Best Consumergoods Podcasts (2024)

1
The CEO's Perspective on The Search Economy #1 with David Riggs 4:17

1h ago4:17

4:17

CEO and Founder of Pneuma David Riggs shares an update on Pneuma's position on the INC 5000 list and how it helps validate the strategies we use to help our clients find their next customer. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check o…

1
#338 Growth Strategies from Co-founder of Unicorn Ro 50:37

1h ago50:37

50:37

Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. …

1
EP10 - Chocolate Part 2 29:58

7h ago29:58

29:58

Welcome to the world of chocolate. This is the 2nd part of our 2-part series. Listen closely as we reveal how different chocolates are manufactured. There is so much to talk about. Sit back, grab a chocolate bar, and let’s get into it. This is our 10th episode! Tareq & I at Behind the Shelf Podcast want to thank everyone for their support. Please c…

1
How To Do Backlink Outreach the Right Way in The Search Economy 33:53

8h ago33:53

33:53

In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss outreach. They discuss what a winning backlink strategy looks like and why a personalized outreach process is the primary way to begin to see results. Subscribe to The Search Economy Newsletter for the companion p…

1
#337 - From Amazon to TikTok: Navigating the Next E-Commerce Frontier 34:05

7m ago34:05

34:05

Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the e…

1
EP09 - Chocolate Part 1 33:21

6h ago33:21

33:21

Welcome to the world of chocolate. Listen as we describe the rich history of chocolate, and how this delicious mouth watering treat is manufactured. There is so much to talk about. Sit back, grab a chocolate bar, and let’s get into it. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://www.tiktok.com/@behindtheshelfpodcast YouTube:…

1
Why Conversion is Everything in The Search Economy 37:12

5h ago37:12

37:12

In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss conversion. They discuss how to overcome the challenges of earning the click, definitions around conversion, and share customer examples. Subscribe to The Search Economy Newsletter for the companion piece to this …

1
#336 - Crowdsource Everything: How GORGIE Built a Brand with Community Power 34:23

16m ago34:23

34:23

Michelle Cordeiro Grant is an accomplished entrepreneur with a passion for creating innovative, community-based businesses. In 2016, she founded the intimates brand LIVELY and sold it three years later for $105 million. Following this successful exit, she pivoted to her next venture: GORGIE, a wellness energy drink. In this episode of DTC Pod, Mich…

1
EP08 - Toothpaste 36:17

1d ago36:17

36:17

How long has toothpaste been around? How did it evolve over the centuries to get to this tasty, refreshing, and easy to use form? What about those stripes that some brands have? What do they do? More interestingly, how come the stripes maintain their shape all the way from the factory to when you use the product? We cover all of those questions and…

1
The 5 Strategies We Use To Help Our Clients Win in The Search Economy 30:16

2d ago30:16

30:16

David and Brett kick off the podcast series on SCORE, the methodology that Pneuma uses to help their customers find their next customer. The series kicks off discussing strategy. David discusses Google ranking factors, quick wins, competitor strategies, and more. Subscribe to The Search Economy Newsletter for the companion piece to this episode del…

1
#335 - Affiliate Marketing 2.0: Trends, Tools, and Tactics for E-commerce Success 35:11

5d ago35:11

35:11

Noah Tucker is the founder of Social Snowball, an automated affiliate and referral marketing platform for e-commerce that drives significant revenue for over 2,000 brands, including Solawave, Obvi, and Javy Coffee. In this episode of the DTC POD, Noah shares powerful strategies for brands to supercharge their affiliate programs and drive significan…

1
EP07 - Tissue Box 30:52

10d ago30:52

30:52

In this episode, you will truly learn what being “beaten to a pulp” means, and even how this phrase came about. We will also cover what Kleenex had in mind when they launched the first ever version of tissues and how it became into the product that we see today on the shelf. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://www.ti…

1
How to Avoid Wasting Time with Vanity Metrics in The Search Economy 29:17

8d ago29:17

29:17

In this week's episode of The Search Economy David and Brett do a deep dive into vanity metrics. They share examples, issues, and hurdles that you have to overcome with vanity metrics. They share what revenue related metrics should be tracked in order to learn more about finding your next customer. Subscribe to The Search Economy Newsletter for the…

1
#334 - The Fabric of a Brand: Hedley & Bennett’s Founder on Community, Finance, and Growth 37:29

12d ago37:29

37:29

Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett, a culinary lifestyle brand that started as a B2B company, offering high-quality aprons to professional chefs, and later expanded both its product line (to include other kitchen items) and customer base (now largely DTC). In this episode of DTC Pod, Ellen shares her jour…

1
EP06 - Milk 42:05

17d ago42:05

42:05

Did you know there is a statement of identity for Milk? There is criteria that needs to be met for a product to be labelled as Milk. In this episode, we will walk you through the process of how milk is produced and processed. We will also talk about how Skim, 1%, 2% milks are made. But most of all, we will answer the question, why is Canada being d…

1
Educating the Market on the Impact of The Search Economy with Jim Brown 34:32

1M ago34:32

34:32

In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated …

1
#333 - Investing in Organic Growth: Why, When & How with SEO Expert Josh Piepmeier 38:17

28d ago38:17

38:17

Josh Piepmeier helps challenger brands outperform their fiercest competitors by targeting the highest-volume, most profitable keywords in their industry. With his company Meriwether, he crafts strategic SEO campaigns that drive immediate profits and build long-term, sustainable growth. Josh’s SEO approach has successfully gone head-to-head with gia…

1
How to Gain Executive Buy In for SEO with Crystal Carter, Head of SEO Communications at Wix 51:05

1M ago51:05

51:05

In this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO. She shares advice on communication, content, and how to position SEO as an investment opportunity for future growth. Subscribe to The Search Economy Newsletter for the companion piece to …

1
EP05 - Dry Pet Food 37:48

29d ago37:48

37:48

Around 64 million households in America own a dog, and 25 million own cats. They are a big part of our culture and, let’s face it, great cuddling friends. In this episode of Behind The Shelf, we explore the dry pet food manufacturing process and how those crunchy kibbles are made. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://…

1
#332 - Amazon Growth Tips from a Multi 7-Figure Seller: How to Increase Traffic, Clicks, and Conversions 55:30

1M ago55:30

55:30

Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace. In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: tr…

1
The Role of Great Content in The Search Economy 30:30

1M ago30:30

30:30

We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead. Subscribe to The Search Economy Newsletter for the companion piece to thi…

1
EP04 - Hot Dogs 39:10

1M ago39:10

39:10

Hot dogs can be extremely yummy. Put that on the grill, and with the right condiments, your tastebuds will enjoy themselves. But how is it made? What goes into it? Is it as disgusting as the rumors say it is? In this episode, we'll explore the end to end manufacturing process of hot dogs. Sit back, relax, and enjoy the episode. IG: https://www.inst…

1
#331 - Reimagining Creator Commerce with Fourthwall's Will Baumann 30:10

1M ago30:10

30:10

Will Baumann is the co-founder and CEO of Fourthwall, a company that empowers creators to sell products online without needing to be e-commerce experts. At Fourthwall, they handle sales tax, supply chain, customer support, and more so creators can focus on making content and growing their community. In this episode of DTC Pod, Will shares his insig…

1
How Business Owners and CEOs Can Grow in The Search Economy with Steve Van Diest of Acumen 38:06

1M ago38:06

38:06

In the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role of content in the c-suite, and the best resources for executives to use to grow. Subscribe to The Search Ec…

1
EP03 - Mayonnaise 45:29

2M ago45:29

45:29

Let’s talk about one of the most popular condiments in the world! Mayonnaise! It has its own Statement of Identify, that makes Real Mayonnaise, well…real. In this episode of Behind The Shelf, we will dive into how this delicious, popular condiment was invented and how it gets made! So tune in, and enjoy! IG: https://www.instagram.com/behindtheshelf…

1
EP02 - Ready To Heat Rice 33:59

2M ago33:59

33:59

Microwavable rice pouches are made for convenience and ease! We are talking about stuff like Ben's Original Pouch or the Knorr flavored rice with veggies. In this episode of Behind the Shelf, we talk about Ready to Heat Rice. We uncover how they make this stuff and how it is made so it cooks so quickly! IG: https://www.instagram.com/behindtheshelfp…

1
EP01 - Liquid Hand Soap 24:07

2M ago24:07

24:07

Soap has been around since ancient civilizations. In this episode of Behind The Shelf, we dive into the manufacturing process of how liquid hand soap is made! We talk about what makes a soap, ‘soapy’, and what makes it clean your hands. Join us as we bring you on this journey. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://www.…

1
The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens 38:53

2M ago38:53

38:53

Colin Flood is the Vice President of Marketing at Unreal Snacks, a better-for-you chocolate brand with widespread distribution across numerous retailers in the United States and an established direct-to-consumer platform. At Unreal, Colin plays a pivotal role in scaling e-commerce and D2C operations, as well as in expanding their presence into majo…

1
Welcome to Behind The Shelf! 0:57

2M ago0:57

0:57

Welcome to Behind The Shelf! A podcast for the curious. Have you ever wondered how the things we see and use everyday are made? Then this podcast is for you! Every episode, we dive into the manufacturing process of every products in a way that’s fun and easy to understand. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://www.tikt…

1
How Individual Brands Can Thrive in The Search Economy with Eric Hinman 38:56

2M ago38:56

38:56

In the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built a business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process. He talks about the journey that his audiences go on to interact with his brands in The Search Economy. S…

1
#329 - The Crystal Ball of Commerce: Predicting Trends with Next Big Shop’s Founders 50:26

2M ago50:26

50:26

David Hoffman and Samir Rayani co-founded Next Big Shop, where they leverage their expertise to analyze and interpret publicly available but hard-to-access e-commerce data for insights into retail success and product trends. As partners, they collaborate on developing data products that inform and guide direct-to-consumer strategies for various bra…

1
Summer 2024: State of Retail and Consumer Demand 15:54

2M ago15:54

15:54

Consumers are behaving weirdly. Retailers are responding. In this special bonus episode, our hosts, Joel Beal and Logan Ensign, dive deep into the latest earnings reports and economic trends. Joel, a recovering economist, brings his expertise to decode the complex relationship between consumer spending, inflation, and market reactions. Discover why…

1
How CEOs Can Best Prepare for The Search Economy 26:33

2M ago26:33

26:33

In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss why CEOs should care about search. They discuss the importance of CEOs making SEO a part of the broader company strategy and ways that we can communicate the value to leaders who might not understand the potential growth impact. Subscribe to The Search Economy Newsletter fo…

1
#328 - The Mastermind Behind Seed’s Supply Chain & How to Design DTC Ops for Hypergrowth 39:24

2M ago39:24

39:24

John Morgan is the founder of Pelagic, a unique agency of top tier operators that helps brands tackle supply chain, logistics & operations. Prior to starting Pelagic, he served as VP of Ops at Seed Health where he built the infrastructure behind one of the fastest growing modern health brands. Before getting into DTC he worked on the Falcon 9 rocke…

1
How to Navigate Being a DTC Brand in The Search Economy with Amanda Liew Hill at First Day 33:46

2M ago33:46

33:46

In the latest episode of The Search Economy, David talks with Amanda Liew Hill, Director of Ecommerce & Lifecycle for First Day. Amanda shares how she thinks about helping her DTC brand stand out, get attention, and create new customers. Today's conversation is about tactics, mentality, and philosophies for getting found by your next customer. Subs…

1
#327 - How Good Girl Snacks Captured Gen Z’s Heart (and Stomach) with Hot Girl Pickles 51:12

2M ago51:12

51:12

Leah Marcus and Yasaman Bakhtiar are the co-founders of Good Girl Snacks, a company that has made a name for itself in the snack industry with a focus on creating modern, female-oriented branding, particularly with their product "Hot Girl Pickles." Leah and Yasaman launched their brand by leveraging social media, especially TikTok, identifying a ga…

1
The Candiani Code—Leadership with Vision and Purpose 23:48

2M ago23:48

23:48

Join Shelley as she talks with Silvia Candiani, Global Vice President, Telco & Media Industries at Microsoft. Listen in as Silvia talks about her journey from Vodafone to Microsoft Italia and the lessons learned along the way. As well as the importance of vision and purpose in leadership and how she’s bringing to life her mission to utilize technol…

1
The Key to Retailer-Supplier Collaboration with Peter Smith 41:15

3M ago41:15

41:15

What if all companies worked toward creating a transparent, efficient, and ethical supply chain landscape? In this episode, we welcome Peter Smith, a seasoned executive with a rich background working for major companies such as Carters, Party City, and VF Corporation. Joined by our hosts Logan Ensign and Joel Beal, we're diving deep into the evolvi…

1
The Roles of Social Media and SEO in The Search Economy 23:58

2M ago23:58

23:58

In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the roles of both SEO and Social Media in getting your next customer's attention. They discuss the intent of each discipline and why it's important to understand how each discipline can impact the types of conversations that are happening about your brand. Subscribe to The …

1
#326 - Disruptive Sips: Building Iconic Beverage Brands from Scratch with Christopher Hunter 36:52

3M ago36:52

36:52

Christopher Hunter is a seasoned entrepreneur best known for creating Four Loko, a caffeinated alcoholic beverage that caused a stir across college campuses and beyond. Currently, he serves as the CEO of Koia, a leading plant-based protein drink company that has achieved over $100 million in annual retail sales nationwide. In this episode of DTC Po…

1
Using Data to Better Inform How To Find Your Next Customer with Stephanie Fornaro of Hello, Nanny! 33:04

3M ago33:04

33:04

In the latest episode of The Search Economy, David talks with Stephanie Fornaro, Owner of Hello, Nanny! about how she uses data to better inform how to find her next customer. She covers why she built the Hello, Nanny!, how she thinks about content, and why creating great experiences can lead to growth. Subscribe to The Search Economy Newsletter fo…

1
#325 - The Art of Modern Retail: Kellen Roland on Strategy, AI, and Mentorship 55:42

2M ago55:42

55:42

Kellen Roland served as first CEO of JOOPITER alongside Pharrel Williams and VP of Sales of Herschel Supply Co, and brings 18+ years of expertise in the luxury and consumer sectors. He has a triple role as a founder, investor, and strategic advisor. He fosters business growth through insightful leadership and AI integration, invests in promising bu…

1
Using Data to Better Inform How To Find Your Next Customer with Jonathan Rivera of Superior Attic 55:11

3M ago55:11

55:11

In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 Jonathan Rivera of Superior Attic talks about how he thinks about using data to find his next customer. He shares his process, strategy, and how he allocates budget to making sure his business stands out above the rest in the space he's in. Subscribe to The Search Economy Newsletter for the companion piec…

1
From 1 Kitchen to 25,000 Supermarkets: How Loren Castle's Cookie Dough Recipe Became a US Household Brand 49:18

3M ago49:18

49:18

Loren Castle is an entrepreneur and the founder of Sweet Loren's, a brand specializing in ready-to-bake cookie dough that is plant-based, gluten-free, nut-free, and non-GMO. After being diagnosed with Hodgkin lymphoma at the age of 22, Loren Castle was motivated to create a line of sweets that aligned with her own desire for healthier, less process…

1
Easy Ways to Use POS Data to Sell More and Avoid Inventory Problems with Alloy.ai's Manfred Reiche 31:58

3M ago31:58

31:58

What comes to mind when you hear the words ‘sales data’? Alloy.ai’s resident expert on all things related to retail data, Manfred Reiche, says there’s a whole realm of information you’re likely missing out on when it comes to the sales data bucket. In this episode, we delve into the intricacies of point-of-sale data and its transformative impact on…

1
The Impact of People Over Technology 34:23

3M ago34:23

34:23

In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the impact of people over technology when it comes to SEO. They discuss how you decide what SEO work needs to be done by technology and what needs to be done by people. They share where business owners, operators, and marketers get it wrong and examples of brands doing it r…

1
#323 - The Brand Whisperer: Revealing the Tactics behind Your Favorite DTC Brands with Emmett Shine 49:52

3M ago49:52

49:52

Emmett Shine is the creative genius behind Pattern, taking the lead in shaping the narratives and aesthetics of its seven brands. He also co-founded a creative agency, Gin Lane, and oversaw its evolution in parallel with the burgeoning startup ecosystem that came to define New York's landscape. In this episode, Emmett discusses Pattern Brands' appr…

1
Hokas, Podcasts, Face Rollers, & Buying Knock-offs. w/ Stef and Lauren 11:02

3M ago11:02

11:02

In this episode Stef and Lauren sit down for a chat about their brand faves (bc what else do they talk about?) to wrap up season 4. Yep, the gals are taking a summer vacation and they'll be back in a few weeks with season 5 of Allowlist. If you want to keep up with them follow along on LinkedIn. AND huge thank you to our season 4 sponsors Pinch and…

1
The Potential & Pitfalls of AI in the Consumer Goods Industry with Lasse Holmstedt 25:46

4M ago25:46

25:46

AI in supply chains isn't just about crunching data—it's about creating bridges between complex info and everyday decision-making. In this episode, Lasse Holmstedt, VP of Engineering at Alloy.ai, joins us to discuss the dynamic role of generative AI and large language models within the consumer goods sector. Throughout the conversation, we delve no…

1
#322 - 8 Simple Frameworks to Grow a Massively Profitable Consumer Brand with Sabir Semerkant 1:22:44

4M ago1:22:44

1:22:44

Our conversation with growth strategist Sabir Semerkant is filled with actionable insights on thriving in the e-commerce landscape. Sabir’s approach to e-commerce growth is holistic. He emphasizes constant improvement and a strong understanding of one's business foundations. His advice invites brands to explore a growth path that's not reliant on t…

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