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Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
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Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
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Sharing lessons learned from the best content on the internet with B2B marketers.
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Where marketers tell the stories behind the strategies that led to amazing campaigns.
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Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.
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Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
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A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.
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Marketing Trends is your #1 podcast for all things marketing. Every week, you’ll hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the fastest-growing startups and are leading the enterprises of the future. Stay on top of the need-to-know marketing trends... Subscribe now.
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Branding is a powerful tool that creates lasting impressions on individuals. Although people may only see ads and logos, creating a successful brand takes time, effort, and creativity. We Built This Brand is a podcast that delves into the process of building a brand by interviewing founders, marketers, and creators who have successfully created powerful brands. Through this podcast, listeners will gain practical applications and a better appreciation for the brands they encounter every day.
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Digital Marketing Coaching and Strategy
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If you’re ready to get more eyes on your work, more dollars in your pocket, and more creativity in your life, you’re in the right place. Welcome! This is how we're gonna do it. Brand Your Passion is the show that helps you utilise branding & marketing to turn the thing you love the most into something that people know and love you for.
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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is ...
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This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
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This is the Level Up Your Brand Podcast. I'm Martin Sully, a brand strategist, designer and founder of Snapper Studio. And, I'm on a mission to help you gain clarity and confidence in your brand. I’ll arm you with bite-size tips and introduce you to friends of the show who are taking their brand to the next level.
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Grit explores what it takes to create, build, and scale world-class organizations. It features weekly episodes highlighting the leaders who are pushing their companies to make a difference. This series is hosted by Joubin Mirzadegan, go to market operating partner at Kleiner Perkins, a venture capital firm investing in history-making founders.
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The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing". James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.
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We believe that ANYONE can start and grow a successful business, so we created Millionaire University to help you achieve just that. At Millionaire University, we follow a proven process that has been used to create successful businesses time and time again. Do you want to start a business or currently have a business you want to grow? Do you have a skill you want to turn into a business? Do you want to learn from other successful business owners and connect to like-minded entrepreneurs? Do ...
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Many people struggle to align business and brand strategies to create brand value. Join Brian Sooy and other business leaders to explore what every service business owner can do to differentiate in their category, create value for customers and businesses, and win in the marketplace. Hosted on Acast. See acast.com/privacy for more information.
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The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
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Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients ...
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Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
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Join Carl and CJ Alleyne as they embark on their journey interview entrepreneurs about their experiences with expressing their brands.
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Leadership, Brand Strategy & Transformation - Minter Dialogue
Evergreen Podcasts | Minter Dialogue
With the Minter Dialogue podcast, your host Minter Dial is on a mission to help elevate the debate and insert more meaningfulness into our lives. He gives weekly interviews around leadership, brand strategy and transformation, featuring top business leaders, personalities, entrepreneurs and authors from around the world who are making things happen! The show was ranked as the #6 Leadership and #5 Branding Podcast 2021 by Feedspot, Julie Livingstone’s Top 15 Marketing Podcasts 2020 and Top 50 ...
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A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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The Unified Brand, a branding podcast that touches on brand building and brand strategy to help directors, founders, owners, marketers and entrepreneurs to unlock their brand's potential so they can stand out from the competition and create impact. Discover and uncover your businesses often neglected superpower and how you can harness this and use it to create an impact in a way that delights and enriches your customers. The biggest and fastest-growing brands in the world understand branding ...
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The Agents of Change Digital Marketing Podcast
Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market
Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 3,500+ members in our private community at exitfive.com.
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Welcome to "The Growth Gear with Tim Jordan," a podcast where business meets high velocity. We're about finding that pivotal Growth Gear – your own monumental shift that redefines your business journey by exploring a wide range of topics, including the rise of new brands, the intricacies of digital marketing, the power of a motivated mindset, and sophisticated strategies for today's marketplaces. Join us on "The Growth Gear" and embrace the momentum. It's more than growth – it's about achiev ...
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The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
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Don't overthink it. There is no brief, no agenda, just good conversations with interesting humans. We'll probably talk about relationships, food, spirituality, love, brand, fitness, dogs, entrepreneurship, living your best life, and other stuff we like, but we might not. Executive Producer: Bryan Elliott https://thegoodbrain.com E: producer@thegoodbrain.com
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Online Marketing & Business For Female Entrepreneurs: Strategy For Building A Sustainable Personal Brand
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How many times have you seen a commercial, billboard, unique piece of packaging, or a surprising brand name and wondered something like: “How did they come up with that?” “How did that get approved?” “Who had the idea to do that?” Join Camden Bernatz and a rotating list of guest hosts from EKR as we pull back the curtain on real-world marketing moves to be entertained and inspired by the stories, people and processes behind the work. Powered by EKR — a strategy-first agency
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Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strat ...
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The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve. In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Cre ...
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The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
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Dawn Creative goes through all elements of branding, from the basics through to the real nitty-gritty. Each episode, we host a new guest, to speak about how different areas of branding have impacted their role, their business, and the projects they have worked on. We'll speak to MD's, marketing managers, creatives, and people across various businesses to get a variety of viewpoints on why branding, and all the elements within it, are so important.
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The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
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Excited about creating a strong brand? The Talk Like a Brand podcast is the place for actionable tips, thought-provoking ideas, and transformative strategies where you'll gain insights on branding, business, and the entrepreneurial journey. Hosted by Peachi Williams, the Brand Voice Builder®️ Subscribe now for a dose of fun and inspiration! Connect with us: Sign up to stay tapped in: bit.ly/colormail Join the FB group: https://www.facebook.com/groups/brandbuildingbasics Instagram: @talklikea ...
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We interview marketers who aspire to be remarkable and they share short stories of the best marketing they have ever done. The goal is for marketers and business leaders who listen to be inspired to do epic marketing. A relaxed, informative, conversational style podcast that delivers deep value to marketing professionals, entrepreneurs and business owners worldwide. Episodes are short 10-20 minute episodes (video and audio), recorded remotely at a mutually convenient time, making it convenie ...
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Join Nicholas Kuhne in Norway, as he delves deep into the realms of digital marketing, branding, and entrepreneurship. Explore the global perspectives of industry titans. In the ever-evolving landscape of marketing, this podcast is your reliable compass. A journey into the heart of digital marketing and branding. 🌐🎤🇳🇴
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If marketing your business online feels like walking barefoot through a field of Lego, this is for you. Introducing the Mad Marketing Mums Podcast - A *realistic* marketing podcast for time-pressured parents in business. In this podcast, you'll discover the essential marketing tactics you need to grow your service-based business with social media, with actionable tips and sustainable strategies that are realistic for time-pressured parents who run their own business. Episodes include a blend ...
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Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling product online, and in the podcast he shares his knowledge with you to help you become a better Amazon seller.
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Marketing for the Banking and Financial Services Industry
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Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.
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Welcome to Embracing Marketing Mistakes, the show for CMOs and Heads of Marketing with revenue over £15M who are looking to double their marketing ROI and achieve record revenue targets. The show is hosted by Chris Norton and Will Ockenden, who collectively have over 45 years of experience in the PR industry. They have built the award-winning PR agency Prohibition, where they help top organisations with PR strategy, social media marketing, media relations, content marketing, and brand awaren ...
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AI-Driven Strategies for Building Brands: Enhancing Market Position and Differentiation
30:53
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Join Mitch Duckler, Brand Strategy Consultant and Managing Partner at FullSurge, as he shares his AI-driven strategies for building brands and enhancing market positioning. Discover how to use AI to analyze competitors, market trends, and consumer behavior to create unique value propositions and drive differentiation. Learn about the benefits, chal…
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#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling
56:29
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Phillip Swan, Managing Partner at Pi Partners and CRO at LingoAid, shares how to Create a Customer-Centric Go-To-Market Strategy With Your Brand Storytelling Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.…
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Reel Success: How Reels Elevate Your On-Site Presence
10:36
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Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Brands like Taco Bell are killing it in reels and short-form videos. As consumer attention spans get shorter, short-form video content, particularly reels, offers a unique opportunity to elevate your on-site presence and…
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156. How Kris McCauley is Making 6 Figures Dropshipping on TikTok, Walmart, and eBay
54:32
54:32
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Want to sell physical products without stocking inventory? In this episode, Brien Gearin talks with entrepreneur Kris McCauley about how he built a successful dropshipping business on platforms like TikTok, Walmart, and eBay. Kris shares his secrets for starting with minimal investment, automating processes, and finding winning products. They also …
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Inside the War for Your Attention: Brink Media & the Future of Advertising
41:59
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🎙️ Join us for an eye-opening conversation on "From Startup to Wunderbrand" with the creative geniuses behind Brink Media, Joshua Belhumeur and Malcolm Critcher.In this episode, we explore the complex world of modern media and marketing. Discover how Brink Media is pushing boundaries with their unique approach to the attention economy, blending cre…
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Rhone: Ben Checketts, Creative Director & Co-Founder
53:26
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Together with his brother, Ben Checketts co-founded Rhone, an athleisure wear brand inspired by the quality of Lululemon and the urge to craft a stand-out label for men. The brand is driven by the pursuit of mental fitness and Ben’s philosophy on branding is both refreshing and insightful. We talk about naming, focus groups, how brands are shaped y…
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Small Bytes: Reaching 2+ target audiences with one brand
8:49
8:49
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Send us a Text Message. In this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering information about their demographics, interests, and problems. By integrating thi…
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Unlock the secrets to transforming a struggling business into a category-leading brand with our special guest, Jason Shafton, head of the growth consultancy Winston-Francois. Jason takes us through his impressive journey of revitalizing a European e-commerce company from a seven-figure monthly loss to profitability by meticulously optimizing market…
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Brand Identity and Growth with Laura from the Honey Project
28:44
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Ever wondered how to carve out a niche in the crowded FMCG market? Join us as we celebrate the one-year anniversary of the Honey Project with Laura, a brand strategist from London and co-founder of this innovative honey brand. Discover the origins of their bold and playful identity and hear an engaging story about their unexpected rejection from Ha…
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The Significance of Short-Form Video for Modern Branding
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Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Short-form videos have come a long way since the days of Vine, becoming an integral part of modern branding strategies. With platforms like TikTok gaining popularity, short-form videos offer an opportunity for brands to …
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#336 - Crowdsource Everything: How GORGIE Built a Brand with Community Power
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Michelle Cordeiro Grant is an accomplished entrepreneur with a passion for creating innovative, community-based businesses. In 2016, she founded the intimates brand LIVELY and sold it three years later for $105 million. Following this successful exit, she pivoted to her next venture: GORGIE, a wellness energy drink. In this episode of DTC Pod, Mich…
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226: Crafting Websites That Convert: Audience-First Strategies with Guest Sami Bedell-Mulhern
31:21
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Send us a Text Message. Sami is a digital marketing strategist focused on helping small to mid-size nonprofits and businesses grow through marketing. She is also the host of the podcast Digital Marketing Therapy, where she supports nonprofits in raising more money online. With extensive experience in digital marketing, Sami specializes in using web…
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Ep 151: Navigating SEO And Analytics In An AI World by Brad Friedman https://traffic.libsyn.com/thedigitalslice/DS151.mp3 Navigating SEO And Analytics In An AI World The Digital Slice Podcast is brought to you by The Friedman Group, LLC Join Brad Friedman and Jesse Ringer as they chat about search engine optimization (SEO) in the age of AI, Google …
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Cracking the Code of Cultural Relevance: Insights from Jim Pietruszynski, CEO of Soulsight
37:40
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In this episode of The Unified Brand Podcast, we dive deep into the world of brand design and consumer connection with Jim Pietruszynski, CEO of Soulsight. Discover how to keep your brand relevant in an ever-changing cultural landscape by leveraging empathy, authenticity, and emotional resonance. Jim shares compelling stories, including the journey…
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Content Creation in a Saturated Market: Insights from Amazon Influencer Gracey Ryback
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In this special bonus episode recorded live at Prosper, we sit down with Gracey Ryback, a leading Amazon influencer and content creator, to explore the challenges of growing an online presence in today's saturated market. Gracey shares her insights on the evolving landscape of platforms like TikTok and YouTube, the shifting focus towards external t…
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#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla
51:24
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Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024. They cover: Subject line strategies Design do’s and don’ts What makes a truly great email in 2024 This is a recording of an Exit Five Live session - …
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A Serial Entrepreneur's Failures Led to YouTube Success
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Serial entrepreneur Wil Yeung has started all sorts of businesses, from violin drop shipping to a brick-and-mortar music school to a coconut milk business to a photography service. These other companies all led to his current venture, a YouTube channel focused on plant-based cooking called Yeung Man Cooking. Here's how he has redefined failure to b…
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Ep. 60 - From Concept to Connection - Mastering Content Marketing
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Are you ready to amplify your brand's presence and truly connect with your audience? We're talking about the secrets of great content marketing that stands out in this crowded, digital world. Whether you're an experienced entrepreneur or just starting out, there's something here for you. A few highlights: Understand and cater to your audience's nee…
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117. Building Billion Dollar Unicorns: How To Pitch, Overcome Rejection, & Succeed As A Modern Entrepreneur With Sarah Chen-Spellings [Masterclass]
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In this episode, we delve into the high-stakes world of entrepreneurship with Sarah Chen-Spellings, a venture capitalist, strategist, and co-founder of Beyond the Billion. Join us as we explore the journey of building billion-dollar unicorns, where success is not just about having a great idea, but mastering the art of pitching, navigating the inev…
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A Framework for Taking Your Career to the Next Level with Personal Branding and Marketing Yourself
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What if you could transform your career by simply understanding your unique value and marketing it effectively? Join us for an insightful conversation with Rita, a seasoned expert in personal branding, executive coaching, and leadership training, as she shares her wisdom accumulated over two decades. Her book, "Personal Branding and Marketing Yours…
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Episode 172 | Fast Food Finance: What Restaurants Teach Us About Banking
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In this engaging episode, Josh and John discuss visiting popular chain restaurants and compare their experiences to banking models. From steady reliability to chaotic variety and surprising value, they discuss what these experiences reveal about customer expectations in banking. The post Episode 172 | Fast Food Finance: What Restaurants Teach Us Ab…
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Kitchen Side: We Get Interviewed by AI Generated Questions
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In this episode, the hosts dive into an innovative experiment where AI, specifically Perplexity, interviews them about their business, Omniscient Digital. They discuss the evolution of their approach to marketing, the shift from trying to be everywhere to focusing on high-impact channels, and the importance of sticking to core principles while adap…
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I just wanted to let you know that my business (Pilgrimage Design) is changing. As a result, this podcast will be changing too. I'm working out the precise changes at the moment. And of course you'll be the first to know about them when they're public. So, watch this space… In the meantime, here are some resources that may be of interest: pilgrimag…
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155. Secure More Customers with Strategic Face-to-Face Interactions With Ray Sheehan
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Unleash the power of experiential marketing to transform your business! Ray Sheehan, an expert in the field, reveals strategies for using face-to-face interactions to build brand loyalty and drive sales in this episode hosted by Kirsten Tyrrel. Learn how to engage your audience at places they already frequent, such as festivals and major retailers,…
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How Ben & Jerry’s is thinking about activism post Unilever spin-off
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The ice cream maker has had to balance is social justice views and being part of a packaged food giantBy Ad Age
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Engaging Financial Service Clients at Scale: Trey's Strategies
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Welcome to another exciting episode of From Startup to Wunderbrand with your host, Nicholas Kuhne! 🎙️ This week, we're thrilled to have Trey Robinson, a self-proclaimed "growth junkie" and the founder of Story Amplify. Trey shares his insights on growth strategies, digital transformation, and the power of a strong CRM in the financial services indu…
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Reddit for Marketers: Boost Your Brand with Brent Csutoras
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Reddit as a marketing tool? Absolutely! Join us as we dive into the world of Reddit marketing with Brent Csutoras, an 18-year veteran of the platform. In this episode, Brent shares how to understand customer sentiment, become an active member in relevant communities, and the importance of karma points. We also explore how to leverage Reddit’s growi…
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119. Ellie Compton on entering art competitions, elevating your brand experience, and positioning your work through pricing
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Today I have the privilege of speaking with the lovely Ellie Compton, who is an architect and artist who runs a Christchurch-based art studio called Maker of Chaos. Ellie collects people's life stories and weaves them into chaotic and whimsical worlds of art that encourage imagination and discovery. In this episode, you're going to learn how to mak…
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Getting Big Results with Advertising, Content Marketing, and Connected TV. Plus the Winning Mindset for Sales and Marketing
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Unlock the secrets to skyrocketing your sales with expert insights from Debra Bowers, the resilient CEO of advertising firm Hexagon Media. Today we discuss newer marketing channels like connected TV and Debra shares why some companies generate lots of content but don't get sales from it. We dive into the right mindset for success with sales and mar…
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Commando - How Commando Redefined Intimate Apparel
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In this episode of The Story of a Brand Show, I interview Kerry O’Brien, CEO, Founder, Head Designer, and the visionary behind Commando. Kerry shared her journey from working in corporate communications to revolutionizing the intimate apparel industry with her innovative approach to fabrics and design. We discussed how her Vermont roots and entrepr…
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EPISODE 270: Scaling Your Amazon Business with Pattern's Logistics
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Feeling overwhelmed by Amazon's ever-changing logistics landscape? This episode of The Smartest Amazon Seller cuts through the complexity with expert insights from Rob Hahn, Head of Transportation at Pattern. Rob, with his journey from Amazon intern to robotics mastermind, unveils the secrets to optimized fulfillment and boosted sales conversions. …
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Faruk Heplevent, Founder of The Scope Studio, explores the power of CGI in modern automotive marketing. The use of CGI has grown significantly in the media industry, and its quality has reached a point where the majority of us can no longer distinguish it from reality. Given its ability to eliminate the need for physical sets and the creative contr…
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Creativity on a Budget with Jobylon's Tove Hernlund
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"It's about finding creative ways to make an impact, even when budgets are tight. That's where true innovation happens." - Tove Hernlund, Marketing Team Lead at Jobylon In this episode, Maeva chats with Tove Hernlund, Marketing Team Lead at Jobylon, as she shares her journey from university to leading a marketing team. She discusses the importance …
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225: Measuring Success: Key Metrics for Email Marketing with Host Kendra Corman
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Send us a Text Message. In this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting…
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The LinkedIn Strategy You Should Steal in 2024
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21:08
How can you turn your team’s LinkedIn profiles into powerful distribution channels that drive real results? In this episode, we’re exploring the best ways to leverage personal LinkedIn profiles to immediately boost your marketing strategy. Join as we discuss: The evolution of Sweet Fish’s LinkedIn team strategy and how you can apply it Practical ti…
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How to Implement a Limited Drop Model Without Losing Money
39:52
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Erika Geraerts only opens her store Fluff four times a year. Discover how to implement an innovative drop model into your business while growing profits and community simultaneously. Read more on Fluff and show notes here.By Shuang Esther Shan, Erika Geraertz, Shopify
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116. Is Your Growth Built On A Lie? How To Fix Your Data, Build Your Brand Orbit, & Stay In Business!
42:06
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42:06
What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new hei…
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Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman
54:35
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54:35
Ever wondered how silly PR ideas turn into marketing gold? We're thrilled to have Peter Freedman, the genius behind Thinking at Think Inc., join us as he shares his journey from the newsroom to the PR boardroom. Discover the secrets behind Peter's knack for crafting campaigns that have made giants like Apple and Disney stand out, all without breaki…
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#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack
50:33
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Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys. Emir and Dave cover: How Emir and his team built a LinkedIn audience before launching their product …
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Maximizing Marketing ROI with Strategic Focus, Evolving Tactics, and Doing More with Less
22:05
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22:05
Discover how to transform your marketing efforts into powerful investments that yield incredible returns. Join us as we chat with Caroline Crawford, a marketing communications veteran with over 13 years of experience. Caroline shares profound insights, including a striking case from the wellness industry where reducing marketing efforts by half led…
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#166: Content Strategy | Behind the Scenes of Monday.com’s Content Strategy with Eliana Atia and Arielle Gordis
53:01
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Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reve…
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Faruk Heplevent, founder of The Scope Studio, explores the power of CGI in modern automotive marketing. During a traditional photo or video shoot, you inevitably relinquish a significant degree of control. However, CGI promises a level of control and precision that was previously inconceivable, and it's poised to revolutionize the way car manufactu…
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#476: How to Build Community and Collaboration Through the Stories You Tell
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Jenny Poon, CEO & Founder of HUBB and CO-HOOTS, empowers entrepreneurs, especially those from underrepresented communities, to overcome barriers and seize the opportunities they deserve. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential bus…
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Classics Episode: Kit Kat on giving yourself a break
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Kit Kat debated whether to update its “Have a break” platform or to abandon it. This APG Grand Prix winning campaign from 2003 is about the peril of becoming so ubiquitous that you’re no longer noticed. About all the brand signals looking strong, while profitability was in decline. Fern Miller, the planner on the account at then JWT, shares the jou…
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TikTok Seems to Have Cracked the Code on Social Shopping, with Ben Rey, Chief Revenue Officer at Teikametrics
37:08
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Did you know that of the users who have engaged with TikTok Shop, 71.2% of them have bought a product? Smells like social shopping to me! Their advancements, from getting in the fulfillment game to an affiliate program, are driving some really impressive results with Gen Z, with acquisition costs still lower than other channels. Are you playing? Sh…
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154. How Brett Baker Is Turning Adversity Into Opportunity With VA USA
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Discover how a former Army Ranger is transforming lives through the virtual assistant industry! Brett Baker, founder of VA USA, joins host Brien Gearin to discuss his mission to support military spouses with meaningful work and community. Brett shares the unique challenges military families face and how VA USA connects them with businesses needing …
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#203 CEO Niantic, John Hanke: Buried Ships
1:09:17
1:09:17
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Guest: John Hanke, CEO of Niantic When Pokémon Go launched, Niantic CEO John Hanke was enjoying a tranquil walk through a bamboo forest near Kyoto with his son. When he got back, it was all hands on deck: Building on a platform Niantic had developed for its previous game, Ingress, Pokémon Go was a runaway success story, earning $100 million dollars…
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Designing Brand Identity with Michael Ian Kaye
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Michael Ian Kaye is the Chief Design Officer at SYLVAIN. From his years of experience in design helping shape, define, and impact some of today’s most recognizable brands from the WNBA to iconic book covers like Malcolm Gladwell’s The Tipping Point and Chuck Palahniuk’s Fight Club that have left an indelible impression on American culture. We discu…
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