Join me each week as we dive into the inner workings of our brain and business to maximize our potential while we sip our favorite cocktails. Grab a glass, let's talk business.
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Listen in on a Coaching Call: Launching Made Easier
1:01:53
1:01:53
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Pull up a chair, and let's get cozy talking about SALES and LAUNCHING. We're debunking some beliefs that are keeping you from getting sales and making things feel unnecessarily hard. Get an inside look at how we prepared for one of her most successful to date. Energize Your Etsy: https://www.twocanco.com/etsy Connect with Megan: https://www.instagr…
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[5MF] 4 Simple Steps to more Black Friday Sales on Etsy
7:13
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OK this is a little more than 5 minutes ;) If you want your phone to be blowing up with Etsy "cha-chings" on black Friday while you online shop and sip your PSL, here are the four things I'd do (and it'll take less than 2 hours) Because having a big sales weekend does NOT require you to work. Having a big sales weekend requires your listing to be f…
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Vacation Mode: Activated (Using Etsy Vacation Mode)
18:40
18:40
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One of my #1 Questions: Will going on Vacation mode tank my Etsy Shop? A valid question, and one that people online have STRONG opinions about. But I did these two things to help minimize the negative effects and encourage sales. I'malso sharing my maternity leave OOO message and breaking down WHY I said what I said. Get more message templates insi…
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You have SO many good ideas. Ideas? Actually, maybe you have too many. It's a good problem, but it feels like a problem sometimes, right? Today, we're going to add some simple checklists and templates to your life so you can go from idea to sale faster and with a lot less overwhelm. This episode is also a blog post and video training! Copy and past…
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Getting a bad review SUCKS. Learn from my bad experience: How I handled a $300 order that Etsy refunded on my behalf and then received a one-star review. I'm sharing how I responded to this 1-star review and how I would have answered it when I was just getting started. Learn how to receive feedback to create better experiences for yourself and futu…
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A look inside the lowest month of the year. YUP, that's right. Breaking down a less sexy month and sharing a peek behind the curtain of Etsy Ads, Pinterest Ads, and 100% increase in my conversion rate. There are a lot of good mindset suggestions for you in here; if you're someone who beats yourself up about not hitting goals, low months, etc, pay a…
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Listen in on a Coaching Call: It's All Working
1:38:32
1:38:32
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Listen in on a coaching call with a mom who is working on being more present, profitable, and booked out. The mindset-heavy episode identifies those sneaky little sticky spots that turn reaching our goals into not feeling good enough and how to shift that perspective. We're also talking about boundaries, family, Instagram, and more. BUILD is the pe…
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Listen in on a Coaching Call: Getting off the Rollercoaster
1:13:40
1:13:40
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Listen in on a coaching call with a stationer and Etsy seller who is preparing for her first maternity leave. We're talking through that all to the common feeling of business being a rollercoaster, marketing, and more. Here's the link I shared with her in this call that you'll hear us talk through: https://www.czinvitations.com/welcome-packet BUILD…
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This quick episode sums up my May to July in my business, where we brought in $20k+ while really struggling behind the scenes. We'll pick back up with normal monthly recaps for August! Follow me on Instagram: https://www.instagram.com/carleyzuercher/By Carley Zuercher
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How much my business made the month I became a Mom [April Recap]
33:55
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This long overdue episode is a peek inside that first month of becoming a mom. Jack was born on April 3rd, and I somehow managed to make over $6,000 in those first few weeks. I'm taking you behind the scenes of what that looked like, from vacation mode to easing back in way before I thought I would, If you're an Etsy Seller, you START HERE for FREE…
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Listen in on a Coaching Call: On the Edge of a Pivot
1:07:10
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Listen in on a coaching call with a multi-passionate mom of two (twins!!), who's about to take over her dad's company, too. She starts by feeling torn and like she has to choose one business or the other, and she ends by saying she feels like a weight has been lifted, she knows what's next, and she's confident in her decision. Tune in to hear what …
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By Carley Zuercher
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A crash course in email lists with freebies
36:07
36:07
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I'm taking you BTS of my freebie that has added over 5k people to my email list + helping you decide if you need an email list and the best way to use it. Questions to help: What's the purpose of your email list of freebie? Why should someone care about joining? Ready to learn more, for FREE, right NOW?! Get the Etsy Power Pack! A 50+ page ebook to…
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Simple mindset shifts that change EVERYTHING.
29:12
29:12
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If you only listen to one episode, let it be this one. As entrepreneurs, we often get stuck in a loop of creating problems that don't exist and only seeing the things that are going wrong. Today, we're shifting some of that focus to something that feels better.By Carley Zuercher
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Anxiety is real. And this one little mental note helps me disconnect from it just a little.By Carley Zuercher
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If you grew up with the idea that quitting is bad, today I'm inviting you to look at this belief and PLAY instead.By Carley Zuercher
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Everything that's hard, can also be easy. It starts with choosing to see things differently. In this quick episode, I'm sharing how being married to my best friend is actually the easiest thing that I do. If this episode landed with you, you're the perfect fit for the Art of Ease! Get 25% off this course for a limited time at: www.twocanco.com/the-…
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BTS of my $13k month and $60k Q1 [March Recap]
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The March recap is in! Come behind the scenes to see where I am making my money and how my Pinterest just keeps growing! I'm also sharing a little about how ALL my businesses totaled over $60k in Q1 and some mindset shifts to help you reframe how you might be feeling. If you're a business owner who also wants life and business to FEEL BETTER, the A…
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If things feel hard, it might simply be becuase the conditions for it to feel easy just aren't being met. Let's look at what really creates ease in our business. Get 25% off this course for a limited time at: www.twocanco.com/the-art-of-easeBy Carley Zuercher
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When did not sharing every single piece of yourself on Instagram become inauthentic?
20:55
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What does it mean to be authentic, specifically on social media? And when did not sharing every single piece of you become inauthentic? Let's talk about how you can go through tough seasons and not let the internet bully you into thinking you have to share every piece of yourself. You don't have to do "more," and what you do is enough. Learn to coa…
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A Peek at How Each Of My Businesses Are Set Up
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This one is for my multi-passionate girlies or nosey Nellys! Today, I'm breaking down how my businesses are set up, from how they're incorporated to paying myself to Instagram accounts! Try Canapy for Free! www.mycanapy.comBy Carley Zuercher
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Almost $12k while working the LEAST ever [February Recap]
47:16
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February was a CLUSTERFUCK of a month for me personally, but my businesses brought in almost $20k combined while I recovered. In this episode, I am breaking down where the money came in, how I was able to work so little, and the mindset + action that let me win even when I wasn't working. This month, my mindset course, The Art of Ease, is 25% off. …
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Stuck scrolling and feeling out of good ideas? This is for you. Let's fuck shit up and do things differently!By Carley Zuercher
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Nothing we believe is permanent, and today, Avani is taking us through her process of unsubscribing to old ways of being, the strong independent women's identity, and the fear of showing up online. If you're ready for a shift, buckle up! This new way of thinking may cause a ripple effect. Everything mentioned is linked below! Connect with Avani: ht…
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Everything you need to know about becoming a star seller on Etsy, including who benefits from it most and how to get those numbers up fast! Learn everything you need to know about Etsy inside the Energize Your Etsy course! www.twocanco.com/etsy LIMITED TIME BONUS: Only until Feb 16th will you also get my Pinterest Course when you join EYE! www.twoc…
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Instagram is exhausting, so I don't use it. Maybe you're like me and don't want to be advertising your products constantly! In this episode, I'm breaking down where I DO get traffic from and where I prefer to spend my time and energy. YOUR ACTION: make sure your Etsy is set up to SELL so you don't have to do all the heavy lifting! Learn everything …
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Etsy Shipping Profiles are THE fastest way to update your turnaround times in bulk and make shipping a little easier. I'm walking you through how to set a standard across listings, create presets, change turnaround times, add upgrades, and more. Learn everything you need to know about Etsy inside the Energize Your Etsy course! www.twocanco.com/etsy…
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What the heck is an Etsy pick, and why don't we have any? This quick episode is the perfect pep talk if you're like me and have zero Etsy Pick Badges. Learn everything you need to know about Etsy inside the Energize Your Etsy course! www.twocanco.com/etsy LIMITED TIME BONUS: Only until Feb 16th will you also get my Pinterest Course when you join EY…
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How I made $10k+ working 10 hours a week [January Recap]
40:31
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Behind the scenes of how I made almost $13,000 working 10 hours a week. I'm breaking down the money, traffic, ads, marketing, time, messages, and more! Join the Energize Your Etsy Course: https://www.twocanco.com/etsy Refernce photos/Insta post: https://www.instagram.com/p/C20wujKLemS/?img_index=1 Homework: Where are you spending your time? Challen…
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[5MF] How to Respond to A Bad Review [template]
5:27
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Got a 1-star review? No problem! Let's see if we can change it to a better review while also getting valuable feedback to help you avoid it in the future. Listen to this episode for when + how to use this template. Note: You can 100% copy and paste and use this yourself! But this isn't a one-size-fits-all response. Everyone is going to respond to t…
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Launch Your Next Product Without Overwhelm
1:05:35
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Overwhelmed by your to-do list? Let's reframe this, get to the root cause, and set you up for success with a new strategy. Plus, my quick and dirty product launch strategy will make your next launch feel easier. JOIN THE FREE FACEBOOK GROUP: https://www.facebook.com/groups/elevatedetsy JOIN THE ENERGIZE YOUR ETSY COURSE: www.twocanco.com/etsy HOMEW…
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[5MF] Include THIS on all your Etsy listing descriptions (template)
4:38
4:38
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Include things that they need to know in a bulleted list. Things like: Size Material Quantity included Colors Care instructions (if there are a lot, this can be a separate section) Etc. Of course, only choose what is applicable. Get the FULL 7-part template inside the Energize Your Etsy Course! www.twocanco.com/etsy Ready to learn more, for FREE, r…
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Working with a Team (Delegation + Strategy)
23:43
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Wanting a team in 2024? This episode is all about working with a team and stepping into a leadership role. Also, sharing some unpopular opinions about VAs and who you should (and shouldn't) be strategizing with. From Crafts to Riches, Listen to the first module for free + learn more about this course and hiring here: https://www.twocanco.com/fctr C…
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A peek inside what you didn't see on social media. The routines, the journey of trying to get pregnant, the first two trimesters, and a monthly breakdown of the money I was making and the things I was doing. This was a big year! I took on a new job, pulled way back, got more intentional, worked the least I have ever worked, and it felt so good. Pul…
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Get ghosted less with this follow-up template [5mf]
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In today's episode, I'm sharing a template you can steal + WHY I say what I say! Get on the Waitlist for Energize your Etsy: https://www.twocanco.com/eye-waitlist "Hey [Name]! I'd love to start processing this order for you! My current turnaround time is x; you could have it in hand x. If you want to move forward, you can use this link. I'll keep a…
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In this episode, I am walking you through my proven Set up, Serve, Market, and Scale system so you can start seeing more results from your shop! This is about the order that you do it in + I'm clarifying just what each section consists of! GET ON THE WAITLIST to save $100: https://www.twocanco.com/eye-waitlist LEARN ABOUT ENERGIZE YOUR ETSY: https:…
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Elevating Your Stationery Business with Heather O'Brien [Re-Release]
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Did you know most successful stationery businesses go through a lot of phases? Heather is telling us about how her business has changed over her 12 years in business and what you can expect if you're just getting started! We're covering burnout, saying no, ideal clients, red flags, semi-custom lines, and so much more! THIS WEEK ONLY, you can join t…
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Passive Income & Additional Revenue Streams as a Stationer with Heather O'Brien
1:15:52
1:15:52
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It's SO tempting to burn your business down and go all in on something "passive," we know! But before you do, listen to this Episode with Heather O'Brien, where we're debunking some of these ideas and telling you what it really takes to have multiple revenue streams from two people who have...well a lot. THIS WEEK ONLY, you can join the Stationery …
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Have you ever thought about samples for your Etsy shop? Today, I'm quickly walking you through the benefits, some examples, and why I LOVE offering samples in my Etsy Shop! Join my FREE Etsy Facebook Community: https://www.facebook.com/groups/elevatedetsy If Etsy is right for you, you can learn Everything Etsy from me in my Energize your Etsy Cours…
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Listen, Etsy is NOT right for everyone. In this episode, I am giving you some questions to think through, examples of who IS a good fit for Etsy and who IS NOT a good fit for Etsy. Do you have the desire to sell on Etsy? Are you willing to invest the time, energy, money, and effort into your shop? Are you committed to it? Are you committed to conti…
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The Building Blocks of Your Dream Business
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10:31
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What does it take to build your dream business? I'm walking you through how I facilitate transformation with my clients in BUILD, so you can work on these key things on your own or join me in this next round of BUILD. Pre-sale price ends 9/10. :) Learn more: https://www.twocanco.com/buildBy Carley Zuercher
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How to Confidently Make your Next Investment
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Feel stuck and start second-guessing yourself when it comes to investing in your business or self? This episode was made to help. We're going through six key points for your next purchase, whether that investment is a course, coaching, equipment, a house, or something in between. Below, you'll find ALL the questions I ask, so you can easily refer b…
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Quantum Boundaries & Main Character Energy with Megan Reed
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56:29
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Did you know there is more than one way to set boundaries? Megan Reed is teaching us multiple ways to set boundaries, and we're talking about all things science, quantum physics, time, and Main Character Energy! What's "Main Character energy"!? Megan's new book! Find the link below to grab your copy! Follow Megan on Instagram: https://www.instagram…
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[5MF] Etsy Pictures that DO and DON'T Sell Your Products
4:41
4:41
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Pretty straightforward, in this quick episode, I am telling you some photo do's and dont's that you can apply to your shop today! Start using Canapy for free today: www.mycanapy.comBy Carley Zuercher
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Today I'm highlighting 8 Etsy updates that you need to know about in 2023! All the links and timelines are listed below! This Episode is sponsored by Canapy. Start your forever-free account now at www.mycanapy.com Learn about my Etsy Course: https://www.twocanco.com/etsy Making Offers [1:20] People can now make offers on your products! This is OPTI…
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My 2023+ Marketing Plan (and How to Start on Pinterest)
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Get the details on what I am doing for the rest of this year + the five things you need to get started on Pinterest. I'm also sharing what I love about Tailwind, why I don't sell this course anymore, and the benefit of time with Pinterest. Get the free training, "Using Pinterest and Etsy Together." https://www.twocanco.com/pinterest-etsy Sign up fo…
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[5MF] Why I am still using Pinterest in 2023
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6:18
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Yesterday I discovered Pinterest is 65x more effective than my Instagram, and I'm spending NO time on it. Sharing some stats, some things to think about, and my experience here in this quick SIX (I know it's more than 5) Minute Friday episode Get the free training, "Using Pinterest and Etsy Together." https://www.twocanco.com/pinterest-etsy Sign up…
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Planting Seeds in Your Business With Avani Miriyala
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We're constantly planting seeds, whether we realize it or not. Today Avani and I are talking about business strategy and zooming out on our business as we hire, let go of team members, and even make impulse decisions. Avani is the CEO of Matcha Design Labs, a Product/UX Design Agency. Over the last 6+ years, she has designed her business to create …
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Overcorrecting in Business (and How to Avoid it)
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22:42
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Want to incorporate something new? Ready for change and pivot? Maybe it's time to work more, work less, or call in some massive growth. Ask yourself these questions and become self-aware in the process to make it all feel easier. If it doesn't feel safe, it doesn't mean it's not; it might just mean that there's room to check in and regulate your ne…
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Etsy ads are AMAZING but on their own, they’re not enough. If you’re wondering about ads, listen to this quick episode and the last one with Sam DiNicola!By Carley Zuercher
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