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This podcast series, produced by Byta/ byta.com, is based on our monthly online, live and free event of the same name. This series of interviews is designed to deliver the knowledge to enable tomorrow’s artists, their teams and industry leaders to better manoeuvre their way through the music ecosystem. Each episode features an in-depth one-on-one conversation with someone with extensive experience with the business of music. #HowWeListen Live: In Conversation is hosted by Byta’s founder, Mar ...
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How Music Charts

Chartmetric: Music Analytics for the New Music Business

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Welcome to How Music Charts, a music business podcast by Chartmetric. Join the music industry's brightest minds as they bridge data, culture, and creativity in real time. Looking for more? Sign up for a free account at chartmetric.com, subscribe to Beats & Bytes at blog.chartmetric.com, and reach out on our socials.
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I think PR today is more of a content coordinator or content facilitator because content right now is so fragmented across so many different mediums. Our job is really to generate awareness for what our clients are doing. Today’s guest on #HowWeListen Live: In Conversation, in Nancy Lu a seasoned New York-based publicist with over a decade of exper…
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"When you create the conditions to be able to cultivate the work that you want, then that's what's going to allow you to thrive." Today’s guest on #HowWeListen Live: In Conversation, in Emily White. Host Marc Brown sits down with Emily White to discuss her inspiring journey from Wisconsin to New York, and how her educational and professional experi…
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“I run my band like a startup and I run my startup like a band” Today's guest is Roman Rappak not only the Co-Founder and Chief Creative Officer (CCO) at Ristband, but also the frontman for the touring band: Pivot. Roman shares his background, detailing his start in the music industry as a musician forming a band and making beats on a laptop, event…
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“The first tip that I give all artists is to be organized and cohesive. You don't know what someone's entry point is going to be to you and your music”. Today's guest is Brian “Z” Zisook is the Co-Founder & SVP of Operations & Artist Services at Audiomack. In this episode, Brian and Marc discuss preparing for online success as an artist by strategi…
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"So it's our job to get the best possible deal. So basically, there's no database, how long is a piece of string? Just make sure you're working with someone who knows the industry and who knows what music is worth?" Today’s guest is Simon Pursehouse, Global Director of Music Services at Sentric Music, an “industry challenging” music publisher. Simo…
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" I think socioeconomic status and background is one of the key areas where the music industry isn’t diverse enough." Today's guest is Lara Baker, General Manager at FUGA for the UK & Ireland. On top of being named in Billboard's International Power Players 2022, she was also honoured with Music Week’s Women in Music Roll of Honour and SheSaidSo's …
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" If you’re passionate you should be able to find the hustle because it’s what you love to do. Most people in the music industry are passionate, so if you’re not then it’ll be hard to get to the hustle. My main piece of advice: Find what you’re passionate about and the hustle will follow." Today's guest is Daniel Seligman who has been active in the…
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"If you really, really love an artist, reach out and buy their record, buy their T-shirt, send them money, and appreciate how much blood sweat and tears go into that song that you listen to every day." Our guest on today’s episode is Andee Connors, Pandora’s Senior Manager of Catalog & Creator Services. Pandora is only accessible in the USA, but it…
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"Sometimes I feel like smaller labels are often better because they can help you without you having to do things you don’t want to do. When you sign to a big label, you need to play the game if you want to get the max benefit." Our guest on this episode is May Mahmoudi, A&R at Ninja Tune’s Big Dada Records, as well as working in the sync department…
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"I'm reaching out to people because of their work ethic and because of their consistency. I believe in their journey and I feel like it's only a matter of time before something huge happens" Our guest on today’s episode is Obinna Agwu. Newly appointed A&R Executive at Horus Music Nigeria, Obinna Agwu is also an artiste manager and music business co…
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"When I first hear a song, it doesn't matter if it was released today, one year ago or 10 years ago. It's new to me, the moment I first hear it, and that's the same for your fans." Our guest on today’s episode is Mike Warner, founder of Work Hard Playlist Hard – The DIY playlist guide for Artists and Curators. Mike is also the Head of Editorial Mar…
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“I didn't know anything about the music industry. I didn't know that there were publicists trying to push stuff. I was clueless. So getting emails at the start was really cool, especially when it was from artists that I recognized.” Our guest on today’s episode is Jason Grishkoff the founder of SubmitHub. With just a hop, skip and a jump, Jason mov…
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"A fan a day" is basically anything that you’re doing to grow. Everything that you do should be cognisant of building an audience... This episode features a panel discussion moderated by Marc Brown, Founder & CEO, Byta / byta.com Our guests are: Mira Silvers (Head of Music, FORT Agency), Nikisha Bailey (GM, Nvak Collective Executive Board, The Reco…
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"DO IT TOGETHER- You learn by doing, you navigate the systems and the complicated processes, by jumping right into it with curiosity and humility, learn as you go, and then share what you're learning." Our guest on today’s episode is Kevin Erickson, Director of The Future of Music Coalition (FMC). Kevin has contributed opinion pieces to outlets as …
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"Radio will never die…" "You have to define yourself and create your own brand. I normally don’t like that ethos that you have to create a brand, but you can definitely do it in a way that stays true to yourself." Our guest on today’s episode is Saidah Blount, Executive Producer at SONOS Radio, she is also their Primary Impact Storyteller. What doe…
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"The number one thing to never, ever do, would be to set a release date before your music is done." Our guest on today’s episode is Kevin Breuner, Senior VP of Engagement and Education at CD Baby. Kevin’s job at CD Baby is all about making sure musicians are as prepared as possible when planning to release their music into the world. Marc and Kevin…
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"The better the song, the more likely it is to get synced and the more people will listen to it." This episode’s guest is Miller Williams, Senior VP Creative at Kobalt Music Publishing. Miller’s role at Kobalt covers A&R, songwriter services, and catalogue acquisitions. He also works with their international agents and sub-publishers to exploit the…
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" … I do not often hear “I love South African music” or “I love Nigerian music”, it’s more of a genre thing. " This episode’s guest is Chioma Onuchukwu, Head of TuneCore, West & East Africa. Chioma is perfectly positioned to provide insights and opinions on the African music ecosystem. Before joining TuneCore, Chioma worked as the Marketing Manager…
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"As a manager, you are involved in every aspect of an artist's career so it is an intimate relationship." This episode's guest is Michelle Cable, founder of Panache Booking and Panache Management. Michelle Cable founded Panache in 1998. Live music is quickly returning as artists scramble to get back out on the road. In a pre-COVID world, touring wa…
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This episode's guest is Sarah Hamilton, Regional Manager for Australia & New Zealand at Ditto Music. In the digital age do bands no longer have to break out of their small town, then leap to the big city to conquer their country in order to go international? What does community mean in the music streaming era? It is easier to get on an internationa…
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Our next guest is Corbyn Asbury, Label Relations Manager at YouTube. YouTube is the second-largest search engine in the world, but how do emerging artists best maximise their promo power there? How does one secure maximum discoverability? Marc speaks with Corbyn Asbury, Label Relations Manager at YouTube, If you are not quite sure what YouTube has …
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Our next guest is Head of Music for The Great Escape Festival, Adam Ryan. What goes into curating, booking and presenting Europe’s largest festival and conference dedicated to the discovery of new music? Marc’s guest, Adam Ryan, has spent the better part of his adult life tirelessly discovering, promoting and presenting new music locally, nationall…
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Our next guest is Bonsound Co-founder and Managing director Gourmet Délice. Understanding and planning for multiple angles in an artist’s career can be challenging. Today, full “services” for artists can mean many things. Twenty years ago one record label looked around and realised they might have to do more than just release recordings if their ar…
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The next conversation is with Phil Loutsis, the VP of the AWAL Community Team. His job revolves around release planning, securing editorial support, building a team & marketing your music. All extremely important when it comes to moving a music career forward. At AWAL, Phil focuses his energies on helping indie artists build their careers. Part of …
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Our next guest is Junior Foster, was Deezer’s Head of Global Artist Relations at the time of this conversation. Now he is over at Napster doing the same. No matter where he is, Junior works directly with artists, labels and managers to help with marketing campaigns across all major and independent labels. He talked about best practices when working…
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What are the best steps when building a branding strategy? Our next guest is Amber Horsburgh, a music marketing consultant and digital strategist. Amber is expert in developing strategies for artists and music brands. She has worked as a marketing executive to majors, indies & brands including Interscope, Atlantic, Downtown Records, Spotify, SoundC…
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Our next guest is the Founder of Measure of Music and was the former Global Marketing Director of Data & Insights at Warner Music Group, Christine Osazuwa. After Warner, she became the UK Director at shesaid.so and the Strategy Director at Pollen and then Chief Strategy Officer at Shoobs. Christine uses numbers for good and believes that business c…
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Our next guest is the Head of TuneCore Brazil & Latin America, Bruno Duque. Bruno brings not only a love of music but a wealth of experience to his new role as Head of TuneCore Brazil, which is already expanding throughout Latin America. He has become an advocate for independent artists in Brazil and continues to work closely with artists while for…
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Our next guest is musician Brendan Canning, the co-founder of the Toronto supergroup Broken Social Scene, which includes members of Metric, Do Make Say Think and Stars, as well as Grammy-nominated Feist. One of the most enduring and influential alternative bands of the 00s. Their record 'You Forgot It In People' defined the "indie rock" era and pav…
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Jenny Kaufman at the time of this interview was the Head of Digital Strategy at Terrorbird Media, a boutique music marketing firm with offices in Brooklyn, Los Angeles and Sacramento. (She is now Head of Streaming and Sales at Crush Music). All through this conversation Jenny emphasizes a creative and authentic approach to digital promotion, facili…
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We are delighted to announce that our first guest for the #HowWeListen Live: In Conversation series is Huw Stephens, a new music-ally for over 22 years and former BBC Radio 1 and current BBC Radio 6 Music & Radio Cymru DJ. This episode was recorded live from Cardiff, Wales. Huw joined us from one of his favourite music venues in Wales, Clwb Ifor Ba…
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Our guest today is Fabrice Sergent, Co-Founder and Managing Partner at Bandsintown, where they “believe that live music is one of the last ‘tribal experiences’ which creates happiness and understanding in the world. Their mission is to help artists build a sustainable future through virtual live streams, music releases, merchandise and traditional …
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Our guest today is Ian Urbina, the director of The Outlaw Ocean Project. The project is a non-profit journalism organization based in Washington, D.C., that produces investigative stories about human rights, environment, and labor concerns on the open seas. Urbina won a Pulitzer Prize for Breaking News and a George Polk Award for Foreign Reporting.…
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Before starting Chartmetric, Sung worked on Sales Cloud as the Principal Product Manager at Oracle Corporation. Prior to that, he was the first employee/engineer at the publicly-traded gaming company Gamevil (which has a Market Cap of $400MM), where he initiated mobile game development and eventually positioned the company as a leading mobile game …
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Russ Tannen is President of DICE, a UK- and now NYC-based mobile ticketing, live streaming, and live music recommendation platform that partners directly with venues, labels, and promoters to bring upfront pricing to live music fans (no fees are added at checkout, so the price you see at first is the price you get). Before rising through the ranks …
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The Arab nations have rarely been viewed as important markets by the global music industry. And artists from the region have only ever achieved modest international success. Until 20 years ago, exactly the same could be said of countless other countries. Today, markets like Latin America and South Korea produce global superstars with astonishing re…
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Our guest today is Milana Lewis, Co-Founder and CEO of Stem, a platform making it easier for artists, managers, labels and brands to distribute music, manage contracts, share data, split royalties, and stay independent. After six years working in talent agencies, spending the majority of that time as a Digital Media Agent with United Talent Agency,…
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UnitedMasters’ Head of Marketing David Melhado (mel-HEY-doh) is a New York City-based industry veteran who first cut his teeth in music marketing and management in the South, holding roles at Atlantic Records, iHeartRadio, StreamCut Media & RocNation. Connect With Dave on LinkedIn and check out UnitedMasters here. If you want more free insights, fo…
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On this episode, we chat with Aileen Crowley, former Vice President of Global Streaming Marketing at Universal Music Group. Before leaving the major label world in November 2020, Aileen devised data-driven streaming strategy for developing artists, working directly with artist management to translate streaming analytics, develop artist release stra…
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Aqui Kumar, Jannick Steinke, Sebastian Gorki, and Valerian Dilger are music business students at the Popakademie in Germany. “Established in 2003, the Popakademie is a higher education institution for the music and creative industries and their pop cultural scenes. By focusing its study programmes on popular music, it offers an academic education t…
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Zael is a manager at YMU Group, a global talent management company with a roster that includes RAC, Kina, Ryan Caraveo, Ben Zaidi, and Oshi. Originally from Amherst, Massachusetts, Zael grew up around a lot of jazz, cows, and psychologists. After moving out to LA and building his own management company, Zael joined forces with YMU in late 2019 wher…
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On this episode, we chat with Ami Patel, a writer for Water & Music and a passionate analyst of the international music scene. Ami is a music marketing strategist from Houston, Texas, with a Bachelor of Business Administration in Marketing and Entrepreneurship from the University of Houston. She has a passion for artist development and the global m…
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On this episode, we chat with Tommaso Rocchi, a 2020 Master of Arts graduate of The Global Entertainment and Music Business program at Berklee College of Music in Valencia, Spain. As a former college radio Music Director at the University of Padua in northern Italy, Rocchi then moved on to Berklee to focus on copyright law, new business models, and…
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On this episode, we chat with Andrew Thompson, Editor and Founder of Components, a media and culture publication focused on data journalism. Originally from California, Andrew received a degree in Political Science and Government from Temple University before moving into journalism. Becoming increasingly interested in data and data science, Andrew …
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On this episode, we talk to Adam Kanwal about the article he wrote for the Chartmetric blog entitled, How to Promote Your Music in Southeast Asian Trigger Cities. Kanwal is a Digital Marketing and Analytics Consultant, working with artists including Amorphous, Still Woozy, Remi Wolf, Suzuki Saint, and Miss Madeline to analyze TikTok and YouTube tra…
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In honor of Mental Health Awareness Month, on this episode, we talk to Berklee's Camille Lopez-Silvero about the article she wrote for the Chartmetric blog entitled, The Under 27 Club: Music and Mental Health in the Streaming Era. Lopez-Silvero is a 2021 Global Entertainment and Music Business Master of Arts candidate at the Berklee College of Musi…
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On this episode, we talk to the Founder and Director of London-based firm Songular, Sam Lee. We discuss streaming playlist strategies to grow your audience, how TikTok may or may not be for every artist, and how music data may be important, but at the end of the day, it's better if #ArtistsBeArtists (Songular's hashtag) According to Songular’s webs…
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Francisco Toscano is back to discuss the final part of our series on The Rise of Regional Latin Music. Here, we will preview where he sees not only Mexican Corridos or Colombian Cumbia going, and how these and other forms of Latin American genres are mixing to create new music for today’s younger generations. Francisco is an A&R Researcher for a ma…
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On this second episode in our Latin regional music series, we talk to A&R professional and expert in the Latin American music scene, Francisco Toscano, who released another English and Spanish version of an article on the Chartmetric blog entitled The Rise of Regional Latin Music, Part 2: Colombian Music Genres or El Ascenso Mundial de la Música La…
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