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How to Avoid Wasting Time with Vanity Metrics in The Search Economy

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Manage episode 432640700 series 3572982
Content provided by Brett McGrath and David Riggs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brett McGrath and David Riggs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's episode of The Search Economy David and Brett do a deep dive into vanity metrics. They share examples, issues, and hurdles that you have to overcome with vanity metrics. They share what revenue related metrics should be tracked in order to learn more about finding your next customer.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

  continue reading

19 episodes

Artwork
iconShare
 
Manage episode 432640700 series 3572982
Content provided by Brett McGrath and David Riggs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brett McGrath and David Riggs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's episode of The Search Economy David and Brett do a deep dive into vanity metrics. They share examples, issues, and hurdles that you have to overcome with vanity metrics. They share what revenue related metrics should be tracked in order to learn more about finding your next customer.

Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

For more content coming from the Pneuma team check out the website.

You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

  continue reading

19 episodes

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