creative copywriter whose work has won over 20 awards at agencies like WPP and Havas. We discuss the significance of adopting a single-minded big idea in marketing campaigns and how such approaches can vastly outperform minor optimisations in typical marketing strate…
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In this episode, we're joined by Dave Thackeray, a seasoned content strategist with a passion for simplification in communication. Dave's journey from journalism to content strategy in various sectors, including education and telecommunications, has led him to advocate for clarity and simplicity in business propositions. In this episode, we discuss…
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In this episode, David welcomes Fifi Mason, a personal brand and visibility coach, to explore the topic of self-silencing. Whether you’re a solopreneur who doesn’t believe you have anything valuable to say, or a marketing team who needs to help an introverted internal expert become the organisation's evangelist, Fifi guides you through how to stop …
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When a business recognises they have a marketing need that they don’t have the skills or capacity for in-house, and it doesn’t warrant making a permanent hire, they often default to finding a marketing agency to do the work. But agencies are expensive, and certainly in my experience, a lot of them are a bit crap. Turns out I’m not alone in that bel…
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In this episode, we delve into transforming website traffic into valuable leads, featuring insights from John Millist, a seasoned UX consultant. We discuss the common pitfalls companies face in user experience, the importance of truly understanding your audience and involving actual users in the UX process to avoid biases and ensure meaningful desi…
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When most people think about marketing, they automatically think about the promotional aspects of it. But anyone who has studied GCSE business will be able to tell you, that the other P’s in the marketing mix are equally important. In this episode of Marketing Freed, product marketing consultant Lauren Fisher joins me to discuss the importance of m…
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The cornerstone of any strategy is not just understanding where you want to be, but also where you are now. And getting social media right for your organization is no different. In this episode of Marketing Freed, I’m joined by social media consultant, Fiona O'Donoghue, as we discuss how brands can audit their social media and use that as a springb…
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The idea of a target market has been around for donkey's years. But with increasingly crowded markets, along with better targeting options for your marketing, simply knowing broadly who you’re selling to isn’t enough, particularly if you’re a smaller business with a limited budget. In this podcast episode, David is joined by marketing consultant an…
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A major challenge when trying to attract new customers via your website is you’re relying on a digital medium to try and spark a human connection. However, it is possible to hack into human psychology to influence the behaviour of your website visitors and get more people to take the actions you want them to take. In this episode, I’m joined by fre…
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Advertising on search engines can be a quick and effective way to get your business in front of the right people when they’re actively looking for a product or service you provide. But with Google making it so easy for anyone to get started, unless you’re careful, you can quickly find you’ve hosed away all of your marketing budget on buying irrelev…
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When done right, PR can gain exposure for your brand that money simply can’t buy. But in many businesses, it’s an afterthought to a wider campaign and a last-minute press release is rushed out to little effect. In this episode, I’m joined by freelance communications expert Maeve O’Sullivan who gives valuable insights into building relationships wit…
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For the last 20 years, if you wanted to find something out online, you almost certainly used Google to start the process. But in what feels like the blink of an eye, AI has come along and promises to disrupt how people discover, interact with and understand the whole of the internet. Joining me today is Hannah Millist, founder of TwoGether Digital,…
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Failure to plan is planning to fail, and research by this week’s guest shows that most marketing teams are doing just that when it comes to their organisation’s social media. In this episode, I catch up with Luan Wise a marketing consultant specialising in social media where, among other things, we discuss the need for clear strategies and measurab…
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Whether it’s fair or not, people generally don’t trust marketing, which is what makes customer case studies so valuable. Instead of just broadcasting a marketing message, your customers are sharing their stories in their own words. In this episode of Marketing Freed, I’m joined by Rob Beadle who shares insights from his career as a B2B Technology C…
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Keeping accurate, up-to-date information about your current and potential customers is crucial to effective sales and marketing activity. But, with increasingly complex tools to automate its analysis and associated activity, there’s a real risk to small businesses of ending up with just data instead of actionable intelligence. In this episode of th…
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Most organisations would never dream of allowing the imagery used on their website or brochures to be left to chance. However, when it comes to the language used in written and verbal communication, only around a third of UK businesses have invested time and effort into their tone of voice. And yet, the words you use make a huge impact on how you’r…
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With more and more marketing happening within the walled gardens of social media, there’s one channel where businesses remain in control over who sees what messages. What’s more, it’s pretty much free. Email marketing, including e-newsletters, continues to be a crucial tool for building deep relationships with both existing and potential customers.…
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In most markets, it’s becoming increasingly difficult for companies to differentiate on features alone. And even if a business develops a unique feature that’s important for its customers, you can bet that the competition will follow suit quickly. A more sustainable advantage is to build a unique position in your customer’s mind, combining the feat…
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Getting your website to the top of Google for relevant search terms is a crucial part of capturing demand for many businesses. While many marketing teams concentrate on ranking for broad online searches, they often ignore their rankings on a local level. But with almost half (46%) of Google’s search traffic believed to have local intent, making sur…
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Are you an ambitious marketer seeking new strategies and inspiration so that you can become an effective marketing leader? Welcome to Marketing Freed, the podcast designed to elevate your marketing game and inspire innovation. Each week, marketing expert David Richter sits down with a freelance marketing expert, to uncover the marketing strategies …
  continue reading
 
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