show episodes
 
Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way. Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and o ...
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Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
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Join Andrea Walker-Leidy, a seasoned small business owner, marketing, and publicity consultant, and a dedicated mom, as she explores the profound impact of storytelling in personal and professional growth. Far beyond the reaches of viral content and social media explosions, it's the unassuming days, like a Tuesday, that hold the real magic of our stories. Through a mix of personal insights and professional expertise, Andrea will guide us on how to cultivate, discover, and share our stories t ...
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The Standout Women Show is the podcast for women in business who want to own their unique path, gain more visibility, and elevate their authority for their next level. Learn actionable strategies and hear inspiring stories of women mastering the art of putting themselves out there with personal positioning (personal branding, personal marketing, and personal PR) to achieve industry opportunities, impact, and profit. Let's get visible to confidently 'own your lane" while making a statement, m ...
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This podcast is about helping you succeed - both at work and in the rest of your life. It's SHORT recordings - typically less than 5 minutes, with an insight or idea you can implement quickly. I look forward to sharing this with you and hearing your feedback. I've also included some past recordings from my "Virtual Cafe" I hosted during the lock down. Look forward to hearing from you and answering any of your questions. Thoughtful - Diane Darling Support this podcast: https://podcasters.spot ...
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Writers figure out what they believe and make sense of the world by putting words on the page. How authors, writers and those in publishing go from idea to book-length story to published with a sought-after audience is the focus of this podcast! Make Meaning Podcast host Lynne Golodner is a former journalist, multi-title author, award-winning marketing strategist who knows just how to ask the right questions to yield rich, inspiring responses. She shares her own writing process and creative ...
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show series
 
Don't let being an "introvert" keep you from getting visible and marketing your business. News flash: it's a self-limiting belief that's stopping you from greater opportunities. The good news is that many standout women experts and entrepreneurs are highly successful, and this doesn't stop them, including Brenda Meller, founder of Meller Marketing.…
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Send us a text In this episode of Imperfect Marketing, host Kendra Corman interviews Brenda Meller, a LinkedIn coach and marketing expert. They discuss marketing tips for non-marketers, emphasizing the importance of consistency, creating a marketing plan, and leveraging social proof. They also discuss the value of email marketing and the power of b…
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Send us a text In this episode, Kendra Corman sits down with Erin Craske, a leadership and business coach with extensive experience in international multi-level companies, to discuss common mistakes businesses make in marketing and branding. Erin Craske is the author of a comprehensive book on brand and business strategy, bringing over 20 years of …
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Send us a text Tina Barton is a Senior Election Expert and Vice Chair of the Committee for Safe and Secure Elections. With a remarkable career in public service, Tina has served in various roles, including City Clerk of Rochester Hills and Senior Program Advisor at the U.S. Election Assistance Commission. Her dedication to ensuring safe and secure …
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Send us a text In this episode, Kendra Corman addresses common obstacles and provides actionable strategies to overcome them. Highlights: Boost open rates with creative subject lines and effective list segmentation. Improve click-through rates by injecting personality and using engaging content. Minimize unsubscribes by setting clear expectations a…
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Unlock the secrets to mastering your niche with marketing coach Avivit Fisher in this episode of Enthusiastically Self-Employed. Connect with Avivit: https://www.linkedin.com/in/reddstrategy/ https://www.reddstrategy.com/ Learn how Avivit successfully transitioned from a generalist in the marketing field to a highly specialized coach for therapists…
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Send us a text Adrian Moreno shares his journey into email marketing and the power of building an email list. He emphasizes the importance of marketing to the people who already have the trust of your buyers and getting endorsed by them. He discusses the misconceptions of email marketing, including the belief that people don't want to read emails a…
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Are you a solopreneur, business professional, or coach / consultant looking to unlock the power of LinkedIn to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Tom Livingston. TIPS we covered include: ▪️ Shifting from #OpentoWork to Self-Employed to market yourself as a consultant ▪️ Having a refreshed Headshot Phot…
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Send us a text Kendra Corman is the host of Imperfect Marketing and a seasoned marketing strategist dedicated to helping businesses leverage email marketing to create cohesive and effective marketing strategies. With extensive experience in corporate marketing and a passion for integrating various marketing channels, Kendra shares practical tips an…
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Ever wondered how to amplify your business's digital presence without breaking the bank? Join us as Bobby Umar, a renowned TEDx speaker coach, shares how to master the art of growing a multi-platform digital voice from scratch. This talk was delivered at the SHIFT-LIVE-A-Thon event, "How to Build Your Multi-Platform Digital Voice for Your Business.…
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Send us a text Nancy Zare, creator of the Likeability System, joins Kendra Corman to discuss how to convert prospects into clients by building rapport and understanding their buying styles. They explore the importance of likeability in sales, the four buying styles, and the role of spirituality in communication. Nancy emphasizes the need to adjust …
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Unlock the secrets to creating standout virtual presentations with our latest episode of "Enthusiastically Self-Employed." Join me as I chat with my VIP guest Shep, Vice President of Technical Services at Rose Pest Solutions, as we uncover practical tips to enhance your on-screen presence. Originally aired: Tuesday, April 2, 2024 at 12:05 pm ET. Wa…
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Send us a text In this episode, Kendra Corman discusses the power of personalization in email marketing. She explains why personalization matters and how it can help grow your business. Kendra emphasizes the importance of segmentation and tailoring content to specific groups. She provides best practices for creating personalized emails, including u…
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Send us a text Lee Meadows, speaker and consultant, discusses personal growth and leadership. He shares insights on defying predetermined destinies and the importance of embracing unexpected opportunities. Highlights: The value of mentors in personal development Creating opportunities that didn't previously exist Viewing challenges as chances for g…
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Are you a virtual assistant looking to unlock the power of LinkedIn to grow your business? Watch this LinkedIn profile mini-audit of Jessica Tinner https://www.linkedin.com/in/jessicatinner/ TIPS we covered include: ▪️ Uploading your headshot photo instead of your company logo in the "Headshot Photo" field ▪️ Refreshing your LinkedIn header to ensu…
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Is it hard to communicate what you do so the right people notice? Are you tired of missing out on opportunities and clients that you deserve? Join Standout Women Show Host Michelle B Griffin and guest Natalie Hales, a brand strategist for financial advisors, for this deep dive on niche positioning your personal brand to stand out in a crowded field…
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Send us a text Sami is a digital marketing strategist focused on helping small to mid-size nonprofits and businesses grow through marketing. She is also the host of the podcast Digital Marketing Therapy, where she supports nonprofits in raising more money online. With extensive experience in digital marketing, Sami specializes in using websites, so…
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Rachel Lindteigen on SEO Tips for Entrepreneurs: Blogs, Websites, Podcasts, Oh My! #enthusiasticallyselfemployed #linkedinlive Unlock the secrets to a thriving online presence with Rachel Lindteigen, a seasoned SEO and content marketing expert boasting over two decades of experience in digital marketing. Curious about how you can drive traffic to y…
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Send us a text In this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own…
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Send us a text Join Andrea as she sits down with Jaime Matthews, a life coach and leader of Jeep Babes, to discuss empowerment, resilience, and making a difference. Highlights: Jaime's journey from addiction to becoming a life coach The power of knowing your core values and living authentically How Jeep Babes is supporting domestic violence survivo…
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Are you a solopreneur, business professional, or coach / consultant looking to get a bigger slice of the LinkedIn Pie? Listen to this LinkedIn profile mini-audit of Jenny Morin. TIPS we covered include: ▪️ LinkedIn Profile Verification: Necessary? ▪️ Changing a Business Name on your LinkedIn Profile ▪️ Suggested LinkedIn Banner Image changes ▪️ Way…
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Send us a text In this episode of It's Not Just a Tuesday, Andrea Walker-Leidy chats with Jason Brown, founder of PublicCity PR. Discover Jason's unique path from aspiring journalist to PR expert, his innovative approach, and the importance of genuine industry relationships. Episode Highlights: Jason's Path to PR: Transition from journalism graduat…
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Send us a text Episode 223: Turning Subscribers into Clients: Effective Email Marketing Strategies with Host Kendra Corman Kendra discusses the essential aspects of turning email subscribers into paying clients through effective email marketing strategies. She covers the subscriber journey, nurturing leads, and creating targeted campaigns to drive …
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Ever wondered how to make your voice heard in a sea of constant noise? Join us as we sit down with Orly Zeewy, a fellow member of Innovation Women, who has mastered the art of helping solopreneurs and startups rise above their competition. Links Mentioned: Connect with Orly on LinkedIn: https://www.linkedin.com/in/orlyzeewy/ https://zeewybrands.com…
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Welcome to another episode of the Standout Women Series, where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands, and thought leadership. Today, I'm highlighting one of my clients, Shari Biery, who shares her journey to uplevel herself and her business by getting more premium positioned to s…
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Send us a text In this episode of Imperfect Marketing, Kendra Corman chats with Drewbie Wilson, a dynamic professional known for his exceptional journey from tech support to vice president of a multimillion-dollar consulting company. Drewbie shares insights into effective communication, lead generation, and the power of social media in building suc…
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Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Meg Gluckman, who is a Divorce & coparenting coach TIPS we covered include: ▪️ Setting up a company page. Video + blog: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedi…
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Send us a text Episode 221: Email Marketing and Your Brand: Building Trust and Recognition with Host Kendra Corman Kendra discusses the essential role of email marketing in building trust and brand recognition. She highlights the importance of consistency, engaging content, and maintaining a recognizable brand voice. Highlights from today's episode…
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Unlock the secrets of boosting your professional presence with the dynamic fusion of LinkedIn and AI as we sit down with Angela Pitter, founder of LiveWire Collaborative. Angela, an accidental entrepreneur, shares her incredible journey and the innovative ways she helps mid-sized companies and nonprofits enhance their branding and engagement strate…
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Send us a text Cash Miller, CEO of Achieve Entrepreneur and Coworking Center, shares his journey as an entrepreneur and the importance of building a business that is saleable. He emphasizes the loneliness of entrepreneurship and the need for a support system. Cash discusses the value of coworking centers and mastermind groups in connecting entrepre…
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Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Valerie Mummert. TIPS we covered include: ▪️ Being intentional with your marketing message in your LinkedIn Header Image and changing the message periodically ▪️ Having a refreshed Headshot Photo …
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Send us a text Episode 219: Balancing Promotion and Value in Your Emails with Host Kendra Corman Kendra discusses the tricky balancing act of blending promotion and value in your email marketing. She shares insights on how to engage your audience without coming off as overly promotional and how to build trust and loyalty through valuable content. H…
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Send us a text In this episode, Andrea Walker-Leidy chats with Brenda Meller, widely recognized as a pivotal force in LinkedIn networking and branding. Dubbed the "Queen of LinkedIn," Brenda shares her transformative journey from the corporate world to becoming a sought-after LinkedIn coach and entrepreneur. Episode Highlights: Brenda's Corporate J…
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Ever wondered how to authentically market your new business and connect with your audience in the digital age? Join me as I welcome Lauren Patterson, co-founder of That Random Agency, who brings over a decade of experience to our conversation, delivered at the SHIFT-LIVE-A-Thon event, "How to Market Your New Business." Lauren shares essential tips …
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Guesting on LinkedIn livestream shows is one of the fastest ways to skyrocket your visibility and authority on the business platform of a billion professionals. It's an untapped publicity channel with numerous benefits and opportunities that can boost your brand and business. This week's episode will walk you through the do's and don'ts and fast tr…
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Send us a text In today's episode, Kendra is joined by TJ Murphy, owner of Hite Digital Bend and publisher of World Local Central Oregon. TJ guides adventurous entrepreneurs in clarifying their messaging, developing effective marketing strategies, and gaining freedom in their business. He also hosts the Adventurous Entrepreneurs podcast, exploring …
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Are you a solopreneur, business professional, or coach / consultant looking to unlock the power of LinkedIn to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of David Verduyn https://www.linkedin.com/in/davidverduyn/ TIPS we covered include: ▪️ Spending more time and increasing focus on network engagement to build yo…
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Send us a text Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're chatting through the lifecycle of an email subscriber. Subscription Moment: Importance of clear expectations. Welcome Sequence: First impressions matter. Nurturing Phase: Keeping the relationship alive. Handling Unsubscribes: Graceful …
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Want an easy way of creating social media content? Use FAQs. When someone emails to ask you a question related to your expertise, do what I do, as explained in this podcast: ✅ Don't respond to just one person, especially if they are not yet a client. Respond and create content that can help more than one person. ✅ If it requires a demonstration, ca…
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Send us a text In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. The conver…
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Get ready to transform your entrepreneurial journey with expert insights from Shulamit Berlovtov, the Entrepreneur's Therapist. Discover how to navigate the emotional rollercoaster of running a business and shift from a scarcity to an abundance mindset. Shulamit's heartfelt advice on managing cash flow anxieties and building a supportive team will …
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Send us a text Join Andrea Walker-Leidy as she dives into the empowering world of business coaching with Terry Bean, a dynamic business coach and speaker. Terry shares his journey and insights on personal growth, professional empowerment, and the true essence of networking. Episode Highlights: - Terry Bean's Passion for Growth: Discover how Terry's…
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Send us a text Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology. Main Points: Scarcity: Limited time offers create urgency. Social Proof: Use testimonials and success stories. Authority: Share expertise and partner with influencers. Trust:…
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Ready to unlock the secrets of achieving monumental goals? Join us as we sit down with Dr. Sarah Glova, an accomplished tech reporter and member of Innovation Women, who reveals how ordinary people can accomplish extraordinary things. We'll explore her fascinating journey of embracing her credentials and the importance of women confidently owning t…
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Are you considering launching a podcast to boost your visibility, brand, and thought leadership? What high-level considerations, trends, and updates are needed before you launch? Join Standout Women founder and host Michelle B Griffin and podcast expert Traci DeForge, founder of Produce. Your Podcast, as we discuss what's needed to launch your show…
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Send us a text Welcome to Imperfect Marketing Podcast with your host, Kendra Corman In today's episode, we have a special guest, Max Ivy, a blind serial online entrepreneur with over 15 years of experience. Max is passionate about advocating for accessibility and inclusion, and he shares valuable insights on how business owners can benefit from mak…
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Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Danielle R. Harris. https://www.linkedin.com/in/daniellerharris/ TIPS we covered include: ▪️ Zooming in on your professional Headshot Photo field, so your face is 50-60% of the circle ▪️ Removing …
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Send us a text Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're discussing the ridiculously important but often overlooked topic of email list hygiene. Key Points: Remove inactive subscribers - Say goodbye to those who haven't engaged in months. Segment your list - Organize subscribers for targeted…
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Listen and learn How to Get a Solopreneur Business Started with this panel discussion featuring Laura Khalil, founder of Brave by Design, Ian Watts, a small business coach known for his expertise in lean startup methodology, and Diana Stephens from Mindful Job Alignment, who shares her inspiring transition from corporate life to solopreneurship, al…
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Send us a text Colin Sandberg is a multi-business owner and founder of FinElevate, a strategic finance firm helping business owners leverage their numbers to make money. As the CEO of manufacturing, distribution, and service businesses, Colin developed a passion for demystifying small business finance and supporting entrepreneurs in achieving their…
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