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The podcast for real estate & mortgage humans who want to dive into social media, branding, mindset, and more...Working in the mortgage and real estate worlds is one of the most unique and incredible ways to make connections and meet people… but it also goes hand in hand with showing people who you are. That’s where the power of great content and social media strategy comes into play — and it’s why I love helping people show up on video and online so much. If you're ready to learn more about ...
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Welcome to the Real Estate Reinvention podcast, where we explore the power of niche markets in the real estate industry. As a Realtor with Real Broker, Michele Bellisari is passionate about discussing the benefits of finding your niche, creating a strong brand, and utilizing social media to drive business growth. In this podcast, she interviews successful real estate influencers, business owners, top producers, marketers, and social media educators who share their insights, tips, and strateg ...
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In Dishin' Dirt with Gary Pickren, South Carolina Real Estate Attorney/Broker/Instructor- Gary Pickren discusses important, timely and relevant topics for South Carolina real estate agents. He covers topics such as "wholesaling", seller disclosure, video marketing, repair addendum, RESPA and much more. All topics are either related to real estate or agency law, marketing or real estate agent best practices. Gary also brings a touch of humor to each podcast with his funny Corona Closing Crazi ...
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Decoding Real Estate

Reggie Nicolay & Genie Willett

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Welcome to Decoding Real Estate! A new podcast from Realtors Property Resource® breaking down the topics and trends critical to your real estate business. Every month we’ll be chatting with industry thought leaders, market influencers and successful real estate pro’s. Listen in as we lift the hood, inspect the inner workings and engage in eye-opening discussions on all the moving parts that affect the real estate world. Hosted by Reggie Nicolay & Genie Willett.
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Future of Real Estate

Future of Real Estate

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The future of real estate is here, and it's our mission to make sure that YOU are at the center of it! On this podcast, Adrian Fisher speaks with agents who are leading the way in the real estate space. Tune in as they share their stories, and learn what it takes to be a successful agent in the digital age. We'll be talking social media marketing, Facebook ads, video technology, personal branding and more. Adrian Fisher is the Founder and CEO of PropertySimple, a lead generation and marketin ...
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Kara Conway Love, a business lawyer and social media strategist, is at the intersection of law and social media where she helps creators and entrepreneurs stay out of legal trouble, protect their brands, and make more money. https://www.karaconwaylove.com/ Topics covered: The difference between "influencers" and "creators" How to determine your val…
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Two things are 100% expected. You will always have to pay taxes, and the national media is a joke. They lie and obfuscate. They work an agenda and allow half-truth and inuendo to take over. Moreover, there is zero intellectual curiosity in the media. That just spout talking points and never examine the issue to see if the points are truthful. Case …
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Everyone is on edge about broker compensation. How do we handle it through Form 120? Why can it not be done in the contract? What about all of the issues with concessions? On Monday I published my discussion on all of these issues with Leo Pareja, CEO of eXp Realty. Afterward he and I discussed my thoughts on how it should have been handled. He the…
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A lot of rumors are swirling about how August 17 will play out for agents. One of the biggest rumors is that eXp Realty agents will no longer do broker to broker compensation. Leo Pareja, CEO of eXp Realty, joins me in this special edition of Dishin' Dirt to set the record straight and discuss how compensation will be handled August 17 and moving f…
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In this episode, I discuss clarity and how to have it in your real estate business during difficult times! Take a listen, subscribe, and share! If you're thinking about changing brokerages or making a change this year, let's chat! Whether you're feeling burnt out as a broker/owner, isolated as a solo agent, or just seeking better training and a mor…
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Can buyer broker agent compensation be included in a buyer's offer? Does including it in the contract violate the NAR settlement or South Carolina license law? Today we find out for good. Also, I examine the changes to the Exclusive Right to Buy and Exclusive Right to Sell that SCR has published. Don't forget to like us and share us! Gary * Gary se…
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In this episode of Real Estate Reinvention, we dive into seven essential listing pillars that can revolutionize your real estate business and enhance your pipeline. Discover how to tap into niche markets, optimize outreach strategies, and unlock new opportunities that will elevate your success. Plus, don’t miss out on our exclusive freebie—“50 List…
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Another week and even more confusion. Today we take a further look at the two avenues for a real estate agent to get paid compensation post August 17. We will try to answer when and how to use the compensation agreement versus contract concessions. Plus, is procuring cause dead? Don't forget to like us and share us! Gary * Gary serves on the South …
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The new MLS and REALTOR rules from the commission settlement are set to begin on August 17. There is so much confusion still in the industry. I did this podcast and added to it twice after I recorded it. So yes, I am confused too. Today we look at the South Carolina REALTOR Association's revised contract and compensation form to see what we will be…
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In this episode, I enjoyed chatting with Shawn Jardine, an amazing real estate agent with Real Broker, from Scottsdale! She has built a fantastic niche in the 55+ market where she lives. What I love about this conversation is how relatable it is for many of us navigating the midlife real estate journey. Shawn and I are both in similar chapters of o…
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Finally, the MLSs strike back on the ridiculous settlement rules! Today we examine four different MLSs across the country that have decided to give the big middle finger to Michael Ketchmark and the settlement requirements. These MLSs are doing what is right and best for the consumer to ensure transparency and fairness to all buyers, sellers and ag…
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What's all the hype and chit-chat about? In this episode, I explain what I love about REAL Broker having been here for 4 years! If you are considering making a move this year to a new brokerage, are a broker/owner and feeling burnt out, a solo agent who is feeling isolated, perhaps you are looking for a luxury division to tap into or you simply nee…
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In May 2024 Governor McMaster signed the revised SC Code §40-57-10 into law. In that statute that governs the practice of real estate in South Carolina there are several provisions dealing with "wholesaling". Today we will examine the statutes to determine if wholesaling is illegal or not in South Carolina as well as why real estate agents should c…
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David Childers answers real estate agents' top questions related to the housing market. He addresses concerns about a housing crash, the differences between the current market and the 2008 crisis, the importance of homeownership, the lack of affordable homes, and how to approach mortgage rate discussions with clients. David provides facts and exper…
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Finally, South Carolina is at the forefront of something good. South Carolina is one of the first states to prohibit and void the 40-yearlong listing agreements that are recorded at the register of deeds office and binds even future owners to the agreement. With Gov. McMaster signature the agreements were deemed void and unenforceable. Listen for a…
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David interviews Jared James about the housing market and the role of media in shaping public perception. They discuss the importance of podcasts and other alternative media sources in providing trustworthy information. They also touch on the impact of the upcoming election on the market and the need for agents to adapt and level up their skills. J…
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We need a break from all the crazy legal stuff happening in real estate for at least one week. This week I have an incredibly fun guest for you. Chelsea Peitz is an Inman News Top Marketing Influencer for 2023 and 2024 Marketing All-Star. She is one of the most sought-after speakers, coaches and podcast in the real estate space. And it looks like w…
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On this episode, David explores how past elections have affected the housing market and discusses how the 2024 election could potentially impact the market. The conversation focuses on three interrelated channels through which elections influence the housing market: uncertainty, policy expectations, and consumer confidence. He covers the impact of …
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In Part 3 of the three-part series covering the changes to the real estate agent code, I explain the remaining additions and changes to the statute. These changes include carrying education credit forward, new team name requirements, broker experience requirements and a lot more. I also give you the background story behind the reason for the change…
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"The impact of social media engagement may not always be measurable, but it can lead to aha moments and perspective shifts." David is joined on this episode by Chelsea Peitz, a social media coach that helps real estate professionals and other businesses harness the power of social media to build connections and attract clients. Chelsea emphasizes t…
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Do your eyes cross when you hear the letters SEO?! Me too, which is why I brought in my friend Barb Davids to explain SEO in plain language and the tips we can implement today to start getting visible online. Learn: - What to add to your website to rank on Google - What you should include in your blogs - Google updates you should know about - How G…
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If you've noticed your reach and Instagram feed acting a little strange lately, you're not alone. Instagram's Algorithm is going through a big change and in this episode, I'll cover what this means for you as you create content for your business. Listen in to hear: How Instagram is shifting to a discovery platform, emphasizing content that users sh…
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We begin part two of our examination of the newly revised SC Code §40-57-10. The real estate licensee code contains major changes in Section 135. We review all five of the major changes or updates that can be found in this one section alone. These might be the most important changes to the statute this time. Don't forget to like us and share us! Ga…
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“Home prices are increasing but not at the same rate as during the COVID years, and waiting for prices to crash is not a valid concern.” In this solo episode, David Childers discusses three important things that every home buyer needs to know right now: prices, inventory, and mortgage rates. He emphasizes the importance of being an educator in the …
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Discover how this niche market, offers a unique opportunity for agents to diversify and grow their business. Unlock the secrets to success in probate properties in this insightful episode. Stan Store - Freebies, Courses and Real Estate Products- https://stan.store/MicheleBee Real Broker Explained - https://youtu.be/fGXiQJjmrpI?si=FtRdechPpPmHGXRx T…
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On May 21, 2024 Gov. Henry McMaster signed into law the revised SC Code §40-57-10. This statute governs what you can and cannot do as a real estate agent. Today I begin a multi-series examination of the revised statute and discuss how it will affect you practicing as a real estate agent. Don't forget to like us and share us! Gary * Gary serves on t…
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"Control the controllables and focus on what you can do every day to achieve success." Joining David on the podcast today is Michael Hellickson, CEO, Club Wealth, a real estate coaching company. David and Michael share valuable insights on how to bring the most value to your audience as a real estate agent. Michael emphasizes the importance of cont…
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I'm sure you've heard the latest Instagram news, so let's talk about it. In this episode, you'll learn about what the latest algorithm update means for you and some tips to help you move forward. Key takeaways: What the algorithm will begin prioritizing What this means for larger and smaller accounts What aggregator accounts are The difference betw…
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We are just a few weeks away from significant changes in how all real estate agents do business. Nick Kremydas from SCR is joining me today to discuss what happens now. How is agent compensation going to be handled moving forward? What can you and can you not do on the MLS? Where can you advertise compensation? We break it down so you don't have to…
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“The work we put in today is the market share we'll gain in the future.” Dustin Owen, host of the Loan Officer Podcast, joins David on the How's the Market Podcast to discuss the current state of the mortgage business. He shares his journey in the industry and the purpose behind his podcast. This podcast covers the chaos of the past few years, the …
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Have you heard about my newest FREE Resource?! I'm giving you 40 Content Concepts to help you create the type of content that is working right now on Instagram. It's filled with specific examples, format and editing instructions and more, did I mention it's 50 pages!! It's everything you need to create S.H.A.R.E.worthy content. In this episode, you…
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Are you social media allergic? When it comes to using social media in our business, we all seem to have a touch of this allergy from time to time. But you can learn to unstick your social media in as little as one hour per week according to this week's guest, Karlyn Ankrom of OhSnap! Social. Learn how the Fan Firestarter Framework can put you on th…
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Bright MLS released a study where they asked the question to potential buyers, “Do you want someone to be the guide to be helpful in the process?” 75% said, “Absolutely yes.” What does this mean? It’s our job to show up as the guide. David Childers discusses how vital it is to be an educator in the real estate market. He highlights the upcoming NAR…
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Feeling overwhelmed or running out of content ideas? I've been there but in this episode, I'm going to break down one of the ways that I break through a content rut. Not only will I take you through my "17 Questions" exercise but you'll also learn: How to look within and draw from personal experiences to create original content. How to repurpose co…
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As a real estate agent you have access to information that can give you unparalleled knowledge. It is time to put this knowledge to use and create a second stream of income. Perhaps one that is equal to or great than your current GCI. It is a lot easier than you might imagine. Vanessa and Hart Traylor join me today to discuss how they used what the…
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Welcome to Season 3, where we're kicking things off with a familiar face. Baltimore-based top agent and coach, Alyssia Essig, joins David for another insightful chat. Together, they tackle the recent NAR settlement and delve into why buyer consultations are and always will be absolute game-changers in this business. Alyssia stresses the importance …
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You get to learn from my nightmare about keeping your Instagram account safe & secure. Time and time again, accounts are getting hacked or duplicated but there are things that you can do to help protect your account. In this quick episode you'll learn: How to regain access to her account using backup codes and two-factor authentication Why you shou…
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As if almost on cue, another real estate agent commission lawsuit dropped last week. This time it was filed against 50 to 60 mainly local South Carolina agencies. Notably missing this time were the large brokerage that settled their lawsuits with the Sitzer/Burnette plaintiffs. What does this mean for the market? Also, there is bi-partisan oppositi…
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Feeling the Reel fatigue? Me too friend. Wondering what Reels are actually working? Should Reels be less than 30 seconds? Or do longer Reels perform better? What's the deal with "faceless Reels?" And should you hop onto this trend? How important are trending audios anyway? Should you test different types of Reels? You've probably asked these questi…
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A staggering 91 percent of consumers still believe that a real estate agent is essential to navigating through a real estate closing. This is the only evidence that you need to understand how to craft and deliver your value-add proposition. It also means this is why perfecting your value-add should mean business as usual for you despite the NAR set…
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In this episode I am going to take a step back from Sitzer/Burnette and discuss the scary topic of real estate frauds involving taking your social media posts and creating deep voice and image fakes using a spoof card. These fakes are so real your mother would think it is really you talking and interacting. Tom CronKright with Certified is with me …
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How do you create content that not only gets engagement but converts? That is the million-dollar question, isn't it? I had an amazing opportunity to speak at Social Media Marketing World in February about this topic and I just had to come into your earbuds to share the strategies that can help you get the most out of your content. Inside this episo…
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A lot of you have asked how you should discuss the NAR settlement with your Seller. Today I discuss some of the main points you want to emphasize to your seller about how the settlement did not change the law nor did it prohibit a seller from paying a buyer commission. I also discuss what the law suit was really about and what it was intended to ch…
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You do not want to miss the advice that Malcolm Lawson shares today on creating YouTube videos, niches to jump into, blogging and blending them together! Join me today with my friend, fantastic agent and amazing YouTuber Malcolm Lawson with Real Broker. We chat all things video marketing, the new normal in real estate, and pivoting in your current …
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It all is doom and gloom since the NAR settlement. But is there another side that is possibly a positive for agents? No one really knows how this will play out. Not even the so-called experts. However, are we to believe that NAR has not already thought out what happens next. I can't believe that one of the nation's largest trade organization has no…
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As you probably know by now the National Association of REALTORs settled the Sitzer/Burnette Case last week for $418 million dollars. But the bigger cost may be the concessions that NAR made in order to settle including a new rule prohibiting the agent from listing a co-op fee on the MLS. Today I discuss the settlement as well as the ramifications.…
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In light of the monumental verdict in the Sitzer/Burnette case Buyer Agency Contracts are more important than ever. You can no longer half-a** these agreements. You should take extra care to demonstrate your knowledge and to fully explain not only your duties and obligations but also those of the buyer/client. In today's podcast I cover the do's an…
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We all know how quickly people flip through social media. You have mere seconds to grab and hold someone's attention. So you have to utilize that short period of time to make someone want to stay on your post. People go to social media to be entertained and not sold to. So how do you entertain and sell at the same time and grab them in seconds? You…
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CHIEF ARTIFICIAL INTELLIGENCE OFFICER (CAIO) KEYNOTE SPEAKER AND BEST-SELLING AUTHOR MARKI LEMON RYALS IS MY GUEST TODAY ON REAL ESTATE REINVENTION! Discover how AI is revolutionizing the real estate industry as we sit down with industry expert Marki Lemons-Ryhal. Don't miss this insightful conversation on the cutting-edge technologies shaping the …
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I hope last week scared you enough to realize that everyone is a potential victim of wire fraud. It is getting much worse, not better in the real estate market. Tom Cronkright of CertifID returns for part two of how wire fraud is growing in real estate, the methods the fraudsters are using and how to protect yourself as a real estate agent. As I st…
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